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An American Sickness

Author : Elisabeth Rosenthal
Publisher : Penguin
ISBN 13 : 0698407180
Total Pages : 434 pages
Book Rating : 4.6/5 (984 download)

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Book Synopsis An American Sickness by : Elisabeth Rosenthal

Download or read book An American Sickness written by Elisabeth Rosenthal and published by Penguin. This book was released on 2017-04-11 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller/Washington Post Notable Book of 2017/NPR Best Books of 2017/Wall Street Journal Best Books of 2017 "This book will serve as the definitive guide to the past and future of health care in America.”—Siddhartha Mukherjee, Pulitzer Prize-winning author of The Emperor of All Maladies and The Gene At a moment of drastic political upheaval, An American Sickness is a shocking investigation into our dysfunctional healthcare system - and offers practical solutions to its myriad problems. In these troubled times, perhaps no institution has unraveled more quickly and more completely than American medicine. In only a few decades, the medical system has been overrun by organizations seeking to exploit for profit the trust that vulnerable and sick Americans place in their healthcare. Our politicians have proven themselves either unwilling or incapable of reining in the increasingly outrageous costs faced by patients, and market-based solutions only seem to funnel larger and larger sums of our money into the hands of corporations. Impossibly high insurance premiums and inexplicably large bills have become facts of life; fatalism has set in. Very quickly Americans have been made to accept paying more for less. How did things get so bad so fast? Breaking down this monolithic business into the individual industries—the hospitals, doctors, insurance companies, and drug manufacturers—that together constitute our healthcare system, Rosenthal exposes the recent evolution of American medicine as never before. How did healthcare, the caring endeavor, become healthcare, the highly profitable industry? Hospital systems, which are managed by business executives, behave like predatory lenders, hounding patients and seizing their homes. Research charities are in bed with big pharmaceutical companies, which surreptitiously profit from the donations made by working people. Patients receive bills in code, from entrepreneurial doctors they never even saw. The system is in tatters, but we can fight back. Dr. Elisabeth Rosenthal doesn't just explain the symptoms, she diagnoses and treats the disease itself. In clear and practical terms, she spells out exactly how to decode medical doublespeak, avoid the pitfalls of the pharmaceuticals racket, and get the care you and your family deserve. She takes you inside the doctor-patient relationship and to hospital C-suites, explaining step-by-step the workings of a system badly lacking transparency. This is about what we can do, as individual patients, both to navigate the maze that is American healthcare and also to demand far-reaching reform. An American Sickness is the frontline defense against a healthcare system that no longer has our well-being at heart.

Marketing-Wörterbuch / Marketing Dictionary

Author : Wolfgang J. Koschnick
Publisher : Walter de Gruyter
ISBN 13 : 3110815648
Total Pages : 384 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Marketing-Wörterbuch / Marketing Dictionary by : Wolfgang J. Koschnick

Download or read book Marketing-Wörterbuch / Marketing Dictionary written by Wolfgang J. Koschnick and published by Walter de Gruyter. This book was released on 2011-10-18 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: For each headword, the dictionary provides the common translation equivalent, along with a brief definition and/or explanation.

Making Sense of Incentives

Author : Timothy J. Bartik
Publisher : W.E. Upjohn Institute
ISBN 13 : 0880996684
Total Pages : 180 pages
Book Rating : 4.8/5 (89 download)

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Book Synopsis Making Sense of Incentives by : Timothy J. Bartik

Download or read book Making Sense of Incentives written by Timothy J. Bartik and published by W.E. Upjohn Institute. This book was released on 2019-10-15 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bartik provides a clear and concise overview of how state and local governments employ economic development incentives in order to lure companies to set up shop—and provide new jobs—in needy local labor markets. He shows that many such incentive offers are wasteful and he provides guidance, based on decades of research, on how to improve these programs.

Internet Marketing Research: Theory and Practice

Author : Lee, Ook
Publisher : IGI Global
ISBN 13 : 1930708890
Total Pages : 272 pages
Book Rating : 4.9/5 (37 download)

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Book Synopsis Internet Marketing Research: Theory and Practice by : Lee, Ook

Download or read book Internet Marketing Research: Theory and Practice written by Lee, Ook and published by IGI Global. This book was released on 2000-07-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing due to lack of revenue generation, which could be induced by the inadequate marketing and marketing research, practitioners and scholars of e-commerce are keen to obtain a better understanding of the whole phenomenon of Internet marketing. To understand what's working as an Internet marketing strategy or tactic, one needs to conduct marketing research using rigorous statistical methodology.

