Launch Updated Expanded Edition

Download Launch Updated Expanded Edition full books in PDF, epub, and Kindle. Read online Launch Updated Expanded Edition ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Launch (Updated & Expanded Edition)

Author : Jeff Walker
Publisher : Hay House, Inc
ISBN 13 : 1401960243
Total Pages : 313 pages
Book Rating : 4.4/5 (19 download)

DOWNLOAD NOW!

Book Synopsis Launch (Updated & Expanded Edition) by : Jeff Walker

Download or read book Launch (Updated & Expanded Edition) written by Jeff Walker and published by Hay House, Inc. This book was released on 2021-07-27 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of Product Launch Formula: A new edition of the #1 New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions. The revised and updated edition of the #1 New York Times bestseller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start. Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget? Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success. Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

Launch

Author : Michael A. Stelzner
Publisher : John Wiley & Sons
ISBN 13 : 1118102789
Total Pages : 272 pages
Book Rating : 4.1/5 (181 download)

DOWNLOAD NOW!

Book Synopsis Launch by : Michael A. Stelzner

Download or read book Launch written by Michael A. Stelzner and published by John Wiley & Sons. This book was released on 2011-05-23 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth. This book will show you how to: Create highly sharable content that meets people's needs Identify and work with outside experts, many of whom will gladly promote your content Attract and retain raving fans that will help your business grow Creatively market and sell to people who will gladly purchase your products and services Launch isn't like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.

Launch (Updated & Expanded Edition)

Author : Jeff Walker
Publisher : Hay House, Inc
ISBN 13 : 1401960235
Total Pages : 313 pages
Book Rating : 4.4/5 (19 download)

DOWNLOAD NOW!

Book Synopsis Launch (Updated & Expanded Edition) by : Jeff Walker

What To Do Before Your Book Launch

Author : M.J. Rose
Publisher : Evil Eye Concepts, Incorporated
ISBN 13 : 1940887895
Total Pages : pages
Book Rating : 4.9/5 (48 download)

DOWNLOAD NOW!

Book Synopsis What To Do Before Your Book Launch by : M.J. Rose

Download or read book What To Do Before Your Book Launch written by M.J. Rose and published by Evil Eye Concepts, Incorporated. This book was released on 2015-04-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: What To Do Before Your Book Launch is a guide for authors, covering everything from working with your publisher, to reading in public, to help for publicity and marketing, to using (and misusing) social media, to how to dress for your author photo . . . and far more, including cautionary tales, worksheets, timelines and etiquette tips.

Launch! Advertising and Promotion in Real Time

Author : Michael Solomon
Publisher : Flat World Knowledge
ISBN 13 : 0982043023
Total Pages : 316 pages
Book Rating : 4.9/5 (82 download)

DOWNLOAD NOW!

Book Synopsis Launch! Advertising and Promotion in Real Time by : Michael Solomon

Download or read book Launch! Advertising and Promotion in Real Time written by Michael Solomon and published by Flat World Knowledge. This book was released on 2009 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.

Empire of Borders

Author : Todd Miller
Publisher : Verso Books
ISBN 13 : 1784785148
Total Pages : 304 pages
Book Rating : 4.7/5 (847 download)

DOWNLOAD NOW!

Book Synopsis Empire of Borders by : Todd Miller

Download or read book Empire of Borders written by Todd Miller and published by Verso Books. This book was released on 2019-08-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The United States is outsourcing its border patrol abroad—and essentially expanding its borders in the process The twenty-first century has witnessed the rapid hardening of international borders. Security, surveillance, and militarization are widening the chasm between those who travel where they please and those whose movements are restricted. But that is only part of the story. As journalist Todd Miller reveals in Empire of Borders, the nature of US borders has changed. These boundaries have effectively expanded thousands of miles outside of US territory to encircle not simply American land but Washington’s interests. Resources, training, and agents from the United States infiltrate the Caribbean and Central America; they reach across the Canadian border; and they go even farther afield, enforcing the division between Global South and North. The highly publicized focus on a wall between the United States and Mexico misses the bigger picture of strengthening border enforcement around the world. Empire of Borders is a tremendous work of narrative investigative journalism that traces the rise of this border regime. It delves into the practices of “extreme vetting,” which raise the possibility of “ideological” tests and cyber-policing for migrants and visitors, a level of scrutiny that threatens fundamental freedoms and allows, once again, for America’s security concerns to infringe upon the sovereign rights of other nations. In Syria, Guatemala, Kenya, Palestine, Mexico, the Philippines, and elsewhere, Miller finds that borders aren’t making the world safe—they are the frontline in a global war against the poor.

Launch

Author : Nelson Searcy
Publisher : Baker Books
ISBN 13 : 1493406841
Total Pages : 256 pages
Book Rating : 4.4/5 (934 download)

DOWNLOAD NOW!

Book Synopsis Launch by : Nelson Searcy

Download or read book Launch written by Nelson Searcy and published by Baker Books. This book was released on 2017-02-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting a church from scratch? Start here! Launch offers specific strategies for beginning a church with no members, no money, and no staff. Readers get clear, practical how-to strategies for quickly raising funds, creating a team, planning services, effective evangelism, and rapidly developing a growing membership. Specific advice is included for reaching that often difficult-to-target demographic, the 20- to 40-year-old. Now thoroughly revised and expanded to keep up with the ever-changing landscape of church planting.

Launch (Updated & Expanded Edition)

Author : Jeff Walker
Publisher : Hay House, Inc
ISBN 13 : 1401974732
Total Pages : 313 pages
Book Rating : 4.4/5 (19 download)

DOWNLOAD NOW!

Book Synopsis Launch (Updated & Expanded Edition) by : Jeff Walker

Download or read book Launch (Updated & Expanded Edition) written by Jeff Walker and published by Hay House, Inc. This book was released on 2023-09-26 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of Product Launch Formula, an expanded edition of the #1 New York Times best-selling guide that's helped countless entrepreneurs make millions--now in paperback. "What Jeff Walker teaches in LAUNCH is vital for modern marketing success. You don't need more tactics or tools; you need smart strategy, and that's exactly what this book delivers." -- Marie Forleo, #1 New York Times best-selling author of Everything Is Figureoutable The revised and updated edition of the #1 New York Times bestseller Launch will build your business--fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start. Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget? Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success. Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

The Social Entrepreneur's Playbook, Expanded Edition

Author : Ian C. MacMillan
Publisher : University of Pennsylvania Press
ISBN 13 : 1613630301
Total Pages : 235 pages
Book Rating : 4.6/5 (136 download)

DOWNLOAD NOW!

Book Synopsis The Social Entrepreneur's Playbook, Expanded Edition by : Ian C. MacMillan

Download or read book The Social Entrepreneur's Playbook, Expanded Edition written by Ian C. MacMillan and published by University of Pennsylvania Press. This book was released on 2013-11-12 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Available for the First Time: The Complete Social Entrepreneur's Playbook Covers all three phases of the start-up to scale-up process, developed with reader feedback from "one of the more unusual ebook...experiments of the year" (ThinReads) Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs. MacMillan and Thompson used their own systematic framework to publish The Social Entrepreneur's Playbook. To test the market, they offered the first phase in their start-up method (step 1) as a free ebook. Readers were invited to join The Social Entrepreneur's Advisory Group, and nearly 300 aspiring and active social entrepreneurs shared feedback that helped shape the complete edition of the book, which covers all three steps in the start-up to scale-up process. Based on this crowd-sourced feedback from readers of the free ebook and drawing on the authors' more than 26 years' combined experience developing and studying social enterprises in the field across Africa and in the United States, this new edition provides guidance for each phase: Phase One: Pressure Test Your Start-Up Idea. Based on the free ebook, this expanded section now includes advice on setting revenue and social impact goals, how to navigate the sociopolitical landscape, and how to develop a strong concept statement. In addition, MacMillan and Thompson provide advice on how to identify and test a proposed revenue-generating solution and define and segment your target population. Phase Two: Plan Your Social Enterprise. All new to this edition, this critical phase shows you how to frame and scope the venture, determine what it will take to actually deliver a sustainable enterprise, identify the key assumptions that have been made, and design checkpoints to test those assumptions before making major investments. Phase Three: Launch and Scale Your Social Enterprise. Available for the first time in this edition, you will learn how to effectively launch your enterprise, manage upside potential and downside risk, and strategically scale up. Filled with accessible frameworks and tools, as well as inspiring stories of social entrepreneurs, The Social Entrepreneur's Playbook is a must-read for any aspiring or active social entrepreneur, as well as philanthropists, foundations, and nonprofits interested in doing more good with fewer resources. Includes access to downloadable planning documents, including user-friendly spreadsheets

