It's Not Just PR

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118554043
Total Pages : 154 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis It's Not Just PR by : W. Timothy Coombs

Download or read book It's Not Just PR written by W. Timothy Coombs and published by John Wiley & Sons. This book was released on 2013-07-08 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars

It's Not Just You

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1398508748
Total Pages : 177 pages
Book Rating : 4.3/5 (985 download)

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Book Synopsis It's Not Just You by : Tori Tsui

Download or read book It's Not Just You written by Tori Tsui and published by Simon and Schuster. This book was released on 2023-07-06 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘The world is in desperate need of this book’ - Greta Thunberg 'It's Not Just You is a galvanising breath of fresh air' - Mikaela Loach 'Tori Tsui is changing the conversation around mental health and the climate crisis' - Vogue ‘A must-read for anyone who would love to understand the intersections of mental health and the climate crisis’ - Vanessa Nakate ------------------------ It’s not just you. The climate crisis is making us all unwell. But not just you. The climate crisis is affecting certain communities disproportionately. And it’s not just the climate crisis… The term ‘eco-anxiety’ has been popularised as a way to talk about the negative impact of the climate emergency on our wellbeing. In It’s Not Just You, activist Tori Tsui reframes eco-anxiety as the urgent mental health crisis it clearly is. Drawing on the wisdom of environmental advocates from around the globe, Tori looks to those on the frontlines of eco-activism to demonstrate that the current climate-related mental health struggle goes beyond the climate itself. Instead, it is a struggle that encompasses many injustices and is deeply entrenched in systems such as racism, sexism, ableism and, above all, capitalism. Because of this, climate injustice disproportionately affects most marginalised communities, who are often excluded from narratives on mental health. Tori argues that we can only begin to tackle both the climate and mental health crisis by diversifying our perspectives and prioritising community-led practices. In essence, reminding us that It’s Not Just You. Tackling this increasingly urgent crisis requires looking both inwards and outwards, embracing individuality over individualism and championing climate justice. Only then can we start to build better futures for both people and the planet.

It's Not Just Cookies

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Author :
Publisher : Harper Horizon
ISBN 13 : 0785242678
Total Pages : 193 pages
Book Rating : 4.7/5 (852 download)

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Book Synopsis It's Not Just Cookies by : Tiffany Chen

Download or read book It's Not Just Cookies written by Tiffany Chen and published by Harper Horizon. This book was released on 2022-04-05 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boy meets girl. Boy falls in love with girl. And, on one fateful December day, girl stands up boy and then bakes him a batch of apology cookies. The rest is history. Building Tiff’s Treats has been a love story unlike any other for these husband-and-wife entrepreneurs who began a two-person operation from their college apartment and grew it into a business that employs thousands and is worth hundreds of millions of dollars. Their highly anticipated debut book, It’s Not Just Cookies: Stories & Recipes From The Tiff’s Treats Kitchen, invites readers to experience just how Tiffany standing Leon up on a date led to the pair creating an on-demand, baked-to-order, WARM cookie delivery brand--the first of its kind. What started as a simple apology with a warm batch of chocolate chip cookies ultimately became a way of connecting people through warm moments. "We’ve realized that we get a front-row seat to human nature at its best, with cookies as the conduit," Tiffany and Leon say. "And we’re excited to share some of these stories." They’re also excited to share RECIPES! For the first time ever, It’s Not Just Cookies is releasing fan-favorite cookie recipes, complete with full-page, full-color photos, so readers can bake Tiff’s Treats at home! In the book, you’ll also read about the: Highs and lows of 20 years of entrepreneurship--while being married to your business partner Guiding principles Tiffany and Leon have used to overcome adversity Lessons they’ve learned along the way--mostly the hard way Inspiration that will help you find your own sweet success. Early on, Tiff’s Treats co-founders Tiffany and Leon Chen remember being asked the critical question: "What are you going to do, bake cookies for the rest of your life?" Yes, the answer is absolutely "yes." And so much more. So, grab a cookie or three, follow Tiffany and Leon’s amazing journey, and create some warm moments of your own!

