July 2020-June 2021 Planner: Pay Attention to Your Competitors But Pay More Attention to What You're Doing

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Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781723524035
Total Pages : 148 pages
Book Rating : 4.5/5 (24 download)

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Book Synopsis July 2020-June 2021 Planner: Pay Attention to Your Competitors But Pay More Attention to What You're Doing by : Successlife Planner

Download or read book July 2020-June 2021 Planner: Pay Attention to Your Competitors But Pay More Attention to What You're Doing written by Successlife Planner and published by Createspace Independent Publishing Platform. This book was released on 2018-07-08 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: The elegant 12-Month July 2020-June 2021 Planner is all you need to keep things organized! The Daily, Weekly and Monthly planner features 12 Month Calendar, monthly spreads with extra space for taking notes, weekly spreads for recording daily activities and daily to-do lists. Happy Planning! Product Details: * July 1, 2020 to June 31, 2021 * Matte Finish Cover Design * 8.5 inches By 11 inches * Printed on Quality Paper * Calendar on each Monthly View (12 months) * Weekly spreads to record your everyday schedule * To-do-list section for each day of the week

Never Let Anybody Push You Around: July 2020-June 2021 Academic Planner

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781723344022
Total Pages : 148 pages
Book Rating : 4.3/5 (44 download)

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Book Synopsis Never Let Anybody Push You Around: July 2020-June 2021 Academic Planner by : Successlife Planner

Download or read book Never Let Anybody Push You Around: July 2020-June 2021 Academic Planner written by Successlife Planner and published by Createspace Independent Publishing Platform. This book was released on 2018-07-08 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: The elegant 12-Month July 2020-June 2021 Planner is all you need to keep things organized! The Daily, Weekly and Monthly planner features 12 Month Calendar, monthly spreads with extra space for taking notes, weekly spreads for recording daily activities and daily to-do lists. Happy Planning! Product Details: * July 1, 2020 to June 31, 2021 * Matte Finish Cover Design * 8.5 inches By 11 inches * Printed on Quality Paper * Calendar on each Monthly View (12 months) * Weekly spreads to record your everyday schedule * To-do-list section for each day of the week

2020 - 2021 Planner

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Publisher :
ISBN 13 : 9781692971328
Total Pages : 152 pages
Book Rating : 4.9/5 (713 download)

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Book Synopsis 2020 - 2021 Planner by : Schumy & Trudy Planner

Download or read book 2020 - 2021 Planner written by Schumy & Trudy Planner and published by . This book was released on 2019-09-13 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: ⭐️ Stylish and Elegant 2020 - 2021 Planner ⭐️ ⭐️⭐️Daily View⭐️⭐ ✅ This Planner is made with soft, matte paperback cover with a Elegant Pink Flowers measuring 8.5" x 11" (letter size). Very good for Teachers, Students, Middle and High school, Guys, Woman and Kids ✅ Each month, from July 2020 to June 2021 has 2 full pages for a clear overview, contain present, current and next months to let you organize your time better and easily, Month's Focus, To do list and and a notes section for important projects. ✅ After the two pages of each month, you will find separate pages with full weekly view for more detailed planning. ✅ This paperback Planner is perfect for anyone wishing to write down plans, journals, thoughts, ideas, inspirations, dreams, doodles, notes, etc. Product Details -

Why Startups Fail

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Author :
Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Digital and Social Media Marketing

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Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

2020-2021 Planner - Weekly, Monthly and Yearly Planner with Monthly Tabs, 6 X 9 , July 2020 - June 2021, Black and White Paper with No Bleed

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Publisher :
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.6/5 (53 download)

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Book Synopsis 2020-2021 Planner - Weekly, Monthly and Yearly Planner with Monthly Tabs, 6 X 9 , July 2020 - June 2021, Black and White Paper with No Bleed by : Miraz Hossain

