Product Policy And Brand Management Fourth Edition

Download Product Policy And Brand Management Fourth Edition full books in PDF, epub, and Kindle. Read online Product Policy And Brand Management Fourth Edition ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

PRODUCT POLICY AND BRAND MANAGEMENT, Fourth Edition

Author : CHITALE, AVINASH K.
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9389347513
Total Pages : 393 pages
Book Rating : 4.3/5 (893 download)

DOWNLOAD NOW!

Book Synopsis PRODUCT POLICY AND BRAND MANAGEMENT, Fourth Edition by : CHITALE, AVINASH K.

Download or read book PRODUCT POLICY AND BRAND MANAGEMENT, Fourth Edition written by CHITALE, AVINASH K. and published by PHI Learning Pvt. Ltd.. This book was released on 2020-06-01 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book, now in its fourth edition, continues to elucidate the concepts and topics of Product Policy and Brand Management in a concise and clear manner. The text has been further enriched by introducing more case studies based on various mobile phones and smartphones as well as on generic drugs and pharmaceuticals to explain and highlight the concept of branding process. In addition, there are case studies on new product development, branding of foods, their positioning and pricing strategy. The book has been systematically divided into four parts. Part I on "Fundamentals of Product Management" throws light on the concepts of product and its management, role of product managers, product life cycle, diffusion models, developing a product manager, and the product planning system and strategies. Part II on "New Product Development and Its Barriers" explains the challenges that are faced by a new product during its development, the test marketing stages and its alternatives, launching a product, future trends of product management and success stories. Part III on "Brand Management" defines branding, branding decisions, brand equity, brand identity, and brand positioning. Whereas, Part IV “Live Case Studies” exclusively includes 40 live cases that provide analytical and practical insights to the readers on the discussed concepts. The text is primarily intended for the students of MBA, MMS, and ME/MTech (Industrial Management). Besides, the book is also a valuable source for practicing managers. TARGET AUDIENCE • MBA • MMS • ME/MTech (Industrial Management)

Product Policy and Brand Management

Author : A.K. Chitale
Publisher :
ISBN 13 : 9789389347500
Total Pages : 391 pages
Book Rating : 4.3/5 (475 download)

DOWNLOAD NOW!

Book Synopsis Product Policy and Brand Management by : A.K. Chitale

Download or read book Product Policy and Brand Management written by A.K. Chitale and published by . This book was released on 2020-11-30 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Brand Management

Author : Kevin Lane Keller
Publisher :
ISBN 13 : 9780131201156
Total Pages : 796 pages
Book Rating : 4.2/5 (11 download)

DOWNLOAD NOW!

Book Synopsis Strategic Brand Management by : Kevin Lane Keller

Download or read book Strategic Brand Management written by Kevin Lane Keller and published by . This book was released on 1998 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a comprehensive, up-to-date treatment of the subject of brands, brand equity and strategic brand management. It provides insights into how profitable brand strategies can be created by building, measuring and managing brand equity.

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Author : Kevin Lane Keller
Publisher : Pearson UK
ISBN 13 : 1292314990
Total Pages : 622 pages
Book Rating : 4.2/5 (923 download)

DOWNLOAD NOW!

Book Synopsis Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition by : Kevin Lane Keller

Download or read book Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition written by Kevin Lane Keller and published by Pearson UK. This book was released on 2019-07-04 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you will receive via email the code and instructions on how to access this product. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

INTERNATIONAL MARKETING ,Fourth Edition

Author : SRINIVASAN, R.
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8120352386
Total Pages : 268 pages
Book Rating : 4.1/5 (23 download)

DOWNLOAD NOW!

Book Synopsis INTERNATIONAL MARKETING ,Fourth Edition by : SRINIVASAN, R.

