The PDMA Handbook of New Product Development

Download The PDMA Handbook of New Product Development PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118415493
Total Pages : 375 pages
Book Rating : 4.1/5 (184 download)

DOWNLOAD NOW!


Book Synopsis The PDMA Handbook of New Product Development by : Kenneth B. Kahn

Download or read book The PDMA Handbook of New Product Development written by Kenneth B. Kahn and published by John Wiley & Sons. This book was released on 2012-11-28 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today’s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professionals and organizations working in the fields of new product/service development, PDMA has assembled in the Handbook unique content on the critical aspects of product development success including its 2012 Best Practices Research, Lessons Learned from its Outstanding Corporate Innovator Award Winners and keys to success from organizations with proven innovation track records. The 3rd Edition is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all product/service industries.

Handbook of New Product Development Management

Download Handbook of New Product Development Management PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 0750685522
Total Pages : 560 pages
Book Rating : 4.7/5 (56 download)

DOWNLOAD NOW!


Book Synopsis Handbook of New Product Development Management by : Christoph Loch

Download or read book Handbook of New Product Development Management written by Christoph Loch and published by Routledge. This book was released on 2008 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field.

The PDMA Handbook of New Product Development

Download The PDMA Handbook of New Product Development PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 664 pages
Book Rating : 4.:/5 (318 download)

DOWNLOAD NOW!


Book Synopsis The PDMA Handbook of New Product Development by : Milton D Rosenau (Jr.)

Download or read book The PDMA Handbook of New Product Development written by Milton D Rosenau (Jr.) and published by . This book was released on 1996-09-27 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: With thirty-three chapters written by leading professionals in the field, The PDMA Handbook of New Product Development offers authoritative practical information on every stage of the product development process, from idea generation to delivery of the final product. For the novice, there is essential coverage of important fundamentals - market analysis and segmentation, choosing and implementing the "right" development process, the creation of multifunctional teams, and more. Experienced practitioners will find important guidance on topics outside their own area of expertise, as well as materials on more advanced and emerging concepts, such as process ownership, pipeline management, metrics, and product architecture. The book's concise, how-to approach enables readers to access the basic information they need quickly, while providing helpful references to up-to-date sources of further information. By providing a complete picture of the knowledge needed for effective new product development today, this all-in-one guide is an invaluable asset to professionals at every level.

Managing the Dynamics of New Product Development Processes

Download Managing the Dynamics of New Product Development Processes PDF Online Free

Author :
Publisher : Springer Science & Business Media
ISBN 13 : 9780857295705
Total Pages : 257 pages
Book Rating : 4.2/5 (957 download)

DOWNLOAD NOW!


Book Synopsis Managing the Dynamics of New Product Development Processes by : Arie Karniel

Download or read book Managing the Dynamics of New Product Development Processes written by Arie Karniel and published by Springer Science & Business Media. This book was released on 2011-07-28 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing the Dynamics of New-Product Development Processes merges product-based planning, process modelling, process execution, probabilistic simulations, and simulation based decision-making into one framework called the Dynamic new-Product Development Process. It provides readers with a means of improving the management of product development through enhanced methods and tools that are specifically tailored to the characteristics and challenges of such processes. It calls for a new Product Lifecycle Management paradigm of utilizing the managed product data for management of the product's development process. Within the framework, the methods used are enhanced or modified to fit the new-product development process requirements. Each specific method is exhaustively analyzed, from the basic definition of terms through a description of the state of the art of that topic and its limitations. Then, the method enhancements are illustrated by many examples, and discussed while suggesting further research directions. Finally, the enhanced methods are integrated and demonstrated by a test case. The main two methods described are the design structure matrix (DSM) and Petri nets, which are merged into a novel concept entitled DSM nets. Managing the Dynamics of New Product Development Processes provides algorithms, proofs, and practical examples that can be used for general study of the issues concerned. The main concepts presented are applicable to systems engineering and can be used by practitioners of product development processes, such as designers, product managers, and process managers, as well as developers of process management tools for systems with dynamically changing process structures.

Leveraging Constraints for Innovation

Download Leveraging Constraints for Innovation PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119389305
Total Pages : 208 pages
Book Rating : 4.1/5 (193 download)

DOWNLOAD NOW!


