Author : Nalin Mehta
Publisher : Routledge
ISBN 13 : 1134062133
Total Pages : 181 pages
Book Rating : 4.1/5 (34 download)
Book Synopsis Television in India by : Nalin Mehta
Download or read book Television in India written by Nalin Mehta and published by Routledge. This book was released on 2008-06-03 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the development of television in India since the early 1990s, and its implications for Indian society more widely. Until 1991, India possessed only a single state-owned television channel, but since then there has been a rapid expansion in independent satellite channels which came as a complete break from the statist control of the past. This book explores this transformation, explaining how television, a medium that developed in the industrial West, was adapted to suit Indian conditions, and in turn has altered Indian social practices, making possible new ways of imagining identities, conducting politics and engaging with the state. In particular, satellite television initially came to India as the representative of global capitalism but it was appropriated by Indian entrepreneurs and producers who Indianized it. Considering the full gamut of Indian television - from "national" networks in English and Hindi to the state of regional language networks – this book elucidates the transformative impact of television on a range of important social practices, including politics and democracy, sport and identity formation, cinema and popular culture. Overall, it shows how the story of television in India is also the story of India's encounter with the forces of globalisation.