Download or read book INTERNATIONAL MARKETING ,Fourth Edition written by SRINIVASAN, R. and published by PHI Learning Pvt. Ltd.. This book was released on 2016-04-29 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This well-established book, now in its Fourth Edition, provides the latest information and data on International Marketing with emphasis on the Indian context. Retaining all the strengths of the previous editions, the new edition includes significant updates in the case studies, namely, • Infosys Technologies Limited • SAP India • Global Marketing in Wipro—Growing in Strength • I-Flex Solutions (Currently Oracle Financial Software Solutions) • Ace Designers • Gillette India • Mysore Sales International Limited These case studies presenting the facts and data explicitly, familiarise the readers with the latest developments and changing scenario of international marketing. Now, the text highlights a wide variety of aspects relating to the business environment, with specific focus on competition, product development, market strategy and international business. Primarily intended for postgraduate students of management, the book would also greatly benefit managers attending various management programmes.

The New Strategic Brand Management

Author : Jean-Nol︠ Kapferer
Publisher : Kogan Page Publishers
ISBN 13 : 9780749442835
Total Pages : 516 pages
Book Rating : 4.4/5 (428 download)

DOWNLOAD NOW!

Book Synopsis The New Strategic Brand Management by : Jean-Nol︠ Kapferer

Download or read book The New Strategic Brand Management written by Jean-Nol︠ Kapferer and published by Kogan Page Publishers. This book was released on 2004 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise and Reviews "the best book on brands yet"- Design Magazine"New exciting ideas and perspectives on brand building are offered that have been absent from our literature."- Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management"Managing a brand without reading this book is like driving a car without your license."- Haesun Lee, Senior Vice President of Marketing, AMOREPACIFIC Co, Korea"Kapferer's hierarchy of brands is an extrordinary insight"- Sam Hill and Chris Lederer, authors of The Infinite Asset, Harvard Business School Press"One of the definitive resources on branding for marketing professionals worldwide."- Vikas Kumar, The Economic Times, India"One of the best books on brand management. Kapferer is thought provoking and always able to create new insights on various brand related topics."- Rik Riezebos, CEO Brand Capital and director of EURIB / European Institute for Brand ManagementThe first two editions of Strategic Brand Management were published to great critical acclaim. The New Strategic Brand Management has been rewritten and fully revised to bring readers absolutely up-to-date with the dramatic changes that have taken place in brand management worldwide.Dealing with the concept and practice of brand management in its totality, it is packed with fresh examples and case studies of brands from all over the world, paying particular attention to global brands. It also looks at the hype surrounding branding and stresses the role of sound business decisions when building a brand. There are several new chapters, including:brand and business buildingthe challenge of growth in mature marketsmanaging retail brands.Plus completely new sections on innovation and its role in growing and reinventing brands, and corporate branding.The New Strategic Brand Management will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice.

Strategic Brand Management

Author : Kevin Lane Keller
Publisher : Pearson Education India
ISBN 13 : 9788131756898
Total Pages : 722 pages
Book Rating : 4.7/5 (568 download)

DOWNLOAD NOW!

Book Synopsis Strategic Brand Management by : Kevin Lane Keller

Download or read book Strategic Brand Management written by Kevin Lane Keller and published by Pearson Education India. This book was released on 2010-12 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: Incorporating developments from both academia and industry, this exploration of brands, brand equity and strategic brand management combines a theoretical foundation with numerous techniques and practical insights. Suitable for both graduates and upper-level undergraduates.

Strategic Brand Management

Author : Jean-Noël Kapferer
Publisher : Simon and Schuster
ISBN 13 : 0029170451
Total Pages : 360 pages
Book Rating : 4.0/5 (291 download)

DOWNLOAD NOW!

Book Synopsis Strategic Brand Management by : Jean-Noël Kapferer

Download or read book Strategic Brand Management written by Jean-Noël Kapferer and published by Simon and Schuster. This book was released on 1994 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature".--Philip Kotler".An invaluable reference for designers, marketing managers and brand managers alike".--Design magazine.