Book Synopsis Leveraging Constraints for Innovation by : Sebastian Gurtner

Download or read book Leveraging Constraints for Innovation written by Sebastian Gurtner and published by John Wiley & Sons. This book was released on 2018-10-02 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides managers with actionable insight into a select set of innovation constraints and how to best deal with them This PDMA Essentials Book, the third in this series, provides a framework of individual, organizational, and market and societal constraints that guides managers in identifying specific constraints related to their innovation activities and provides them with corresponding tools and practices to overcome and leverage those constraints. Written by a team of international innovation experts, Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA is presented in three parts. The first part, Individual Constraints, provides insights into how to: simultaneously solve social and commercial needs for greater creativity; apply a multi-stage approach to overcome knowledge sharing in teams; and anticipate and account for psychographic differences among customers during product launch. In the second part, Organizational Constraints, insights emerge that provide guidance on how to: identify and solve for sources of innovation constraints within the company; implement and manage virtual NPD teams; and effectively organize new service development in professional services. The last part, Market Constraints, examines how to: adapt firm capabilities to overcome constraints preventing consumers in low-end and under-resourced markets from purchasing new products; implement inclusive innovation strategies to address markets constrained by underdeveloped infrastructures; develop solutions for women and other disadvantaged market traders in emerging markets. This book: Is a single comprehensive volume that covers the full spectrum of constraint-related strategies and techniques in a coherent, integrated fashion Provides a set of frameworks, techniques, and tools that can be immediately implemented by individuals across firms Offers how-to knowledge on specific tools and methods as applied to innovating products and services when facing constraints as well as for the development of new business models Integrates problem- and solution-based knowledge to enable companies to develop sustainable growth strategies by leveraging constraints and restrictions toward innovation strategies, processes and offerings Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA is an ideal book for all product development professionals, including marketers, engineers, project managers, and business managers in both startups and well-established firms, and from a broad range of industries from heavy manufacturing to the service sector.

Product Development and Management Body of Knowledge

Download Product Development and Management Body of Knowledge PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 111982995X
Total Pages : 436 pages
Book Rating : 4.1/5 (198 download)

DOWNLOAD NOW!


Book Synopsis Product Development and Management Body of Knowledge by : Allan Anderson

Download or read book Product Development and Management Body of Knowledge written by Allan Anderson and published by John Wiley & Sons. This book was released on 2024-03-27 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully-updated Third Edition of the leading study resource for PDMA's New Product Development Professional certification exam The newly revised and updated Third Edition of PDMA Body of Knowledge (BoK) provides a singular reference for anyone currently involved in, or planning a career in product management and product innovation. It describes a proven framework for product innovation which is applicable to a wide cross-section of product and service industries at various levels of an organization. It is also the basis for candidates studying for PDMA's New Product Development Professional (NPDP) certification examination. The guide is divided into seven chapters, consistent with the seven product innovation topics used as a basis for the NPDP examination: management, strategy, portfolio, process, design and development, market research, and culture & teams. PDMA Body of Knowledge includes detailed coverage of topics including: The key factors that lead to successful product innovation management. The importance of strategy to product innovation success, hierarchy of strategies, and establishing the organization's direction via vision, mission, values, and more. The role of portfolio management in selection of the right product innovation projects for an organization. Description of various product innovation processes and the pros and cons of each. The application of tools and techniques at various stages of the design and development process. The application of market research throughout product innovation. The importance of the right culture and team development. The material provided can be applied to the full range of product development projects included in most company portfolios, such as new products or services, line extensions, cost reductions, and product or service improvements. This newly revised and updated Third Edition includes new case studies, examples, and chapter exercises, along with sample NPDP examination questions. PDMA Body of Knowledge is an essential study resource for those studying for PDMA's NPDP exam. The text is also highly valuable to product management professionals, consultants, instructors, and students seeking to increase their knowledge base

Revolutionizing Product Development

Download Revolutionizing Product Development PDF Online Free

Author :
Publisher : Simon and Schuster
ISBN 13 : 0029055156
Total Pages : 392 pages
Book Rating : 4.0/5 (29 download)

DOWNLOAD NOW!


