The Brain Audit

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Publisher :
ISBN 13 : 9780473175047
Total Pages : 180 pages
Book Rating : 4.1/5 (75 download)

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Book Synopsis The Brain Audit by : Sean D'Souza

Download or read book The Brain Audit written by Sean D'Souza and published by . This book was released on 2009-08 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics.

The Power to Sell Anything

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Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.7/5 (225 download)

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Book Synopsis The Power to Sell Anything by : Konstantinos Doulgeridis

Download or read book The Power to Sell Anything written by Konstantinos Doulgeridis and published by . This book was released on 2021-03-16 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you been struggling to find answers about Facebook and Instagram ads?You're not alone. When I was getting started with Facebook and Instagram ads, I had a lot of trouble finding the answers to questions I had such as, "How does the Facebook Algorithm work?". When I couldn't find the answers to these questions even after buying expensive courses from Facebook Ad 'gurus', I had to learn on my own through spending over 16 million dollars on Facebook ads.After helping my clients achieve millions in sales, I decided that I wanted to write this book to help anyone who is in the same situation I was in years ago.In this book, I reveal my little known techniques such as The Blender Method, The Crazy Method, The Simple Method, and the MOB Strategy that will help you multiply your money through Facebook and Instagram ads.If you've ever tried using Facebook or Instagram ads and gotten no or minimal results, this book is a must read.If you've spent hours on Google and Youtube attempting to figure out how to make the most of your Facebook pixel, this book is a must read.Get your copy today by clicking on the 'Buy Now' button right now!

Facebook Marketing All-in-One For Dummies

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Publisher : John Wiley & Sons
ISBN 13 : 1118466802
Total Pages : 788 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Facebook Marketing All-in-One For Dummies by : Amy Porterfield

Download or read book Facebook Marketing All-in-One For Dummies written by Amy Porterfield and published by John Wiley & Sons. This book was released on 2012-12-05 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great new edition covers what you need to know for successful Facebook marketing Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and use the entire social network to its full potential. Covers the tools, techniques, and apps you need to know to create successful Facebook marketing campaigns Nine minibooks cover the essentials: Joining the Facebook Marketing Revolution; Claiming Your Presence On Facebook; Adding the Basics; Building, Engaging, Retaining, and Selling; Understanding Facebook Applications; Making Facebook Come Alive; Advanced Facebook Marketing Tactics; Facebook Advertising; Measuring, Monitoring, and Analyzing Explores the new Timeline design for Pages, changes to Facebook Insights, new apps to incorporate into your strategy, and more Facebook Marketing All-in-One For Dummies, 2nd Edition is the perfect resource for any marketer who wants to build or refine a social media marketing presence that includes Facebook.

Retargeting Recipes

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Publisher : Adskills LLC
ISBN 13 : 9780578205298
Total Pages : 80 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Retargeting Recipes by : Justin Brooke

Download or read book Retargeting Recipes written by Justin Brooke and published by Adskills LLC. This book was released on 2018-06-21 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: After spending millions in ads online, I've pulled together my best retargeting campaigns (also known as remarketing ads if you'd advertising on Google). In this 80 page "cookbook" you can follow my designed-for-profit retargeting recipes and have a complete strategy for your retargeting ad campaigns. These retargeting campaigns were designed for any team member to easily implement and get the same results as I do. So rest assured that you can implement them in your business, for your clients, or hand this book to a team members to implement for you... I did. What will you learn in this book? - An overview of what retargeting is and how it works - A Complete strategy to retargeting your company's products or services - What makes a "good" retargeting ad - What tools to use to create my ads and launch my campaigns - Both beginner and advanced/pro level retargeting strategies - 7 campaign strategies that can be used on multiple ad networks including, but not limited to, Facebook, Twitter, Google Ads, Taboola, Outbrain, Youtube and more... Our top priority with the Retargeting Recipes is to help media buyers and business owners like you take your retargeting campaigns to the next level. To do that, we made sure this book is packed with actionable content - no fluff - no filler - no theory - no BS. It's a quick 80 page read full of proven strategies you can implement right away. Gain confidence in the campaigns you launch with these simple but highly effective retargeting campaigns today.

The Age of Digital Marketing: Master the Power of Facebook Advertising for Insanely Effective Social Media Marketing

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Publisher :
ISBN 13 : 9781723998591
Total Pages : 118 pages
Book Rating : 4.9/5 (985 download)

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Book Synopsis The Age of Digital Marketing: Master the Power of Facebook Advertising for Insanely Effective Social Media Marketing by : Matthew Bartnik

