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Author : Howard L. Shenson
Publisher : Consultants Library
ISBN 13 : 9780930686307
Total Pages : 102 pages
Book Rating : 4.6/5 (863 download)
Download or read book How to Create and Market a Successful Seminar Or Workshop written by Howard L. Shenson and published by Consultants Library. This book was released on 1987 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Howard L. Shenson
Publisher :
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.0/5 ( download)
Download or read book How to Create & Market a Successful Seminar Or Workshop written by Howard L. Shenson and published by . This book was released on 1981 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Howard L. Shenson
Publisher : Wiley
ISBN 13 : 9780471527084
Total Pages : 0 pages
Book Rating : 4.5/5 (27 download)
Download or read book How to Develop and Promote Successful Seminars and Workshops written by Howard L. Shenson and published by Wiley. This book was released on 1990-09-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to succeeding in today's burgeoning seminar business--from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business--seminars, workshops, classes, conferences--is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminar for about $1,000 or less * How to develop a dynamic program and effective program materials * How to create a powerful, registration producing marketing strategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketing to increase sales * How to evaluate and choose where and when to conduct your seminar or workshop * How to select hotel and conference facilities * How to price your program to ensure maximum registrations/profitability * How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services * How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense
Author : Phil Calvert
Publisher : How To Books Ltd
ISBN 13 : 9781857039665
Total Pages : 214 pages
Book Rating : 4.0/5 (396 download)
Download or read book Successful Seminar Selling written by Phil Calvert and published by How To Books Ltd. This book was released on 2004 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: CONTENTS: Part 1 - Successful Seminar Selling - How To Plan, Prepare and Market Your Events 1.1 Problems Facing Small Businesses 1.2 The Need to Change and Adapt 1.3 The Benefits of Seminar selling 1.4 Planning Your Seminars and Workshops 1.5 The Golden Rules of Marketing Your Seminars 1.6 Offline and online marketing and promotion 1.7 How to Dramatically Increase Your Profits from Seminars 1.8 How to Create Information-Based Products - Quickly Part 2 - Getting Your Business Message Across with Impact, Power and Authority 2.1 Presentation is Everything 2.2 Confidence 2.3 Clarity 2.4 Conviction 2.5 Connection Part 3 - What Happens Next? 3.1 Getting Feedback 3.2 Following Up Afterwards to Maximize Sales and Profits. Some Final Thoughts.
Author : Philip Calvert
Publisher : Independently Published
ISBN 13 : 9781696359504
Total Pages : 334 pages
Book Rating : 4.3/5 (595 download)
Download or read book Successful Seminar Selling written by Philip Calvert and published by Independently Published. This book was released on 2019-10-17 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you considering using seminars, workshops and live marketing events to attract new clients - but don't know how to get started? Successful Seminar Selling from Live Marketing expert and Professional Speaker Philip Calvert, is the ultimate guide to boosting sales and profits through seminars and workshops. This practical and comprehensive book has been completely revised and updated from its original acclaimed edition, and reveals the secrets of how small businesses and sales teams can dramatically increase sales and profits by hosting their own seminars, workshops, live demonstrations and networking events. When you get your copy today, you'll discover: Why seminars and workshops are key to substantial growth for small businesses and organisations How to plan, promote and market your events using both traditional marketing and exciting new social media techniques How to find hundreds of new prospects and achieve conversion rates at your seminars and live marketing events approaching 100 per cent How to niche your seminars to achieve the highest levels of attendance and profitability How and when to charge for your seminars How to present and get your message across with clarity, confidence and conviction Proven presentation skills and techniques for seminar hosts How to build instant rapport with your seminar delegates How to create significant new income streams from your seminars and events through eBooks and digital products ...and much, much more. Packed with real-life examples of how small businesses can benefit from hosting their own seminars and promotional events, this book both informs, educates and inspires. If you read just one sales and marketing book this year, make it Successful Seminar Selling! Click Order and get your copy today.
Author : Kristie Lorette
Publisher : Atlantic Publishing Company
ISBN 13 : 1601388713
Total Pages : 288 pages
Book Rating : 4.6/5 (13 download)
Download or read book The Complete Guide to Running Successful Workshops & Seminars written by Kristie Lorette and published by Atlantic Publishing Company. This book was released on 2014-11-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A typical workshop doesn’t always sound intriguing — in fact, it’s something most people try to avoid attending. Still, seminars are held each year in many fields and industries, and usually none are alike. While thousands of executives, employees, and other professionals dread hours of lectures and preaching that the average conference involve, the one you’re planning doesn’t have to be the norm. The Complete Guide to Running Successful Workshops & Seminarsis your complete guide to putting together an effective conference that is sure to be a hitfrom start to finish, regardless of your field and audience. In this new book, you will learn the ins and outs of planning a workshop,from general decisions about how long the event will last to the minutedetails such as where each person will check in and sit. This completeguide will teach you how to effectively target and communicate withyour audience so you can give your attendees the information they weremissing. You will learn about the basics of leading a training program,such as what characteristics you should portray to show your authorityand credibility, as well as the general structural elements of a workshop,seminar, and conference. This comprehensive book will help you define thereason why you are holding a workshop, and will teach you to succinctlycreate an objective for your participants so that you are destined forsuccess. You will even learn how to evaluate and measure your successduring and after the event to prove your true effectiveness and determineyour program’s strengths and weaknesses. Filled with information abouthow to build a budget, planning, scheduling and get funding for yourworkshop, this book addresses the financial aspect of holding an hour, day,or weekend workshop so that you can adequately allocate your money.This comprehensive guide has it all — and will teach you everything youneed to know to plan, promote, and present a conference.
Author : Howard L. Shenson
Publisher : Wiley
ISBN 13 : 9780471527091
Total Pages : 292 pages
Book Rating : 4.5/5 (27 download)
Download or read book How to Develop and Promote Successful Seminars and Workshops written by Howard L. Shenson and published by Wiley. This book was released on 1990 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing,promotion, advertising, and more! How to Develop & PromoteSuccessful Seminars & Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective,research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminarfor about $1,000 or less * How to develop a dynamic program and effective programmaterials * How to create a powerful, registration producing marketingstrategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketingto increase sales * How to evaluate and choose where and when to conduct your seminaror workshop * How to select hotel and conference facilities * How to price your program to ensure maximumregistrations/profitability * How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices * How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expense
Author : Paul Karasik
Publisher : McGraw Hill Professional
ISBN 13 : 0071460586
Total Pages : 385 pages
Book Rating : 4.0/5 (714 download)
Download or read book How to Make it Big in the Seminar Business written by Paul Karasik and published by McGraw Hill Professional. This book was released on 2004-12-21 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Make It Big in the Seminar Business is considered must have reading among consultants, speakers, and seminar leaders. Fully updated and revised, this new edition is packed with insider tips on determining fees, marketing, scheduling, presentation technologies, and much more. It features new chapters on using the Web and other new technologies to deliver seminars; marketing on the Web; developing coaching services in conjunction with seminars; and E-mail newsletters. Readers get a fully updated and expanded directory--listing the names, addresses, and telephone numbers for hundreds of public seminar companies, corporate training companies, speakers bureaus, and seminar websites.
Author : Philip Calvert
Publisher :
ISBN 13 : 9781700652010
Total Pages : 358 pages
Book Rating : 4.6/5 (52 download)
Download or read book Successful Seminar Selling for Financial Advisers written by Philip Calvert and published by . This book was released on 2019-10-18 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you an IFA, financial adviser, wealth manager or financial planning professional looking to attract high quality new clients through seminars, workshops and events - but don't know where to start? Successful Seminar Selling for Financial Advisers is the blueprint for Financial Planners, Wealth Managers, Mortgage Brokers, RIAs, IFAs and professional Financial Advisers who are looking to attract profitable new leads and clients from seminars, workshops, client events and live marketing opportunities. This practical and comprehensive book reveals the secrets of how IFA, financial advice and financial planning businesses can dramatically increase profits by hosting their own seminars, workshops, live demonstrations and networking events. When you get your copy today, you'll discover: Why seminars and workshops are key to substantial growth for small financial adviser businesses How to plan, promote and market your events using both traditional marketing and exciting new digital marketing and social media techniques How to find hundreds of new prospects and achieve conversion rates at your seminars and live marketing events approaching 100 per cent. We reveal step-by-step how one financial adviser in the UK regularly got conversion rates at his seminars near 100 per cent How to niche your seminars to achieve the highest levels of attendance and profitability How and when to charge for your seminars How to present and get your message across with clarity, confidence and conviction Proven presentation skills and techniques for financial adviser seminar hosts How to build instant rapport with your seminar delegates How to create significant new income streams from your seminars and events through eBooks and digital products ....and much, much more - including a special chapter looking behind the scenes of a financial adviser's client seminar from the perspective of a mystery seminar shopper. It's a real eye-opener... Packed with real-life examples of how financial advisor businesses can benefit from hosting their own seminars and promotional events, this book both informs, educates and inspires. If you are a financial planning professional looking to read just one sales and marketing book this year, make it this one! Order your copy now...
Author : Robert W. Bly
Publisher : John Wiley & Sons
ISBN 13 : 0471436941
Total Pages : 272 pages
Book Rating : 4.4/5 (714 download)
Download or read book Getting Started in Speaking, Training, or Seminar Consulting written by Robert W. Bly and published by John Wiley & Sons. This book was released on 2002-03-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to make a living speaking, training, and running workshops andseminars Expert Bob Bly shares his secrets for earning $1,000 to $5,000 aday, or more, as a self-employed speaker, lecturer, or trainer. Heshows readers, step-by-step, everything they need to know to becomepolished speakers, create winning presentations, find a marketniche, set fees, get bookings, and much more. Aspiring speakerswill learn about the corporate training market-who buys training,what the hot topics are, how to package and sell training courses,and what to charge. Bob Bly (Dumont, NJ) is an independent copywriter, advertisingconsultant, bestselling author, popular lecturer, and highlysuccessful trainer.