Brand Management

Author : Saurabh Aggarwal
Publisher : Global India Publications
ISBN 13 : 9788190721134
Total Pages : 288 pages
Book Rating : 4.7/5 (211 download)

DOWNLOAD NOW!

Book Synopsis Brand Management by : Saurabh Aggarwal

Download or read book Brand Management written by Saurabh Aggarwal and published by Global India Publications. This book was released on 2008 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand euity and strategic brand management combine a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions and thus improving the long-term profitability of specific brand strategies. This book is prepared for specific tactical guidelines for planning, building, measuring and managing brand euity.It includes numerous examples virtually on every topic.Representing the brain trust in brand management, the book of Brand Management presents the highly sophisticated branding techniques used by some of the world's leading companies.Strategies such as brand stretching and brand architecture are described,especially as tools for managing the total brand experience and value.the book also includes a brand management toolkit,which provides checklists and exercise, as well as global and asian case studies.

The New Strategic Brand Management

Author : Jean-Noël Kapferer
Publisher : Kogan Page Publishers
ISBN 13 : 0749450851
Total Pages : 576 pages
Book Rating : 4.7/5 (494 download)

DOWNLOAD NOW!

Book Synopsis The New Strategic Brand Management by : Jean-Noël Kapferer

Download or read book The New Strategic Brand Management written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2008 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.

Strategic Brand Management

Author : Richard H. Elliott
Publisher : Oxford University Press, USA
ISBN 13 : 0199260001
Total Pages : 283 pages
Book Rating : 4.1/5 (992 download)

DOWNLOAD NOW!

Book Synopsis Strategic Brand Management by : Richard H. Elliott

Download or read book Strategic Brand Management written by Richard H. Elliott and published by Oxford University Press, USA. This book was released on 2007 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. This book also integrates more traditional notions of the brand in terms of equity and positioning within that framework.

The Handbook Of Brand Management

Author : David Arnold
Publisher : Basic Books
ISBN 13 : 9780201632798
Total Pages : 288 pages
Book Rating : 4.6/5 (327 download)

DOWNLOAD NOW!

Book Synopsis The Handbook Of Brand Management by : David Arnold

Download or read book The Handbook Of Brand Management written by David Arnold and published by Basic Books. This book was released on 1993-03-21 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Establishing a brand name is the goal of anyone introducing a new product, and maintaining a brand over time is even more profitable. Established brands are now major corporate assets, as shown when Philip Morris bought Kraft for four times its book value.The Handbook of Brand Management explains the ins and outs of managing brand names in today's fast-changing, competitive marketplace. Developed by marketing expert David Arnold to answer managers' actual questions about brands, this essential guide combines expert advice with the stories of thirteen successful companies from around the world.This book describes how to research, target, budget, and promote new brand. It presents detailed analyses of marketing plans used in situations both good (how did Anheuser-Busch introduce Michelob Dry so successfully?) and bad (how could Perrier survive the benzene scare?).For established brands, managers learn tactics to reverse a market-share decline, to extend brands internationally, and to appraise a brand name's financial value. They find insights in the examples of Schering-Plough “stretching” the Coppertone brand to include sunscreens for children, Birds Eye freezing out competitors by how it positioned a new meal in consumers' minds, and many other popular brand-name products.

Advanced Brand Management

Author : Paul Temporal
Publisher : John Wiley & Sons
ISBN 13 : 1118181581
Total Pages : 207 pages
Book Rating : 4.1/5 (181 download)

DOWNLOAD NOW!

