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Impact De La Digitalisation Des Points De Vente Sur La Valeur Percue Par Les Clients
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Book Synopsis Impact de la digitalisation des points de vente sur la valeur perçue par les clients by : Merci Bechtel Soki
Download or read book Impact de la digitalisation des points de vente sur la valeur perçue par les clients written by Merci Bechtel Soki and published by . This book was released on 2018 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Les effets du prix, de l'image du point de vente et du capital de marque sur la valeur perçue des produits by : Leïla Amraoui
Download or read book Les effets du prix, de l'image du point de vente et du capital de marque sur la valeur perçue des produits written by Leïla Amraoui and published by . This book was released on 2005 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: La valeur perçue apparaît, aux yeux des praticiens et des chercheurs, comme l’élément décisif du comportement d’achat des consommateurs, mais reste une notion encore relativement floue. Définie ici comme le rapport entre l’ensemble des avantages d’ordre économique, sociologique et émotionnel que le consommateur pense pouvoir retirer de l’achat d’un produit, et l’ensemble des sacrifices qu’il doit consentir, la valeur perçue correspond à l’évaluation individuelle, subjective et situationnelle, d’un produit faite par le consommateur. Pouvant être perçue indépendamment de l’acquisition du produit, elle résulte à la fois d’éléments tels que le coût d’achat, l’utilité, et les divers aspects utilitaires, symboliques et hédoniques du produit, ainsi que des valeurs personnelles du consommateur. Une expérimentation mise en place auprès de 656 répondants et réalisée sur trois catégories de produits différentes, permet de tester les effets de la marque, du point de vente et du prix, sur les dimensions économique, sociale et émotionnelle de la valeur perçue. Les résultats montrent que si, en premier lieu, la marque, puis le prix, influencent la perception de valeur (de manière directe, mais aussi indirecte via la qualité et le sacrifice perçus), l’influence de l’image du point de vente est relativement limitée. Le test du modèle structurel indique par ailleurs, que le risque, mais surtout la confiance vis-à-vis de la marque jouent un rôle essentiel dans l’évaluation des produits. Il apparaît enfin, que la connaissance du produit et l’implication des consommateurs ont chacune un impact très limité sur le processus de perception de la valeur.
Book Synopsis Crosscanal et Omnicanal - 2e éd. by : Bertrand Belvaux
Download or read book Crosscanal et Omnicanal - 2e éd. written by Bertrand Belvaux and published by Dunod. This book was released on 2018-05-23 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage consacré à la stratégie omnicanal est une véritable synthèse des connaissances et des pratiques concernant les stratégies multicanal, crosscanal et omnicanal. S’appuyant sur des travaux de recherche, des exemples de différents secteurs et des avis d’experts, les auteurs font le point sur : • l’importance du numérique dans les usages de consommation et dans la stratégie marketing des entreprises ; • la manière dont les entreprises intègrent les canaux digitaux ; • la capacité de la stratégie omnicanal à créer de la valeur pour le client et à établir de nouvelles relations entre l’entreprise et les consommateurs ; • les conséquences organisationnelles de l’intégration des canaux. Cette 2e édition, entièrement à jour des évolutions du marketing et de la communication, propose un éclairage indispensable pour comprendre puis développer une stratégie digitale.
Book Synopsis La création de valeur pour le client by : Laurent Tournois
Download or read book La création de valeur pour le client written by Laurent Tournois and published by . This book was released on 2007 with total page 603 pages. Available in PDF, EPUB and Kindle. Book excerpt: L'objectif de cette recherche est de montrer le rôle de l'orientation marché, de la valeur perçue et de la performance de marché dans le cadre d'une problématique de création de valeur pour le client. Celle-ci a fait l'objet d'un grand nombre de discusssions conceptuelles mais peu de résultats empiriques ont été proposés. La conceptualisation de la création de valeur pour le client intègre les apports de quatre courants de littérature : les recherches sur les stratégies orientées marché, sur les conséquences de l'orientation marché, sur la valeur perçue par le client d'un point de vue dual et sur les indicateurs subjectifs de la performance de marché. La création de valeur pour le client est conceptualisée sous la forme d'une séquence de relations entre ces variables dont le cadre de référence est celui des modèles intégrés de "création de valeur orientée marché". Ces modèles identifient notamment les mécanismes de marché par lesquels transite la performance organisationnelle, c'est-à-dire comment l'orientation marché influence la valeur perçue qui à son tour influence la performance de marché. L'étude empirique a pour objectif principal de révéler l'influence d'un facteur organisationnel, l'orientation marché, sur : dans un premier temps, les relations entre la valeur perçue par le client et plusieurs variables reflétant la performance de marché, la satisfaction, les comportements de fidélité et la réputation et, dans un deuxième temps, les scores moyens/agrégés de la valeur perçue et de la satisfaction. L'étude porte sur l'orientation marché évaluée par 146 gestionnaires de 55 marques-entreprise et sur les perceptions de 425 consommateurs des produits-marqués de ces dernières. Les résultats apportent un soutien positif à la théorie relative aux relations entre l'orientation marché, la valeur perçue et la performance de marché. Par ailleurs, les résultats montrent que la valeur perçue a un impact sur la performance de marché. Cela corrobore l'hypothèse que la création par l'entreprise d'une valeur perçue comme supérieure par les consommateurs génère une performance de marché plus importante pour cette dernière. Par conséquent, créer plus de valeur pour les consommateurs conduit à augmenter la performance de marché de l'entreprise.