The Dictionary of Marketing

Author : Azaz Motiwala
Publisher : Lulu.com
ISBN 13 : 1435705122
Total Pages : 296 pages
Book Rating : 4.4/5 (357 download)

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Book Synopsis The Dictionary of Marketing by : Azaz Motiwala

Download or read book The Dictionary of Marketing written by Azaz Motiwala and published by Lulu.com. This book was released on 2008 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available

How to Prepare a Marketing Plan

Author : John Stapleton
Publisher : Gower Publishing, Ltd.
ISBN 13 : 9780566077845
Total Pages : 364 pages
Book Rating : 4.0/5 (778 download)

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Book Synopsis How to Prepare a Marketing Plan by : John Stapleton

Download or read book How to Prepare a Marketing Plan written by John Stapleton and published by Gower Publishing, Ltd.. This book was released on 1998 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is today more a management style than a group of activities under a department head, and is absolutely central to the success of a company as a whole. This has informed the revisions to this fifth edition throughout. Most of the earlier content is retained in an updated form, but a new structure has been introduced and a section on implementation included for the first time. All aspects of the planning process are covered, from analysing market share and deciding marketing strategy, to specific elements of the marketing mix - campaign planning, media evaluation, sales promotion, publicity, packaging and PR. An especially valuable feature is the charts and forms, over 150 of them, which are used throughout to clearly illustrate the planning process.

The Complete Guide to Sales Force Incentive Compensation

Author : Andris Zoltners
Publisher : AMACOM
ISBN 13 : 0814429726
Total Pages : 511 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The Complete Guide to Sales Force Incentive Compensation by : Andris Zoltners

Download or read book The Complete Guide to Sales Force Incentive Compensation written by Andris Zoltners and published by AMACOM. This book was released on 2006-08-07 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: A well-designed and implemented incentive program is an essential tool for building a motivated, highly effective sales force that delivers the results you need. Incentive programs are seductively powerful but complicated instruments. Without careful planning and implementation, they can be too stingy to motivate, too complex to understand, too quick to reward mediocre results, and too difficult to implement. The Complete Guide to Sales Force Incentive Compensation is a practical, accessible, detailed roadmap to building a compensation system that gets it right by creating motivating incentives that produce positive outcomes. Packed with hundreds of real-life examples of what works and what doesn't, this important guide helps you: Understand the value of building an incentive plan that is aligned with your company's goals and culture. Avoid the common trap of overusing incentives to solve too many sales management problems. Measure the effectiveness of your current incentive program, employing easy-to-use tools and metrics for pinpointing its weak spots. Design a compensation plan that attracts and retains successful salespeople, including guidelines for determining the correct pay level, the best salary incentive mix, the proper performance measures, and the right performance payout relationship. Select an incentive compensation plan that works for your organization -- then test the plan before it is launched. Set territory-level goals that are fair and realistic, and avoid overpaying the sales force or demoralizing salespeople by having difficult goals or not fairly assigned. Create and manage sales contests, SPIFFs (Special Performance Incentive for Field Force), and recognition programs that consistently deliver the intended results. Manage a successful transition to a new compensation plan and build efficient administration systems to support your plan. Filled with ready-to-use formulas and assessment tools and a wealth of insights from frontline sales managers and executives, The Complete Guide to Sales Force Incentive Compensation is your hands-on, easy-to-read playbook for crucially important decisions.

Marketing Strategies for the Home-based Business

Author : Shirley Frazier
Publisher : Rowman & Littlefield
ISBN 13 : 0762795328
Total Pages : 224 pages
Book Rating : 4.7/5 (627 download)

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Book Synopsis Marketing Strategies for the Home-based Business by : Shirley Frazier

Download or read book Marketing Strategies for the Home-based Business written by Shirley Frazier and published by Rowman & Littlefield. This book was released on 2013-05-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Solutions for the Home-Based Business is prime for a revision with the explosion of social media marketing. Business News Daily notes that two of the top 50 home-based jobs to watch are for Social Media Consultants and Internet Marketing Consultant. With more than a half million copies sold, Globe Pequot Press continues to grow its ever popular How To Start a Home-based Business series. Each volume includes worksheets, business and marketing forms, and everything you need to know about business start-up costs and strategies. This title will make the perfect companion to any book in the series offering up-to-date marketing stratregies to help better position your home-based business.

