Learning To Sell Sexism

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Learning to Sell Sex(ism)

Author : Aileen O'Driscoll
Publisher : Springer
ISBN 13 : 3319942808
Total Pages : 221 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Learning to Sell Sex(ism) by : Aileen O'Driscoll

Download or read book Learning to Sell Sex(ism) written by Aileen O'Driscoll and published by Springer. This book was released on 2018-10-29 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the first in-depth exploration into the gendered attitudes and worldviews of advertising students. Offering a significant contribution to other cultural sociological works concerning the cultural and creative industries, Learning to Sell Sex(ism) adds further weight to the argument that it is imperative that we look closely at the people who create media texts in order to better account for and challenge sexist media content. In this study, such media creators are the advertising industry’s next generation of practitioners and creatives. Involving a mix of in-depth questionnaires, qualitative surveys, interviews with students, observational data, as well as an examination of the components comprising advertising modules, O’Driscoll documents the dominant gendered discourses articulated by advertising students and offers an opportunity for the advertising educational sector to reflect on how it might play its part in reducing stereotypical and sexist content emanating from the industry. Learning to Sell Sex(ism) will be of interest to students and scholars across a range of disciplines, including media studies, gender studies, sociology, cultural studies and marketing.

Brandsplaining

Author : Jane Cunningham
Publisher : Penguin UK
ISBN 13 : 0241456010
Total Pages : 240 pages
Book Rating : 4.2/5 (414 download)

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Book Synopsis Brandsplaining by : Jane Cunningham

Download or read book Brandsplaining written by Jane Cunningham and published by Penguin UK. This book was released on 2021-02-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast

Why Women Buy

Author : Dawn Jones
Publisher : Made For Success Publishing
ISBN 13 : 1613398778
Total Pages : 158 pages
Book Rating : 4.6/5 (133 download)

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Book Synopsis Why Women Buy by : Dawn Jones

Download or read book Why Women Buy written by Dawn Jones and published by Made For Success Publishing. This book was released on 2017-04 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dawn Jones is an international speaker, certified coach, corporate trainer, and best-selling author of the Top 7 Personality Challenges. For over 5-years she’s been in the top 1% of salespeople for her clients in the corporate training industry and holds the record for highest sales day in the 25-year history of one of her top clients. Her perseverance, passion, and spontaneous humor stem from over 20 years as an entrepreneur, professional business owner, volunteer, and wife.

Selling Women's History

Author : Emily Westkaemper
Publisher : Rutgers University Press
ISBN 13 : 0813576350
Total Pages : 277 pages
Book Rating : 4.8/5 (135 download)

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Book Synopsis Selling Women's History by : Emily Westkaemper

Download or read book Selling Women's History written by Emily Westkaemper and published by Rutgers University Press. This book was released on 2017-01-09 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Only in recent decades has the American academic profession taken women’s history seriously. But the very concept of women’s history has a much longer past, one that’s intimately entwined with the development of American advertising and consumer culture. Selling Women’s History reveals how, from the 1900s to the 1970s, popular culture helped teach Americans about the accomplishments of their foremothers, promoting an awareness of women’s wide-ranging capabilities. On one hand, Emily Westkaemper examines how this was a marketing ploy, as Madison Avenue co-opted women’s history to sell everything from Betsy Ross Red lipstick to Virginia Slims cigarettes. But she also shows how pioneering adwomen and female historians used consumer culture to publicize histories that were ignored elsewhere. Their feminist work challenged sexist assumptions about women’s subordinate roles. Assessing a dazzling array of media, including soap operas, advertisements, films, magazines, calendars, and greeting cards, Selling Women’s History offers a new perspective on how early- and mid-twentieth-century women saw themselves. Rather than presuming a drought of female agency between the first and second waves of American feminism, it reveals the subtle messages about women’s empowerment that flooded the marketplace.

Everyday Sexism

Author : Laura Bates
Publisher : Macmillan
ISBN 13 : 1250067936
Total Pages : 417 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Everyday Sexism by : Laura Bates

Download or read book Everyday Sexism written by Laura Bates and published by Macmillan. This book was released on 2016-04-05 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A different version of this book was published in Great Britain in 2014 by Simon & Schuster UK, Ltd., a CBS Company"--Colophon.

GenderSell

Author : Lee E. Robert
Publisher : Simon and Schuster
ISBN 13 : 0743204824
Total Pages : 176 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis GenderSell by : Lee E. Robert

