Cases On Social Justice In China And Perspectives On Chinese Brands

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Cases on Social Justice in China and Perspectives on Chinese Brands

Author : Elhaoussine, Youssef
Publisher : IGI Global
ISBN 13 : 1668449579
Total Pages : 299 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Cases on Social Justice in China and Perspectives on Chinese Brands by : Elhaoussine, Youssef

Download or read book Cases on Social Justice in China and Perspectives on Chinese Brands written by Elhaoussine, Youssef and published by IGI Global. This book was released on 2023-01-23 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a rising superpower and economy, China and the Chinese society have attracted the attention of the world. However, because of the language and cultural barrier, it is difficult for foreign academics and the foreign public to grasp what is happening within Chinese society. This is particularly the case if a foreign audience wishes to understand the Chinese public and how social justice plays out in China. Cases on Social Justice in China and Perspectives on Chinese Brands proposes an objective view of the effect that social justice and online public debates had on brands by describing and reporting the real situation in China where brands faced a public outcry after a controversial event and by considering how the brands were affected. Covering key topics such as brand activity, social media, boycotts, vulgar marketing, and salary disputes, this reference work is ideal for government officials, policymakers, researchers, scholars, academicians, practitioners, instructors, and students.

Building a Brand Image Through Electronic Customer Relationship Management

Author : Naim, Arshi
Publisher : IGI Global
ISBN 13 : 1668453886
Total Pages : 383 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Building a Brand Image Through Electronic Customer Relationship Management by : Naim, Arshi

Download or read book Building a Brand Image Through Electronic Customer Relationship Management written by Naim, Arshi and published by IGI Global. This book was released on 2022-06-30 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To understand exactly how this business strategy can be applied to enhance business operations, further study on its various benefits, opportunities, and challenges is required. Building a Brand Image Through Electronic Customer Relationship Management develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image. Covering topics such as marketing, brand equity, customer loyalty, and social media, this reference work is ideal for business owners, managers, entrepreneurs, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Implementing Automation Initiatives in Companies to Create Better-Connected Experiences

Author : Remondes, Jorge
Publisher : IGI Global
ISBN 13 : 1668455404
Total Pages : 324 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Implementing Automation Initiatives in Companies to Create Better-Connected Experiences by : Remondes, Jorge

Download or read book Implementing Automation Initiatives in Companies to Create Better-Connected Experiences written by Remondes, Jorge and published by IGI Global. This book was released on 2022-06-30 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is spreading throughout every industry all over the world. Acquiring new technologies to use within business practices increases productivity and strengthens the connection between businesses and their consumers. The digital transformation process and automation promotion must be intensified and explored globally so that economies can grow and develop, providing a better quality of life for their populations. Implementing Automation Initiatives in Companies to Create Better-Connected Experiences explores the most current and decisive topics for business and academia. It evaluates the ways in which automation and connectivity help the decision-making process of companies and the learning process for students and researchers. Covering topics such as consumer behavior, omnichannel retailing, and metaverse applications in business, this premier reference source is an excellent resource for business executives and managers, IT managers, marketers, agencies, government officials, students and faculty of higher education, researchers, and academia.

Promoting Organizational Performance Through 5G and Agile Marketing

Author : Santos, José Duarte
Publisher : IGI Global
ISBN 13 : 1668455250
Total Pages : 332 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Promoting Organizational Performance Through 5G and Agile Marketing by : Santos, José Duarte

Download or read book Promoting Organizational Performance Through 5G and Agile Marketing written by Santos, José Duarte and published by IGI Global. This book was released on 2022-09-30 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is well understood that many business operations are evolving to fit within the mold of society’s technological advancement. This is no different for marketing. While there are indicators proving the evolution of marketing, there are still many questions that must be addressed when examining the changes made to the field: whether this evolution will force new tactics, whether it will be reduced to technological tools, and more. These questions must be answered in order to allow organizations to be more customer-oriented and competitive. Promoting Organizational Performance Through 5G and Agile Marketing provides knowledge and skills to allow readers the ability to understand the evolution and trends of marketing, as well as its implications in organizations and customer relationships. It consolidates concepts introduced in recent years and examines possible opportunities to broaden the breadth of marketing, demonstrating its interdisciplinarity. Covering topics such as loyalty programs, brand attachment, and purchase intention, this premier reference source is an excellent resource for business leaders and executives, brand managers, IT managers, marketers, communications professionals, students and faculty of higher education, librarians, researchers, and academicians.

Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape

Author : Miguélez-Juan, Blanca
Publisher : IGI Global
ISBN 13 : 1668439727
Total Pages : 463 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape by : Miguélez-Juan, Blanca

Download or read book Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape written by Miguélez-Juan, Blanca and published by IGI Global. This book was released on 2023-01-09 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. The Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this major reference work is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.

Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing

Author : Gupta, Monika
Publisher : IGI Global
ISBN 13 : 1668458993
Total Pages : 317 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing by : Gupta, Monika

Download or read book Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing written by Gupta, Monika and published by IGI Global. This book was released on 2022-12-09 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a positive response towards the brand. It has a strong influence not only on the perceptions but also on the choices of the customers. It assists the organizations in delivering a unique multisensory experience and capitalizes on new marketing opportunities. Therefore, businesses should carefully formulate sensory marketing strategies revolving around the details of offered product mix, prospective modes of communication, as well as point-of-sale actions. Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing provides strategies for approaching customers through their senses to better formulate effective sensory tactics. It strengthens the research in communicating brand image, enhancing brand recognition, generating brand loyalty, and increasing brand appeal through sensory marketing. Covering topics such as customer engagement, brand experience, and service quality, this premier reference source is an indispensable resource for business leaders and executives, marketing professionals, brand specialists, students and faculty of higher education, librarians, researchers, and academicians.

Marketing and Advertising in the Online-to-Offline (O2O) World

Author : Dinana, Hesham Osama
Publisher : IGI Global
ISBN 13 : 1668458462
Total Pages : 332 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Marketing and Advertising in the Online-to-Offline (O2O) World by : Dinana, Hesham Osama

Download or read book Marketing and Advertising in the Online-to-Offline (O2O) World written by Dinana, Hesham Osama and published by IGI Global. This book was released on 2022-10-28 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing has changed for the good as the lines between the online and the offline worlds continue to blur and merge as new metaverses emerge. The evolution of online-to-offline and offline-to-online strategies and business models are transforming the research agenda for academicians and work practices for professionals. Further study on this evolution is required to fully understand the opportunities and future directions. Marketing and Advertising in the Online-to-Offline (O2O) World presents an insight into online and offline marketing strategies and practices and focuses on the emerging trend in the online and offline worlds. The book also explores the potential use of emerging technologies such as virtual reality, mixed reality, and big data analytics in different marketing and advertising functions. Covering key topics such as consumer behavior, brand equity, advertising, and brand performance, this reference work is ideal for business owners, industry professionals, managers, administrators, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.

Handbook of Research on the Interplay Between Service Quality and Customer Delight

Author : Sarma, Sarmistha
Publisher : IGI Global
ISBN 13 : 1668458551
Total Pages : 462 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on the Interplay Between Service Quality and Customer Delight by : Sarma, Sarmistha

Download or read book Handbook of Research on the Interplay Between Service Quality and Customer Delight written by Sarma, Sarmistha and published by IGI Global. This book was released on 2023-01-31 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research in the field of service quality and consumer behavior has developed in many dimensions in the past decade. A number of models have been developed to determine the factors leading to satisfaction; however, within the past few years, scholars have proved that satisfaction is not sufficient to leave a strong mark in the minds of the customers. Service quality and customer delight have been the buzzwords in the business world in recent times as scholars have proven that customer delight is the key to customer retention. The Handbook of Research on the Interplay Between Service Quality and Customer Delight considers how companies around the world in a cross-cultural environment are dealing with service quality and customer delight and proposes a global outlook on the current trends, tactics, and opportunities. Covering key topics such as buyer funnels, consumer dissonance, and digital solutions, this reference work is ideal for business owners, managers, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Global Agricultural and Food Marketing in a Global Context: Advancing Policy, Management, and Innovation

Author : Maiwashe-Tagwi, Aluwani
Publisher : IGI Global
ISBN 13 : 1668447827
Total Pages : 255 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Global Agricultural and Food Marketing in a Global Context: Advancing Policy, Management, and Innovation by : Maiwashe-Tagwi, Aluwani