Book Synopsis Sustainable Urban Logistics: Concepts, Methods and Information Systems by : Jesus Gonzalez-Feliu
Download or read book Sustainable Urban Logistics: Concepts, Methods and Information Systems written by Jesus Gonzalez-Feliu and published by Springer Science & Business Media. This book was released on 2013-09-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 1990’s, researchers, practitioners and public administrations have given more thought to urban logistics. However, their interests and goals are not the same, and several approaches do not produce efficient logistics systems as a result. This book aims to provide both a conceptual framework for urban logistics planning and management and to create a basis for deploying solutions that aim to reduce the main nuisances related to urban goods. The proposed book is divided in two parts. The first proposes a set of methodological chapters, written by key authors, which aim to support decision makers in their current choices related to urban logistics. In addition to public authorities’ aims and goals, the book highlights the importance of private actors, and shows how supply chain management can deal with the problems of the last urban mile and its integration in global logistics chains. The second presents several applied research works that deal with current planning and practice issues in urban logistics, such as the role of city planning, the place of night deliveries in carrier organization, the limits of logistics pooling, and the real estate market, among others. The book was written by key authors, all having considerable research experience and recognised as experts in their respective fields. Each chapter presents methods and results of research works, written for a broad audience, and more precisely directed to both academics and practitioners.
Book Synopsis The Duality of Technology: Rethinking the Concept of Technology in Organizations by : Wanda J. Orlikowski
Download or read book The Duality of Technology: Rethinking the Concept of Technology in Organizations written by Wanda J. Orlikowski and published by . This book was released on 2023-07-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Smart Retailing by : Eleonora Pantano
Download or read book Smart Retailing written by Eleonora Pantano and published by Springer. This book was released on 2019-03-04 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.
Book Synopsis Consuming Experience by : Antonella Carù
Download or read book Consuming Experience written by Antonella Carù and published by Routledge. This book was released on 2007 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the consumption experience, the way it happens, and on the phenomenon of consumer experience. The authors highlight the need to let the consumers construct their own experiences.
Book Synopsis The Future of Service Post-COVID-19 Pandemic, Volume 2 by : Jungwoo Lee
Download or read book The Future of Service Post-COVID-19 Pandemic, Volume 2 written by Jungwoo Lee and published by Springer Nature. This book was released on 2021-02-10 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.
Download or read book Information Rules written by Carl Shapiro and published by Harvard Business Press. This book was released on 1999 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of the first books to distill the economics of information and networks into practical business strategies, this is a guide to the winning moves that can help business leaders--from writers, lawyers and finance professional to executives in the entertainment, publishing and hardware and software industries-- navigate successfully through the information economy.
Book Synopsis Ecological Psychology by : Roger Garlock Barker
Download or read book Ecological Psychology written by Roger Garlock Barker and published by Stanford, Calif. : Stanford University Press. This book was released on 1968 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Drivers of Digital Transformation by : Ferri Abolhassan
Download or read book The Drivers of Digital Transformation written by Ferri Abolhassan and published by Springer. This book was released on 2016-08-31 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, leading CEOs, CIOs and experts from international corporations explore the role of digitalization and cloud-based processes as the main business drivers of the 21st century. Focusing on how to get started with digitalization and how to handle the technologies involved, they employ analyses and practical case studies to demonstrate how to unleash the potential offered by the cloud, and how to achieve the most critical success factors – quality and security – through the right partnerships. Readers will discover why the cloud will soon take over the driver’s seat in cars, and why Heineken CIO Anne Teague claims that innovation is impossible without high-quality IT. The book reveals what IT managers can learn from Silicon Valley and China today, and why Deutsche Telekom CEO Tim Hoettges believes Europe’s future depends on successful digitalization. In a closing strategic assessment, the editor Ferri Abolhassan presents the cloud as the essential backbone of digitalization. In short, the book provides readers the first comprehensive, high-level assessment of cloud-based digital transformation in the era of Industry 4.0.
Book Synopsis Ephemeral Retailing by : Ghalia Boustani
Download or read book Ephemeral Retailing written by Ghalia Boustani and published by Routledge. This book was released on 2019-07-26 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "pop-up" without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with traditional physical stores and online stores, ephemeral stores outshine existing retail formats as they have many unique and differentiating characteristics. These stores are becoming more popular among distribution channels as they offer exclusive and surprising retail experiences. Many established brands have already integrated these new points of sale into their distribution channels, while other brands are adopting them to raise communication, awareness, sales or just for experimentation. This phenomenon is finding its place amongst retailers not only for its efficiency and effectiveness but also for its unique impact, providing a sense of novelty that makes it particularly attractive to postmodern consumers seeking hedonic experiences. This concise text introduces all aspects of this growing phenomenon and contextualises it within existing channels of distribution. It explores brand atmospheric interventions that are designed to affect customer emotions, behaviours or experiences, as well as practices retailers adopt to build relationships with their customers. It will be of interest to scholars and advanced students in retail marketing and branding.
Author :Vincenzo Esposito Vinzi Publisher :Springer Science & Business Media ISBN 13 :3540328270 Total Pages :791 pages Book Rating :4.5/5 (43 download)
Book Synopsis Handbook of Partial Least Squares by : Vincenzo Esposito Vinzi
Download or read book Handbook of Partial Least Squares written by Vincenzo Esposito Vinzi and published by Springer Science & Business Media. This book was released on 2010-03-10 with total page 791 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a comprehensive overview of Partial Least Squares (PLS) methods with specific reference to their use in marketing and with a discussion of the directions of current research and perspectives. It covers the broad area of PLS methods, from regression to structural equation modeling applications, software and interpretation of results. The handbook serves both as an introduction for those without prior knowledge of PLS and as a comprehensive reference for researchers and practitioners interested in the most recent advances in PLS methodology.
Book Synopsis Principles of Marketing Channel Management by : Bruce E. Mallen
Download or read book Principles of Marketing Channel Management written by Bruce E. Mallen and published by . This book was released on 1977-01-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Food and Agriculture Organization of the United Nations Publisher :Food & Agriculture Org. ISBN 13 :9789251045411 Total Pages :20 pages Book Rating :4.0/5 (454 download)
Book Synopsis What is the Code of Conduct for Responsible Fisheries? by : Food and Agriculture Organization of the United Nations
Download or read book What is the Code of Conduct for Responsible Fisheries? written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2001 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: The actual Code of conduct is also available (1996) (ISBN 9251038341).
Book Synopsis The Patient Will See You Now by : Eric Topol
Download or read book The Patient Will See You Now written by Eric Topol and published by Basic Books. This book was released on 2016-10-25 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential guide by one of America's leading doctors to how digital technology enables all of us to take charge of our health A trip to the doctor is almost a guarantee of misery. You'll make an appointment months in advance. You'll probably wait for several hours until you hear "the doctor will see you now"-but only for fifteen minutes! Then you'll wait even longer for lab tests, the results of which you'll likely never see, unless they indicate further (and more invasive) tests, most of which will probably prove unnecessary (much like physicals themselves). And your bill will be astronomical. In The Patient Will See You Now, Eric Topol, one of the nation's top physicians, shows why medicine does not have to be that way. Instead, you could use your smartphone to get rapid test results from one drop of blood, monitor your vital signs both day and night, and use an artificially intelligent algorithm to receive a diagnosis without having to see a doctor, all at a small fraction of the cost imposed by our modern healthcare system. The change is powered by what Topol calls medicine's "Gutenberg moment." Much as the printing press took learning out of the hands of a priestly class, the mobile internet is doing the same for medicine, giving us unprecedented control over our healthcare. With smartphones in hand, we are no longer beholden to an impersonal and paternalistic system in which "doctor knows best." Medicine has been digitized, Topol argues; now it will be democratized. Computers will replace physicians for many diagnostic tasks, citizen science will give rise to citizen medicine, and enormous data sets will give us new means to attack conditions that have long been incurable. Massive, open, online medicine, where diagnostics are done by Facebook-like comparisons of medical profiles, will enable real-time, real-world research on massive populations. There's no doubt the path forward will be complicated: the medical establishment will resist these changes, and digitized medicine inevitably raises serious issues surrounding privacy. Nevertheless, the result-better, cheaper, and more human health care-will be worth it. Provocative and engrossing, The Patient Will See You Now is essential reading for anyone who thinks they deserve better health care. That is, for all of us.