Download or read book GenderSell written by Lee E. Robert and published by Simon and Schuster. This book was released on 1999-04-02 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: GenderSell is the first and only book to offer specific techniques on overcoming the single greatest barrier to effective sales -- selling to the opposite sex. Despite a decade of important research on how differences between the sexes affect personal and workplace relationships, until now virtually every book on selling has ignored these differences. And despite the fact that women make approximately 85 percent of the purchasing decisions on most products and services and now constitute more than 25 percent of today's sales force, nearly all relevant books have been written by men for men in sales about selling to men. Tom Peters, Ken Blanchard, and other management experts have proposed that companies must learn how to market, sell, and advertise differently to men and women in order to stay competitive. Now at long last, psychologist and workplace communication expert Judith Tingley and veteran sales professional Lee E. Robert bring you this essential guide. Based on research, including the authors' Sales Preference Survey, conducted with more than 600 participants, Tingley and Robert provide detailed examples, specific techniques, and provocative case studies that will help sales professionals increase their success, their revenues, and their profits. The authors answer many important questions: When should you focus more on the interpersonal process and when on the product? What quality do customers say they like most about men in sales? What characteristic do they think is strongest in female sales professionals? Is the timing of the close different with male and female clients? The industry buzz has begun: In response to articles on the Gendersell topic that have appeared in trade publications and to training seminars offered by the authors, executives from a wide range of industries -- high tech to automobile dealerships, insurance companies to home builders and health care delivery services -- have been clamoring for GenderSell to make it an integral part of their worldwide sales strategies.

Learning to Sell Sex(ism)?

Author : Aileen O'Driscoll
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (141 download)

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Book Synopsis Learning to Sell Sex(ism)? by : Aileen O'Driscoll

Download or read book Learning to Sell Sex(ism)? written by Aileen O'Driscoll and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

We Were Feminists Once

Author : Andi Zeisler
Publisher : Public Affairs
ISBN 13 : 1610395891
Total Pages : 306 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis We Were Feminists Once by : Andi Zeisler

Download or read book We Were Feminists Once written by Andi Zeisler and published by Public Affairs. This book was released on 2016-05-03 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Draws on stories from institutions and everyday women to discuss how feminism has been compromised by popular culture, politics, and market forces, with strategies for reversing such trends.

Can't Buy My Love

Author : Jean Kilbourne
Publisher : Simon and Schuster
ISBN 13 : 1451698410
Total Pages : 621 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Can't Buy My Love by : Jean Kilbourne

Download or read book Can't Buy My Love written by Jean Kilbourne and published by Simon and Schuster. This book was released on 2012-06-26 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When was the last time you felt this comfortable in a relationship?" -- An ad for sneakers "You can love it without getting your heart broken." -- An ad for a car "Until I find a real man, I'll settle for a real smoke." -- A woman in a cigarette ad Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back. Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.

Gender and Lifelong Learning

Author : Carole Leathwood
Publisher : Routledge
ISBN 13 : 1134188625
Total Pages : 230 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Gender and Lifelong Learning by : Carole Leathwood

Download or read book Gender and Lifelong Learning written by Carole Leathwood and published by Routledge. This book was released on 2006-10-03 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful book is ideal for students, researchers and policy makers wanting a sound overview of the critical issues of gender in lifelong learning. Asking pertinent questions relating to discourses on policy, the authors offer the reader a rare view of lifelong learning from a gender-focused perspective, filling a gap in the literature and moving current debate on into new areas. Questions addressed include: To what extent can the policy discourses and institutional contexts of lifelong learning be seen as masculinised and/or feminised? What are the gender implications of lifelong learning policy? In what ways are learners’ identities constructed through lifelong learning? Does lifelong learning provide opportunities to challenge or transgress gender binaries? What are the implications for practice?

Race, Class, and Gender in the United States

Author : Paula S. Rothenberg
Publisher : Macmillan
ISBN 13 : 9780716761488
Total Pages : 804 pages
Book Rating : 4.7/5 (614 download)

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Book Synopsis Race, Class, and Gender in the United States by : Paula S. Rothenberg

Download or read book Race, Class, and Gender in the United States written by Paula S. Rothenberg and published by Macmillan. This book was released on 2007 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt: This [book] undertakes the study of issues of race, gender, and sexuality within the context of class. -Pref.

How to Win at Feminism

Author : Reductress
Publisher : HarperCollins
ISBN 13 : 0062439863
Total Pages : 324 pages
Book Rating : 4.0/5 (624 download)

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Book Synopsis How to Win at Feminism by : Reductress

Download or read book How to Win at Feminism written by Reductress and published by HarperCollins. This book was released on 2016-10-25 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be the best feminist you can be—or at least look like one—with this definitive manual, from the satirical creators of the wildly popular "feminist Onion" humor website, Reductress. From hot feminist sex to a trendy feminist up-do, the bold and brilliant minds behind Reductress reveal the secrets to being super progressive—and cool, hip, and pretty. Feminism today means demanding gender equality—and a fabulous manicure. After all, we’re not wearing girdles and cleaning the house anymore. We’re wearing Spanx and hiring a cleaning lady. That’s feminism! How to Win at Feminism defines what’s feminist and what isn’t, shows you how to take up space (but not too much space), identifies which clothes and products to be offended by, and offers funny insight, knowledge, tips, and advice every fourth-wave feminist needs, including: How to Love Your Body Even Though Hers is Better The 9 Circles of Hell for Women Who Don’t Help Other Women Designer Handbags to Hold All Your Feminism How to Apologize for Having it All Finding Your Spirit Feminist Rebranding Your Relationship Issues as Feminist Issues How to Do More With 33 Cents Less With this ultimate guide—complete with four-color sidebars and illustrations—you can femsplain feminism to basic friends, and and learn how to battle the patriarchy while maintaining a dependable moisturizing routine. We may have come a long way, baby, but we have a long way to go. How to Win at Feminism is the road map to get there!

