Management Of New Product Launches And Other Marketing Projects

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Management of New Product Launches and Other Marketing Projects

Author : Michael W. Lodato Ph. D.
Publisher : AuthorHouse
ISBN 13 : 1434390845
Total Pages : 150 pages
Book Rating : 4.4/5 (343 download)

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Book Synopsis Management of New Product Launches and Other Marketing Projects by : Michael W. Lodato Ph. D.

Download or read book Management of New Product Launches and Other Marketing Projects written by Michael W. Lodato Ph. D. and published by AuthorHouse. This book was released on 2008 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is the author's conviction that success in performing sales and marketing work is enhanced when formal project management methodology is consistently applied. So the early chapters provide the reader with a clearly articulated project management methodology. At the end of the book he applies the material in the previous chapters to managing new product launches. The reader will find a very ample list of launch program tasks and see how they are related in work breakdown structures. Further, there is a set of "Launch Readiness Checklists" and instructions on using them to control product launch projects.

A Handbook for Managing Strategic Processes

Author : Michael W. Lodato Ph.D.
Publisher : Author House
ISBN 13 : 1491860138
Total Pages : 349 pages
Book Rating : 4.4/5 (918 download)

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Book Synopsis A Handbook for Managing Strategic Processes by : Michael W. Lodato Ph.D.

Download or read book A Handbook for Managing Strategic Processes written by Michael W. Lodato Ph.D. and published by Author House. This book was released on 2014-02 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a very real sense, Michael Lodato has been working on this handbook for over 45 years - starting in 1968 when, as a new CEO of a small consulting company, he attended a seminar on strategic planning at UCLA. The resulting strategy helped run the company but also served as the first template for his strategic planning methodology. Over the years, as a result of working on real issues, faced by him as an executive and client corporations, the template expanded to add tactical planning and features to handle changes in the business environments that may be coming or have already occurred, to quickly assess the impact of such changes on success, and to adapt to the new realities by making changes to its strategies, tactics and processes in time avoid bad results In short, he added agility to the template that is the substance of this handbook. This is not a text book or a book on strategic management theory. It is a step-by-step, here's-how-to-do-it guide to achieving agile strategic management. All of this growth in the strategic management processes came, not as an academic activity. It is written for people who do, or aspire to do the work of strategic management. As you learn about the processes and read stories about how they have applied to a wide range of situations, think through how you might apply them to the situations, issues and opportunities you face. They are intended to help you unleash the talent that resides in your team and organization. The resulting methodology includes processes that guide all the work of strategic management at all levels: from strategic, through tactical, and down to individual action items in such a way that there is a strong interdependence among them.

My Product Management Toolkit

Author : Marc Abraham
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781984007315
Total Pages : 150 pages
Book Rating : 4.0/5 (73 download)

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Book Synopsis My Product Management Toolkit by : Marc Abraham

Download or read book My Product Management Toolkit written by Marc Abraham and published by Createspace Independent Publishing Platform. This book was released on 2018-03-07 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are some products a hit while others never see the light of day? While there's no foolproof way to tell what will succeed and what won't, every product has a chance as long as it's supported by research, careful planning, and hard work. -Written by successful product manager Marc Abraham, My Product Management Toolkit is a comprehensive guide to developing a physical or digital product that consumers love. Here's a sample of what you'll find within these pages: Strategies for determining what customers want-even when they don't know themselves Clear suggestions for developing both physical and digital products Effective methods to constantly iterate a product or feature Containing wisdom from Abraham's popular blog, this book explores product management from every angle, including consumer analysis, personnel management, and product evolution. Whether you're developing a product for a small start-up or a multinational corporation, this book will prove invaluable.

Launch (Updated & Expanded Edition)

Author : Jeff Walker
Publisher : Hay House, Inc
ISBN 13 : 1401960243
Total Pages : 313 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Launch (Updated & Expanded Edition) by : Jeff Walker

Download or read book Launch (Updated & Expanded Edition) written by Jeff Walker and published by Hay House, Inc. This book was released on 2021-07-27 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of Product Launch Formula: A new edition of the #1 New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions. The revised and updated edition of the #1 New York Times bestseller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start. Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget? Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success. Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

Selling Big Ticket Items

Author : Michael W. Lodato Ph. D.
Publisher : AuthorHouse
ISBN 13 : 1438909659
Total Pages : 162 pages
Book Rating : 4.4/5 (389 download)

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Book Synopsis Selling Big Ticket Items by : Michael W. Lodato Ph. D.

Download or read book Selling Big Ticket Items written by Michael W. Lodato Ph. D. and published by AuthorHouse. This book was released on 2009-04 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big ticket products and services -- what are they? You see big ticket items all of the time. That one-hour photo processing machine at the drug store was sold by a salesperson. The car wash that you go to is a big robotic system that was a big sale for someone and many of the components of that system (e.g. the dryers) were big ticket items when they were sold to the contractor who erected the car wash. Characteristics we find in the sale of big ticket items include. The products or services are of relatively high price. The duration of the selling process is relatively long and consists of several steps. The duration of the process that buyers go through is relatively long. The buyers are usually looking to purchase against a set of specifications - they are looking for a solution. And so there are usually steps in the selling process to learn about and get agreement on the needs and wants of the buyers . There is often a team of people on the buying side. Sometimes the salesperson needs help from others (team sales). The products often need explaining. There is usually competition to deal with. They are rarely sold from a retail store.The complexity and price of such offerings justifies the cost and selling time of a field sales force. This book provides, among other things: Show More Show Less

The International Handbook on Innovation

Author : Larisa V Shavinina
Publisher : Elsevier
ISBN 13 : 008044198X
Total Pages : 1202 pages
Book Rating : 4.0/5 (84 download)

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Book Synopsis The International Handbook on Innovation by : Larisa V Shavinina

Download or read book The International Handbook on Innovation written by Larisa V Shavinina and published by Elsevier. This book was released on 2003-10-16 with total page 1202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The breadth of this work will allow the reader to acquire a comprehensive and panoramic picture of the nature of innovation within a single handbook.

Managing Multiple Projects

Author : Lowell Dye
Publisher : CRC Press
ISBN 13 : 1482294737
Total Pages : 342 pages
Book Rating : 4.4/5 (822 download)

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Book Synopsis Managing Multiple Projects by : Lowell Dye

Download or read book Managing Multiple Projects written by Lowell Dye and published by CRC Press. This book was released on 2002-06-04 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Details time-efficient and cost-effective strategies to evaluate, select, prioritize, plan, and manage multiple projects. Presents proven methods and practical applications for the development of successful project portfolios and prosperous multiproject environments. Provides useful models and scheduling frameworks for increasecd quality and productivity."

Project Management 2.0

Author : Harold Kerzner
Publisher : John Wiley & Sons
ISBN 13 : 1119000289
Total Pages : 340 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Project Management 2.0 by : Harold Kerzner

Download or read book Project Management 2.0 written by Harold Kerzner and published by John Wiley & Sons. This book was released on 2014-12-31 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get connected and improve outcomes with a more modern approach to project management Project Management 2.0 tackles the new emerging approach and toolset for practicing project management in a virtual world. Author Harold Kerzner is recognized as the thought leader in project management, and in this book, he shows how PM 2.0 offers better outcomes with a focus on new tools, better governance, improved collaboration, and more meaningful reporting using KPIs, metrics, and dashboards. This full color guide explores the impact PM 2.0 changes are having on organizations around the world, and provides a detailed comparison with PM 1.0 to help practitioners adopt new techniques and tools to use within their existing project management approach. At its core, PM 2.0 recognizes that a new generation of workers grew up in a Web 2.0 world of web-based project management tools that allow virtual or distributed teams to work together much more closely than in the past. Advances in technology and information flow have shown that traditional project management techniques are ineffective for many of today's projects. This book offers an alternative with PM 2.0, an updated approach that aligns more closely with the modern workflow. Discover the new project management tools that are changing the workflow Learn how to improve collaboration with stakeholders Explore new ideas and processes for better project governance Achieve more meaningful information reporting with traditional tools Project management is an integral component of successful business operations. With today's technology, teams are no longer limited by distance or time zones – so why are they being managed with approaches that are? This book provides a framework more relevant to the way people work today. For the project manager looking to increase efficiency and improve outcomes, Project Management 2.0 provides the information and tools that can make it happen.