Download or read book Global Agricultural and Food Marketing in a Global Context: Advancing Policy, Management, and Innovation written by Maiwashe-Tagwi, Aluwani and published by IGI Global. This book was released on 2023-03-20 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 70% of food production is in the hands of farmers; however, numerous studies have shown that smallholder farmers do not have access to markets. The reasons for this failure have been attributed to a lack of financial resources and infrastructure. To date, no one has questioned the role that graduates, academics, agricultural economists, and agricultural extension officials play in the plight of market access. Global Agricultural and Food Marketing in a Global Context: Advancing Policy, Management, and Innovation discusses key aspects of the agricultural marketing context including the policy environment, the available local markets and how they operate, the conditions and requirements for international trade, the logistic system operations, and the technology developments in marketing. Covering topics such as produce, food production, and digital marketing, this reference work is ideal for farmers, government officials, policymakers, researchers, scholars, academicians, practitioners, educators, and students.

Enhancing Customer Engagement Through Location-Based Marketing

Author : Singh, Amandeep
Publisher : IGI Global
ISBN 13 : 1668481790
Total Pages : 325 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Enhancing Customer Engagement Through Location-Based Marketing by : Singh, Amandeep

Download or read book Enhancing Customer Engagement Through Location-Based Marketing written by Singh, Amandeep and published by IGI Global. This book was released on 2023-03-07 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proponents applaud location-based advertising as a way to bridge the gap between online and physical customer experiences and promote impulse purchases. Skeptics question whether location-based marketing (LBM) will cause consumer burn-out and violate consumer privacy if the data that is gathered through LBM is not used, shared, protected, and stored properly. Companies engaging in LBM should take measures to ensure customer privacy through stringent opt-in policies and security safeguards. Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix,” and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.

Social Issues in China

Author : Zhidong Hao
Publisher : Springer Science & Business Media
ISBN 13 : 1461422248
Total Pages : 332 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Social Issues in China by : Zhidong Hao

Download or read book Social Issues in China written by Zhidong Hao and published by Springer Science & Business Media. This book was released on 2013-08-23 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1978, the opening up and reform in China has brought tremendous economic and social changes. While China’s economic progress has been commendable, the social problems that go with economic changes have raised serious concerns. Some of those concerns are related to gender, ethnic, labor, and environmental issues. This book is about what has happened in these arenas in China since the opening up and reform in 1978. The study of gender, ethnicity, labor, and environment touches on some of the fundamental problems of modernization, especially the development of individuals and groups. So even though gender, ethnicity, labor, and environment seem to be separate issues, they are in fact related in some fundamental ways. That’s what this book will explore as well. To understand is one thing and to do is another. This book also incorporates studies of NGO practices to see how NGOs have helped in transforming gender, ethnic, labor, and environment interplay. Our study of NGOs in helping improve such interplay sheds light on how specifically civil society can prod the state to transform social relations for the better. This book is an attempt to assess the changes, both positive and negative, in gender, ethnic, ethnic, and environmental relations in China especially in the past 30 years of opening up and reform, especially regarding national identity formation.

Managing Festivals for Destination Marketing and Branding

Author : Kulshreshtha, Sharad Kumar
Publisher : IGI Global
ISBN 13 : 166846358X
Total Pages : 394 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Managing Festivals for Destination Marketing and Branding by : Kulshreshtha, Sharad Kumar

Download or read book Managing Festivals for Destination Marketing and Branding written by Kulshreshtha, Sharad Kumar and published by IGI Global. This book was released on 2023-04-11 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorate and organize such events. Every festival has its own distinct personality, charms, appeal, and experiences that are closely linked to culture, customs, issues, core values, and more. All of these factors combine to create a one-of-a-kind selling offer for specific destinations. Festival attractions can serve to popularize and strengthen the tourist economy, as well as to promote employment, entrepreneurship, and tourism destination branding for the location. Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians.

Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World

Author : Keikhosrokiani, Pantea
Publisher : IGI Global
ISBN 13 : 1668470314
Total Pages : 428 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World by : Keikhosrokiani, Pantea

Download or read book Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World written by Keikhosrokiani, Pantea and published by IGI Global. This book was released on 2023-04-05 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. The Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social, behavioral, and psychological factors that influence metaverse adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the metaverse. Covering topics such as e-commerce markets, user experience, and immersive technologies, this major reference work is an excellent resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, librarians, students and educators of higher education, researchers, and academicians.

Actionable Research for Educational Equity and Social Justice

Author : Wang Chen
Publisher : Routledge Research in International and Comparative Education
ISBN 13 : 9780815371878
Total Pages : 290 pages
Book Rating : 4.3/5 (718 download)

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Book Synopsis Actionable Research for Educational Equity and Social Justice by : Wang Chen

Download or read book Actionable Research for Educational Equity and Social Justice written by Wang Chen and published by Routledge Research in International and Comparative Education. This book was released on 2018 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction / Wang Chen, Edward P. St. John, Xu Li, and Cliona Hannon -- Part I: Education Equity Promoting Social Justice in Global Perspective -- The Global Access Challenge: Human Rights, Capital, and Capabilities Reconsidered / Edward P. St. John -- The Future of Abdias do Nascimento's Deferred Dream for Brazil / By Patricia Somers, Marilia Morosini, Xímena Canelo, Thaís Carvalho, Rebecca Gavillet, Fernanda Nogueira, Catherine Virola, and Jennifer Zamora --Engaged Scholarship Promoting Education Equity: Building Alliances Using Actionable Research / Edward P. St. John, Cliona Hannon, Wang Chen, and Patricia Somers -- Responding to the Global Access Challenge: Expanding College and Career Opportunities for Students from Low-SES Communities in Ireland / Cliona Hannon & Katriona O'Sullivan -- Migrating Innovations Across National Boundaries: Starting Early Access Interventions in the United Kingdom / Katriona O'Sullivan, James Robson, Cliona Hannon & Niall Winters -- College Choice in Global Markets: Remixing Migration, Education, and Human Rights / Feven Girmay & Edward P. St. John -- Part II: Chinese Perspectives -- Improving Equity in Chinese Higher Education through Actionable Research: Its Contexts, Possibilities and Issues / Wang Chen, Zhou Ju -- Chinese Educational Equality and Social Justice in the Global Period / Lin Jie -- Education and the Reconstruction of Chinese Society in the Globalized World / Fugui Ye -- China's Economy, Educational Finance and Higher Education Access in a World Setting / Lijing Yang -- A Qualitative Study of Mobility and Preparation among Partnership Program and Regular Admission Chinese Students / Kelicia Hollis -- Architecture of Capitals: A Rigorous Qualitative Inquiry Framework and Its Application in China / Yan Z. Ciupak

China, the Search for Social Justice and Democracy

Author : Ranbir Vohra
Publisher : Penguin Mass Market
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis China, the Search for Social Justice and Democracy by : Ranbir Vohra

Download or read book China, the Search for Social Justice and Democracy written by Ranbir Vohra and published by Penguin Mass Market. This book was released on 1990 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Chinese Netizens' Opinions on Death Sentences

Author : Bin Liang
Publisher : University of Michigan Press
ISBN 13 : 0472129287
Total Pages : 345 pages
Book Rating : 4.4/5 (721 download)

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Book Synopsis Chinese Netizens' Opinions on Death Sentences by : Bin Liang

Download or read book Chinese Netizens' Opinions on Death Sentences written by Bin Liang and published by University of Michigan Press. This book was released on 2021-11-15 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few social issues have received more public attention and scholarly debate than the death penalty. While the abolitionist movement has made a successful stride in recent decades, a small number of countries remain committed to the death penalty and impose it with a relatively high frequency. In this regard, the People’s Republic of China no doubt leads the world in both numbers of death sentences and executions. Despite being the largest user of the death penalty, China has never conducted a national poll on citizens’ opinions toward capital punishment, while claiming “overwhelming public support” as a major justification for its retention and use. Based on a content analysis of 38,512 comments collected from 63 cases in 2015, this study examines the diversity and rationales of netizens’ opinions of and interactions with China’s criminal justice system. In addition, the book discusses China’s social, systemic, and structural problems and critically examines the rationality of netizens’ opinions based on Habermas’s communicative rationality framework. Readers will be able to contextualize Chinese netizens’ discussions and draw conclusions about commonalities and uniqueness of China’s death penalty practice.

State and Civil Society

Author : Zhenglai Deng
Publisher : World Scientific
ISBN 13 : 9814313572
Total Pages : 453 pages
Book Rating : 4.8/5 (143 download)

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Book Synopsis State and Civil Society by : Zhenglai Deng

Download or read book State and Civil Society written by Zhenglai Deng and published by World Scientific. This book was released on 2011 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intends to present a discussion on state and civil society, contextualized in the Chinese perspectives. This title poses important questions, within the context of Chinese national conditions, particularities and histories, to the validity, applicability and viability of the state and civil society paradigm in the Western academia.