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Made In Italy Branding In China
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Book Synopsis "Made in Italy" branding in China by : Zunyue Liu
Download or read book "Made in Italy" branding in China written by Zunyue Liu and published by Lampi di stampa. This book was released on 2015-04-15 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research is about "Made in Italy" branding in Chinese market, and it is an international research. Through the process of Italian brands branding in China, I try to find more about the role of design and also some useful information for designer get a better job. I try to focus on this branding process from Italy to China, with the studies from the materials which I have collected, and certainly, I will find out some useful solutions, and this research will give out several good advices specially for the Italian SMEs who are thinking to enter into Chinese market with their “Made in Italy” products.
Download or read book Tight Knit written by Elizabeth L. Krause and published by University of Chicago Press. This book was released on 2018-08-17 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The coveted “Made in Italy” label calls to mind visions of nimble-fingered Italian tailors lovingly sewing elegant, high-end clothing. The phrase evokes a sense of authenticity, heritage, and rustic charm. Yet, as Elizabeth L. Krause uncovers in Tight Knit, Chinese migrants are the ones sewing “Made in Italy” labels into low-cost items for a thriving fast-fashion industry—all the while adding new patterns to the social fabric of Italy’s iconic industry. Krause offers a revelatory look into how families involved in the fashion industry are coping with globalization based on longterm research in Prato, the historic hub of textile production in the heart of metropolitan Tuscany. She brings to the fore the tensions—over value, money, beauty, family, care, and belonging—that are reaching a boiling point as the country struggles to deal with the same migration pressures that are triggering backlash all over Europe and North America. Tight Knit tells a fascinating story about the heterogeneity of contemporary capitalism that will interest social scientists, immigration experts, and anyone curious about how globalization is changing the most basic of human conditions—making a living and making a life.
Book Synopsis Marketing and the Common Good by : Patrick E. Murphy
Download or read book Marketing and the Common Good written by Patrick E. Murphy and published by Routledge. This book was released on 2013-07-24 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas. Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing’s ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good. By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.
Book Synopsis International Marketing Strategy by : Giovanna Pegan
Download or read book International Marketing Strategy written by Giovanna Pegan and published by Springer Nature. This book was released on 2019-11-26 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers’ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.
Book Synopsis Global Branding and Country of Origin by : Gaetano Aiello
Download or read book Global Branding and Country of Origin written by Gaetano Aiello and published by Routledge. This book was released on 2016-04-14 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international brands, but also by embedded elements, such the impact of specific geographical networks on creativity. As a result, the impact of Country of Origin on branding is, once again, a key topic in the global management field. This collection provides an opportunity for leading marketing scholars to share up-to-date research while addressing both domestic and multinational strategies for understanding global marketing and consumers. The chapters include brand-consumer relationships in a global environment, Country of Origin impact on business to consumer and business to business markets and creativity at the territorial level from a network perspective. This book was originally published as a special issue of Journal of Global Scholars Marketing Science.
Download or read book Fashion Media written by Djurdja Bartlett and published by A&C Black. This book was released on 2013-12-19 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fashion media is in the midst of deep social and technological change. Including a broad range of case studies, from fashion plates to fashion films, and from fashion magazines to fashion blogs, this ground-breaking book provides an up-to-date examination of the role and significance of this field. Winner of the PCA/ACA Ray and Pat Browne Award for Best Edited Collection, Fashion Media includes chapters written by international scholars covering topics from historic magazine cultures and contemporary digital innovations to art and film, exploring themes such as gender, ethnicity, design, taste and authorship. Highlighting the complexity of processes that bind design, design, technology, society and identity together, Fashion Media will be of be essential reading for students of fashion studies, cultural studies, visual culture studies, design history, communications and art and design practice and theory.