International Dictionary of Marketing and Communication

Author : Frank William. Jefkins
Publisher : Springer Science & Business Media
ISBN 13 : 1468415239
Total Pages : 397 pages
Book Rating : 4.4/5 (684 download)

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Book Synopsis International Dictionary of Marketing and Communication by : Frank William. Jefkins

Download or read book International Dictionary of Marketing and Communication written by Frank William. Jefkins and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ ment where different term~, or terms with different spellings, are used. There are also terms with different meanings, depending on their country of origin. For example, in the UK newspapers are called press media, while in the USA the term print media is more usual. In the UK, print usually applies to printed items, such as sales or edu!;;ational literature. Likewise, there are big differences between European and American broadcasting systems, and sponsored radio or TV can mean different things around the world. Outdoor advertising also has different terminology in different countries, especially in North America and the UK. In many cases, alternative British and American terms are given, while some are either European or American. Some terminology is specific to a certain country. Entries have been collected from all parts of the world, including the oramedia or folk media of the Third World. Financial terms have been included because of their increasing im portance in advertising and public relations, and the dictionary reflects the increasing relevance of satellites and computers.

Marketing and Sales

Author :
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Marketing and Sales by :

Download or read book Marketing and Sales written by and published by . This book was released on 1984 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

National Directories for Use in Marketing

Author : Lloyd Martin DeBoer
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis National Directories for Use in Marketing by : Lloyd Martin DeBoer

Download or read book National Directories for Use in Marketing written by Lloyd Martin DeBoer and published by . This book was released on 1981 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Viral Hero

Author : Travis Steffen
Publisher : Simon and Schuster
ISBN 13 : 1950906361
Total Pages : 298 pages
Book Rating : 4.9/5 (59 download)

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Book Synopsis Viral Hero by : Travis Steffen

Download or read book Viral Hero written by Travis Steffen and published by Simon and Schuster. This book was released on 2020-01-07 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Viral Hero, serial entrepreneur and growth engineer Travis Steffen reveals his comprehensive, battle-tested strategy for building products capable of true viral growth. If you think “viral marketing” only refers to making videos or memes to get shares on social media, there’s a reason you’ve found it difficult to grow your business. In Viral Hero, serial entrepreneur and growth engineer Travis Steffen reveals his comprehensive, battle-tested strategy for building products capable of true viral growth. Developed over years of research and more than a decade of starting, growing, and selling startups, Viral Hero includes a detailed breakdown of the many types of viral marketing, their various techniques and strategies, clear explanations of abstract and often misunderstood theories, simple tactics for measuring and predicting your viral growth, and actionable steps for making your product spread like wildfire. Using detailed examples from real high-growth companies, Viral Hero is a comprehensive, approachable resource that gives you all the tools you’ll need on your journey toward becoming a viral hero for your business.

The People Motivators

Author : Howard M. Turner
Publisher :
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis The People Motivators by : Howard M. Turner

Download or read book The People Motivators written by Howard M. Turner and published by . This book was released on 1973 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Information Guide

Author :
Publisher :
ISBN 13 :
Total Pages : 906 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Marketing Information Guide by :

Download or read book Marketing Information Guide written by and published by . This book was released on 1968 with total page 906 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Plunkett's Advertising & Branding Industry Almanac 2007: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies

Download Plunkett's Advertising & Branding Industry Almanac 2007: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies PDF Online Free

Author : Plunkett Research Ltd
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920814
Total Pages : 555 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis Plunkett's Advertising & Branding Industry Almanac 2007: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies by : Plunkett Research Ltd

Download or read book Plunkett's Advertising & Branding Industry Almanac 2007: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2007-04 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: A market research guide to the advertising and branding industry and a tool for strategic planning, competitive intelligence, employment searches or financial research. It contains trends, statistical tables, and an industry glossary. It includes profiles of advertising and branding industry firms, which provides addresses and phone numbers.

Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers

Author : Jay Conrad Levinson
Publisher : Entrepreneur Press
ISBN 13 : 1599181533
Total Pages : 290 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers by : Jay Conrad Levinson

Download or read book Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers written by Jay Conrad Levinson and published by Entrepreneur Press. This book was released on 2008 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to get started with Guerrilla Marketing. This title enables readers to adopt the mindset of a guerrilla marketer in order to achieve better business results, at less cost, faster. It reveals dozens of low-cost strategies for getting new customers using time, energy and imagination.

Official Gazette of the United States Patent and Trademark Office

Author :
Publisher :
ISBN 13 :
Total Pages : 1044 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Official Gazette of the United States Patent and Trademark Office by :

Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2003 with total page 1044 pages. Available in PDF, EPUB and Kindle. Book excerpt: