How To Ask The Best Probing Questions

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The Art of Asking

Author : Terry J. Fadem
Publisher : FT Press
ISBN 13 : 0132703793
Total Pages : 229 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis The Art of Asking by : Terry J. Fadem

Download or read book The Art of Asking written by Terry J. Fadem and published by FT Press. This book was released on 2008-12-01 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ask the Right Questions in the Right Ways...And Get the Answers You Need to Succeed! Discover the core questions that every manager needs to master...how to avoid the mistakes business questioners make most often...ten simple rules for asking every question more effectively. Learn how to ask tough questions and take control of tough situations...use questions to promote innovation, drive change, identify hidden problems, and get failing projects back on track. Ask better questions, get better answers, achieve better results! “Required reading for every leader who wishes to see his or herorganization flourish and career progress.” Garry A. Neil, MD, Corporate Vice President, Johnson & Johnson “Asking, listening, understanding the real meaning of the answers, and taking actions based on facts are really the essence of managing. This book has helped me in connecting the dots in my understanding (and lack thereof) of why things really did not work the way I expected them to.” Pradip Banerjee, PhD, Chairman and Chief Executive Officer, Xybion; retired partner, Accenture “The framework and techniques provide outstanding ideas for executives to both gain better information and develop the analytical skills of their teams.” Terry Hisey, Vice Chairman and US Life Sciences Leader, Deloitte We’ve all met the corporate inquisitor: the individual whose questions seem primarily intended to terrify the victim. The right goal is to solve the problem--and to build a more effective, collaborative organization where everyone learns from experience, and nobody’s too intimidated to tell the truth. That means asking the right questions in the right ways. This book will teach you how to do precisely that. Terry J. Fadem shows how to choose the right questions and avoid questions that guarantee obvious, useless answers...how to help people give you the information you need...how to use body language to ask questions more effectively...how to ask the innovative or neglected questions that uncover real issues and solutions. You’ll learn how to adopt the attributes of a good questioner...set a goal for every question...use your personal style more effectively...ask tough questions, elicit dissent, react to surprises, overcome evasions, and more. Becoming a better questioner may be the most powerful thing you can do right now to improve your managerial effectiveness--and this book gives you all the insights, tools, and techniques you’ll need to get there. Evaluate your current “questioning” skills... ...then systematically improve them Choose better questions... ...and ask them the right way Ask tough questions more effectively Get at the truth, uncover the real problem, and solve it Master the crucial nonverbal aspects of asking questions Finding your best style and the right body language

How to Ask the Best Probing Questions

Author : Terry J. Fadem
Publisher : Pearson Education
ISBN 13 : 0132542234
Total Pages : 26 pages
Book Rating : 4.1/5 (325 download)

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Book Synopsis How to Ask the Best Probing Questions by : Terry J. Fadem

Download or read book How to Ask the Best Probing Questions written by Terry J. Fadem and published by Pearson Education. This book was released on 2010-03-15 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook version of the printed book. This Element is an excerpt from The Art of Asking: Ask Better Questions, Get Better Answers (9780137144242) by Terry J. Fadem. Available in print and digital formats. Ask the probing questions that get you past deceit, defensiveness, half-truths, secrecy, and misdirection. Probing is aggressive follow-up questioning. However, you are not just interested in keeping a continuous discussion going. Probes are used to look for something other than what the discussion, paper, or message has provided. You probe when you encounter potential deceit, defensive behavior, half-truths, challenges, misdirected answers, and dead experts.

Questions that Work

Author : Andrew Finlayson
Publisher : AMACOM/American Management Association
ISBN 13 : 0814429289
Total Pages : 382 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Questions that Work by : Andrew Finlayson

Download or read book Questions that Work written by Andrew Finlayson and published by AMACOM/American Management Association. This book was released on 2001 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a seasoned business reporter and manager, this provocative "questioning manifesto" and practical "how-to" book gives people the insights and tools to ask thoughtful questions in every realm of their professional lives. It also helps business leaders create a progressive environment where questions flow freely and creatively.