Book Synopsis Revolutionizing Product Development by : Steven C. Wheelwright

Download or read book Revolutionizing Product Development written by Steven C. Wheelwright and published by Simon and Schuster. This book was released on 1992-06-15 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, a company's capability to conceive and design quality prototypes and bring a variety of superior products to market quicker than its competitors is increasingly the focal point of competition, contend leading product development experts Steven Wheelwright and Kim Clark. Drawing on six years of in-depth, systematic, worldwide research, they present proven principles for developing the critical capabilities for speed, efficiency, and quality that have worked again and again in scores of successful Japanese, American, and European fast-cycle firms. The authors argue that to survive, let alone succeed, today's companies must construct a new "platform" -- with new methodologies -- on which they can compete. Using their model for development strategies, Wheelwright and Clark show that firms can create a solid architecture for the integration of marketing, manufacturing, and design functions for problem solving and fast action -- particularly during the critical design-build-test cycles of prototype creation. They demonstrate further how successful firms such as Honda in automobiles, Compaq in personal computers, Applied Materials in semi-conductors, Sony in audio equipment, The Limited in apparel, and Hill-Rom in hospital beds have employed recent methodologies to bring new products to market at break-neck speed. Such innovations include design for manufacturability, quality function deployment, computer-aided design, and computer-aided engineering. Finally, Wheelwright and Clark emphasize the importance of learning in the organization. Companies that consistently "design it right the first time" and follow a path of continuous improvement in product and process development have a formidable edge in the crucial race to market.

Creating the Project Office

Download Creating the Project Office PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0787966754
Total Pages : 332 pages
Book Rating : 4.7/5 (879 download)

DOWNLOAD NOW!


Book Synopsis Creating the Project Office by : Randall L. Englund

Download or read book Creating the Project Office written by Randall L. Englund and published by John Wiley & Sons. This book was released on 2003-02-03 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating the Project Office is written for managers who are searching for ways to transform their organizations into more effective and efficient project-based workplaces. As this important book reveals, there is no more effective way to make that change than to create a project office tailored to the needs of the organization. While a project office model leads to better products from projects, it is also a vehicle for generating overall organizational change -- by transforming the organization from function-based to project-based. This model incorporates projects into the very fabric of the organizational strategy and revitalizes organizations, creates competitive advantage, and increases shareholder value.

Expert Product Management

Download Expert Product Management PDF Online Free

Author :
Publisher : Happy About
ISBN 13 : 1600050808
Total Pages : 104 pages
Book Rating : 4.6/5 ( download)

DOWNLOAD NOW!


Book Synopsis Expert Product Management by : Brian Lawley

Download or read book Expert Product Management written by Brian Lawley and published by Happy About. This book was released on 2007 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Lawley teaches new and seasoned product managers and marketers powerful and effective ways to ensure they give their products the best possible chance for success.

The PDMA Handbook of Innovation and New Product Development

Download The PDMA Handbook of Innovation and New Product Development PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119890225
Total Pages : 692 pages
Book Rating : 4.1/5 (198 download)

DOWNLOAD NOW!


Book Synopsis The PDMA Handbook of Innovation and New Product Development by : Ludwig Bstieler

Download or read book The PDMA Handbook of Innovation and New Product Development written by Ludwig Bstieler and published by John Wiley & Sons. This book was released on 2023-03-28 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE PDMA HANDBOOK OF INNOVATION AND NEW PRODUCT DEVELOPMENT State-of-the-art overview of all aspects of new product development from start to finish The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development provides an exceptional review of cutting-edge topics for both new and experienced product development leaders, and academics interested in emerging research, offering a comprehensive and updated guide to the practices, processes, and tools critical to achieving and sustaining new product/service development success in today’s world and delivering valuable information on the fundamentals as well as emerging practices. This edition is completely revised to include 32 new and refreshed chapters on topics including: Creating Successful Innovation, Sustainable New Product Development (NPD), Digital Transformation of NPD, the Changing Role of Design Thinking, Market Forecasting, and much more. In The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development, readers can expect to find specific information on: What separates the winners from the losers when it comes to new products, plus what drives new product success from a holistic standpoint Effective front end innovation practices, portfolio management for product innovation, and identifying significant new business opportunities Obtaining customer needs for product development, harnessing user research for product innovation, and making market analytics work for you Design thinking, artificial intelligence and new product development The 4th edition of The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts and is relevant for all functions and all industries. The Product Development and Management Association (PDMA) is a global community connecting thousands of members whose skills, expertise and experience power the most recognized and respected innovative companies in the world. PDMA’s unique triad of members include product development and management practitioners, academics, and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues and portfolio management.

Developing Products in Half the Time

Download Developing Products in Half the Time PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0471292524
Total Pages : 325 pages
Book Rating : 4.4/5 (712 download)

DOWNLOAD NOW!


