Making An Impact Online

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Net Words: Creating High-Impact Online Copy

Author : Nick Usborne
Publisher : McGraw Hill Professional
ISBN 13 : 0071415777
Total Pages : 274 pages
Book Rating : 4.0/5 (714 download)

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Book Synopsis Net Words: Creating High-Impact Online Copy by : Nick Usborne

Download or read book Net Words: Creating High-Impact Online Copy written by Nick Usborne and published by McGraw Hill Professional. This book was released on 2001-12-17 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.

High-Impact Practices in Online Education

Author : Kathryn E. Linder
Publisher : Taylor & Francis
ISBN 13 : 100097698X
Total Pages : 236 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis High-Impact Practices in Online Education by : Kathryn E. Linder

Download or read book High-Impact Practices in Online Education written by Kathryn E. Linder and published by Taylor & Francis. This book was released on 2023-07-03 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers the first comprehensive guide to how high-impact practices (HIPs) are being implemented in online environments and how they can be adjusted to meet the needs of online learners. This multi-disciplinary approach will assist faculty and administrators to effectively implement HIPs in distance education courses and online programs.With a chapter devoted to each of the eleven HIPs, this collection offers guidance that takes into account the differences between e-learners and traditional on-campus students.A primary goal of High-Impact Practices Online is to share the ways in which HIPs may need to be amended to meet the needs of online learners. Through specific examples and practical suggestions in each chapter, readers are introduced to concrete strategies for transitioning HIPs to the online environment that can be utilized across a range of disciplines and institution types. Each chapter of High-Impact Practices Online also references the most recent and relevant literature on each HIP so that readers are brought up to date on what makes online HIPs successful.The book provides guidance on how best to implement HIPs to increase retention and completion for online learners.

Digital Impact

Author : Vipin Mayar
Publisher : John Wiley & Sons
ISBN 13 : 1118087747
Total Pages : 226 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Digital Impact by : Vipin Mayar

Download or read book Digital Impact written by Vipin Mayar and published by John Wiley & Sons. This book was released on 2011-05-18 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand. Leverage trust and build ROI in social media and mobile spaces Get actionable data, best practices, cases studies, anecdotes, practical coaching tips and strategic insights Engage customers who typically resist advertising messages Learn from authors who have extensive experience across major industries and accounts, giving them a wide business appeal Whether your budget is corporate-sized or on a shoestring, you'll want to achieve the measurable bottom-line improvements that come with having Digital Impact.

Whose Childhood Is It?

Author : Richard Eke
Publisher : A&C Black
ISBN 13 : 0826499813
Total Pages : 430 pages
Book Rating : 4.8/5 (264 download)

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Book Synopsis Whose Childhood Is It? by : Richard Eke

Download or read book Whose Childhood Is It? written by Richard Eke and published by A&C Black. This book was released on 2009-08-02 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: An important textbook that promotes thoughtful engagement with key issues and theories that inform an understanding of childhood development.

Feature Writing and Reporting

Author : Jennifer Brannock Cox
Publisher : SAGE Publications
ISBN 13 : 1544354967
Total Pages : 369 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Feature Writing and Reporting by : Jennifer Brannock Cox

Download or read book Feature Writing and Reporting written by Jennifer Brannock Cox and published by SAGE Publications. This book was released on 2020-08-10 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new text offers a fresh look at feature writing and reporting in the 21st century. Award-winning professor and author Jennifer Brannock Cox teaches students the fundamentals of feature writing and reporting while emphasizing the skills and tools needed to be successful in the digital era. Packed with the best samples of feature writing today, this practical text gives students ample opportunity to practice their writing as they build a portfolio of work for their future careers. Cox′s special attention on new multimedia and online reporting prepares readers for success in a rapidly changing media landscape.