This is Not Just a Painting

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1509528709
Total Pages : 565 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis This is Not Just a Painting by : Bernard Lahire

Download or read book This is Not Just a Painting written by Bernard Lahire and published by John Wiley & Sons. This book was released on 2019-04-15 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2008, the Musée des Beaux-Arts de Lyon acquired a painting called The Flight into Egypt which was attributed to the French artist Nicolas Poussin. Thought to have been painted in 1657, the painting had gone missing for more than three centuries. Several versions were rediscovered in the 1980s and one was passed from hand to hand, from a family who had no idea of its value to gallery owners and eventually to the museum. A painting that had been sold as a decorative object in 1986 for around 12,000 euros was acquired two decades later by the Musée des Beaux-Arts de Lyon for 17 million euros. What does this remarkable story tell us about the nature of art and the way that it is valued? How is it that what seemed to be just an ordinary canvas could be transformed into a masterpiece, that a decorative object could become a national treasure? This is a story permeated by social magic the social alchemy that transforms lead into gold, the ordinary into the extraordinary, the profane into the sacred. Focusing on this extraordinary case, Bernard Lahire lays bare the beliefs and social processes that underpin the creation of a masterpiece. Like a detective piecing together the clues in an unsolved mystery he carefully reconstructs the steps that led from the same material object being treated as a copy of insignificant value to being endowed with the status of a highly-prized painting commanding a record-breaking price. He thereby shows that a painting is never just a painting, and is always more than a piece of stretched canvass to which brush strokes of paint have been applied: this object, and the value we attach to it, is also the product of a complex array of social processes – with its distinctive institutions and experts – that lies behind it. And through the history of this painting, Lahire uncovers some of the fundamental structures of our social world. For the social magic that can transform a painting from a simple copy into a masterpiece is similar to the social magic that is present throughout our societies, in economics and politics as much as art and religion, a magic that results from the spell cast by power on those who tacitly recognize its authority. By following the trail of a single work of art, Lahire interrogates the foundations on which our perceptions of value and our belief in institutions rest and exposes the forms of domination which lie hidden behind our admiration of works of art.

It's Not The Leads It's You

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Author :
Publisher : Argueta Enterprises
ISBN 13 :
Total Pages : 173 pages
Book Rating : 4./5 ( download)

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Book Synopsis It's Not The Leads It's You by : Paul Argueta

Download or read book It's Not The Leads It's You written by Paul Argueta and published by Argueta Enterprises . This book was released on 2023-12-04 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sales game is being disrupted before your very eyes. Artificial intelligence and automation are radically changing buyer behavior, flooding the marketplace with data, and turning old-school selling strategies obsolete seemingly overnight. Sales veterans and rookies alike face a stark choice - evolve or become extinct. "It's Not the Leads, It's You," lays out the mindsets, skills, and habits required for sales excellence in the modern era with 2 bonus chapters focusing strictly on AI. Every salesperson faces rejection, obstacles, and self-doubt. But the most successful understand that closing deals is not about the leads - it's about themselves. Appropriate for rookies and veterans alike, this book covers prospecting, qualifying, presenting, handling objections, closing, and account management from A to Z. It is written in a no-nonsense approach, providing blunt advice to help you maximize your strengths and overcome weaknesses getting in the way of sales results. While foundational sales skills never change, the context is continually evolving. Included are two bonus chapters dedicated to the impact and implementation of artificial intelligence and automation on the sales profession. Rather than resisting change, you should be utilizing cutting-edge tools and leveraging new platforms. Self-promotion, personal branding, and social media marketing are more vital than ever for sales success. This book lays out practical steps for you to skillfully adapt to the new landscape. For the rookie, it offers direct guidance on the fundamentals and acts as a masterclass in professional selling, providing a rock-solid foundation to build a standout sales career. For the seasoned rep, "It's Not the Leads" is an essential guide on reinventing oneself, breaking through plateaus, and thriving through industry shifts requiring new ways to prospect, qualify, engage, pitch and close deals. Veteran managers will gain insight into leading modern sales teams to exceed today's targets and should urge your sales teams to read this book. You will learn how to unleash the obsessive, competitive mentality driving sales all-stars. You'll learn how the greats handle brutal rejection, push past perceived limits, and consistently deliver when the pressure is highest. While raw talent matters, you can cultivate the mindset, skillset and discipline of high performers with the right guidance. Success no longer goes to those with the most experience or talent - it goes to those most adaptable, persistent and resilient. This book will equip you at all levels with the essential mental toughness and resourcefulness to thrive amidst game-changing disruption. The future will only bring more turbulence and uncertainty. How sales professionals respond - as individuals and organizations - will determine if you end up on top. For those committed to lifelong excellence, "It's Not the Leads, It's You" delivers you an optimized blueprint for selling success...no matter what changes tomorrow brings.