Marketing Management

Author : Amar Jyoti
Publisher : Gyan Publishing House
ISBN 13 : 9789380222097
Total Pages : 340 pages
Book Rating : 4.2/5 (22 download)

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Book Synopsis Marketing Management by : Amar Jyoti

Download or read book Marketing Management written by Amar Jyoti and published by Gyan Publishing House. This book was released on 2010 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:

PRODUCT POLICY AND BRAND MANAGEMENT, Fourth Edition

Author : CHITALE, AVINASH K.
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9389347513
Total Pages : 393 pages
Book Rating : 4.3/5 (893 download)

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Book Synopsis PRODUCT POLICY AND BRAND MANAGEMENT, Fourth Edition by : CHITALE, AVINASH K.

Download or read book PRODUCT POLICY AND BRAND MANAGEMENT, Fourth Edition written by CHITALE, AVINASH K. and published by PHI Learning Pvt. Ltd.. This book was released on 2020-06-01 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book, now in its fourth edition, continues to elucidate the concepts and topics of Product Policy and Brand Management in a concise and clear manner. The text has been further enriched by introducing more case studies based on various mobile phones and smartphones as well as on generic drugs and pharmaceuticals to explain and highlight the concept of branding process. In addition, there are case studies on new product development, branding of foods, their positioning and pricing strategy. The book has been systematically divided into four parts. Part I on "Fundamentals of Product Management" throws light on the concepts of product and its management, role of product managers, product life cycle, diffusion models, developing a product manager, and the product planning system and strategies. Part II on "New Product Development and Its Barriers" explains the challenges that are faced by a new product during its development, the test marketing stages and its alternatives, launching a product, future trends of product management and success stories. Part III on "Brand Management" defines branding, branding decisions, brand equity, brand identity, and brand positioning. Whereas, Part IV “Live Case Studies” exclusively includes 40 live cases that provide analytical and practical insights to the readers on the discussed concepts. The text is primarily intended for the students of MBA, MMS, and ME/MTech (Industrial Management). Besides, the book is also a valuable source for practicing managers. TARGET AUDIENCE • MBA • MMS • ME/MTech (Industrial Management)

How to Launch a New Product Faster

Author : Elizabeth Cavanagh
Publisher : Rockland Publishing
ISBN 13 : 9780615604596
Total Pages : 206 pages
Book Rating : 4.6/5 (45 download)

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Book Synopsis How to Launch a New Product Faster by : Elizabeth Cavanagh

Download or read book How to Launch a New Product Faster written by Elizabeth Cavanagh and published by Rockland Publishing. This book was released on 2012 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are 5 main reasons why product launches fail, and this book will teach you the 5 Secrets to avoid these mistakes and successfully launch new products... and launch them faster. I uncovered these 5 Secrets over the course of my career while working with high-tech companies to launch new products and marketing programs. I've structured these 5 secrets into a standardized 5-step launch methodology that allows people to systematically and successfully launch new products very quickly. How do I know it works? Over the last 10 years, I've has used this 5-step methodology with my clients, and each time I've had tremendous results, and the 5 steps were easily applied to different companies and different situations. In essence, if you are managing a large change, then this 5-step approach will work for you. The secrets uncovered in this book walk you through how to set up your project to best manage all the moving pieces, along with strategies for managing the politics that can easily derail projects. You'll learn about my 7 best practice tips for managing your project team, as well as my 7 best practice tools that you can put to use in your projects starting today. I wrote this book to pass on this knowledge to others because it's worked so well for me. This book is for people struggling to understand why their product launches either fail or take too long to launch. This book will provide a clear and simple 5-step approach for you to follow to successfully launch new products.

The Marketing Book

Author : Michael Baker
Publisher : Routledge
ISBN 13 : 1136356843
Total Pages : 684 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis The Marketing Book by : Michael Baker

Download or read book The Marketing Book written by Michael Baker and published by Routledge. This book was released on 2008-09-10 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now looks at broader range of international issues with a broader group of international contributors. Based, as in previous editions, on seminal articles form thought leaders in each subject the 'Marketing Book 6th edition' is bursting with salient articles. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.