Presentation Zen

Author : Garr Reynolds
Publisher : Pearson Education
ISBN 13 : 0321601890
Total Pages : 316 pages
Book Rating : 4.3/5 (216 download)

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Book Synopsis Presentation Zen by : Garr Reynolds

Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

Outsmart Your Smartphone

Author : Tchiki Davis
Publisher : New Harbinger Publications
ISBN 13 : 1684033519
Total Pages : 251 pages
Book Rating : 4.6/5 (84 download)

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Book Synopsis Outsmart Your Smartphone by : Tchiki Davis

Download or read book Outsmart Your Smartphone written by Tchiki Davis and published by New Harbinger Publications. This book was released on 2019-11-01 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have "smartphone syndrome?" This refreshingly honest how-to guide will help you find balance and build meaningful connections in a screen-obsessed world. Do you spend hours every day on your smartphone or tablet? Reading the news, shopping for clothes, checking your email, and catching up on social media? Do you scroll through blog articles and text with your friends while waiting in line at the DMV or the grocery store, avoiding any chance interactions with actual human beings? If so, you aren’t alone. Most of us are stuck on a hedonic treadmill of push-button notifications, friend updates, and text messages. But the real question is—are we happy? And, if not, how can we increase our happiness in the age of tech? Outsmart Your Smartphone is not a book about the evils of technology—it’s a road map for achieving happiness using all the tools available to you, including your phone. With this smart and irreverent guide, you’ll find seven steps to help you use technology in ways that increase your well-being, and find tips and tricks for overcoming the obstacles that technology creates. You’ll also learn to: Reconnect with your values, including kindness and gratitude Find your purpose in life—and then live it Use technology to do good things in the world Be fully present in each moment using mindfulness Our technology crazed, social media-obsessed world does nothing if not make us more self-focused. This book will help you harness the power of that focus and magnify your happiness, for yourself and the greater good. You don’t even have to throw out your phone!

Youth Cultures in the Age of Global Media

Author : Sara Bragg
Publisher : Springer
ISBN 13 : 1137008156
Total Pages : 303 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Youth Cultures in the Age of Global Media by : Sara Bragg

Download or read book Youth Cultures in the Age of Global Media written by Sara Bragg and published by Springer. This book was released on 2014-02-06 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the impact of globalisation and new technologies on youth cultures around the world, from the Birmingham School to the youthscapes of South Korea. In a timely reappraisal of youth cultures in contemporary times, this collection profiles the best of new research in youth studies written by leading scholars in the field.

Impact Evaluation in Practice, Second Edition

Author : Paul J. Gertler
Publisher : World Bank Publications
ISBN 13 : 1464807809
Total Pages : 444 pages
Book Rating : 4.4/5 (648 download)

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Book Synopsis Impact Evaluation in Practice, Second Edition by : Paul J. Gertler

Download or read book Impact Evaluation in Practice, Second Edition written by Paul J. Gertler and published by World Bank Publications. This book was released on 2016-09-12 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of the Impact Evaluation in Practice handbook is a comprehensive and accessible introduction to impact evaluation for policy makers and development practitioners. First published in 2011, it has been used widely across the development and academic communities. The book incorporates real-world examples to present practical guidelines for designing and implementing impact evaluations. Readers will gain an understanding of impact evaluations and the best ways to use them to design evidence-based policies and programs. The updated version covers the newest techniques for evaluating programs and includes state-of-the-art implementation advice, as well as an expanded set of examples and case studies that draw on recent development challenges. It also includes new material on research ethics and partnerships to conduct impact evaluation. The handbook is divided into four sections: Part One discusses what to evaluate and why; Part Two presents the main impact evaluation methods; Part Three addresses how to manage impact evaluations; Part Four reviews impact evaluation sampling and data collection. Case studies illustrate different applications of impact evaluations. The book links to complementary instructional material available online, including an applied case as well as questions and answers. The updated second edition will be a valuable resource for the international development community, universities, and policy makers looking to build better evidence around what works in development.

Creating Inclusive Online Communities

Author : Sharla Berry
Publisher : Taylor & Francis
ISBN 13 : 100098012X
Total Pages : 117 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Creating Inclusive Online Communities by : Sharla Berry

Download or read book Creating Inclusive Online Communities written by Sharla Berry and published by Taylor & Francis. This book was released on 2023-07-03 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before the Covid-19 pandemic, online and distance education enrolled over 19 million students in the US. As colleges and universities return to in-person instruction, the number of online courses and programs is poised to grow exponentially. At the same time, institutions of higher education are increasingly more diverse--racially, ethnically, and socioeconomically--with present and future students having a range of intersectional needs related to their cultural backgrounds, gendered experiences, and abilities. Sharla Berry offers faculty practical strategies for building asynchronous, synchronous, and blended online courses and programs that are inclusive and engaging for diverse learners. Recognizing that community is a complex, contextual and constantly shifting concept, Sharla Berry opens this book by addressing how to develop an inclusive approach to online teaching that takes into account the experiences and needs of historically marginalized and underrepresented students. Covering the affordances and limitations of synchronous and asynchronous teaching, as well as hybrid and fully online instruction, she outlines different approaches to course design, and identifies how to use the myriad functions of learning management systems—from collaborative tools to administering tests—to engage students and assess their involvement and progress.While primarily designed to provide faculty with practical and actionable ideas and strategies, this book will also prove useful to those that support faculty in cultivating teaching excellence. Administrators, instructional designers, faculty developers and support staff will gain insight into how to support faculty in developing robust and inclusive online courses.This book is a thoughtful and practical resource for anyone involved in the teaching and design of online courses and programs that meet the needs of an increasingly diverse student body in an evolving and multifaceted online environment.

Driving Performance through Learning

Author : Andy Lancaster
Publisher : Kogan Page Publishers
ISBN 13 : 0749497440
Total Pages : 369 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Driving Performance through Learning by : Andy Lancaster

Download or read book Driving Performance through Learning written by Andy Lancaster and published by Kogan Page Publishers. This book was released on 2019-11-03 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: HIGHLY COMMENDED: Business Book Awards 2020 - HR & Management Category Deliver learning in the flow of work to optimize your L&D activities, improving performance of individuals and the overall business. Learning and Development (L&D) professionals are uniquely placed in an organization to improve both individual employee performance as well as the overall performance of the business. To maximise the impact of learning, activities must be aligned with the goals of the organization and delivered in the flow of work so that performance improvement is continuous. The course can no longer be the default learning option and creative workplace solutions are now vital. Driving Performance through Learning shows L&D professionals how to identify business needs and leverage learning that drives performance improvement to enable an organization to achieve its objectives. Beginning with an exploration of the fast-changing organizational learning landscape Driving Performance through Learning covers everything from how to diagnose needs through performance consulting conversations, using data and metrics and tracking impact to designing agile solutions by leveraging technology, facilitating social collaboration and vibrant learning communities. There is also expert guidance on curating content, embedding coaching, valuing mistakes and adopting a more self-directed learning approach. This book also defines the key characteristics of the new learning organization and the emerging roles of the future-focussed L&D team and whether these new responsibilities should be developed in-house or outsourced. This is an essential handbook for all L&D professionals seeking to transform workplace learning and drive organizational performance.

Internet Management for Nonprofits

Author : Ted Hart
Publisher : John Wiley & Sons
ISBN 13 : 0470539569
Total Pages : 432 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Internet Management for Nonprofits by : Ted Hart

Download or read book Internet Management for Nonprofits written by Ted Hart and published by John Wiley & Sons. This book was released on 2010-04-26 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential guide for nonprofits wanting to manage their Internet applications in a coordinated, cost-effective, and efficient manner The rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with their sparse resources in attempting, and failing, to keep pace with for-profit companies, with the result that most now cannot compete with new commercial products and commercial applications. Nonprofit Internet Management reveals how current technologies can be utilized in full measure most effectively by nonprofits and addresses how to manage various applications for maximum benefit to internal operations and community service. Covers management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, and sample communications techniques Includes chapters written by leading Internet professionals In-depth discussion of Website design, technology trends, social networks, managing the organization using online tools, E-governance and board leadership, prospect research and donor modeling, volunteer recruitment and management, mobile technology, stewardship and relationship management, and green technology applications Filled with case studies, Nonprofit Internet Management also includes screenshots, tables, worksheets and checklists. It's an essential resource for every nonprofit organization operating in our modern wired world.

Comparison-Shopping Services and Agent Designs

Author : Wan, Yun
Publisher : IGI Global
ISBN 13 : 1599049791
Total Pages : 336 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Comparison-Shopping Services and Agent Designs by : Wan, Yun

Download or read book Comparison-Shopping Services and Agent Designs written by Wan, Yun and published by IGI Global. This book was released on 2009-04-30 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book investigates the effects of the evolution of comparison-shopping techniques and processes with the ready availability of online resources over the past few years"--Provided by publisher.

E-Commerce and V-Business

Author : Stuart Barnes
Publisher : Taylor & Francis
ISBN 13 : 1136409068
Total Pages : 322 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis E-Commerce and V-Business by : Stuart Barnes

Download or read book E-Commerce and V-Business written by Stuart Barnes and published by Taylor & Francis. This book was released on 2013-06-17 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-Commerce and V-Business examines the impact of the Internet and associated technologies on two related aspects of business: electronic commerce and virtual organisation. Using a combination of recent theory and empirical evidence it demonstrates how forward thinking organisations are reaping considerable strategic advantage from exciting new business models in these areas. Such models require radical rethinking of many aspects of traditional business. The book covers many of the critical and contemporary issues stemming from these important new developments.

Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage

Author : Meral, Yurdagül
Publisher : IGI Global
ISBN 13 : 1799800377
Total Pages : 409 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage by : Meral, Yurdagül

Download or read book Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage written by Meral, Yurdagül and published by IGI Global. This book was released on 2019-09-20 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of ICT applications has dipped into almost every aspect of the business sector, including trade. With the volume of e-commerce increasing, international traders must switch their rules and practices to e-trade to survive in such a competitive market. However, the complexity of international trade, which covers customs processes, different legislation, specific documentation requirements, different languages, different currencies, and different payment systems and risk, presents its own challenges in this transition. Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage examines the multidisciplinary approach of international e-trade as it applies to information technology, digital marketing, digital communication, online reputation management, and different legislation and risks. The content within this publication examines digital advertising, consumer behavior, and e-commerce and is designed for international traders, entrepreneurs, business professionals, researchers, academicians, and students.

Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success

Author : Bahaaeddin Alareeni
Publisher : Springer Nature
ISBN 13 : 3031080939
Total Pages : 1026 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success by : Bahaaeddin Alareeni

Download or read book Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success written by Bahaaeddin Alareeni and published by Springer Nature. This book was released on 2022-07-29 with total page 1026 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the International Conference on Business and Technology (ICBT2021) organized by EuroMid Academy of Business & Technology (EMABT), held in Istanbul, between 06–07 November 2021. In response to the call for papers for ICBT2021, 485 papers were submitted for presentation and ‎inclusion in the proceedings of the conference. After a careful blind refereeing process, 292 papers ‎were selected for inclusion in the conference proceedings from forty countries. Each of these ‎chapters was evaluated through an editorial board, and each chapter was passed through a double-blind peer-review process.‎ The book highlights a range of topics in the fields of technology, ‎entrepreneurship, business administration, ‎accounting, and economics that can contribute to business ‎development in countries, such as ‎learning machines, artificial intelligence, big data, ‎deep ‎‎learning, game-based learning, management ‎information system, ‎accounting information ‎system, knowledge management, entrepreneurship, and ‎social enterprise, corporate social responsibility and sustainability, business policy and strategic ‎management, international management and organizations, organizational behavior and HRM, ‎operations management and logistics research, controversial issues in management and organizations, ‎turnaround, corporate entrepreneurship, innovation, legal issues, business ethics, and firm ‎gerial accounting and firm financial affairs, non-traditional research, and creative ‎methodologies. These proceedings are reflecting quality research contributing theoretical and practical implications, for those who are wise to apply the technology within any business sector. It is our hope that the contribution of this book proceedings will be of the academic level which even decision-makers in the various economic and executive-level will get to appreciate.

Distance Learning

Author : Michael Simonson
Publisher : IAP
ISBN 13 : 1641134216
Total Pages : 74 pages
Book Rating : 4.6/5 (411 download)

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Book Synopsis Distance Learning by : Michael Simonson

Download or read book Distance Learning written by Michael Simonson and published by IAP. This book was released on 2018-09-01 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distance Learning is for leaders, practitioners, and decision makers in the fields of distance learning, e-learning, telecommunications, and related areas. It is a professional journal with applicable information for those involved with providing instruction to all kinds of learners, of all ages, using telecommunications technologies of all types. Stories are written by practitioners for practitioners with the intent of providing usable information and ideas. Articles are accepted from authors--new and experienced--with interesting and important information about the effective practice of distance teaching and learning. Distance Learning is published quarterly. Each issue includes eight to ten articles and three to four columns, including the highly regarded "And Finally..." column covering recent important issues in the field and written by Distance Learning editor, Michael Simonson. Articles are written by practitioners from various countries and locations, nationally and internationally.