The New Launch Plan

Author : Joan Schneider
Publisher :
ISBN 13 : 9780615326788
Total Pages : 258 pages
Book Rating : 4.3/5 (267 download)

DOWNLOAD NOW!

Book Synopsis The New Launch Plan by : Joan Schneider

Download or read book The New Launch Plan written by Joan Schneider and published by . This book was released on 2010-01-04 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:

DIY MFA

Author : Gabriela Pereira
Publisher : Penguin
ISBN 13 : 1599639343
Total Pages : 306 pages
Book Rating : 4.5/5 (996 download)

DOWNLOAD NOW!

Book Synopsis DIY MFA by : Gabriela Pereira

Download or read book DIY MFA written by Gabriela Pereira and published by Penguin. This book was released on 2016-07-08 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the Knowledge Without the College! You are a writer. You dream of sharing your words with the world, and you're willing to put in the hard work to achieve success. You may have even considered earning your MFA, but for whatever reason--tuition costs, the time commitment, or other responsibilities--you've never been able to do it. Or maybe you've been looking for a self-guided approach so you don't have to go back to school. This book is for you. DIY MFA is the do-it-yourself alternative to a Master of Fine Arts in creative writing. By combining the three main components of a traditional MFA--writing, reading, and community--it teaches you how to craft compelling stories, engage your readers, and publish your work. Inside you'll learn how to: • Set customized goals for writing and learning. • Generate ideas on demand. • Outline your book from beginning to end. • Breathe life into your characters. • Master point of view, voice, dialogue, and more. • Read with a "writer's eye" to emulate the techniques of others. • Network like a pro, get the most out of writing workshops, and submit your work successfully. Writing belongs to everyone--not only those who earn a degree. With DIY MFA, you can take charge of your writing, produce high-quality work, get published, and build a writing career.

A New Deal for Cancer

Author : Abbe R. Gluck
Publisher : PublicAffairs
ISBN 13 : 1541700627
Total Pages : 416 pages
Book Rating : 4.5/5 (417 download)

DOWNLOAD NOW!

Book Synopsis A New Deal for Cancer by : Abbe R. Gluck

Download or read book A New Deal for Cancer written by Abbe R. Gluck and published by PublicAffairs. This book was released on 2021-11-16 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unprecedented constellation of experts—leading cancer doctors, policymakers, cutting-edge researchers, national advocates, and more—explore the legacy and the shortcomings from the fifty-year war on cancer and look ahead to the future. The longest war in the modern era, longer than the Cold War, has been the war on cancer. Cancer is a complex, evasive enemy, and there was no quick victory in the fight against it. But the battle has been a monumental test of medical and scientific research and fundraising acumen, as well as a moral and ethical challenge to the entire system of medicine. In A New Deal for Cancer, some of today’s leading thinkers, activists, and medical visionaries describe the many successes in the long war and the ways in which our deeper failings as a society have held us back from a more complete success. Together they present an unrivaled and nearly complete map of the battlefield across dimensions of science, government, equity, business, the patient provider experience, and more, documenting our emerging understanding of cancer’s many unique dimensions and offering bold new plans to enable the American health care system to deliver progress and hope to all patients.

Python Tricks

Author : Dan Bader
Publisher : Dan Bader
ISBN 13 : 9781775093305
Total Pages : 302 pages
Book Rating : 4.0/5 (933 download)

DOWNLOAD NOW!