Good Leaders Ask Great Questions

Author : John C. Maxwell
Publisher : Hachette UK
ISBN 13 : 1455548057
Total Pages : 297 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis Good Leaders Ask Great Questions by : John C. Maxwell

Download or read book Good Leaders Ask Great Questions written by John C. Maxwell and published by Hachette UK. This book was released on 2014-10-07 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A #1 New York Times bestselling author and leadership expert answers questions from his readers about what it takes to be in charge and make a difference. John Maxwell, America's #1 leadership authority, has mastered the art of asking questions, using them to learn and grow, connect with people, challenge himself, improve his team, and develop better ideas. Questions have literally changed Maxwell's life. In GOOD LEADERS ASK GREAT QUESTIONS, he shows how they can change yours, teaching why questions are so important, what questions you should ask yourself as a leader, and what questions you should be asking your team. Maxwell also opened the floodgates and invited people from around the world to ask him any leadership question. He answers seventy of them--the best of the best--including . . . What are the top skills required to lead people through difficult times? How do I get started in leadership? How do I motivate an unmotivated person? How can I succeed working under poor leadership? When is the right time for a successful leader to move on to a new position? How do you move people into your inner circle? No matter whether you are a seasoned leader at the top of your game or a newcomer wanting to take the first steps into leadership, this book will change the way you look at questions and improve your leadership life.

SPIN® -Selling

Author : Neil Rackham
Publisher : Taylor & Francis
ISBN 13 : 1000111482
Total Pages : 253 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis SPIN® -Selling by : Neil Rackham

Download or read book SPIN® -Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

Leading with Questions

Author : Michael J. Marquardt
Publisher : John Wiley & Sons
ISBN 13 : 1118658132
Total Pages : 329 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Leading with Questions by : Michael J. Marquardt

Download or read book Leading with Questions written by Michael J. Marquardt and published by John Wiley & Sons. This book was released on 2014-02-17 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many leaders are unaware of the amazing power of questions. Our conversations may be full of requests and demands, but all too often we are not asking for honest and informative answers, and we don’t know how to listen effectively to responses. When leaders start encouraging questions from their teams, however, they begin to see amazing results. Knowing the right questions to ask—and the right way to listen—will give any leader the skills to perform well in any situation, effectively communicate a vision to the team, and achieve lasting success across the organization. Thoroughly revised and updated, Leading with Questions will help you encourage participation and teamwork, foster outside-the-box thinking, empower others, build relationships with customers, solve problems, and more. Michael Marquardt reveals how to determine which questions will lead to solutions to even the most challenging issues. He outlines specific techniques of active listening and follow-up, and helps you understand how questions can improve the way you work with individuals, teams, and organizations. This new edition of Leading with Questions draws on interviews with thirty leaders, including eight whose stories are new to this edition. These interviews tell stories from a range of countries, including Singapore, Guyana, Korea, and Switzerland, and feature case studies from prominent firms such as DuPont, Alcoa, Novartis, and Cargill. A new chapter on problem-solving will help you apply questions to your toughest situations as a leader, and a new “Questions for Reflection” section at the end of each chapter will help you bring Marquardt’s message into all of your work as a leader. Now more than ever, Leading with Questions is the definitive guide for becoming a stronger leader by identifying—and asking—the right questions.

Secrets of Question-Based Selling

Author : Thomas Freese
Publisher : Sourcebooks, Inc.
ISBN 13 : 1402287534
Total Pages : 441 pages
Book Rating : 4.4/5 (22 download)

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Book Synopsis Secrets of Question-Based Selling by : Thomas Freese

Download or read book Secrets of Question-Based Selling written by Thomas Freese and published by Sourcebooks, Inc.. This book was released on 2013-11-05 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: "After I sent my team to the Question Based Selling program, not only was the feedback from the training outstanding, but we experienced an immediate positive impact in results."—Jim Cusick, vice president of sales, SAP America, Inc. "Following the program, even our most experienced salespeople raved, saying QBS was the best sales training they have ever experienced!"—Alan D. Rohrer, director of sales, Hewlett Packard For nearly fifteen years, The Secrets of Question Based Selling has been helping great salespeople live you deliver big results. It's commonsense approach has become a classic, must-have tool that demonstrates how asking the right questions at the right time accurately identifies your customer's needs. But consumer behavior and sales techniques change as rapidly as technology—and there are countless contradictory sales training programs promising results. Knowing where you should turn to for success can be confusing. Now fully revised and updated, The Secrets of Question Based Selling provides a step-by-step, easy-to-follow program that focuses specifically on sales effectiveness—identifying the strategies and techniques that will increase your probability of success. How you sell has become more important than the product. With this hands-on guide, you will learn to: Penetrate more accounts Overcome customer skepticism Establish more credibility sooner Generate more return calls Motivate different types of buyers Develop more internal champions Close more sales...faster And much, much more

