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Author : F.E. Bair (ed)
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (985 download)
Download or read book International Marketing Handbook [Vols 1-2]. written by F.E. Bair (ed) and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Elsevier
ISBN 13 : 0444637656
Total Pages : 632 pages
Book Rating : 4.4/5 (446 download)
Download or read book Handbook of the Economics of Marketing written by and published by Elsevier. This book was released on 2019-09-19 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing Designed for economists already convinced of the benefits of applying economics tools to marketing Written for those who wish to become quickly acquainted with the integration of marketing and economics
Author : Subhash C. Jain
Publisher : Edward Elgar Publishing
ISBN 13 : 1849806128
Total Pages : 433 pages
Book Rating : 4.8/5 (498 download)
Download or read book Handbook of Research in International Marketing written by Subhash C. Jain and published by Edward Elgar Publishing. This book was released on 2011 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lack in the extant literature. The book consists of insights from leading scholars in international marketing, working not only to advance the theoretical underpinnings of today's most important international marketing issues, but also to provide insights for how the field of scholarship and practice of international marketing might develop in the future. The authors, top scholars from around the world, provide useful theoretical insights designed to stimulate contemplation and discussion, and to provide guidelines for future research on international marketing. The volume includes coverage of topics in four main areas: Part I looks at global branding while Part II examines issues of marketing strategy on a world stage. Part III offers chapters on cultural issues and the book closes with a more detailed look at marketing at the bottom of the pyramid in Part IV. Scholars and students in marketing and international business will find much of value in this comprehensive volume.
Author : Malcolm MacDonald
Publisher :
ISBN 13 :
Total Pages : 191 pages
Book Rating : 4.:/5 (17 download)
Download or read book Handbook of international marketing written by Malcolm MacDonald and published by . This book was released on 1978 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9780810373129
Total Pages : pages
Book Rating : 4.3/5 (731 download)
Download or read book International Marketing Handbook written by and published by . This book was released on 1997-12-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sylvester O. Monye
Publisher : Wiley-Blackwell
ISBN 13 : 9780631209133
Total Pages : 294 pages
Book Rating : 4.2/5 (91 download)
Download or read book The Handbook of International Marketing Communications written by Sylvester O. Monye and published by Wiley-Blackwell. This book was released on 2000 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of International Marketing Communications provides a broad and detailed overview of international marketing communications in 17 chapters. It covers topics such as global advertising, personality endorsement advertising, international publicity, the role of trade exhibition, personal selling, the internet and advertising, established brands, the theory and practice of sponsorship, and managing a global advertising agency. The book examines all facets of international marketing communications to provide a comprehensive volume offering scope, depth, and quality. The leading contributors include Professor Michael J. Baker, Professor Andrew Ehrenberg, Professor Sam Black, and Professor Eugene Johnson. This book is essential reading for academics, practitioners, and students of marketing and international business.
Author : L. S. Walsh
Publisher : Financial Times/Prentice Hall
ISBN 13 : 9780273634171
Total Pages : 296 pages
Book Rating : 4.6/5 (341 download)
Download or read book International Marketing written by L. S. Walsh and published by Financial Times/Prentice Hall. This book was released on 1993 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains information on marketing in : Japan, Russia, Nigeria, Brazil and USA and multinational corporations.
Author : Masaaki Kotabe
Publisher : SAGE
ISBN 13 : 1412934281
Total Pages : 570 pages
Book Rating : 4.4/5 (129 download)
Download or read book The SAGE Handbook of International Marketing written by Masaaki Kotabe and published by SAGE. This book was released on 2009-01-30 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive Handbook offers the reader a compelling examination of the central concerns of marketing for an international community.
Author : Frank E. Bair
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (834 download)
Download or read book International marketing handbook written by Frank E. Bair and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frank E. Bair
Publisher : Gale Cengage
ISBN 13 : 9780810305465
Total Pages : 1232 pages
Book Rating : 4.3/5 (54 download)
Download or read book International Marketing Handbook written by Frank E. Bair and published by Gale Cengage. This book was released on 1986 with total page 1232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Masaaki Kotabe
Publisher : SAGE
ISBN 13 : 1446206734
Total Pages : 569 pages
Book Rating : 4.4/5 (462 download)
Download or read book The SAGE Handbook of International Marketing written by Masaaki Kotabe and published by SAGE. This book was released on 2009-01-05 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past two decades; the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally integrated, yet geographically scattered activities multinational marketing has had to respond accordingly. The SAGE Handbook of International Marketing brings together the fundamental questions and themes that have surfaced and promises to be an essential addition to the study of this critical subject area. In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive handbook offers the reader a compelling examination of the central concerns of marketing for an international community.
Author : Haemoon Oh
Publisher : Routledge
ISBN 13 : 1136399976
Total Pages : 576 pages
Book Rating : 4.1/5 (363 download)
Download or read book Handbook of Hospitality Marketing Management written by Haemoon Oh and published by Routledge. This book was released on 2009-11-04 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
Author : Shintaro Okazaki
Publisher : Edward Elgar Publishing
ISBN 13 : 1781001049
Total Pages : 577 pages
Book Rating : 4.7/5 (81 download)
Download or read book Handbook of Research on International Advertising written by Shintaro Okazaki and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. From culture to methodologies to the newest in digital approaches, international advertising research has never gotten as compete coverage as found in this one volume.' – Don E. Schultz, Northwestern University, US 'An excellent book for international marketing scholars and advertising executives that focuses on the complexity of making advertising decisions in a global world. The contributors identify how international advertising perspectives are being transformed by such changes as the emergence of social media, rise of BRIC countries, and increasing concern for localization of advertising. Confident in predictions and bold in recommendations, this book is written with ambition, scope, and verve that sets it apart from the usual advertising books.' – Subhash C. Jain, University of Connecticut, US The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.
Author :
Publisher :
ISBN 13 :
Total Pages : 1388 pages
Book Rating : 4.:/5 (715 download)
Download or read book International Marketing Handbook written by and published by . This book was released on 1988 with total page 1388 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1234 pages
Book Rating : 4.:/5 (715 download)
Download or read book International Marketing Handbook written by and published by . This book was released on 1988 with total page 1234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 103 pages
Book Rating : 4.:/5 (379 download)
Download or read book International Marketing Handbook written by and published by . This book was released on 1980* with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Marketing Handbook written by and published by . This book was released on 1996 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