Book Synopsis Developing Products in Half the Time by : Preston G. Smith

Download or read book Developing Products in Half the Time written by Preston G. Smith and published by John Wiley & Sons. This book was released on 1997-10-30 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance praise for Developing Products in Half the Time Second Edition New Rules, New Tools Preston G. Smith * Donald G. Reinertsen "This is an exceptional book! Get a new highlighter before you start. There are so many 'ah ha's' in each chapter you will never make it through with an old one." Don LaCombe, Ford Motor Company, Product Development Process Leadership "An excellent book with a strong treatment of the cycle-time consequences of overloading your development capacity. It provides powerful and practical concepts for dealing with this issue." Andrew Aquart, Director Product Development, Cordis, a Johnson & Johnson Company "This is practical, useful stuff for people competing in highly competitive fast moving business." Dr. Paul Borrill, Chief Scientist, Sun Microsystems "3M has absorbed many of the tools from the original edition, and this new one will be even more useful. The topic of incremental innovation is crucial to us, and I really appreciate its balanced treatment." Ronald H. Kubinski, Manager New Product Commercialization Services, 3M Company "As the authors correctly point out, the Fuzzy Front End is the least expensive place to reduce cycle time. This book is one of the only sources of concepts, methods, and metrics for compressing this critical portion of the development process." David M. Lewis, Product Manager, Eastman Kodak Co. "Using these tools we've more than cut our time to market in half. The new edition of this classic crystallizes the synergy of the fast-to-market techniques, and the icons in the margins highlight the opportunities and pitfalls." Mike Brennan , Vice President of Product Development, Black & Decker

New Product Forecasting

Download New Product Forecasting PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1317463889
Total Pages : 177 pages
Book Rating : 4.3/5 (174 download)

DOWNLOAD NOW!


Book Synopsis New Product Forecasting by : Kenneth B. Kahn

Download or read book New Product Forecasting written by Kenneth B. Kahn and published by Routledge. This book was released on 2014-12-18 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning. Part II includes detailed, step-by-step techniques of new product forecasting, from judgmental techniques to regression analysis. Each chapter in this section begins with the most basic techniques, then progresses to more advanced levels. Part III addresses managerial considerations of new product forecasting, including postlaunch issues such as cannibalization and supercession. The final chapter presents an important set of industry best practices and benchmarks.

Herbal Product Development

Download Herbal Product Development PDF Online Free

Author :
Publisher : CRC Press
ISBN 13 : 1000754456
Total Pages : 332 pages
Book Rating : 4.0/5 (7 download)

DOWNLOAD NOW!


Book Synopsis Herbal Product Development by : Anil K. Sharma

Download or read book Herbal Product Development written by Anil K. Sharma and published by CRC Press. This book was released on 2020-11-24 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new volume, Herbal Product Development: Formulation and Applications, addresses some of the challenges that hinder the path of successful natural products from laboratory to market. Highly skilled, experienced, and renowned scientists and researchers from around the globe offer up-to-date information that describes characteristics of herbs and herbal products, applications, evaluation techniques, and more. There is also a section dedicated to alternative medicinal strategies for the treatment and cure of diverse diseases. Also considered, of course, is the efficacy and safety of herbal products, which are of major concern. This valuable volume will be an important addition to the library of those involved in herbal product development and testing, including researchers, scientists, academicians, industry professionals, and students in this area.

The PDMA ToolBook 1 for New Product Development

Download The PDMA ToolBook 1 for New Product Development PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 047127108X
Total Pages : 480 pages
Book Rating : 4.4/5 (712 download)

DOWNLOAD NOW!


Book Synopsis The PDMA ToolBook 1 for New Product Development by : Paul Belliveau

Download or read book The PDMA ToolBook 1 for New Product Development written by Paul Belliveau and published by John Wiley & Sons. This book was released on 2004-01-30 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alle Stadien der Produktentwicklung - von der Idee über Konzept, Design und Produktion bis hin zur Vermarktung und Wartung - werden in diesem Band zusammenfassend abgehandelt. Sie finden auch Hinweise zum Benchmarking des Entwicklungsprozesses und zum Management des Produktportfolios. Die Autoren sind Mitglieder der Product Development and Management Association (PDMA) und kommen von Unternehmen wie 3M, AT&T oder KPMG Peat Marwick.

