The Dictionary Of Marketing

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A Dictionary of Marketing

Author : Charles Doyle
Publisher : OUP Oxford
ISBN 13 : 0191044997
Total Pages : 448 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis A Dictionary of Marketing by : Charles Doyle

Download or read book A Dictionary of Marketing written by Charles Doyle and published by OUP Oxford. This book was released on 2011-03-24 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.

A Dictionary of Marketing

Author : Charles Doyle
Publisher : Oxford University Press, USA
ISBN 13 : 0199590230
Total Pages : 450 pages
Book Rating : 4.1/5 (995 download)

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Book Synopsis A Dictionary of Marketing by : Charles Doyle

Download or read book A Dictionary of Marketing written by Charles Doyle and published by Oxford University Press, USA. This book was released on 2011-03-24 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.

Dictionary of Marketing Communications

Author : Norman A. P. Govoni
Publisher : SAGE
ISBN 13 : 9780761927716
Total Pages : 260 pages
Book Rating : 4.9/5 (277 download)

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Book Synopsis Dictionary of Marketing Communications by : Norman A. P. Govoni

Download or read book Dictionary of Marketing Communications written by Norman A. P. Govoni and published by SAGE. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

Dictionary of Marketing and Advertising

Author : Jerry M. Rosenberg
Publisher : Wiley
ISBN 13 : 9780471025023
Total Pages : 390 pages
Book Rating : 4.0/5 (25 download)

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Book Synopsis Dictionary of Marketing and Advertising by : Jerry M. Rosenberg

Download or read book Dictionary of Marketing and Advertising written by Jerry M. Rosenberg and published by Wiley. This book was released on 1995-03-02 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary incorporates terms from government and private sector organizations, making it an all-inclusive lexicon of international marketing and advertising. Includes terms related to direct mail, sales, retailing, international advertising and marketing, consumer behavior, market research and print and broadcast advertising. Several meanings are often given for the more than 5,500 entries—relatively simple for the layperson, more sophisticated and technical for the specialist.

Dictionary of Advertising and Marketing Concepts

Author : Arthur Asa Berger
Publisher : Left Coast Press
ISBN 13 : 1611327520
Total Pages : 145 pages
Book Rating : 4.6/5 (113 download)

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Book Synopsis Dictionary of Advertising and Marketing Concepts by : Arthur Asa Berger

Download or read book Dictionary of Advertising and Marketing Concepts written by Arthur Asa Berger and published by Left Coast Press. This book was released on 2013-08-31 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.

The Dictionary of Marketing

Author : Azaz Motiwala
Publisher : Lulu.com
ISBN 13 : 1435705122
Total Pages : 296 pages
Book Rating : 4.4/5 (357 download)

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Book Synopsis The Dictionary of Marketing by : Azaz Motiwala

Download or read book The Dictionary of Marketing written by Azaz Motiwala and published by Lulu.com. This book was released on 2008 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available

A Dictionary of Business and Management

Author : Jonathan Law
Publisher : OUP Oxford
ISBN 13 : 0191036722
Total Pages : 1219 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis A Dictionary of Business and Management by : Jonathan Law

Download or read book A Dictionary of Business and Management written by Jonathan Law and published by OUP Oxford. This book was released on 2009-01-01 with total page 1219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This wide-ranging and authoritative dictionary contains 7,000 entries covering all areas of business and management, including marketing, organizational behaviour, business strategy, law, and taxation. Written by a team of experts, it features the very latest terminology, for example, the recent vocabulary associated with structured finance and the associated subprime lending crisis, including collaterized debt obligation and special purpose vehicle. The new edition of this established bestseller dispels modern financial and management jargon, defining entries in a clear, concise, and accessible manner. It contains US business terms, general management concepts (e.g. competence, knowledge management), named theories (e.g. Tannenbaum and Schmidt, Blake and Mouton) as well as expanded coverage of the contemporary theory of the firm and human resources. New terms are included from the fast-moving areas of current affairs (e.g. MiFID), Internet business and information technology and there is full coverage of the new Companies Act. With recommended web links for many entries, accessible and kept up to date via the Dictionary of Business and Management companion website, this edition is more informative than ever. This A-Z reference work is essential for business students, teachers and professionals, and useful for anyone needing a guide to business terminology.

The CIM Marketing Dictionary

Author : Norman Hart
Publisher : Routledge
ISBN 13 : 1136008349
Total Pages : 328 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis The CIM Marketing Dictionary by : Norman Hart

Download or read book The CIM Marketing Dictionary written by Norman Hart and published by Routledge. This book was released on 2012-11-12 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT. In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.