Make Just One Change

Author : Dan Rothstein
Publisher : Harvard Education Press
ISBN 13 : 161250454X
Total Pages : 269 pages
Book Rating : 4.6/5 (125 download)

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Book Synopsis Make Just One Change by : Dan Rothstein

Download or read book Make Just One Change written by Dan Rothstein and published by Harvard Education Press. This book was released on 2011-09-01 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of Make Just One Change argue that formulating one’s own questions is “the single most essential skill for learning”—and one that should be taught to all students. They also argue that it should be taught in the simplest way possible. Drawing on twenty years of experience, the authors present the Question Formulation Technique, a concise and powerful protocol that enables learners to produce their own questions, improve their questions, and strategize how to use them. Make Just One Change features the voices and experiences of teachers in classrooms across the country to illustrate the use of the Question Formulation Technique across grade levels and subject areas and with different kinds of learners.

A More Beautiful Question

Author : Warren Berger
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1620401460
Total Pages : 273 pages
Book Rating : 4.6/5 (24 download)

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Book Synopsis A More Beautiful Question by : Warren Berger

Download or read book A More Beautiful Question written by Warren Berger and published by Bloomsbury Publishing USA. This book was released on 2014-03-04 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: To get the best answer-in business, in life-you have to ask the best possible question. Innovation expert Warren Berger shows that ability is both an art and a science. It may be the most underappreciated tool at our disposal, one we learn to use well in infancy-and then abandon as we grow older. Critical to learning, innovation, success, even to happiness-yet often discouraged in our schools and workplaces-it can unlock new business opportunities and reinvent industries, spark creative insights at many levels, and provide a transformative new outlook on life. It is the ability to question-and to do so deeply, imaginatively, and “beautifully.” In this fascinating exploration of the surprising power of questioning, innovation expert Warren Berger reveals that powerhouse businesses like Google, Nike, and Netflix, as well as hot Silicon Valley startups like Pandora and Airbnb, are fueled by the ability to ask fundamental, game-changing questions. But Berger also shares human stories of people using questioning to solve everyday problems-from “How can I adapt my career in a time of constant change?” to “How can I step back from the daily rush and figure out what really makes me happy?” By showing how to approach questioning with an open, curious mind and a willingness to work through a series of “Why,” “What if,” and “How” queries, Berger offers an inspiring framework of how we can all arrive at better solutions, fresh possibilities, and greater success in business and life.

5-Minute Selling

Author : Alex Goldfayn
Publisher : John Wiley & Sons
ISBN 13 : 1119687683
Total Pages : 357 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis 5-Minute Selling by : Alex Goldfayn

Download or read book 5-Minute Selling written by Alex Goldfayn and published by John Wiley & Sons. This book was released on 2020-08-26 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: WALL STREET JOURNAL BESTSELLER Add 50% to 100% to Your SalesÂIn 5 Minutes Per Day 5-Minute Selling presents a proven, simple process that can double your sales, even if you donÂt have time for an elaborate new sales system. When you spend your days scrambling to take orders and resolving customer issues, there is little time for new sales techniques. This book is for you. In 5-Minute Selling, Alex Goldfayn describes how thousands of his clients and workshop attendees have generated dramatic annual sales growth with short bursts of action throughout the day. With three-second efforts throughout the day, you can add 50 to 100% to your sales. The techniques in this book are simple but powerful: YouÂll learn the power of picking up the phone proactively to call customers and prospects when nothing is wrong, because almost nobody does this YouÂll get approaches for offering customers additional products and servicesÂand asking about what else they are buying elsewhereÂbecause almost nobody does this either YouÂll also learn about the low-tech but incredibly effective singular impact of the hand-written note In short, 5-Minute Selling is about showing customers and prospects that we care about them more than our competition does with simple, repeated, lightning-fast, high-value, consistent communications. DonÂt Read This Book, DO THIS BOOK: 5-Minute Selling lays out a Two-Week Challenge for you implement in your sales work. Follow the detailed process for five minutes per day, for 10 working days (less than one total hour of time), and, like thousands before you, you will begin to see dramatic improvements in your sales growth.