Book Synopsis Python Tricks by : Dan Bader

Download or read book Python Tricks written by Dan Bader and published by Dan Bader. This book was released on 2017 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I don't even feel like I've scratched the surface of what I can do with Python" With Python Tricks: The Book you'll discover Python's best practices and the power of beautiful & Pythonic code with simple examples and a step-by-step narrative. You'll get one step closer to mastering Python, so you can write beautiful and idiomatic code that comes to you naturally. Learning the ins and outs of Python is difficult-and with this book you'll be able to focus on the practical skills that really matter. Discover the "hidden gold" in Python's standard library and start writing clean and Pythonic code today. Who Should Read This Book: If you're wondering which lesser known parts in Python you should know about, you'll get a roadmap with this book. Discover cool (yet practical!) Python tricks and blow your coworkers' minds in your next code review. If you've got experience with legacy versions of Python, the book will get you up to speed with modern patterns and features introduced in Python 3 and backported to Python 2. If you've worked with other programming languages and you want to get up to speed with Python, you'll pick up the idioms and practical tips you need to become a confident and effective Pythonista. If you want to make Python your own and learn how to write clean and Pythonic code, you'll discover best practices and little-known tricks to round out your knowledge. What Python Developers Say About The Book: "I kept thinking that I wished I had access to a book like this when I started learning Python many years ago." - Mariatta Wijaya, Python Core Developer "This book makes you write better Python code!" - Bob Belderbos, Software Developer at Oracle "Far from being just a shallow collection of snippets, this book will leave the attentive reader with a deeper understanding of the inner workings of Python as well as an appreciation for its beauty." - Ben Felder, Pythonista "It's like having a seasoned tutor explaining, well, tricks!" - Daniel Meyer, Sr. Desktop Administrator at Tesla Inc.

Ready for Launch

Author : Scott Kelly
Publisher : Crown Books for Young Readers
ISBN 13 : 1524764345
Total Pages : 128 pages
Book Rating : 4.5/5 (247 download)

DOWNLOAD NOW!

Book Synopsis Ready for Launch by : Scott Kelly

Download or read book Ready for Launch written by Scott Kelly and published by Crown Books for Young Readers. This book was released on 2022-04-12 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using ten life-changing moments from his path to space, astronaut Scott Kelly shares his advice for mastering fear and failure and turning our daily struggles into rocket fuel for success—the perfect gift for graduations and other milestone moments! In this insightful and funny read, Scott Kelly shares how a distracted student with poor grades became a record-breaking astronaut and commander of the International Space Station. People think that astronauts are always perfect. "Failure's not an option," right? But as Scott shares in his deeply intimate book, he believes that it's our mistakes and challenges that have the potential to lead to greatness. Not everyone's road to achievement is a straight line. Most of us need to navigate a bumpier road full of obstacles to get where we want to be. Scott’s story is for everyone who believes that shooting for the stars is beyond their reach!

Finding the Core of Your Story

Author : Jordan Smith
Publisher : Jordan Smith
ISBN 13 : 9781481045407
Total Pages : 108 pages
Book Rating : 4.0/5 (454 download)

DOWNLOAD NOW!

Book Synopsis Finding the Core of Your Story by : Jordan Smith

Download or read book Finding the Core of Your Story written by Jordan Smith and published by Jordan Smith. This book was released on 2012-12-10 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's your story about? It's the most frightening question in the world if all you have is a blank stare. But what if you had an attention-grabbing answer that left your audience wanting more? It's not only possible, it's simple if you have the right tools. Story consultant and author Jordan Smith has helped countless storytellers strengthen and pitch their stories. His tool of choice is the logline, a technique for selling screenplays that is little known outside of Hollywood. Jordan has adapted this powerful tool and made it accessible to all storytellers. Not only is a logline useful for answering that frightening question, it's also handy for keeping your story on track. If you don't know the core of your story, you run the risk of meandering it into places where it doesn't belong. With these techniques, you can solve story problems early before they cause you trouble. Inside this book, you'll find: The Quick-Start Logline Chapter to get you going right away Exercises to build your logline skills one step at a time The four fundamental logline rules Useful chapters to dig deeper and handle special cases More examples than you can shake a stick at And more! Whether you write novels, movies, comic books, songs, or even operas, this book is for you. Every storyteller should be able to say in one sentence what his story is about. Finding the Core of Your Story will help you learn to do just that.