The AMA Dictionary of Business and Management

Author : George Thomas Kurian
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814420281
Total Pages : 298 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The AMA Dictionary of Business and Management by : George Thomas Kurian

Download or read book The AMA Dictionary of Business and Management written by George Thomas Kurian and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now students, instructors, and professionals everywhere can find clear, authoritative, explanations of more than 6,000 key business terms. Prepared by a noted encyclopedist, The AMA Dictionary of Business and Management covers a vast range of terminology from all areas of business including management, strategy, finance, human resources, economics, marketing, sales, insurance, and international business. The book explains accounting rules, legal terminology, slang and buzzwords, acronyms, management theories, historical figures, economic concepts, performance metrics, and more-all the crucial ideas that have transformed business practices and management science in the past 25 years. In addition to concise definitions, this indispensable reference includes longer entries for ideas needing more elaborate explanations, as well as a pronunciation guide for difficult words, special sections on usage, and a thesaurus of related words. While quick definitions abound online, The AMA Dictionary of Business and Management supplies the depth and clarity lacking in most "webinitions." And it includes thousands of technical terms omitted from even premier unabridged dictionaries. From Abilene paradox to zero-based budgeting, this is an essential resource for anyone serious about business.

Dictionary of Marketing Terms

Author : Peter D. Bennett
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.X/5 (2 download)

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Book Synopsis Dictionary of Marketing Terms by : Peter D. Bennett

Download or read book Dictionary of Marketing Terms written by Peter D. Bennett and published by McGraw-Hill Companies. This book was released on 1995 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Definitions include all of the most important marketing terms from every aspect of the field. Cross-referenced for ease of use, it covers both the day-to-day terminology and the specialized vocabulary in corporate and academic use.

Macmillan Dictionary of Marketing and Advertising

Author : Michael J. Baker
Publisher : Palgrave Macmillan
ISBN 13 : 9780333393321
Total Pages : 0 pages
Book Rating : 4.3/5 (933 download)

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Book Synopsis Macmillan Dictionary of Marketing and Advertising by : Michael J. Baker

Download or read book Macmillan Dictionary of Marketing and Advertising written by Michael J. Baker and published by Palgrave Macmillan. This book was released on 1985-06-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Dictionary of Marketing

Author : Rona Ostrow
Publisher : Bright Publications
ISBN 13 :
Total Pages : 396 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Dictionary of Marketing by : Rona Ostrow

Download or read book The Dictionary of Marketing written by Rona Ostrow and published by Bright Publications. This book was released on 1988 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Management and Marketing

Author : Ian MacKenzie
Publisher :
ISBN 13 : 9783191529246
Total Pages : 144 pages
Book Rating : 4.5/5 (292 download)

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Book Synopsis Management and Marketing by : Ian MacKenzie

Download or read book Management and Marketing written by Ian MacKenzie and published by . This book was released on 2001 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Dictionary of Media and Communication

Author : Daniel Chandler
Publisher : Oxford University Press
ISBN 13 : 0192578936
Total Pages : 673 pages
Book Rating : 4.1/5 (925 download)

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Book Synopsis A Dictionary of Media and Communication by : Daniel Chandler

Download or read book A Dictionary of Media and Communication written by Daniel Chandler and published by Oxford University Press. This book was released on 2020-02-21 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative and up-to-date A-Z covers all aspects of interpersonal, mass, and networked communication, including digital and mobile media, advertising, journalism, and nonverbal communication. This new edition is particularly focused on expanding coverage of social media terms, to reflect its increasing prominence to media and communication studies as a whole. More than 2,000 entries have been revised, and over 500 new terms have been added to reflect current theoretical terminology, including concepts such as artificial intelligence, cisgender, fake news, hive mind, use theory, and wikiality. The dictionary also bridges the gap between theory and practice, and contains many technical terms that are relevant to the communication industry, including dialogue editing, news aggregator, and primary colour correction. The text is complemented by biographical notes and extensively cross-referenced, while web links supplement the entries. It is an indispensable guide for undergraduate students of media and communication studies, and also for those taking related subjects such as television studies, video production, communication design, visual communication, marketing communications, semiotics, and cultural studies.

A Dictionary of Social Media

Author : Daniel Chandler
Publisher : Oxford University Press
ISBN 13 : 0192518526
Total Pages : pages
Book Rating : 4.1/5 (925 download)

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Book Synopsis A Dictionary of Social Media by : Daniel Chandler

Download or read book A Dictionary of Social Media written by Daniel Chandler and published by Oxford University Press. This book was released on 2016-03-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating dictionary covers the whole realm of social media, providing accessible, authoritative, and concise entries centred primarily on websites and applications that enable users to create and share content, or to participate in social networking. From the authors of the popular Dictionary of Media and Communication, Daniel Chandler and Rod Munday, comes a title that complements and supplements their previous dictionary, and that will be of great use to social media marketing specialists, bloggers, and to any general internet user.

A Concise Dictionary of Business

Author :
Publisher :
ISBN 13 :
Total Pages : 401 pages
Book Rating : 4.:/5 (114 download)

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Book Synopsis A Concise Dictionary of Business by :

Download or read book A Concise Dictionary of Business written by and published by . This book was released on 1990 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Advanced Dictionary of Marketing

Author : Scott Dacko
Publisher : Oxford University Press
ISBN 13 : 9780199285990
Total Pages : 661 pages
Book Rating : 4.2/5 (859 download)

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Book Synopsis The Advanced Dictionary of Marketing by : Scott Dacko

Download or read book The Advanced Dictionary of Marketing written by Scott Dacko and published by Oxford University Press. This book was released on 2008 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.