The Science of Selling

Author : David Hoffeld
Publisher : Penguin
ISBN 13 : 0143129333
Total Pages : 289 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis The Science of Selling by : David Hoffeld

Download or read book The Science of Selling written by David Hoffeld and published by Penguin. This book was released on 2022-02-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers’ emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others. **Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot

The Thinking Effect

Author : Michael Vaughan
Publisher : Hachette UK
ISBN 13 : 1473644291
Total Pages : 316 pages
Book Rating : 4.4/5 (736 download)

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Book Synopsis The Thinking Effect by : Michael Vaughan

Download or read book The Thinking Effect written by Michael Vaughan and published by Hachette UK. This book was released on 2013-11-07 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a rapidly changing world there is an increasing need for critical, creative, and systems thinking. These abilities, though, are only gained through a virtuous circle of trying, reflecting, learning, and trying again; despite this, most organizations are still trying to develop these skills through linear approaches. The Thinking Effect by Michael Vaughan redefines smart thinking and effective learning — teaching how rather than what to think. Vaughan has spent his career teaching smart thinking to Fortune 500 companies and government agencies around the globe. By adopting this new thinking, leaders will learn how to develop “neural leadership” — understanding and engaging with the psychology of their team — while employees at all levels will learn how to: develop patterns of thought that differentiate top performers from those who merely do their jobs, increase productivity, improve problem-solving, and influence profitability, and become Value Workers who generate value for growth and a sustainable future. The Thinking Effect offers learning solutions, individual practices, and real-world applications to help companies break free from institutional processes that hinder fresh and innovative thought. The result is an engaged, valuable workforce that rethinks established practices — and thinking itself.

Find Out Anything From Anyone, Anytime

Author : James O. Pyle
Publisher : Red Wheel/Weiser
ISBN 13 : 1601634935
Total Pages : 232 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis Find Out Anything From Anyone, Anytime by : James O. Pyle

Download or read book Find Out Anything From Anyone, Anytime written by James O. Pyle and published by Red Wheel/Weiser. This book was released on 2014-01-20 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A new book by an army intelligence interrogator could help you get the answers to your most pressing questions.” —Time The secret to finding out anything you want to know is amazingly simple: Ask good questions. Most people trip through life asking bad questions—of teachers, friends, coworkers, clients, prospects, experts, and suspects. Even people trained in questioning, such as journalists and lawyers, commonly ask questions that get partial or misleading answers. People in any profession will immediately benefit by developing the skill and art of good questioning. Find Out Anything From Anyone, Anytime will give you the power to: Identify and practice good questioning techniques Recognize types of questions to avoid Know the questions required when hearing unconfirmed reports or gossip Practice good listening techniques and exploit all leads Determine when and how to control the conversation Gain real expertise fast Within professional interrogation circles, author James Pyle is known as a strategic debriefer—meaning there is no one around him more skilled at asking questions and getting answers. He has been training other interrogators in questioning techniques since 1989. “With his style of questioning alone, Jim Pyle can get more information than most other interrogators using multiple techniques.” —Gregory Hartley, co-author of How to Spot a Liar

The Book of Beautiful Questions

Author : Warren Berger
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1632869586
Total Pages : 287 pages
Book Rating : 4.6/5 (328 download)

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Book Synopsis The Book of Beautiful Questions by : Warren Berger