Download or read book 2020-2021 Planner - Weekly, Monthly and Yearly Planner with Monthly Tabs, 6 X 9 , July 2020 - June 2021, Black and White Paper with No Bleed written by Miraz Hossain and published by . This book was released on 2020-06-11 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Father's Day Special Gift Notebook, Journal , Monthly planner . CREATIVE & ORGANIZATION ALL IN ONE - July 2020- June 2021 - 12-month academic planner features yearly, monthly and weekly pages with ample writing space for all engagements and appointments. Durable watercolor hard cover with combinations will give your journal a distinctive look from standard planners. MONTHLY PLANNING - Each month covers 2 full pages. The 1.5"x1.5" lined blocks offers enough space for each day planning in every month. Past and next months reference on weekly pages. There is a column on the Left-hand side of the page for add notes. LUXURIOUS + TOP QUALITY - 12 Monthly Tabs + Two-Sided Inner Pocket + Metal Reinforced Edges + Ruler + 15 Pages Notes + Gift Box . Premium thick paper in full color designed for Heavy Use by Colored Pens to Avoid Ink-Through. FIND YOUR LIFE PURPOSE AND LIVE YOUR PASSION - Discover what you truly want in your life, following your passion and purpose will give you more joy and success than you ever imagined. This planner guides you with crafting a vision, setting big goals, and creating a step-by-step plan to safeguard you will reach your goals. You can set priorities for your goals and keep a schedule for appointments, as well as for creating positive habits.

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

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Publisher : McGraw Hill Professional
ISBN 13 : 9780071759762
Total Pages : 240 pages
Book Rating : 4.7/5 (597 download)

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Book Synopsis Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by : Oren Klaff

Download or read book Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal written by Oren Klaff and published by McGraw Hill Professional. This book was released on 2011-02-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book “Fast, fun and immensely practical.” —JOE SULLIVAN, Founder, Flextronics “Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.” —JOSH WHITFORD, Founder, Echelon Media “What do supermodels and venture capitalists have in common? They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve.” —RALPH CRAM, Investor “Pitch Anything offers a new method that will differentiate you from the rest of the pack.” —JASON JONES, Senior Vice President, Jones Lang LaSalle “If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.” —STEVEN WALDMAN, Principal and Founder, Spectrum Capital “Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions.” —LOUIE UCCIFERRI, President, Regent Capital Group “I use Oren’s unique strategies to sell deals, raise money, and handle tough situations.” —TAYLOR GARRETT, Vice President, White Cap “A counter-intuitive method that works.” —JAY GOYAL, CEO, SumOpti About the Book: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million—and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn’t an art—it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process. Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately: Setting the Frame Telling the Story Revealing the Intrigue Offering the Prize Nailing the Hookpoint Getting a Decision One truly great pitch can improve your career, make you a lot of money—and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else’s. And now it’s yours. Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience—and you’ll have more funding and support than you ever thought possible.

Oops! Did I Just Roll My Eyes Out Loud? - Planner 2020-2021 - Weekly and Monthly Organizer

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Publisher :
ISBN 13 :
Total Pages : 150 pages
Book Rating : 4.6/5 (537 download)

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Book Synopsis Oops! Did I Just Roll My Eyes Out Loud? - Planner 2020-2021 - Weekly and Monthly Organizer by : Avenir Avenir Planners

Download or read book Oops! Did I Just Roll My Eyes Out Loud? - Planner 2020-2021 - Weekly and Monthly Organizer written by Avenir Avenir Planners and published by . This book was released on 2020-06-13 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our new planner is now available! There are pages for all your important deadlines, a 12-month overview, monthly and weekly spreads and lined pages at the back for notes and scribbles. Use Amazon's "Look Inside" feature on a PC or laptop (and some tablets) to see the interior before you buy. Inside you'll find: A 'Belongs to' page 2 pages for important dates and deadlines A 2-page 12-month overview with space for notes Monthly pages with note section Weekly pages with plenty of space for each day (runs from 29 June 2020 to 1 August 2021) 5 lined pages at the back for additional notes US and UK holidays Bold dates on all the pages make it easy to find exactly what you're looking for Convenient size: 8 x 10 inches (20.32 x 25.4 cm); plenty of writing space and small enough to take anywhere. 150 white pages, printed on high quality stock; suitable for pen or pencil. Order your copy now!

