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Information Et Communication Durables
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Book Synopsis Information et communication durables by : Monica Mallowan
Download or read book Information et communication durables written by Monica Mallowan and published by ISTE Group. This book was released on 2019-03-31 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: L’information et la communication durables ne sont pas le produit naturel du passage au numérique et de la responsabilité sociale de l’entreprise. Entre utopie de circonstance, discours d’autolouange et pratiques autoévaluées, une prise de distance analytique s’impose. Information et communication durables offre, à travers une approche transculturelle, un décryptage de la contribution ambiguë des technologies de l’information et de la communication au développement durable. Par une déconstruction des discours utopiques, positivistes et technicistes qui saturent les débats, il analyse également ce que sont des pratiques info-communicationnelles durables et les défis que celles-ci soulèvent. Enfin, il expose les soubassements d’une capacité de maîtrise informationnelle plus susceptible de permettre une approche durable de l’information. Une étude de cas organisationnelle illustre la démarche.
Book Synopsis Rural Marketing by : Sanal Kumar Velayudhan
Download or read book Rural Marketing written by Sanal Kumar Velayudhan and published by Taylor & Francis. This book was released on 2024-02-14 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural markets offer a sizable and resilient pool of consumers to organizations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy. The book: - includes in-depth discussions on critical issues in rural markets as well as case-studies that examine their socio-cultural nuances, peculiarities, and their economic and technological environments; - looks at concepts that are unique to rural markets from the perspective of the buyer and the marketer and analyses buying behaviour and its influences as well as the pricing, value, and positioning of products by brands; - analyses emerging trends and the future of these markets and the introduction of digitization and ecommerce in rural areas; - offers marketing tools and a detailed understanding of rural markets for professionals working in small or low-income markets. The cutting-edge learning tools presented in this book will make it of interest to professionals, students, and researchers working in rural marketing and management, business and economics, management studies, business planning, and marketing.
Book Synopsis Communication et développement durable by : Virginie de la Renaudie
Download or read book Communication et développement durable written by Virginie de la Renaudie and published by Primento. This book was released on 2015-02-23 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Une nouvelle manière de communiquer... La communication est un levier essentiel pour réaliser les objectifs d’'un développement durable, que ce soit pour expliquer les enjeux, inciter à changer de comportement, ou encore valoriser les actions menées par une organisation. La créativité et la pertinence ont bien sûr leur importance, mais le défi est bien plus ambitieux : changer les pratiques de la communication pour limiter concrètement les impacts de ses actions. Autrement dit, il s'’agit de définir les contours d'’une nouvelle façon de communiquer. Nombreux sont ceux qui cherchent à faire « autrement » et font évoluer leurs pratiques. C'’est à eux que nous avons voulu donner la parole : consultants, chefs d'’entreprise, responsables associatifs, agents publics,...... Loin des grands débats théoriques, ils se sont frottés à la réalité du terrain, ont acquis une expérience et des savoir-faire qu’'ils vous partagent. Que vous soyez chargé de communication, dirigeant d’'organisation, responsable d'’agence, expert, consultant ou chercheur, et que vous exerciez votre activité dans le secteur privé, public ou associatif, cet ouvrage vous donnera des pistes concrètes pour mettre en oeuvre une communication plus responsable. Les droits d’'auteurs de ce livre sont versés à l’'association sans but lucratif ASHOKA Belgique, réseau d'’Entrepreneurs Sociaux dont l’'objectif est de faire émerger un monde où chacun est capable d’'agir face aux défis sociétaux. http://belgium.ashoka.org Un ouvrage pratique à mettre entre toutes les mains. CE QU'EN PENSE LA CRITIQUE - "Un ouvrage concret pour faire évoluer pas à pas son entreprise et qui appelle également à la réflexion de chacun, qu’importe son secteur de compétence." - La Libre Entreprise À PROPOS DE L'AUTEUR Magali Ronsmans est licenciée en sociologie (ULB) et a également suivi deux années de formations en programmation neuro-linguistique. Après avoir travaillé comme consultante en relations de presse en agence traditionnelle, elle a rejoint une agence spécialiste des thématiques durables. Elle assure aujourd’hui des missions de conseil en communication et relations de presse sur des thématiques durables (commerce équitable, démarches environnementales, aide sociale, santé), des formations aux médias et animations destinées à promouvoir la collaboration au sein des organisations.