Download or read book The Book of Beautiful Questions written by Warren Berger and published by Bloomsbury Publishing USA. This book was released on 2018-10-30 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of A More Beautiful Question, hundreds of big and small questions that harness the magic of inquiry to tackle challenges we all face--at work, in our relationships, and beyond. When confronted with almost any demanding situation, the act of questioning can help guide us to smart decisions. By asking questions, we can analyze, learn, and move forward in the face of uncertainty. But "questionologist" Warren Berger says that the questions must be the right ones; the ones that cut to the heart of complexity or enable us to see an old problem in a fresh way. In The Book of Beautiful Questions, Berger shares illuminating stories and compelling research on the power of inquiry. Drawn from the insights and expertise of psychologists, innovators, effective leaders, and some of the world's foremost creative thinkers, he presents the essential questions readers need to make the best choices when it truly counts, with a particular focus in four key areas: decision-making, creativity, leadership, and relationships. The powerful questions in this book can help you: - Identify opportunities in your career or industry - Generate fresh ideas in business or in your own creative pursuits - Check your biases so you can make better judgments and decisions - Do a better job of communicating and connecting with the people around you Thoughtful, provocative, and actionable, these beautiful questions can be applied immediately to bring about change in your work or your everyday life.

Ask a Manager

Author : Alison Green
Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

The Book of Questions

Author : Gregory Stock
Publisher : Workman Publishing
ISBN 13 : 0761177310
Total Pages : 313 pages
Book Rating : 4.7/5 (611 download)

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Book Synopsis The Book of Questions by : Gregory Stock

Download or read book The Book of Questions written by Gregory Stock and published by Workman Publishing. This book was released on 2013-09-10 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: The phenomenon returns! Originally published in 1987, The Book of Questions, a New York Times bestseller, has been completely revised and updated to incorporate the myriad cultural shifts and hot-button issues of the past twenty-five years, making it current and even more appealing. This is a book for personal growth, a tool for deepening relationships, a lively conversation starter for the family dinner table, a fun way to pass the time in the car. It poses over 300 questions that invite people to explore the most fascinating of subjects: themselves and how they really feel about the world. The revised edition includes more than 100 all-new questions that delve into such topics as the disappearing border between man and machine—How would you react if you learned that a sad and beautiful poem that touched you deeply had been written by a computer? The challenges of being a parent—Would you completely rewrite your child’s college-application essays if it would help him get into a better school? The never-endingly interesting topic of sex—Would you be willing to give up sex for a year if you knew it would give you a much deeper sense of peace than you now have? And of course the meaning of it all—If you were handed an envelope with the date of your death inside, and you knew you could do nothing to alter your fate, would you look? The Book of Questions may be the only publication that challenges—and even changes—the way you view the world, without offering a single opinion of its own.

People Buy You

Author : Jeb Blount
Publisher : John Wiley & Sons
ISBN 13 : 0470599111
Total Pages : 214 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis People Buy You by : Jeb Blount

Download or read book People Buy You written by Jeb Blount and published by John Wiley & Sons. This book was released on 2010-06-21 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to relationships, influence and persuasion in 21st century business. What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy? You could hire a fancy consulting firm, make the list longer, add some bullet points, put it into a PowerPoint presentation, and go through the whole dog and pony show. But at the end of the day there will be only one conclusion… None of the above! You see, the most important competitive edge for today's business professionals cannot be found on this list, your resume, or in any of your company's marketing brochures. If you want to know the real secret to what matters most in business, just look in the mirror. That's right, it's YOU. Do these other things matter? Of course they do, but when all things are equal (and in the competitive world we live in today, things almost always are) People Buy You. Your ability to build lasting business relationships that allow you to close more deals, retain clients, increase your income, and advance your career to rise the top of your company or industry, depends on your skills for getting other people to like you, trust you, and BUY YOU. This break-through book pushes past the typical focus on mechanics and stale processes found in so many of today's sales and business books, and goes right to the heart of what matters most in 21st century business. Offering a straight forward, actionable formula for creating instant connections with prospects and customers, People Buy You will enable you to achieve a whole new level of success in your sales and business career. You'll discover: Three relationship myths that are holding you back Five levers that open the door to stronger relationships that quickly increase sales, improve retention, increase profits and advance your career The real secret to making instant emotional connections that eliminate objections and move buyers to reveal their real problems and needs How to anchor your business relationships and create loyal customers who will never leave you for a competitor How to build your personal brand to improve your professional presence and stand-out in the market place People Buy You is the new standard in the art of influence and persuasion. Few books have tackled the subject of interpersonal relationships in the business world in such a practical and down-to-earth manner, breaking what many perceive as a complex and frustrating process into easy, actionable steps that anyone can follow.