Author : Jenny L. Hamby
Publisher :
ISBN 13 : 9780974716923
Total Pages : pages
Book Rating : 4.7/5 (169 download)
Download or read book How to Successfully Market Seminars and Workshops : a Practical Guide for Creating Seminar Marketing Plans and Powerful Promotional Materials written by Jenny L. Hamby and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frank Eberhart
Publisher : iUniverse
ISBN 13 : 0595815634
Total Pages : 75 pages
Book Rating : 4.5/5 (958 download)
Download or read book Seminar Marketing & Sales Training Techniques for the Financial Professional written by Frank Eberhart and published by iUniverse. This book was released on 2006-02-23 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the financial industry evolves, industry professionals must adapt to new approaches and ideas to survive, grow, and prosper. It has become increasingly difficult to maintain a current client base, let alone attract new clients with an investment environment that moves faster than a stock trade. The prospecting market is changing, becoming more challenging and risky, with consumer rights protection such as the "do not call" lists, with their hefty fines and new compliance requirements. The simplistic and commonsense approach is gone-instead, we have developed a "brokerese" language that sometimes those in the industry don't even understand. In the business guide Seminar Marketing & Sales Training Techniques for the Financial Professional, author Frank James Eberhart, CEP, RFC, explains his agenda for successfully gaining new clientele: Generate seminar attendance How to get results from your seminars How to increase your revenue How to prepare effective PowerPoint presentations How to develop your sales and closing skills Eberhart uses a simple, straightforward approach that translates into effective seminars that obtain-and keep-new clients. So make the most of it-be prepared, be professional, and be effective!
Author : Pat Roessle Materka
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 210 pages
Book Rating : 4.3/5 (91 download)
Download or read book Workshops and Seminars written by Pat Roessle Materka and published by Prentice Hall. This book was released on 1986 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 712 pages
Book Rating : 4.E/5 ( download)
Download or read book Insurance Conference Planner written by and published by . This book was released on 1996 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : P.B. Doeringer
Publisher : Springer Science & Business Media
ISBN 13 : 9400981449
Total Pages : 172 pages
Book Rating : 4.4/5 (9 download)
Download or read book Workplace Perspectives on Education and Training written by P.B. Doeringer and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peter B. Doeringer Many of our approaches to education and training date back to the nine teenth and early twentieth centuries. Since that time, the skills and abilities demanded by the economy have undergone far greater change than have our training arrangements. Moreover, our ambitions for what can be ac complished through education and training policy have also increased. Not only do we expect that such policies should meet the skill needs of the na tion, but also we ask that they playa role in equalizing economic oppor tunity and in promoting greater well-being among workers. In accordance with its mandate to increase understanding of educational processes and educational policy, the National Institute of Education (NIB) sponsored a two-day workshop in June of 1979 to examine work place perspectives on education and training policy. The workshop brought together a group of employer and trade union representatives, education and training specialists, policy analysts, and government officials to discuss research and policy questions raised by training activities at the workplace. As one might expect, the discussion ranged widely and reflected many viewpoints on the relationship between education and work. Among the participants there was consensus neither as to what should be done nor 2 PETER B. DOER INGER even as to what were the most important gaps in our knowledge about the workings of the education and training system. The discussion was helpful, however, in drawing attention to the workplace as a significant and too often neglected component of this system.
Author : Jean Barbazette
Publisher : John Wiley & Sons
ISBN 13 : 0470410426
Total Pages : 419 pages
Book Rating : 4.4/5 (74 download)
Download or read book Managing the Training Function For Bottom Line Results written by Jean Barbazette and published by John Wiley & Sons. This book was released on 2008-05-14 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents time saving strategies, tactics, and a host of job aids to get the best result from the corporate learning function. It will serve both as a must-have reference tool and as a practical survival guide for workplace learning professionals who face unique challenges in accomplishing their responsibilities. Several strategies and tactics are offered to organize the roles and responsibilities of the training function. There's authoritative advice, too, for managing the function including staff management, communicating expectations, setting the learning agenda, coaching subject matter experts, hiring consultants and vendors, managing content, working with learning portals, setting up and managing a learning resource center, marketing and building internal support for training, and integrating learning into the business.
Author : Alastair M. Morrison
Publisher : Taylor & Francis
ISBN 13 : 1000876160
Total Pages : 898 pages
Book Rating : 4.0/5 (8 download)
Download or read book Marketing and Managing Tourism Destinations written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2023-07-31 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