Medical Sexism

Author : Jill B. Delston
Publisher : Rowman & Littlefield
ISBN 13 : 1498558224
Total Pages : 361 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Medical Sexism by : Jill B. Delston

Download or read book Medical Sexism written by Jill B. Delston and published by Rowman & Littlefield. This book was released on 2019-10-17 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doctors routinely deny patients access to hormonal birth control prescription refills, and this issue has broad interest for feminism, biomedical ethics, and applied ethics in general. Medical Sexism argues that such practices violate a variety of legal and moral standards, including medical malpractice, informed consent, and human rights. Jill B. Delston makes the case that medical sexism serves as a major underlying cause of these systemic and persistent violations. Delston also considers other common abuses in the medical field, such as policy on abortion access and treatment in childbirth. Delston argues that sexism is a better explanation for the widespread abuse of patient autonomy in reproductive health and health care generally. Identifying, addressing, and rooting out medical sexism is necessary to successfully protect medical and moral values.

Too Much

Author : Rachel Vorona Cote
Publisher : Grand Central Publishing
ISBN 13 : 1538729717
Total Pages : 352 pages
Book Rating : 4.5/5 (387 download)

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Book Synopsis Too Much by : Rachel Vorona Cote

Download or read book Too Much written by Rachel Vorona Cote and published by Grand Central Publishing. This book was released on 2020-02-25 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lacing cultural criticism, Victorian literature, and storytelling together, "TOO MUCH spills over: with intellect, with sparkling prose, and with the brainy arguments of Vorona Cote, who posits that women are all, in some way or another, still susceptible to being called too much." (Esmé Weijun Wang) A weeping woman is a monster. So too is a fat woman, a horny woman, a woman shrieking with laughter. Women who are one or more of these things have heard, or perhaps simply intuited, that we are repugnantly excessive, that we have taken illicit liberties to feel or fuck or eat with abandon. After bellowing like a barn animal in orgasm, hoovering a plate of mashed potatoes, or spraying out spit in the heat of expostulation, we've flinched-ugh, that was so gross. I am so gross. On rare occasions, we might revel in our excess--belting out anthems with our friends over karaoke, perhaps--but in the company of less sympathetic souls, our uncertainty always returns. A woman who is Too Much is a woman who reacts to the world with ardent intensity is a woman familiar to lashes of shame and disapproval, from within as well as without. Written in the tradition of Shrill, Dead Girls, Sex Object and other frank books about the female gaze, TOO MUCH encourages women to reconsider the beauty of their excesses-emotional, physical, and spiritual. Rachel Vorona Cote braids cultural criticism, theory, and storytelling together in her exploration of how culture grinds away our bodies, souls, and sexualities, forcing us into smaller lives than we desire. An erstwhile Victorian scholar, she sees many parallels between that era's fixation on women's "hysterical" behavior and our modern policing of the same; in the space of her writing, you're as likely to encounter Jane Eyre and Lizzie Bennet as you are Britney Spears and Lana Del Rey. This book will tell the story of how women, from then and now, have learned to draw power from their reservoirs of feeling, all that makes us "Too Much."

Lean In

Author : Sheryl Sandberg
Publisher : Knopf
ISBN 13 : 0385349955
Total Pages : 240 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis Lean In by : Sheryl Sandberg

Download or read book Lean In written by Sheryl Sandberg and published by Knopf. This book was released on 2013-03-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 international best seller In Lean In, Sheryl Sandberg reignited the conversation around women in the workplace. Sandberg is chief operating officer of Facebook and coauthor of Option B with Adam Grant. In 2010, she gave an electrifying TED talk in which she described how women unintentionally hold themselves back in their careers. Her talk, which has been viewed more than six million times, encouraged women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto. Lean In continues that conversation, combining personal anecdotes, hard data, and compelling research to change the conversation from what women can’t do to what they can. Sandberg provides practical advice on negotiation techniques, mentorship, and building a satisfying career. She describes specific steps women can take to combine professional achievement with personal fulfillment, and demonstrates how men can benefit by supporting women both in the workplace and at home. Written with humor and wisdom, Lean In is a revelatory, inspiring call to action and a blueprint for individual growth that will empower women around the world to achieve their full potential.

Learning to Lose

Author : Dale Spender
Publisher : Women's Press (UK)
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.X/5 ( download)

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Book Synopsis Learning to Lose by : Dale Spender

Download or read book Learning to Lose written by Dale Spender and published by Women's Press (UK). This book was released on 1980 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How To Stand Up To Sexism

Author : Toni Summers Hargis
Publisher :
ISBN 13 : 9781838174644
Total Pages : 208 pages
Book Rating : 4.1/5 (746 download)

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Book Synopsis How To Stand Up To Sexism by : Toni Summers Hargis

Download or read book How To Stand Up To Sexism written by Toni Summers Hargis and published by . This book was released on 2021-06-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: How To Stand Up To Sexism delivers comebacks to everything from microaggressions to outright insults and worse, giving you the right response.