Accelerating Innovation

Download Accelerating Innovation PDF Online Free

Author :
Publisher : Van Nostrand Reinhold Company
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!


Book Synopsis Accelerating Innovation by : Marvin L. Patterson

Download or read book Accelerating Innovation written by Marvin L. Patterson and published by Van Nostrand Reinhold Company. This book was released on 1993 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The time for rehashing America's lost battles on the world market has passed." "Now it's time to address a critical component of the economic battle plan: the product development process that creates the products that satisfy customer needs. How quickly these weapons of economic war are developed, how competitive they are, how timely they are deployed, and how supportable they are will determine the failure or success of American business in the 1990s." "Here is the right book at the right time...a concise blueprint to transform product development from a collection of ad hoc activities into an integrated, smoothly operating process. Written by the Director of Corporate Engineering for Hewlett-Packard, one of the most successfully innovative companies in America today, Accelerating Innovation shows how successful, well-tested concepts from the manufacturing domain can be readily transformed into the needy world of new product innovation." "Filled with clear-sighted analysis and practical explanations, this book will help management unleash innovation and creativity in development processes to meet the urgent need for bringing new technology to customers faster and more effectively than the competition." "Discover how to cope with the limited life span of today's products...anticipate changing consumer needs and desires...close the gap between new technology and products that apply it...bring leading-edge products to market fast...eliminate profit-threatening gaps between the "death" of obsolete products and the introduction of new ones...and enjoy higher returns on investment." "Accelerating Innovation provides a results-oriented model for transferring to product development the strategies that are moving manufacturers from the old era to the new one. Numerous real-life examples give you powerful insights into the time-based factoring and total quality management principles used so successfully in manufacturing and shows how to implement them in the product development cycle. Key chapters address how to shorten the innovation cycle time, applying the principle that success springs from focusing on the right issues; manage organization change so that change goes where you want it to go - and quickly, transfer quality principles used on the assembly line to the process of developing raw information and adding value to it, reduce innovation time by implementing the cost of quality principle (cost as a function of when an error is detected), manage information flow and bottlenecks, minimize changeover time; and much, much more." "Does your organization really have a handle on new product development? Are goals, objectives, processes, metrics, and controls in place? Are you equipped to create new products rationally and systematically, while continuously reducing innovation cycle times?" "Accelerating Innovation presents new thinking that will help you answer these questions with a resounding "yes." In product development, doing business the same old way is a formula for disaster. The time to act is long before the livelihood of the product development function is ever threatened. And if a company is trying to catch up, then it has to improve faster than its toughest competition if it ever expects to win." "Finally, here is a guide that can give you the critical advantage you need for success in product development - success that is no longer a luxury, but a necessity for survival."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Fundamentals of Product Development

Download Fundamentals of Product Development PDF Online Free

Author :
Publisher :
ISBN 13 : 9781974606320
Total Pages : 362 pages
Book Rating : 4.6/5 (63 download)

DOWNLOAD NOW!


Book Synopsis Fundamentals of Product Development by : Christopher Mattson

Download or read book Fundamentals of Product Development written by Christopher Mattson and published by . This book was released on 2017-08-15 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great products come from great designers using great development processes. But how does a novice designer become a great designer? And how does an ordinary development process become a great development process? Fundamentals of Product Development explores the evolution of products from the beginning idea through mass-production. Rather than prescribing a one-size-fits-all process, it explores the theory behind product development and challenges readers to develop their own customized development process that is uniquely suited for their individual situation. In addition to theory, the book provides development case studies and a product development reference that introduces a wide variety of design tools and methods. In this 5th edition, the authors have increased the detail in the activity maps presented for each stage of development. These maps help novice development teams navigate the challenges of each stage, and remind experienced teams of activities and outcomes that should not be overlooked.Also included in this edition are new development reference entries on cost estimation and targets, design reviews, multivoting, optimization, revision control, and storyboards.

Handbook of Market Segmentation

Download Handbook of Market Segmentation PDF Online Free

Author :
Publisher : Psychology Press
ISBN 13 : 9780789021571
Total Pages : 268 pages
Book Rating : 4.0/5 (215 download)

DOWNLOAD NOW!


Book Synopsis Handbook of Market Segmentation by : Art Weinstein

Download or read book Handbook of Market Segmentation written by Art Weinstein and published by Psychology Press. This book was released on 2004 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximising corporate resources.