A Manager's Guide to Project Management

Author : Michael B. Bender
Publisher : FT Press
ISBN 13 : 0137030711
Total Pages : 304 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis A Manager's Guide to Project Management by : Michael B. Bender

Download or read book A Manager's Guide to Project Management written by Michael B. Bender and published by FT Press. This book was released on 2009-06-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are plenty of books about project management, but this is the first one written for the people who have the most at stake: the senior executives who will ultimately be held accountable for the successes of the projects they approve and supervise. Top enterprise project management expert Michael Bender explains project management from the perspective that matters most to executives: adding value. Most books view project management from the inside, focusing primarily on lower-level issues, such as the creation of Work Breakdown Structures. A Manager's Guide to Project Management views it from above, explaining how project managers can best achieve the strategic goals of the business; the executive's role in successful project management; and the tools available to executives who want to gain greater value from project management. Drawing on his extensive experience, Bender shows how to: make sure project and enterprise goals align; structure organizations to support more effective project communication and decision making; integrate project processes with other organizational processes; oversee projects more effectively. This book contains a full section on understanding and managing projects as capital investments, including detailed coverage of building balanced project portfolios. Bender concludes with a sophisticated discussion of managing projects in global environments and optimizing resources where multiple projects must be managed.

Navigating Strategic Decisions

Author : John E. Triantis
Publisher : CRC Press
ISBN 13 : 1482219115
Total Pages : 439 pages
Book Rating : 4.4/5 (822 download)

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Book Synopsis Navigating Strategic Decisions by : John E. Triantis

Download or read book Navigating Strategic Decisions written by John E. Triantis and published by CRC Press. This book was released on 2013-06-12 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on four decades of experience and research, Navigating Strategic Decisions: The Power of Sound Analysis and Forecasting explains how to improve the decision-making process in your organization through the use of better long-term forecasts and decision support. Filled with time-tested methodologies and models, it provides you with the tools to establish the organization, processes, methods, and techniques required for analyzing and forecasting strategic decisions. Describing how to foster the conditions required for forecasts to materialize, this book will help you rank project valuations and select higher value creation projects. It also teaches you how to: Assess the commercial feasibility of large projects Apply sanity checks to forecasts and assess their resource implications Benchmark best-in-class strategic forecasting organizations, processes, and practices Identify project risks and manage project uncertainty Analyze forecasting models and scenarios to determine controllable levers Pinpoint factors needed to ensure that forecasted future states materialize as expected This book provides you with the benefit of the author’s decades of hands-on experience. In this book, John Triantis shares valuable insights on strategic planning, new product development, portfolio management, and business development groups. Describing how to provide world-class support to your corporate, market, and other planning functions, the book provides you with the tools to consistently make improved decisions that are based on hard data, balanced evaluations, well considered scenarios, and sound forecasts.

The Pursuit of New Product Development

Author : Marc Annacchino
Publisher : Elsevier
ISBN 13 : 9780080468327
Total Pages : 536 pages
Book Rating : 4.4/5 (683 download)

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Book Synopsis The Pursuit of New Product Development by : Marc Annacchino

Download or read book The Pursuit of New Product Development written by Marc Annacchino and published by Elsevier. This book was released on 2011-04-01 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in today’s global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead. · Provides product development professionals with the concepts and tools for a more integrated, successful product development cycle · Promotes a more coherent deployment of managers, engineers, marketers, and sales personnel to achieve results within market opportunity in terms of time, cost and performance. · Shows how to better identify and target product value propositions in product line extensions and in securing new markets

Scientific Writing Techniques and Project Management in Biotechnology

Author : Dr. Simmi Kharb
Publisher : Laxmi Publications
ISBN 13 : 9788131805381
Total Pages : 278 pages
Book Rating : 4.8/5 (53 download)

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Book Synopsis Scientific Writing Techniques and Project Management in Biotechnology by : Dr. Simmi Kharb

Download or read book Scientific Writing Techniques and Project Management in Biotechnology written by Dr. Simmi Kharb and published by Laxmi Publications. This book was released on 2009 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The PDMA Handbook of New Product Development

Author : Kenneth B. Kahn
Publisher : John Wiley & Sons
ISBN 13 : 1118415493
Total Pages : 375 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis The PDMA Handbook of New Product Development by : Kenneth B. Kahn

Download or read book The PDMA Handbook of New Product Development written by Kenneth B. Kahn and published by John Wiley & Sons. This book was released on 2012-11-28 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today’s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professionals and organizations working in the fields of new product/service development, PDMA has assembled in the Handbook unique content on the critical aspects of product development success including its 2012 Best Practices Research, Lessons Learned from its Outstanding Corporate Innovator Award Winners and keys to success from organizations with proven innovation track records. The 3rd Edition is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all product/service industries.