The Biggest Bluff

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Publisher : Penguin
ISBN 13 : 0525522646
Total Pages : 369 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Biggest Bluff by : Maria Konnikova

Download or read book The Biggest Bluff written by Maria Konnikova and published by Penguin. This book was released on 2021-06-08 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller • A New York Times Notable Book “The tale of how Konnikova followed a story about poker players and wound up becoming a story herself will have you riveted, first as you learn about her big winnings, and then as she conveys the lessons she learned both about human nature and herself.” —The Washington Post It's true that Maria Konnikova had never actually played poker before and didn't even know the rules when she approached Erik Seidel, Poker Hall of Fame inductee and winner of tens of millions of dollars in earnings, and convinced him to be her mentor. But she knew her man: a famously thoughtful and broad-minded player, he was intrigued by her pitch that she wasn't interested in making money so much as learning about life. She had faced a stretch of personal bad luck, and her reflections on the role of chance had led her to a giant of game theory, who pointed her to poker as the ultimate master class in learning to distinguish between what can be controlled and what can't. And she certainly brought something to the table, including a Ph.D. in psychology and an acclaimed and growing body of work on human behavior and how to hack it. So Seidel was in, and soon she was down the rabbit hole with him, into the wild, fiercely competitive, overwhelmingly masculine world of high-stakes Texas Hold'em, their initial end point the following year's World Series of Poker. But then something extraordinary happened. Under Seidel's guidance, Konnikova did have many epiphanies about life that derived from her new pursuit, including how to better read, not just her opponents but far more importantly herself; how to identify what tilted her into an emotional state that got in the way of good decisions; and how to get to a place where she could accept luck for what it was, and what it wasn't. But she also began to win. And win. In a little over a year, she began making earnest money from tournaments, ultimately totaling hundreds of thousands of dollars. She won a major title, got a sponsor, and got used to being on television, and to headlines like "How one writer's book deal turned her into a professional poker player." She even learned to like Las Vegas. But in the end, Maria Konnikova is a writer and student of human behavior, and ultimately the point was to render her incredible journey into a container for its invaluable lessons. The biggest bluff of all, she learned, is that skill is enough. Bad cards will come our way, but keeping our focus on how we play them and not on the outcome will keep us moving through many a dark patch, until the luck once again breaks our way.

Managing Your Library's Social Media Channels

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Publisher : ALA Editions
ISBN 13 : 9780838959497
Total Pages : 0 pages
Book Rating : 4.9/5 (594 download)

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Book Synopsis Managing Your Library's Social Media Channels by : David Lee King

Download or read book Managing Your Library's Social Media Channels written by David Lee King and published by ALA Editions. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses the management of social media channels: setting goals, assigning roles for staff, and using analytical tools to measure effectiveness.

You're a Fighter Look at Everything You've Overcome Don't Give Up Now 2021-2022 Planner

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Publisher :
ISBN 13 :
Total Pages : 101 pages
Book Rating : 4.5/5 (662 download)

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Book Synopsis You're a Fighter Look at Everything You've Overcome Don't Give Up Now 2021-2022 Planner by : Agenda planner calendar 2021-2022

Download or read book You're a Fighter Look at Everything You've Overcome Don't Give Up Now 2021-2022 Planner written by Agenda planner calendar 2021-2022 and published by . This book was released on 2020-11-17 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2021-2022 Planner Our new 2021 Monthly, Weekly, Daily Planners are finally here! Use the look inside feature (Amazon website users) or see the back cover image (Mobile app users) to get a feel for the charming interior of this Amazing Planner. This Planner created to organize & Help you to take control of your day and eventually save time for the things you love. Features: * Large format 6×9 inches (15.24 × 22.86 cm). * Awsome premium matte finish cover. * Best Gift For Christmas! * Hand-designed by our designers & Printed on high quality in the USA. * 101 Pages. * US Holidays. * Year at a glance. * Month at a glance. Click 'Add to Cart' to get your Stunning 2021 Planner.