Book Synopsis Advanced Brand Management by : Paul Temporal

Download or read book Advanced Brand Management written by Paul Temporal and published by John Wiley & Sons. This book was released on 2011-09-15 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Brand Management: Managing Brands in a Changing World (Second Edition) is a complete guide to managing the most valuable assets in the business world--brands. In this exciting second edition, Paul Temporal, a world-renowned brand expert, explains how to develop and manage sophisticated strategies that will ensure sustainable brand value. Dr. Temporal addresses issues such as: How to gain and use valuable consumer insights How to use emotion to secure brand success How to create a brand vision How to create a power brand strategy How to develop positioning strategies that bring outstanding results How to respond to brand architecture challenges What to consider in extending, revitalizing, repositioning, and deleting brands How to build a brand culture, engage employees, and carry out internal branding How to create a total communications strategy How to address critical issues in brand management, and the role of speed, agility, and innovation How to structure brand guardianship and management How to track brand success More than 40 case studies, including both successful and unsuccessful international brand management initiatives, illustrate practical applications of the topics covered. New cases include: Google; Twitter; MySpace; Facebook; Zara; Opus; Chivas Regal; MTV; P&G; Coca-Cola; Absolut; Nike; LG; Apple; The Obama presidential campaign Plus more... This stimulating book also features a brand management toolkit--an invaluable collection of questions, exercises, and notes culled from Dr. Temporal's wealth of experience. The toolkit will provide you with your own personal consultancy checklists and support, helping to improve and secure your brand equity. Whether you are in control of an established company, starting up a new one, or have responsibility for a brand in a particular industry or sector, Advanced Brand Management is an indispensable resource.

Strategic Brand Management

Author : Kevin Lane Keller
Publisher :
ISBN 13 : 9788120335400
Total Pages : 591 pages
Book Rating : 4.3/5 (354 download)

DOWNLOAD NOW!

Book Synopsis Strategic Brand Management by : Kevin Lane Keller

Download or read book Strategic Brand Management written by Kevin Lane Keller and published by . This book was released on 2012 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include.

Product Management

Author : Raymond D. Hehman
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.3/5 (9 download)

DOWNLOAD NOW!

Book Synopsis Product Management by : Raymond D. Hehman

Download or read book Product Management written by Raymond D. Hehman and published by Irwin Professional Publishing. This book was released on 1984 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Value Creation 4.0 - Marketing Products in the 21st Century

Author : Gábor Rekettye
Publisher : Transnational Press London
ISBN 13 : 191299724X
Total Pages : 260 pages
Book Rating : 4.9/5 (129 download)

DOWNLOAD NOW!

Book Synopsis Value Creation 4.0 - Marketing Products in the 21st Century by : Gábor Rekettye

Download or read book Value Creation 4.0 - Marketing Products in the 21st Century written by Gábor Rekettye and published by Transnational Press London. This book was released on 2019-08-15 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value Creation 4.0 is a marketing guide to the age of the fourth industrial revolution (‘Industry 4.0’). This title draws attention to the situation which poses new challenges and risks for the whole of humanity. The book takes an essentially practice-oriented approach. The book intends to highlight the importance of the topic, define its conceptual framework and present its practical applications. The book is therefore primarily recommended for practitioners. The topics of the book together with the supporting exhibits and cases – which also include international dimensions – provide information for them that can help increase their competitiveness. The book can also be very handy in higher education. Whole courses can be built on it, as the book comprises 4 parts and 14 chapters which can provide the basis for lectures. Each part is illustrated with cases, and some of the more than 30 exhibits could be used for the efficient processing of the material and for further reflection.

East European Change and Shipping Policy

Author : Gillian Ledger
Publisher : Routledge
ISBN 13 : 1000549593
Total Pages : 229 pages
Book Rating : 4.0/5 (5 download)

DOWNLOAD NOW!

Book Synopsis East European Change and Shipping Policy by : Gillian Ledger

Download or read book East European Change and Shipping Policy written by Gillian Ledger and published by Routledge. This book was released on 2022-02-16 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1996, this work begins by considering the changes that have taken place in the social, political and economic environment of Eastern Europe as a whole and then concentrates upon the shipping market with reference to Poland, Romania, Bulgaria, the Czech Republic and Hungary. A detailed model of the relationship between the shipping industry and the contextual changes that have occurred in the region in recent years is then developed before looking specifically at the liner shipping market of Poland and its market positioning within the context of competition in the North Atlantic and European Union operators.