Author : Melissa Butcher
Publisher :
ISBN 13 : 9788178292496
Total Pages : 321 pages
Book Rating : 4.2/5 (924 download)
Book Synopsis Transnational Television, Cultural Identity and Change by : Melissa Butcher
Download or read book Transnational Television, Cultural Identity and Change written by Melissa Butcher and published by . This book was released on 2003 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When STAR TV began broadcasting into India in 1992, it was at the vanguard of an influx of transnational television networks trying to tap into one of the world's largest consumer markets. STAR's Western programming, bold marketing, and its later ownership by one of the world's largest media conglomerates, Rupert Murdoch's News Corporation, saw thename inextricably linked with the debate surrounding cultural change in India in the 1990s. This book is not just a history of the development of TV in India, nor solely an exploration of its impact. It measures cultural change by looking at changing perceptions of Indianness, or the understanding of what it means to call oneself an Indian, and the role of transnational TV in the process of defining, creating and maintaining that identity." http://www.loc.gov/catdir/enhancements/fy0657/2003003591-d.html.