Launch

Author : Jason C. Joyner
Publisher : Rise of the Anointed
ISBN 13 : 9780998624389
Total Pages : 0 pages
Book Rating : 4.6/5 (243 download)

DOWNLOAD NOW!

Book Synopsis Launch by : Jason C. Joyner

Download or read book Launch written by Jason C. Joyner and published by Rise of the Anointed. This book was released on 2018-07-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sixteen-year-olds Demarcus Bartlett and Lily Beausoliel are among a select group of youth invited to an exclusive, all-expenses-paid conference at social media giant Alturas' California headquarters. Led by charismatic founder Simon Mazor, the world's youngest billionaire, this isn't the typical honors society. It seems that everyone here has some secret, untapped potential, some power that may not be entirely of this world. An ancient prophecy suggests that if these teens combine their abilities, they could change the course of history. The only question is: Will it be for better or for worse?

Uncommon Courage

Author : Andrea T Edwards
Publisher :
ISBN 13 : 9781737294405
Total Pages : 480 pages
Book Rating : 4.2/5 (944 download)

DOWNLOAD NOW!

Book Synopsis Uncommon Courage by : Andrea T Edwards

Download or read book Uncommon Courage written by Andrea T Edwards and published by . This book was released on 2021-06-10 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncommon Courageis an invitation to be your courageous best self every day. It's also an antidote to the overwhelm, fear, and rage rolling around the world. This book opens a path to inner contentment, peace, and happiness, and a path to meaningful action. It brings you an opportunity to reflect. What if there was another way? What if we could do something about the bigger issues facing our world? What if we could make meaningful change? Well, we can. Despite today's turmoil-which we can utilize as a springboard to action-a transformational journey is possible for all of us. Uncommon Courage is as practical, funny, and grounded in optimism as Andrea herself, and it's your toolkit for a deep-dive journey towards joy, purpose, and the kind of inner transformation that will make a real difference in the world we all share. In this book, you will discover 108 interlinking strategies to shift your thinking, improve your mood, and lighten your heart. This book helps you take on anger, parenting, climate change, self-awareness, and career change. Some of the stories are funny, while others may lovingly push your buttons. Living a full life takes courage and this book is designed to help you build yours. Read it, reflect, laugh, and enjoy. Reactions from early readers: "Reading Uncommon Courage is like going to a dinner party and being seated with an experienced CEO, a spiritual guru, and a wise old grandma." Tara Moody, marketing and culture speaker, strategist, content creator "This is not a quick-fix self-help book, but rather a personal travel guide for you that will help you lead yourself and your life." Andrew Bryant, CSP, author, Self-Leadership: How to be a More Successful, Efficient and Effective Leader from the Inside Out "Written from the depths of her soul, Andrea's vulnerability encourages us to reflect on how we are living our lives." Shirley Taylor, CSP, author, Connecting the Dots to Inspire the Leader in You "Andrea's stories takes us through the streets of Calcutta, where she meets Mother Teresa, to being chased, robbed, and nurturedin some of the most dangerous countries on the planet-to learning unconditionally how to say YES to life. Epic." John Vincent Gordon, CEO Expat Choice Media "Uncommon Courage is a kick in the butt and a spark in the heart." Anupama Singal, author, SYZYGYmoments "These stories about travel, challenges, conflicts, people and planetary urgency remind me of sitting around a bonfire and absorbing experiences of the well-travelled wise. Uncommon Courage rocks!" Kevin Cottam, author, The Nomadic Mindset: Never Settle... for Too Long Andrea T Edwards CSP, the Digital Conversationalist, is an award-winning B2B communications professional with over 20 years' experience. She speaks on social leadership and integrity in the digital age to professionals around the world. Her travels currently have her living on an island with her husband, two sons, a dog, and two neurotic cats.