Download or read book Mediation written by Jacqueline Deschamps and published by John Wiley & Sons. This book was released on 2019-05-21 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mediation is a very old practice that has been reborn to meet the needs of the contemporary world. It is thus increasingly present in today's societies. This book presents the theoretical foundations of mediation, as well as the way in which teachers and researchers in Information and Communication Sciences (ICS) have taken up this concept. Whether it is communicational, informational, cultural, organizational or societal, mediation belongs to a field of research, instituted by ICS, which sees in it a process of overcoming conflict, restoring communication and deconstructing social connections. Mediation: A Concept for Information and Communication Sciences inaugurates this set through its contribution to a state of the art of the theory and concepts used by the ICS community. It is addressed to teachers, researchers and students, as well as information professionals wishing to think about their daily practice.
Book Synopsis Information Markets by : Frank Linde
Download or read book Information Markets written by Frank Linde and published by Walter de Gruyter. This book was released on 2011 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information Markets is a compendium of the i-commerce, the commerce with digital information, content as well as software. Information Markets is a comprehensive overview of the state of the art of economic and information science endeavors on the markets of digital information. It provides a strategic guideline for information providers how to analyse their market environment and how to develop possible strategic actions. It is a book for information professionals, both for students of LIS (Library and Information Science), CIS (Computer and Information Science) or Information Management curricula and for practitioners as well as managers in these fields.
Download or read book Applied Markets written by and published by Excel Books India. This book was released on with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Mobile Information Communication Technologies Adoption in Developing Countries by : Ahmed Gad Abdel-Wahab
Download or read book Mobile Information Communication Technologies Adoption in Developing Countries written by Ahmed Gad Abdel-Wahab and published by IGI Global. This book was released on 2011-01-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book reviews different approaches and methodologies used in dealing with issues related to mobile ICTs, and presents successful examples mobile ICT adoption in developing countries, addressesing the impact of culture on mobile ICT adoption and deployment"--Provided by publisher.
Book Synopsis Advance Report on Durable Goods Manufacturers' Shipments and Orders by :
Download or read book Advance Report on Durable Goods Manufacturers' Shipments and Orders written by and published by . This book was released on 1987 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Coming of Age of Information Technologies and the Path of Transformational Growth. by : Davide Gualerzi
Download or read book The Coming of Age of Information Technologies and the Path of Transformational Growth. written by Davide Gualerzi and published by Routledge. This book was released on 2009-10-16 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Davide Gualerzi employs the concept of transformational growth to explore the investment-driven cycle of expansion of the 1990s in the US economy, and of the of role played by the ICT sector. The book articulates a view of demand-led growth in which the focus is on effective demand, the composition of the growth process and the link between changing composition and expansion.
Book Synopsis Can the Poor Save? by : Michael Sherraden
Download or read book Can the Poor Save? written by Michael Sherraden and published by Routledge. This book was released on 2017-09-08 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many policymakers argue that the best poverty policy not only provides cash to the poor for subsistence but also incentives and structures that encourage long-term social and economic improvement. As part of this, they make the case for Individual Development Accounts (IDAs), a new policy proposal designed to help the poor save and to build assets. This book explores IDAs to determine their effectiveness. IDAs are matched savings accounts targeted on low-income, low-wealth individuals. Savings in IDAs are used for home ownership, post-secondary education, small business development, and other purposes. Do IDAs work? If they do, for whom? And does how an IDA is designed determine savings outcomes? This volume is the first analysis of matched savings by the poor to use data from monthly bank statements. It comes at a critical time, as debate rages over the merits of individual social security accounts. IDAs also respond to policy that is becoming more asset based and less inclusive of the poor. The authors argue for the efficacy of IDAs to counter this tendency. They find that while savings outcomes vary among participants, no characteristics (such as low income or public assistance) preclude saving. They examine effects of IDA design (the match rate, savings targets, and the use of automatic transfer) on savings results and analyze factors that influence varying rates of saving and spending over time. They conclude that financial education and other support services, though costly, improve savings performance. To address the issue of cost they suggest a two-tier system of IDA design, one with broad access and simple services and the other with targeted access and intensive services. Can the Poor Save? offers a wealth of lessons to those interested in saving and asset accumulation among the poor. It not only breaks new ground in the scientific study of savings behavior, but also offers concrete, evidence-based recommendations to improve policies designed to encourage the poor to save and how to make such policies more inclusive.