Download or read book The Age of Digital Marketing: Master the Power of Facebook Advertising for Insanely Effective Social Media Marketing written by Matthew Bartnik and published by . This book was released on 2018-09-24 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: ★★Receive DOUBLE VALUE on this book. Now when you purchase the paperback version of this book you get the Kindle version FOR FREE★★ Learn how to Leverage the Power of the largest online Audience in the world! 79% of Americans Actively Use Facebook (and this number is only growing) 50 Million + businesses have facebook pages 57% of Consumers Say Facebook Contents and Ads Influenced their Purchasing Decisions 23% of Facebook Users report Making a purchase after Clicking on a Facebook Ad There is a virtually endless pool of customers at your fingertips that you can tap into if you learn how to master Facebook Advertising and learn how to take advantage of all the resources and data that Facebook provides for businesses. This book will teach you how to get started with Facebook Advertising. You will learn: All of the different ways you can advertise on Facebook How to decide which form of advertising will work most effectively for your business and objectives B2C vs. B2B advertising on Facebook The pros and cons of using Facebook Ads Vs. Google Adwords and how you can use both for maximum reach How the platform works and how it automates your remarketing and targeting How to evaluate and learn from the facebook reports and data to optimize your marketing efforts and get the most bang for your buck. You will become an expert in: Creating effective facebook ads Exploiting the tools and tricks that most people aren't aware of on Facebook. This will give you a competitive edge Keeping your advertising campaigns lean by controlling the budget and spending only on the most effective strategies and campaigns Avoiding the 30 most common mistakes people make with Facebook Advertising. This book is a comprehensive, step-by-step, beginners guide that will help you become an influencer on Facebook, a platform that is absolutely essential for marketers who want to be effective in the 21st Century.

Ultimate Guide to Social Media Marketing

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Publisher : Entrepreneur Press
ISBN 13 : 1613084323
Total Pages : 285 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Ultimate Guide to Social Media Marketing by : Eric Butow

Download or read book Ultimate Guide to Social Media Marketing written by Eric Butow and published by Entrepreneur Press. This book was released on 2020-08-18 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time

The Facebook Ads Marketing Blueprint For Author

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Publisher : XinXii
ISBN 13 : 3987624507
Total Pages : 36 pages
Book Rating : 4.9/5 (876 download)

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Book Synopsis The Facebook Ads Marketing Blueprint For Author by : Mayowa Ajisafe

Download or read book The Facebook Ads Marketing Blueprint For Author written by Mayowa Ajisafe and published by XinXii. This book was released on 2022-11-09 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention self-publishing authors. Have you ever asked yourself any of these questions? How can you sell your books? What are the best ways to sell your book? How can you sell your books on Facebook without wasting time? If you have ever asked any of these questions, then you are in the right place. There are many ways to sell books, which is one major problem for you as a self-published author. It can be overwhelming to know where to put your time and money to sell your book. And if you have also struggled before to build your audience and sell your books, then in The Facebook Ads Marketing Blueprint For Authors: The Beginners Guide To Using Facebook Ads For The Authors Who Want To Sell More Books, you will learn how to use Facebook ads to sell your book, build your platform and also create multiple streams of income beyond your books. This is the only Facebook marketing guide you will need as an author to learn the basics of using Facebook ads to create a regular source of getting new book buyers and making money from your book. This book shows you a rather unpopular approach to book marketing, centered on ignoring 90% of what many authors do while focusing your attention on the 10% of things that matter. At the end of the book, you will be equipped with the right understanding and information you need to start running profitable Facebook ads to sell your books and build your audience from scratch. And you won't be asking yourself, is this a book you need to read and why should you buy and read it? Yes, it's a book you need to buy and read, especially if you are a new self-published author who wants to stop wasting time and money on the shiny things you might be used to and start doing those few things that bring in results for you. What do I need to get started to use Facebook ads to sell my books? You don't need much if you can afford much at the beginning. With $5 per day, you can get your feet wet with Facebook ads and move your budget up from

Ultimate Guide to Google AdWords

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Publisher : Entrepreneur Press
ISBN 13 : 1613083718
Total Pages : 326 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Ultimate Guide to Google AdWords by : Perry Marshall

Download or read book Ultimate Guide to Google AdWords written by Perry Marshall and published by Entrepreneur Press. This book was released on 2017-10-10 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

Maze Remarketing

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Publisher :
ISBN 13 : 9781086738223
Total Pages : 73 pages
Book Rating : 4.7/5 (382 download)

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Book Synopsis Maze Remarketing by : Jonathan Wilson

Download or read book Maze Remarketing written by Jonathan Wilson and published by . This book was released on 2019-08 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: We've all visited a website and noticed ads for that site follow us around the internet. Those ads are called 'remarketing'. Many remarketing ads are kind of... haunting. They'll show you exactly the thing you just looked at (and already said no to). It's easy to do remarketing badly and spend a fortune in the process. This book is your manifesto for doing remarketing RIGHT. You'll learn how to run remarketing ads affordably across Google, Facebook, LinkedIn and Twitter, in a way that serves your customers rather than haunts them. You'll learn how to avoid spending more than you need to. You'll learn how to test a wider range of ads. You learn what to say in your ads. You'll learn how to get the balance right between nurturing and selling. Maze Remarketing lets you appear like a bigger advertiser than you really are. You'll appear everywhere to the people most interested in your products and services. And you'll avoid advertising to people who are never likely to buy.

