Viral Hero

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1950906361
Total Pages : 298 pages
Book Rating : 4.9/5 (59 download)

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Book Synopsis Viral Hero by : Travis Steffen

Download or read book Viral Hero written by Travis Steffen and published by Simon and Schuster. This book was released on 2020-01-07 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Viral Hero, serial entrepreneur and growth engineer Travis Steffen reveals his comprehensive, battle-tested strategy for building products capable of true viral growth. If you think “viral marketing” only refers to making videos or memes to get shares on social media, there’s a reason you’ve found it difficult to grow your business. In Viral Hero, serial entrepreneur and growth engineer Travis Steffen reveals his comprehensive, battle-tested strategy for building products capable of true viral growth. Developed over years of research and more than a decade of starting, growing, and selling startups, Viral Hero includes a detailed breakdown of the many types of viral marketing, their various techniques and strategies, clear explanations of abstract and often misunderstood theories, simple tactics for measuring and predicting your viral growth, and actionable steps for making your product spread like wildfire. Using detailed examples from real high-growth companies, Viral Hero is a comprehensive, approachable resource that gives you all the tools you’ll need on your journey toward becoming a viral hero for your business.

Going Viral

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Author :
Publisher : Rutgers University Press
ISBN 13 : 0813593182
Total Pages : 251 pages
Book Rating : 4.8/5 (135 download)

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Book Synopsis Going Viral by : Dahlia Schweitzer

Download or read book Going Viral written by Dahlia Schweitzer and published by Rutgers University Press. This book was released on 2018-03-09 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outbreak narratives have proliferated for the past quarter century, and now they have reached epidemic proportions. From 28 Days Later to 24 to The Walking Dead, movies, TV shows, and books are filled with zombie viruses, bioengineered plagues, and disease-ravaged bands of survivors. Even news reports indulge in thrilling scenarios about potential global pandemics like SARS and Ebola. Why have outbreak narratives infected our public discourse, and how have they affected the way Americans view the world? In Going Viral, Dahlia Schweitzer probes outbreak narratives in film, television, and a variety of other media, putting them in conversation with rhetoric from government authorities and news organizations that have capitalized on public fears about our changing world. She identifies three distinct types of outbreak narrative, each corresponding to a specific contemporary anxiety: globalization, terrorism, and the end of civilization. Schweitzer considers how these fears, stoked by both fictional outbreak narratives and official sources, have influenced the ways Americans relate to their neighbors, perceive foreigners, and regard social institutions. Looking at everything from I Am Legend to The X Files to World War Z, this book examines how outbreak narratives both excite and horrify us, conjuring our nightmares while letting us indulge in fantasies about fighting infected Others. Going Viral thus raises provocative questions about the cost of public paranoia and the power brokers who profit from it. Supplemental Study Materials for "Going Viral": https://www.rutgersuniversitypress.org/going-viral-dahlia-schweitzer Dahlia Schweitzer- Going Viral: https://www.youtube.com/watch?v=5xF0V7WL9ow

Build Your Digital Strategy

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Author :
Publisher : Digital Zeal
ISBN 13 :
Total Pages : 114 pages
Book Rating : 4.4/5 (959 download)

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Book Synopsis Build Your Digital Strategy by : Ryan Sawrie

Download or read book Build Your Digital Strategy written by Ryan Sawrie and published by Digital Zeal. This book was released on 2021-12-01 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build Your Digital Strategy is a book for everyday digital marketers looking to level up their digital strategies. You'll learn a six-step process that works for any brand, creator or nonprofit looking to maximize the potential of what can be achieved with digital and social media channels. This book is for you if you are: • A marketing leader who wants to be more thoughtful about your social media efforts • Looking to break into a career in marketing strategy or digital strategy • A junior or mid-career digital marketer wanting to make an impression on your CMO • Tired of all the blogs and YouTube videos that tell you to be more strategic but don't tell you how to do that • Wanting to apply a proven strategy approach to your digital marketing Build Your Digital Strategy will teach you a six-step process and strategy framework that I have crafted over more than a decade's worth of creating digital strategies. By implementing the strategy framework, you'll gain the insight, confidence and direction that you need to be successful with digital. The process includes: • Aligning your digital marketing goals with your organization's overall marketing goals • Creating a digital brand identity that will make your channels successful • Learning who your targets are and why it matters • Defining a content strategy and figuring out how to create one • Selecting and planning for the social media and digital media channels that you will activate • Designing an evaluation and measurement plan for your strategy • Generating strategic ideas that will make your content pop and get you to your target goals If you just want to know what to do on TikTok, then this book probably isn't for you. While I'll give you the tools for making a decision about whether or not TikTok is for you, this book is not for people looking for the next big idea or viral hit. This is for people who want to get serious about digital marketing strategy. If you're tired of clients or colleagues questioning your skills or ideas, then you'll love what I've put together for you.

Virus Attack

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0802728197
Total Pages : 285 pages
Book Rating : 4.8/5 (27 download)

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Book Synopsis Virus Attack by : Andy Briggs

Download or read book Virus Attack written by Andy Briggs and published by Bloomsbury Publishing USA. This book was released on 2011-10-01 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: The villain Basilisk is back, and his nefarious plan to infiltrate Hero.com and take it offline has worked-leaving Toby, Pete, Lorna, and Emily as the only Downloaders left on the planet! It's up to the four friends to stop Basilisk before his computer virus completely destroys the Hero Foundation . . . but with glitchy, short-circuiting powers and some contention among their ranks, it'll be no simple task to outwit, outpace, and outplot the evil mastermind. Virus Attack is an action-packed adventure, full of even more creative and exciting powers and intricately linked to the anti-series, Villian.net.

Word Hero

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Author :
Publisher : Crown
ISBN 13 : 0307716368
Total Pages : 354 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis Word Hero by : Jay Heinrichs

Download or read book Word Hero written by Jay Heinrichs and published by Crown. This book was released on 2011-10-04 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yes, it’s true: you can learn how to be a verbal wizard! Ever hear someone utter an unforgettable phrase and feel yourself reacting with with…well, awe? Ever read a great quote and think I could never come up with anything that clever? Daunting as it may seem, there’s nothing mystical about witcraft. Crafting memorable lines doesn’t require DNA-encoded brilliance. What it does require is some knowledge of the tricks and techniques that make words stick. In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh– even a little mischievous. Fear not: on offer here are not dry, abstract ideas couched in academic jargon. Rather, Heinrichs takes you on an amusing – and amazingly helpful – tour of the mechanisms that make powerful language work. You’ll learn how to slyly plant your words in people’s heads and draw indelible verbal pictures by employing such tools as “crashing symbols,” “rapid repeaters,” “Russian Dolls” and even the powers of Mr. Potato Head. With those tools and others tucked in your utility belt, you might not immediately achieve “wordsmith immortality” but you will become a better speaker, writer, and raconteur…and long after people have forgotten everything else, they’ll remember your priceless lines.

Handbook of Research on New Media Applications in Public Relations and Advertising

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Author :
Publisher : IGI Global
ISBN 13 : 1799832031
Total Pages : 572 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on New Media Applications in Public Relations and Advertising by : Esiyok, Elif

Download or read book Handbook of Research on New Media Applications in Public Relations and Advertising written by Esiyok, Elif and published by IGI Global. This book was released on 2020-08-07 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.

The Fair Chase Chronicles

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Author :
Publisher : Fulton Books, Inc.
ISBN 13 : 1639851003
Total Pages : 346 pages
Book Rating : 4.6/5 (398 download)

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Book Synopsis The Fair Chase Chronicles by : Walt Prothero

Download or read book The Fair Chase Chronicles written by Walt Prothero and published by Fulton Books, Inc.. This book was released on 2022-10-12 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hunter, writer, university professor and wildlife biologist Walt Prothero claims that our humanity evolved from our hunting traditions, and without those traditions Homo sapiens would never have appeared on the African savannas. Bipedal locomotion freed up the hands to make and use tools--stone hand-axes, wooden spears, flaked stone blades. Without those first crude tools, smart-phones, television, modern medicine and writing would not exist. The first part of this book deals with ethics and philosophy of modern hunting, and what hunters must do today to keep hunting alive tomorrow, including fair-chase hunting. The first part of the book is also liberally sprinkled with hunting anecdotes, the oldest form of human communication. The second portion of the book consists of hunting stories, all with a common theme--fair-chase hunting. If hunting is to survive into the 21st century, it must evolve as humans have evolved. Of course the reader may read a story simply for the enjoyment. Prothero has graced the masthead of Field & Stream, Outdoor Life, Sports Afield and Wild Sheep magazines and readers of such magazines are seldom interested in ethics or philosophy. The short narratives in this tome are as taut and adrenaline-pumping as any novel, and few readers will yawn at stalking man-eating crocodiles; at charging grizzlies and elephants; of solo expeditions into the Far-North wilderness; of chasing polar bears by dogsled on the Arctic Ocean icepack. ENJOY!

Viral Spiral

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Author :
Publisher : Xlibris Corporation
ISBN 13 : 166412814X
Total Pages : 81 pages
Book Rating : 4.6/5 (641 download)

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Book Synopsis Viral Spiral by : Sarah P. Ross

Download or read book Viral Spiral written by Sarah P. Ross and published by Xlibris Corporation. This book was released on 2020-09-04 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pandemic of our lifetime, the era of Covid-19, was a time of mystery, death, and fear as never before seen. It revealed the nurse’s face imprinted red as she cried behind her mask and the EMT loading soon-to-be-dead onto the ambulance. Amidst the Food Bank’s love and sustenance was news of Captain Crozier’s termination, fired for trying to save his men from Covid’s annihilation. Even Governor Cuomo acted as the surrogate president as New Yorkers clapped from their windows to thank first responders for their magic, and people stayed home, always to celebrate alone. It was just the time when nothing made sense and everything reeked of false pretense. It was a time when working for gratuity changed to delivery, when jobs were all gone and bills pilled overwhelmingly high! Stocks plummeted radically. Another Depression was nigh. Drugs became the crutch for each hour, and abuse of all sorts ruled rampid with power. There is no escape when one’s quarantined; children learned a way of life not meant to be. Nursing homes hid the dead bodies of their residents, while all people of color died disproportionately. The meat-packers were forced to work against their own will; Native Americans once again, by a virus, were killed. The homeless had to endure even more suffering, but for the first time, from Coronavirus, our air became clean. George Floyd started his own pandemic for the BLACK LIVES MATTER task as the president gassed peaceful protestors to clear a path, never wearing a mask, his followers to never dare ask. The virus continued to baffle and control as Americans writhed from its pain. The world had changed. All had changed. Yet graduates, though masked, pretended all was the same. Wearing masks, they flung hats up with glee, while uncaring asymptomatics spread the virus epidemically. Monuments of hate and slavery came toppling down, and the sound of protest continued to erupt. A child’s birthday was celebrated by her black daddy being gunned down, where he only awkwardly slept. The bounty of our soldiers rages with this virus today. It is no surprise that innocent children are being caged. “Live and let die” dictated the day that we all blindly march in Corona’s parade. Viral Spiral is a book that details the various dramatic aspects of the coronavirus pandemic and the Black Lives Matter movement. Each poem is accompanied by real-life photos of Covid-19 and Black Lives Matter content. The marriage of these photos with each jaw-dropping poem will overwhelm the reader.

YouTube Marketing For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119541352
Total Pages : 384 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis YouTube Marketing For Dummies by : Will Eagle

Download or read book YouTube Marketing For Dummies written by Will Eagle and published by John Wiley & Sons. This book was released on 2019-01-18 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advice from a YouTube insider on how to creative effective campaigns YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns. Inside, you’ll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded channel and community, and evaluating the results of your work. Plus, you’ll find trusted, proven ways to get the most bang for your buck from the internet’s #1 destination for video content. Create a plan that fits your business needs Launch an ad campaign Find video creation strategies Launch a branded channel Are you ready to identify, launch, and measure a YouTube marketing campaign? Everything you need is a page away!

Trench Phillips and the English Muffin McGuffin

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Author :
Publisher : Lulu.com
ISBN 13 : 138768499X
Total Pages : 210 pages
Book Rating : 4.3/5 (876 download)

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Book Synopsis Trench Phillips and the English Muffin McGuffin by : Douglas Parker

Download or read book Trench Phillips and the English Muffin McGuffin written by Douglas Parker and published by Lulu.com. This book was released on 2018-03-21 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trench Phillips and the English Muffin McGuffin! Trench brings a contemporary, unorthodox, and drop-dead funny approach to solving the unspeakable wrongdoings in todayÕs hyper-criminal era from armed predator drone attacks, to lethal doses of a heavy metal poison being dumped into the countryÕs water supplies, to catastrophes at The Civilian Interstellar Test Center. As the dangers climb and the bodies drop, Phillips becomes the only player left on the field in a very unsporting high stakes game between treachery and triumph that will both delight and dare mature fans of gritty, hardboiled detective action!

The Imaginationless Generation

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Author :
Publisher : BRILL
ISBN 13 : 9004398880
Total Pages : 197 pages
Book Rating : 4.0/5 (43 download)

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Book Synopsis The Imaginationless Generation by : Nachshon Goltz

Download or read book The Imaginationless Generation written by Nachshon Goltz and published by BRILL. This book was released on 2019-03-19 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Imaginationless Generation is a pioneering attempt to present a new theory for a new age of digital media. The authors follow the theory’s insights and predictions to offer a new perspective on one of the most burning questions of our time – how to protect children online.

Heroes Wanted

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Author :
Publisher : Harvest House Publishers
ISBN 13 : 0736967761
Total Pages : 210 pages
Book Rating : 4.7/5 (369 download)

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Book Synopsis Heroes Wanted by : Rodney D. Bullard

Download or read book Heroes Wanted written by Rodney D. Bullard and published by Harvest House Publishers. This book was released on 2018-02-20 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World Needs Heroes...Like You! With all the hardships and unmet needs in the world, it's difficult to believe one person can make a difference. Where can you even begin? What do you have to offer? Rodney D. Bullard, Executive Director of the Chick-fil-A Foundation, wants to share with you the surprisingly simple but incredibly powerful ways you can impact others and create a legacy of service. In Heroes Wanted, you'll find inspiring stories to help you demonstrate life-changing compassion to the people around you understand courage and make brave choices every day share your own story authentically to provide hope for the weary God created you with strength, compassion, and a heroic heart beating in your chest. Become the hero He made you to be and start shining light wherever you go. You were made for this. The world needs you. Includes The Way of a Hero Reflection and Action Guide "A well-crafted reminder that we can be heroes if we only dare to serve." Brigadier General Stacey Hawkins, USAF

Library of Congress Subject Headings

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Author :
Publisher :
ISBN 13 :
Total Pages : 1426 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Library of Congress Subject Headings by : Library of Congress

Download or read book Library of Congress Subject Headings written by Library of Congress and published by . This book was released on 1975 with total page 1426 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Library of Congress Subject Headings: P-Z

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Author :
Publisher :
ISBN 13 :
Total Pages : 1436 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Library of Congress Subject Headings: P-Z by : Library of Congress. Subject Cataloging Division

Download or read book Library of Congress Subject Headings: P-Z written by Library of Congress. Subject Cataloging Division and published by . This book was released on 1988 with total page 1436 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Fuhrer Virus

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Author :
Publisher : Strategic Book Publishing
ISBN 13 : 1606931172
Total Pages : 320 pages
Book Rating : 4.6/5 (69 download)

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Book Synopsis The Fuhrer Virus by : Paul Schultz

Download or read book The Fuhrer Virus written by Paul Schultz and published by Strategic Book Publishing. This book was released on 2008-11 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set during the summer of 1941, this is the story of a conspiracy hatched by a cabal of German officers and their American supporters to secretly infect Adolf Hitler with a virus that will render the Nazi dictator comatose for a crucial period of weeks.

Lost Hero, The (Heroes of Olympus, The, Book One)

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Author :
Publisher : Disney Electronic Content
ISBN 13 : 1423145402
Total Pages : 588 pages
Book Rating : 4.4/5 (231 download)

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Book Synopsis Lost Hero, The (Heroes of Olympus, The, Book One) by : Rick Riordan

Download or read book Lost Hero, The (Heroes of Olympus, The, Book One) written by Rick Riordan and published by Disney Electronic Content. This book was released on 2011-01-05 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jason has a problem. He doesn't remember anything before waking up on a school bus holding hands with a girl. Apparently she's his girlfriend Piper, his best friend is a kid named Leo, and they're all students in the Wilderness School, a boarding school for "bad kids." What he did to end up here, Jason has no idea—except that everything seems very wrong.

Viral Fitness

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Author :
Publisher : Oxford University Press on Demand
ISBN 13 : 0195130340
Total Pages : 204 pages
Book Rating : 4.1/5 (951 download)

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Book Synopsis Viral Fitness by : Jaap Goudsmit

Download or read book Viral Fitness written by Jaap Goudsmit and published by Oxford University Press on Demand. This book was released on 2004-08-12 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing viral adaption as a general phenomenon, the author examines the heart of viral emergence as human behaviour alters viral ecosystems.