Book Synopsis ICT Critical Infrastructures and Society by : Magda David Hercheui
Download or read book ICT Critical Infrastructures and Society written by Magda David Hercheui and published by Springer. This book was released on 2012-09-21 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 10th IFIP TC 9 International Conference on Human Choice and Computers, HCC10 2012, held in Amsterdam, The Netherlands, in September 2012. The 37 revised full papers presented were carefully reviewed and selected for inclusion in the volume. The papers are organized in topical sections on national and international policies, sustainable and responsible innovation, ICT for peace and war, and citizens' involvement, citizens' rights and ICT.
Download or read book Current Industrial Reports written by and published by . This book was released on 1996 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Communiquer efficacement sur le développement durable by : Bruno Cohen-Bacrie
Download or read book Communiquer efficacement sur le développement durable written by Bruno Cohen-Bacrie and published by . This book was released on 2006 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: De l'entreprise citoyenne aux collectivités durables... La notion de développement durable connaît, à l'évidence, un succès sans précédent. Collectivités comme entreprises semblent plébisciter ce concept qui leur attire les sympathies. Dans ce contexte, la communication destinée à populariser cette notion et à la rendre plus accessible du grand public prend tout son sens. Entreprises comme collectivités territoriales l'ont bien compris, qui manient l'idée du développement durable à tour de bras, soucieuses de l'image environnementale qu'elles dégageront. Mais sont-elles pour autant certaines de toucher leurs cibles respectives? Cet ouvrage essaie de proposer des pistes et des exemples pour rendre plus partagé l'objectif d'une communication efficace et porteuse de sens comme de valeurs. Si la communication reste tributaire de l'existence de véritables démarches - elle ne peut pas tout! -, la manière dont le message sera diffusé contribue incontestablement à son efficacité.
Download or read book ... ICT Statistics Report written by and published by . This book was released on 2011 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Politics of Everyday Fear by : Brian Massumi
Download or read book The Politics of Everyday Fear written by Brian Massumi and published by U of Minnesota Press. This book was released on 1993 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Rural Marketing by : Awadhesh Kumar Singh
Download or read book Rural Marketing written by Awadhesh Kumar Singh and published by New Age International. This book was released on 2005-12 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by rural areas through suitable marketing planning, product mix, pricing, distribution, promotional mix, branding and communication strategies. Present book is a serious attempt to bridge the need gap in the subject.
Book Synopsis Le guide de la communication responsable by : Collectif
Download or read book Le guide de la communication responsable written by Collectif and published by ADEME. This book was released on 2022-10-04 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le guide de la communication responsable a été publié en janvier 2020. En moins de trois ans, la thématique a pris une nouvelle dimension. Une édition actualisée et enrichie s’imposait. Elle traite toujours de la lutte contre le greenwashing, de l’écoconception des supports (édition, communication numérique, événementiel, production audiovisuelle) et de la communication de crise. Elle aborde également les nouveaux récits, le combat contre les stéréotypes de modes de vie et les fake news, la communication au service de la résilience des territoires et de la transformation des entreprises. La communication responsable est désormais reconnue comme une opportunité d’accompagner la transformation de la société et de remettre le sens au cœur des dispositifs de communication.