Ultimate Guide to Facebook Advertising

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (116 download)

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Book Synopsis Ultimate Guide to Facebook Advertising by : Perry S. Marshall

Download or read book Ultimate Guide to Facebook Advertising written by Perry S. Marshall and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Scientific Advertising

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Publisher : New Line Publishing
ISBN 13 : 1844810526
Total Pages : 69 pages
Book Rating : 4.8/5 (448 download)

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Book Synopsis Scientific Advertising by : Claude C. Hopkins

Download or read book Scientific Advertising written by Claude C. Hopkins and published by New Line Publishing. This book was released on 1968 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Google Analytics Breakthrough

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Publisher : John Wiley & Sons
ISBN 13 : 1119144019
Total Pages : 624 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Google Analytics Breakthrough by : Feras Alhlou

Download or read book Google Analytics Breakthrough written by Feras Alhlou and published by John Wiley & Sons. This book was released on 2016-09-06 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne – and a foreword by Avinash Kaushik – enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.

Traffic Secrets

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Publisher : Hay House, Inc
ISBN 13 : 1401973736
Total Pages : 353 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Traffic Secrets by : Russell Brunson

Download or read book Traffic Secrets written by Russell Brunson and published by Hay House, Inc. This book was released on 2023-07-25 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting tra­ffic (or people) to find you. And that is a tragedy. Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools. It'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality. To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day. Waiting for people to come to you is not a strategy. Understanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret. Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.

Leadership Through People Skills

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Publisher : McGraw Hill Professional
ISBN 13 : 0071785663
Total Pages : 240 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Leadership Through People Skills by : R. E. Lefton

Download or read book Leadership Through People Skills written by R. E. Lefton and published by McGraw Hill Professional. This book was released on 2003-09-08 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pioneers of the Dimensional Model for managerial behavior demonstrate how to master skills that boost productivity Robert Lefton and Victor Buzzotta, cofounders of Psychological Associates, have revolutionized managerial procedure with their Dimensional Model--a behavioral standard that has been adapted and imitated by companies all over the world. Leadership Through People Skills outlines this model, as the authors explain in detail how people skills work and provide exercises designed to improve them. They also offer strategies for using these skills in the right situations, at the right times, in the right ways with direct reports, peers, and bosses. Managers will learn how to improve their: Sizing-up skills: interacting effectively through appropriate action Communication skills: strategies for finding out what others are thinking Motivational skills: giving people a compelling reason to do their best Adaptive skills: fitting actions to the people for whom they are intended

Attribution Modelling in Google Analytics and Beyond

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Publisher : Blurb
ISBN 13 : 9781006493706
Total Pages : 480 pages
Book Rating : 4.4/5 (937 download)

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Book Synopsis Attribution Modelling in Google Analytics and Beyond by : Himanshu Sharma

Download or read book Attribution Modelling in Google Analytics and Beyond written by Himanshu Sharma and published by Blurb. This book was released on 2021-09-29 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attribution modelling is the process of understanding and assigning conversion credit to marketing channels. The primary objective of attribution modelling is to understand the buying behaviour of your website visitors and to determine the most effective marketing channels for investment at a particular point in time. A lot has been said about attribution modelling over the years. However, talking about attribution is the easy bit. Implementing it is the real challenge. This book has been written to help you implement attribution modelling in your organisation. This expert guide will help your organisation think about marketing holistically. It will teach you to leverage the knowledge of attribution modelling while allocating your marketing budget and helping you understand your users' buying behaviour. In this book, there is a strong focus on using Google Analytics and other Google tools and technologies, such as Google Ads (AdWords). I have explained various attribution models mainly in the context of Google Analytics. However, a large portion of this book does not deal with Google Analytics at all. So even if you have never used Google Analytics before, you can still benefit from this book. To get the maximum benefit from this book, you will need a working knowledge of Google Analytics and ecommerce. No knowledge of statistics or traditional marketing mix modelling is required. Any person who wants to improve the online performance of their business and marketing campaigns should read this book. Online marketers, web analysts, and data scientists will benefit the most from this book. If you have a strong background in traditional marketing mix modelling you will benefit tremendously from this book because it will enable you to integrate attribution modelling data with your MMM data. By feeding the attribution modelling data to your MMM model you can truly measure your overall marketing effectiveness and fix attribution issues.

The Sales Funnel Book

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Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781540488091
Total Pages : 98 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis The Sales Funnel Book by : Nathan Williams

Download or read book The Sales Funnel Book written by Nathan Williams and published by Createspace Independent Publishing Platform. This book was released on 2016-11-01 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coming Soon!

Product-Led Growth

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Publisher :
ISBN 13 : 9781777119317
Total Pages : 276 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Product-Led Growth by : Bush Wes

Download or read book Product-Led Growth written by Bush Wes and published by . This book was released on 2019-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"