Book Synopsis Fabricating Transnational Capitalism by : Lisa Rofel
Download or read book Fabricating Transnational Capitalism written by Lisa Rofel and published by Duke University Press. This book was released on 2018-12-31 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this innovative collaborative ethnography of Italian-Chinese ventures in the fashion industry, Lisa Rofel and Sylvia J. Yanagisako offer a new methodology for studying transnational capitalism. Drawing on their respective linguistic and regional areas of expertise, Rofel and Yanagisako show how different historical legacies of capital, labor, nation, and kinship are crucial in the formation of global capitalism. Focusing on how Italian fashion is manufactured, distributed, and marketed by Italian-Chinese ventures and how their relationships have been complicated by China's emergence as a market for luxury goods, the authors illuminate the often-overlooked processes that produce transnational capitalism—including privatization, negotiation of labor value, rearrangement of accumulation, reconfiguration of kinship, and outsourcing of inequality. In so doing, Fabricating Transnational Capitalism reveals the crucial role of the state and the shifting power relations between nations in shaping the ideas and practices of the Italian and Chinese partners.
Book Synopsis Routledge Handbook of Chinese and Eurasian International Relations by : Mher Sahakyan
Download or read book Routledge Handbook of Chinese and Eurasian International Relations written by Mher Sahakyan and published by Taylor & Francis. This book was released on 2024-07-26 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Chinese and Eurasian International Relations explores China’s relations with the Eurasian continent’s regions and countries in a multipolar era, providing an equal and balanced platform for scholars and practitioners from East, West, North, and South. This diversity enriches the contribution, giving it a dynamic ability to examine sources in different languages and cover a vast geography. Divided into ten parts, this handbook analyses the major powers in a Multipolar World Order; China’s political and economic interests in post-Soviet Eurasia, Middle East, Europe, Asia-Pacific, and Arctic; and China's relations with the US, Russia, Eurasian Economic Union, NATO and other players. International technology and environmental experts consider the impact of the Belt and Road Initiative, along with other international economic and transport corridors, and examine China’s multilateral relations and Digital Silk Road and e-governance roles. The Routledge Handbook of Chinese and Eurasian International Relations also contains official documents detailing the establishment of diplomatic relations between China and several European and Asian states, making it an authoritative source on diplomatic affairs. This groundbreaking book will be of interest to policymakers, businessmen, scholars, and students of international relations, area studies, cybersecurity and digitalization, economics and the politics of international trade, security studies, foreign policy, global governance, international organizations, and environmental studies.
Download or read book Deluxe written by Dana Thomas and published by Penguin. This book was released on 2007-08-16 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: “With Deluxe: How Luxury Lost Its Luster, [Dana] Thomas—who has been the cultural and fashion writer for Newsweek in Paris for 12 years—has written a crisp, witty social history that’s as entertaining as it is informative.” —New York Times From the author of Fashionopolis: The Price of Fast Fashion and the Future of Clothes Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don't want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.
Book Synopsis Branding Chinese Mega-Cities by : Per Olof Berg
Download or read book Branding Chinese Mega-Cities written by Per Olof Berg and published by Edward Elgar Publishing. This book was released on 2014-04-25 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the cont
Book Synopsis Imitation, Counterfeiting and the Quality of Goods in Modern Asian History by : Kazuko Furuta
Download or read book Imitation, Counterfeiting and the Quality of Goods in Modern Asian History written by Kazuko Furuta and published by Springer. This book was released on 2017-10-12 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the production of low-quality goods, the rise of markets for imitations and shoddy goods, and dishonest trading practices which developed along with the expansion of global trade in the nineteenth and twentieth centuries in East Asia. Fake, imitation, counterfeit, and adulterated goods have long plagued domestic and international trade. While we are all familiar with contemporary attempts to control the manufacture and sales of such goods, economic historians have given the subject little attention, despite the fact that the growth of international trade and the lengthening of commodity chains played a major role in the spread of such practices. The problem is approached in several ways. Part I of the book examines the ways in which the asymmetry of product-quality information was reduced and mechanisms were developed to bring greater order in the markets, using case studies on cotton fiber, silk pongee, cotton cloth, fertilizer, and tea. Part II of the book focuses on problems associated with imported everyday-use items—which are referred to here as “small things”—and the role played by imitations of such everyday goods as soap, matches, glass bottles, and toys in the development of the modern economies of Japan, China and Taiwan. The project brings together the work of an international team of scholars who offer important historical perspectives on these issues, exploring the ways in which new institutions were created that continue to play a role in contemporary global economic activities.
Book Synopsis Storytelling in Luxury Fashion by : Amanda Sikarskie
Download or read book Storytelling in Luxury Fashion written by Amanda Sikarskie and published by Routledge. This book was released on 2020-11-22 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.
Book Synopsis Buying America Back: A Real-Deal Blueprint for Restoring American Prosperity by : Alan Uke
Download or read book Buying America Back: A Real-Deal Blueprint for Restoring American Prosperity written by Alan Uke and published by SelectBooks. This book was released on 2012 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A successful American entrepreneur offers solutions to the loss of American jobs and manufacturing. To help consumers understand buying choices, he advocates a movement to pass laws to label imports with the percentages of a product's costs of manufacture in the countries of origin and data showing whether trade ratios are balanced and beneficial to the United States"--Provided by publisher.
Book Synopsis Impact of China's Nation Brand on Purchasing Decisions in Kenya. An In-Depth Analysis by : Olivia Mengich
Download or read book Impact of China's Nation Brand on Purchasing Decisions in Kenya. An In-Depth Analysis written by Olivia Mengich and published by GRIN Verlag. This book was released on 2023-11-10 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2020 in the subject Politics - Topic: International relations, grade: FIRST CLASS HONOURS, , course: Strategic Marketing, language: English, abstract: This study aims at to establish the cause-and-effect relationship between China’s nation brand dimensions and China’s nation brand efforts on the perceptions of its nation brand in Kenya. The theories that were chosen as the theoretical base of this study were Nations Branding, Anholt’s Nation Brand Index and Country-of-Origin effect. Three research questions were asked around the theory base and a survey was done on 75 professionals in Nairobi. Results obtained from the respondents allowed for statistical analysis. The results indicated that the China has a strong nation brand in Kenya, Kenyans are very familiar with and favourable towards China’s Nation Brand. However, China’s country of origin has minimal effects on purchasing decisions in Kenya. Kenyan purchasing decisions are influenced by the cost and quality of products from China.
Book Synopsis Mind the Sustainable Food: New Insights in Food Psychology by : Valentina Carfora
Download or read book Mind the Sustainable Food: New Insights in Food Psychology written by Valentina Carfora and published by Frontiers Media SA. This book was released on 2022-01-24 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis International Marketing and the Country of Origin Effect by : G. Bertoli
Download or read book International Marketing and the Country of Origin Effect written by G. Bertoli and published by Edward Elgar Publishing. This book was released on 2013-01-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book helps to push the made-in research agenda forward at the same time as it provides practitioners with new ideas they can apply to their brands.' – Nicolas Papadopoulos, Carleton University, Canada The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts. This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.
Book Synopsis Prototype Nation by : Silvia M. Lindtner
Download or read book Prototype Nation written by Silvia M. Lindtner and published by Princeton University Press. This book was released on 2020-09-15 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: A vivid look at China’s shifting place in the global political economy of technology production How did China’s mass manufacturing and “copycat” production become transformed, in the global tech imagination, from something holding the nation back to one of its key assets? Prototype Nation offers a rich transnational analysis of how the promise of democratized innovation and entrepreneurial life has shaped China’s governance and global image. With historical precision and ethnographic detail, Silvia Lindtner reveals how a growing distrust in Western models of progress and development, including Silicon Valley and the tech industry after the financial crisis of 2007–8, shaped the rise of the global maker movement and the vision of China as a “new frontier” of innovation. Lindtner’s investigations draw on more than a decade of research in experimental work spaces—makerspaces, coworking spaces, innovation hubs, hackathons, and startup weekends—in China, the United States, Africa, Europe, Taiwan, and Singapore, as well as in key sites of technology investment and industrial production—tech incubators, corporate offices, and factories. She examines how the ideals of the maker movement, to intervene in social and economic structures, served the technopolitical project of prototyping a “new” optimistic, assertive, and global China. In doing so, Lindtner demonstrates that entrepreneurial living influences governance, education, policy, investment, and urban redesign in ways that normalize the persistence of sexism, racism, colonialism, and labor exploitation. Prototype Nation shows that by attending to the bodies and sites that nurture entrepreneurial life, technology can be extricated from the seemingly endless cycle of promise and violence. Cover image: Courtesy of Cao Fei, Vitamin Creative Space and Sprüth Magers
