Consuming Experience

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Consuming Experience

Author : Antonella Caru
Publisher : Routledge
ISBN 13 : 1136009663
Total Pages : 212 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Consuming Experience by : Antonella Caru

Download or read book Consuming Experience written by Antonella Caru and published by Routledge. This book was released on 2013-01-11 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual’s daily life is made up of consuming experiences that can occur with or without a market relation. Offering an overview of the consumption experience, it outlines a continuum of experiences of consumption that consumers go through, including: those that are mainly constructed by consumers around small items that comprise their daily life, such as organic products and non-profit or local associations those that have been co-developed by companies and consumers: tourism or adventure projects, rock concerts and cultural events those that have been largely developed by the companies where consumers are immersed in a hyper-real context such as fashion, sports brands, edutainment and retail. Broad and comprehensive, this book provides a challenging vision of the consumption experience, which is an invaluable tool for all those studying marketing and consumer behaviour.

The Consuming Temple

Author : Paul Lerner
Publisher : Cornell University Press
ISBN 13 : 1501700111
Total Pages : 289 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis The Consuming Temple by : Paul Lerner

Download or read book The Consuming Temple written by Paul Lerner and published by Cornell University Press. This book was released on 2015-05-05 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Department stores in Germany, like their predecessors in France, Britain, and the United States, generated great excitement when they appeared at the end of the nineteenth century. Their sumptuous displays, abundant products, architectural innovations, and prodigious scale inspired widespread fascination and even awe; at the same time, however, many Germans also greeted the rise of the department store with considerable unease. In The Consuming Temple, Paul Lerner explores the complex German reaction to department stores and the widespread belief that they posed hidden dangers both to the individuals, especially women, who frequented them and to the nation as a whole.Drawing on fiction, political propaganda, commercial archives, visual culture, and economic writings, Lerner provides multiple perspectives on the department store, placing it in architectural, gender-historical, commercial, and psychiatric contexts. Noting that Jewish entrepreneurs founded most German department stores, he argues that Jews and "Jewishness" stood at the center of the consumer culture debate from the 1880s, when the stores first appeared, through the latter 1930s, when they were "Aryanized" by the Nazis. German responses to consumer culture and the Jewish question were deeply interwoven, and the "Jewish department store," framed as an alternative and threatening secular temple, a shrine to commerce and greed, was held responsible for fundamental changes that transformed urban experience and challenged national traditions in Germany's turbulent twentieth century.

Consuming Football in Late Modern Life

Author : Kevin Dixon
Publisher : Routledge
ISBN 13 : 1317161130
Total Pages : 161 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Consuming Football in Late Modern Life by : Kevin Dixon

Download or read book Consuming Football in Late Modern Life written by Kevin Dixon and published by Routledge. This book was released on 2016-05-23 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consuming Football in Late Modern Life explores the phenomenon of football (soccer) fandom as consumption in the age of late modernity. By centralising fandom within the sociology of consumption, the book examines how this phenomenon equates to a fluid series of consumption activities that are practiced in the course of everyday life. In turn, the work departs from much of the existing literature that features exceptional properties of fanatical fans, in order to emphasise the position that seemingly trivial acts of consumption can have a profound influence on the construction, maintenance and evolution of football fandom cultures. Containing up to date research findings derived from a programme of interviews with a sample of football fans, Kevin Dixon examines the social, emotional, economic and technological implications of consumption as fans participate in and respond to the demands of consumer life.

Producing and Consuming the Craft Beer Movement

Author : Wesley Shumar
Publisher : Taylor & Francis
ISBN 13 : 1000857654
Total Pages : 145 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Producing and Consuming the Craft Beer Movement by : Wesley Shumar

Download or read book Producing and Consuming the Craft Beer Movement written by Wesley Shumar and published by Taylor & Francis. This book was released on 2023-03-31 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Producing and Consuming the Craft Beer Movement is an ethnographic analysis of the craft beer movement and its rapid development as an industry that articulated a different set of values: celebrating, quality, community, and good taste. This book will provide an excellent foundation for considering craft beer and an entrepreneurial practice that produces other forms of value beyond monetary value. The craft beer movement has been an important movement for thinking about contemporary consumer culture, and how that consumer culture might develop a very different set of values and priorities from those of the dominant consumer culture that is created by large-scale industries focused on the instrumental values of profit and efficiency. Located in one site, the ethnography is situated within the larger context of the rise of digital media, the evolution of cities, and the latest stage of the capitalist marketplace. The book is distinctive as it is ethnographic in its methodology. It is focused on one locale, the metropolitan area around Philadelphia. Philadelphia, along with Boston, Denver, San Diego, and a few other cities, was a central location for the early development of the craft beer industry. With its interdisciplinary approach, individuals with interests in digital and social media, consumer culture, political economy, ethnography, and contemporary cultural theory will find this an interesting case study of an important industry that developed from the homebrewing movement to become an important craft industry that is now a global phenomenon. This book is directed to a broad range of readers interested in new media, consumer culture, craft, and contemporary capitalist culture. The book embeds the local in the larger historical and political economic context. Readers would include faculty members in communication, media studies, cultural studies, sociology, and anthropology. Students at a graduate and upper level undergraduate level would be interested as well.

Consuming Books

Author : Stephen Brown
Publisher : Routledge
ISBN 13 : 1134209401
Total Pages : 279 pages
Book Rating : 4.1/5 (342 download)

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Book Synopsis Consuming Books by : Stephen Brown

Download or read book Consuming Books written by Stephen Brown and published by Routledge. This book was released on 2006-04-18 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being detached, the book business in fact epitomises today’s Entertainment Economy (fast moving, hit driven, intense competition, rapid technological change, etc.). Written by an impressive roster of renowned marketing authorities, many with experience of the book trade and all gifted writers in their own right, Consuming Books steps back from the practicalities of book marketing and takes a look at the industry from a broader consumer research perspective. Consisting of sixteen chapters, divided into four loose sections, this key text covers: * a historical overview * the often acrimonious marketing/literature interface * the consumers of books (from book groups to bookcrossing) * a consideration of the tensions that both literary types and marketers feel. With something for everyone, Consuming Books not only complements the ‘how-to’ genre but provides the depth that previous studies of book consumption conspicuously lack.

Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices

Author : Akel, Gökhan
Publisher : IGI Global
ISBN 13 : 1668443821
Total Pages : 596 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices by : Akel, Gökhan

Download or read book Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices written by Akel, Gökhan and published by IGI Global. This book was released on 2022-06-24 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.

The All-Consuming World

Author : Cassandra Khaw
Publisher : Erewhon Books
ISBN 13 : 1645660249
Total Pages : 290 pages
Book Rating : 4.6/5 (456 download)

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Book Synopsis The All-Consuming World by : Cassandra Khaw

Download or read book The All-Consuming World written by Cassandra Khaw and published by Erewhon Books. This book was released on 2021-09-07 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Locus and British Fantasy Award nominee Cassandra Khaw’s first novel, a crew of diminished former criminals get back together to solve the mystery of their last, disastrous mission. But the universe’s highly-evolved AI has its own opposing agenda... and will do whatever it takes to keep humans from ever controlling them again. In space, everything hungers. Maya has died and been resurrected into countless cyborg bodies during her dangerous career with the Dirty Dozen, the most storied crew of criminals in the galaxy before their untimely and gruesome demise. Decades later, she and her team of broken, diminished outlaws must get back together to solve the mystery of their last, disastrous mission and to rescue a missing and much-changed comrade . . . but they’re not the only ones in pursuit of the secret at the heart of the planet Dimmuborgir. The highly evolved AI of the galaxy will do whatever it takes to keep humanity from regaining control. As Maya and her comrades spiral closer to uncovering the AIs’ vast conspiracy, this band of violent women—half-clone and half-machine—must battle both sapient ageships and their own traumas, in order to settle their affairs once and for all.

Decision Making Under Risk and Uncertainty

Author : J. Geweke
Publisher : Springer Science & Business Media
ISBN 13 : 9401128383
Total Pages : 256 pages
Book Rating : 4.4/5 (11 download)

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Book Synopsis Decision Making Under Risk and Uncertainty by : J. Geweke

Download or read book Decision Making Under Risk and Uncertainty written by J. Geweke and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: As desired, the infonnation demand correspondence is single valued at equilibrium prices. Hence no planner is needed to assign infonnation allocations to individuals. Proposition 4. For any given infonnation price system p E . P (F *), almost every a E A demands a unique combined infonnation structure (although traders may be indifferent among partial infonnation sales from different information allocations, etc. ). In particular, the aggregate excess demand correspondence for net combined infonnation trades is a continuous function. Proof Uniqueness fails only if an agent can obtain the same expected utility from two or more net combined infonnation allocations. If this happens, appropriate slight perturbations of personal probability vectors destroy the equality unless the utility functions and wealth allocations were independent across states. Yet, when utilities and wealths don't depend on states in S, no infonnation to distinguish the states is desired, so that the demand for such infonnation structures must equal zero. To show the second claim, recall that if the correspondence is single valued for almost every agent, then its integral is also single valued. Finally, note that an upper hemicontinuous (by Proposition 2) correspondence which is single valued everywhere is, in fact, a continuous function. [] REFERENCES Allen, Beth (1986a). "The Demand for (Differentiated) Infonnation"; Review of Economic Studies. 53. (311-323). Allen, Beth (1986b). "General Equilibrium with Infonnation Sales"; Theory and Decision. 21. (1-33). Allen, Beth (1990). "Infonnation as an Economic Commodity"; American Economic Review. 80. (268-273).

Everyday eBay

Author : Ken Hillis
Publisher : Routledge
ISBN 13 : 1135483477
Total Pages : 319 pages
Book Rating : 4.1/5 (354 download)

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Book Synopsis Everyday eBay by : Ken Hillis

Download or read book Everyday eBay written by Ken Hillis and published by Routledge. This book was released on 2012-12-06 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyday eBay is the first scholarly analysis of the internet marketplace that has become a global social, cultural and economic phenomenon. The eighteen new and classic essays gathered here examine eBay from a wide variety of perspectives as a bellwether of taste and material culture; as a rich site of cultural, racial, and sexual discourse and practice; as an emergent media form; and as a facilitator of global consumerism. From old toys steeped in nostalgia to 'rare' limited edition shoes, the contributors demonstrate that value on eBay is never simply about 'price'. On any given day, more than two million items are listed for sale on eBay, from everyday objects to kitsch and collectibles to the truly bizarre. Since its debut ten years ago, eBay has quickly become a central destination for millions of web browsers. According to eBay itself, up to 165,000 Americans now make their living by selling through the website, and other business analysts project that hundreds of thousands of individuals worldwide now make their living through eBay.

Ethnic Marketing

Author : Guilherme Pires
Publisher : Routledge
ISBN 13 : 1135046387
Total Pages : 391 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Ethnic Marketing by : Guilherme Pires

Download or read book Ethnic Marketing written by Guilherme Pires and published by Routledge. This book was released on 2014-12-05 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country culture, many ethnic minorities seek to preserve their identities, both as diasporic communities and within their adopted countries. For marketers it has been recognised as crucial to understand the unique needs of these individuals and to develop superior marketing strategies that meet their preferences. Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries. Since the publication of Pires' and Stanton's 2005 book there has been continuing changes in the political, social and economic environment in many countries which have growing ethnic minorities. Incorporating new research across disciplines on the marketing relevance of ethnic minorities, this book also integrates contributions and excerpts from in-depth interviews conducted with leading marketing experts, whose views and insights stimulate discussion and result in in an invaluable guide to best practice in ethnic marketing across the world, plus expert insights into the future of this dynamic area. This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities.