Don't Make Me Think

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Author :
Publisher : Pearson Education
ISBN 13 : 0321648781
Total Pages : 325 pages
Book Rating : 4.3/5 (216 download)

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Book Synopsis Don't Make Me Think by : Steve Krug

Download or read book Don't Make Me Think written by Steve Krug and published by Pearson Education. This book was released on 2009-08-05 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards

It's Not About Size

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Author :
Publisher : Random House
ISBN 13 : 0753547147
Total Pages : 214 pages
Book Rating : 4.7/5 (535 download)

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Book Synopsis It's Not About Size by : Paul Dickinson

Download or read book It's Not About Size written by Paul Dickinson and published by Random House. This book was released on 2012-02-29 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research instituions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed expertise in the subject of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs. Branding is one of the most important aspects of marketing for any enterprise. In this straightforward and captivating guide, Paul Dickinson who has worked to define some of the biggest brands in the world, shows how an eye for detail and design can help to re-energise any company or organisation. In this book, you'll find out how simple brand identifiers like colour and 'feel' can make powerful statements about your company, no matter what its size. Paul Dickinson shows how to change the way you think about your company's identity, and how to take simple steps to increase your sales and profits through effective branding and enhanced customer satisfaction. Fascinating case studies demonstrate how the theory has been turned into practical steps - and checklists and action plans will enable you to do the same.

Presentation Zen

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Publisher : Pearson Education
ISBN 13 : 0321601890
Total Pages : 316 pages
Book Rating : 4.3/5 (216 download)

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Book Synopsis Presentation Zen by : Garr Reynolds

Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

Web Engineering

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Author :
Publisher : Springer
ISBN 13 : 3642317537
Total Pages : 530 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Web Engineering by : Marco Brambilla

Download or read book Web Engineering written by Marco Brambilla and published by Springer. This book was released on 2012-07-23 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 12th International Conference on Web Engineering, ICWE 2012, held in Berlin, Germany, in July 2012. The 20 revised full papers and 15 short papers were carefully reviewed and selected from 98 submissions. The papers are organized in topical sections on social networks and collaboration, tagging, personalization and personal systems, search, Web modeling, AJAX and user interfaces, Web services, Web crawling, and Web and linked data management. The book also includes 6 poster papers, 12 demos and 5 tutorials.

E-COMMERCE AND DIGITAL MARKETING

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Author :
Publisher : SK Research Group of Companies
ISBN 13 : 8119980190
Total Pages : 248 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis E-COMMERCE AND DIGITAL MARKETING by : Dr.G.Gokul Kumari

Download or read book E-COMMERCE AND DIGITAL MARKETING written by Dr.G.Gokul Kumari and published by SK Research Group of Companies. This book was released on 2024-02-15 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr.G.Gokul Kumari, Associate Professor, Department of E-Commerce, College of Administrative and Financial Sciences, Saudi Electronic University, Riyadh, Kingdom of Saudi Arabia.

Luxury Online

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Author :
Publisher : Springer
ISBN 13 : 0230248330
Total Pages : 330 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Luxury Online by : Uché Okonkwo

Download or read book Luxury Online written by Uché Okonkwo and published by Springer. This book was released on 2010-02-26 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

Son of Web Pages that Suck

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Publisher : Sybex
ISBN 13 : 9780782140200
Total Pages : 295 pages
Book Rating : 4.1/5 (42 download)

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Book Synopsis Son of Web Pages that Suck by : Vincent Flanders

Download or read book Son of Web Pages that Suck written by Vincent Flanders and published by Sybex. This book was released on 2002 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humorously describes ways to design, build, and maintain effective Web sites, including criticism of Web sites the authors feel are poorly designed.

Memento

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Publisher : Routledge
ISBN 13 : 1135974985
Total Pages : 209 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis Memento by : Andrew Kania

Download or read book Memento written by Andrew Kania and published by Routledge. This book was released on 2009-06-02 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within a short space of time, the film Memento has already been hailed as a modern classic. Memorably narrated in reverse, from the perspective of Leonard Shelby, the film’s central character, it follows Leonard’s chaotic and visceral quest to discover the identity of his wife’s killer and avenge her murder, despite his inability to form new long-term memories. This is the first book to explore and address the myriad philosophical questions raised by the film, concerning personal identity, free will, memory, knowledge, and action. It also explores problems in aesthetics raised by the film through its narrative structure, ontology, and genre. Beginning with a helpful introduction that places the film in context and maps out its complex structure, specially commissioned chapters examine the following topics: memory, emotion, and self-consciousness agency, free will, and responsibility personal identity narrative and popular cinema the film genre of neo-noir Memento and multimedia Including annotated further reading at the end of each chapter, Memento is essential reading for students interested in philosophy and film studies.

Targeting Websites Dedicated to Stealing American Intellectual Property

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Author :
Publisher :
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Targeting Websites Dedicated to Stealing American Intellectual Property by : United States. Congress. Senate. Committee on the Judiciary

Download or read book Targeting Websites Dedicated to Stealing American Intellectual Property written by United States. Congress. Senate. Committee on the Judiciary and published by . This book was released on 2011 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Transforming Service

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Publisher : Wipf and Stock Publishers
ISBN 13 : 153269427X
Total Pages : 237 pages
Book Rating : 4.5/5 (326 download)

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Book Synopsis Transforming Service by : Dr. Shonda R. Jones

Download or read book Transforming Service written by Dr. Shonda R. Jones and published by Wipf and Stock Publishers. This book was released on 2020-05-18 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transforming Service is a seminal book developed by student services professionals in theological education. This edited volume is new and innovative in that it puts the student services professional and their work with divinity students center-stage. Amid the various and serious changes afoot within the church and academy, there is a need for astute and perceptive expertise to assist professionals and institutions in transforming how to reach, serve, and sustain graduate students in theological education. This book is an offering designed to establish and sustain conversations among student services professionals in theological schools about the nature of the profession and to share wisdom within a rich community of practice that is essential to the success of theological schools. With its rich combination of useful information, reflective instruction on a host of professional leadership issues, and animated narratives on the ways different colleagues address common practices and challenges in their context, Transforming Service is a needed resource to all who engage in theological education.

It’S Not the Money, It’S Who It’S Going To

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Author :
Publisher : Archway Publishing
ISBN 13 : 1480822027
Total Pages : 294 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis It’S Not the Money, It’S Who It’S Going To by : Sophia Renee Oglesby

Download or read book It’S Not the Money, It’S Who It’S Going To written by Sophia Renee Oglesby and published by Archway Publishing. This book was released on 2015-10-26 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Determined to leave her daughter some kind of guide to help her through life after shes gone, author Sophia Renee Oglesby uses prepare for the worst and hope for the best as the foundation for her research to write one. In Its Not the Money, Its Who its Going To, Oglesby uses that research as the basis for a series of short stories that deliver a host of life lessons and early warning signs. Its Not the Money, Its Who its Going To interconnects the fictional stories with a section of short, practical ideas covering a wide variety of subjects, an in-depth look at relationships, and an assortment of comfort food recipes. Oglesby offers a straightforward, common sense approach on assessing yourself and the life situation youre in, to make sure youre living in the best situation possible. An eclectic mix of information, these life lessons and easy guides serve as a resource for those interested in having examples for comparison or starting points.

It's Not the Strongest That Survives

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Author :
Publisher : Troubador Publishing Ltd
ISBN 13 : 1805149032
Total Pages : 178 pages
Book Rating : 4.8/5 (51 download)

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Book Synopsis It's Not the Strongest That Survives by : Lily Whelan

Download or read book It's Not the Strongest That Survives written by Lily Whelan and published by Troubador Publishing Ltd. This book was released on 2024-05-28 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lily Whelan was once told by a doctor that she had more chance of winning the lottery than recovering from ME/CFS. Luckily, she likes a challenge. Two years after contracting glandular fever, she ignored the fact that she had a face like a pufferfish and escaped to the University of Cambridge to achieve her dream of becoming a top scientist. But her immune system had other ideas. And a virus wasn’t the only thing she found herself fighting, as she came up against a doctor that judged her health based on her thigh measurements; friends who made “helpful” comments such as “You’re not still ill, are you?”; and a society that too often dismisses ME/CFS sufferers as lazy or crazy. Unable to achieve her goals, she set out to find medical answers. Along the way, she began to question her beliefs and learned that when you can’t define yourself by what you do, you find out who you really are. Packed with scientific insight and practical pointers, It’s Not the Strongest That Survives tells a tale of finding fulfilment, and shines a light on what it means to truly heal.