The Boston Girl

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Publisher : Simon and Schuster
ISBN 13 : 143919937X
Total Pages : 336 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis The Boston Girl by : Anita Diamant

Download or read book The Boston Girl written by Anita Diamant and published by Simon and Schuster. This book was released on 2014-12-09 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestseller! An unforgettable novel about a young Jewish woman growing up in Boston in the early twentieth century, told “with humor and optimism…through the eyes of an irresistible heroine” (People)—from the acclaimed author of The Red Tent. Anita Diamant’s “vivid, affectionate portrait of American womanhood” (Los Angeles Times), follows the life of one woman, Addie Baum, through a period of dramatic change. Addie is The Boston Girl, the spirited daughter of an immigrant Jewish family, born in 1900 to parents who were unprepared for America and its effect on their three daughters. Growing up in the North End of Boston, then a teeming multicultural neighborhood, Addie’s intelligence and curiosity take her to a world her parents can’t imagine—a world of short skirts, movies, celebrity culture, and new opportunities for women. Addie wants to finish high school and dreams of going to college. She wants a career and to find true love. From the one-room tenement apartment she shared with her parents and two sisters, to the library group for girls she joins at a neighborhood settlement house, to her first, disastrous love affair, to finding the love of her life, eighty-five-year-old Addie recounts her adventures with humor and compassion for the naïve girl she once was. Written with the same attention to historical detail and emotional resonance that made Diamant’s previous novels bestsellers, The Boston Girl is a moving portrait of one woman’s complicated life in twentieth century America, and a fascinating look at a generation of women finding their places in a changing world. “Diamant brings to life a piece of feminism’s forgotten history” (Good Housekeeping) in this “inspirational…page-turning portrait of immigrant life in the early twentieth century” (Booklist).

Ask a Manager

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Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Flash Feedback [Grades 6-12]

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Author :
Publisher : Corwin Press
ISBN 13 : 1071803131
Total Pages : 199 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Flash Feedback [Grades 6-12] by : Matthew Johnson

Download or read book Flash Feedback [Grades 6-12] written by Matthew Johnson and published by Corwin Press. This book was released on 2020-02-11 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beat burnout with time-saving best practices for feedback For ELA teachers, the danger of burnout is all too real. Inundated with seemingly insurmountable piles of papers to read, respond to, and grade, many teachers often find themselves struggling to balance differentiated, individualized feedback with the one resource they are already overextended on—time. Matthew Johnson offers classroom-tested solutions that not only alleviate the feedback-burnout cycle, but also lead to significant growth for students. These time-saving strategies built on best practices for feedback help to improve relationships, ignite motivation, and increase student ownership of learning. Flash Feedback also takes teachers to the next level of strategic feedback by sharing: How to craft effective, efficient, and more memorable feedback Strategies for scaffolding students through the meta-cognitive work necessary for real revision A plan for how to create a culture of feedback, including lessons for how to train students in meaningful peer response Downloadable online tools for teacher and student use Moving beyond the theory of working smarter, not harder, Flash Feedback works deeper by developing practices for teacher efficiency that also boost effectiveness by increasing students’ self-efficacy, improving the clarity of our messages, and ultimately creating a classroom centered around meaningful feedback.

The Four Steps to the Epiphany

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119690285
Total Pages : 384 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis The Four Steps to the Epiphany by : Steve Blank

Download or read book The Four Steps to the Epiphany written by Steve Blank and published by John Wiley & Sons. This book was released on 2020-03-17 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new. The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.

Paid Attention

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749473614
Total Pages : 216 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Paid Attention by : Faris Yakob

Download or read book Paid Attention written by Faris Yakob and published by Kogan Page Publishers. This book was released on 2015-04-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.

The Sense of an Ending

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Author :
Publisher : Vintage
ISBN 13 : 0307957330
Total Pages : 158 pages
Book Rating : 4.3/5 (79 download)

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Book Synopsis The Sense of an Ending by : Julian Barnes

Download or read book The Sense of an Ending written by Julian Barnes and published by Vintage. This book was released on 2011-10-05 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: BOOKER PRIZE WINNER • NATIONAL BESTSELLER • A novel that follows a middle-aged man as he contends with a past he never much thought about—until his closest childhood friends return with a vengeance: one of them from the grave, another maddeningly present. A novel so compelling that it begs to be read in a single setting, The Sense of an Ending has the psychological and emotional depth and sophistication of Henry James at his best, and is a stunning achievement in Julian Barnes's oeuvre. Tony Webster thought he left his past behind as he built a life for himself, and his career has provided him with a secure retirement and an amicable relationship with his ex-wife and daughter, who now has a family of her own. But when he is presented with a mysterious legacy, he is forced to revise his estimation of his own nature and place in the world.