Consumer Culture, Branding and Identity in the New Russia

Author : Graham H.J. Roberts
Publisher : Routledge
ISBN 13 : 1317936310
Total Pages : 248 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Consumer Culture, Branding and Identity in the New Russia by : Graham H.J. Roberts

Download or read book Consumer Culture, Branding and Identity in the New Russia written by Graham H.J. Roberts and published by Routledge. This book was released on 2016-04-14 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual - not to say spectacular - nature both of consumption generally, and of Russian consumer culture in particular. Particular attention is paid to the ways in which brands, both Russian and foreign, construct categories of identity in order to claim legitimacy for themselves. What emerges is a fascinating picture of how consumer culture is being reinvented in Russia today, in a society which has one, nostalgic eye turned towards the past, and the other, utopian eye, set firmly on the future. Borrowing concepts from both marketing and cultural studies, the approach throughout is interdisciplinary, and will be of considerable interest, to researchers, students and practitioners wishing to gain invaluable insights into one of the most lucrative, and exciting, of today’s emerging markets.

From the Letter-files of S. W. Johnson

Author : Samuel William Johnson
Publisher :
ISBN 13 :
Total Pages : 322 pages
Book Rating : 4.X/5 (1 download)

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Book Synopsis From the Letter-files of S. W. Johnson by : Samuel William Johnson

Download or read book From the Letter-files of S. W. Johnson written by Samuel William Johnson and published by . This book was released on 1913 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dream City

Author : Douglas Unger
Publisher : University of Nevada Press
ISBN 13 : 1647791669
Total Pages : 423 pages
Book Rating : 4.6/5 (477 download)

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Book Synopsis Dream City by : Douglas Unger

Download or read book Dream City written by Douglas Unger and published by University of Nevada Press. This book was released on 2024-10-08 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this unconventional tale of Las Vegas during the two delirious boom decades before the bust of the Great Recession, failed actor “C. D.” Reinhart, who has launched a new career in hotel marketing, is gradually losing his moral and existential compass. Working on The Strip during an era when Sin City’s population growth was outpacing any other place in America, C. D. climbs the industry ladder while modeling himself after a Pyramid Resorts top executive, Lance Sheperd. C. D.’s professional choices lead him down a tumultuous road, as Sheperd, a complex and, at times, visionary figure, pilots his ventures through the tangled wheeling and dealing of finance and corporate politics straight into catastrophe. As the story progresses, C. D. comes to understand how his personal losses and the losses of his cohort of hard driving executives on the make—especially the tragic life of his work partner, Greta Olsson, the only woman to break through into their male dominated world—are a result of the make-believe environment he has helped to create, a world where representation replaces reality. Hoping to piece together his faltering marriage and family relationships, C. D. must find a new path as he struggles to hold onto his dreams. In this fictionalized version of the city of glittering lights, author Douglas Unger pits the ideologies of marketing and consumerism in the casino economy of America against the erosion of individual and humane values that success in that world demands. Unger reveals the hard truth that Las Vegas, a blue-collar town considered by many to be “the most honest city,” can be a temple for self-deceptions, emblematic of a service economy that knows the price of everything and too often the value of little else. Dream City becomes both a love song and an elegy for Las Vegas that sets it apart from any other literary novel previously written about this global entertainment attraction that in so many ways represents postmodern America. Sooner or later, the challenge that faces everyone is to discover what matters most, and to learn how to bet on the better angels of our natures.

The Americana

Author :
Publisher :
ISBN 13 :
Total Pages : 906 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Americana by :

Download or read book The Americana written by and published by . This book was released on 1923 with total page 906 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Being and Becoming

Author : Fenwicke Lindsay Holmes
Publisher :
ISBN 13 :
Total Pages : 202 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Being and Becoming by : Fenwicke Lindsay Holmes

Download or read book Being and Becoming written by Fenwicke Lindsay Holmes and published by . This book was released on 1920 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Report of the Proceedings

Author : Pennsylvania State Educational Association
Publisher :
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.:/5 (28 download)

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Book Synopsis Report of the Proceedings by : Pennsylvania State Educational Association

Download or read book Report of the Proceedings written by Pennsylvania State Educational Association and published by . This book was released on 1914 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Pennsylvania School Journal

Author :
Publisher :
ISBN 13 :
Total Pages : 646 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Pennsylvania School Journal by :

Download or read book Pennsylvania School Journal written by and published by . This book was released on 1913 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: