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How Creating Customer Value Makes You A Great Executive
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Book Synopsis How Creating Customer Value Makes You a Great Executive by : Gautam Mahajan
Download or read book How Creating Customer Value Makes You a Great Executive written by Gautam Mahajan and published by Business Expert Press. This book was released on 2017-10-30 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer value is an overused and mis-understood term. Chris Ross said, ÒThere's a strong argument for changing the term 'marketing' and renaming it 'value creation'.Ó Companies fail to create value as well as they could because tools of customer value are not known. The author corrects this in simple steps by defining customer value, how it builds loyalty, market share, and profitability; and how customer value can be measured and created. This book also addresses managing steps such as a customer strategy, breaking silos, inter-departmental focus on the customer, measuring customer value added, circle of promises, customer-centric circles, bill of rights, total customer value management. Remember, if you create value for others, they will create value for you!
Book Synopsis Value Dominant Logic by : Gautam Mahajan
Download or read book Value Dominant Logic written by Gautam Mahajan and published by CRC Press. This book was released on 2018-12-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing disruption, diminishing returns, and demanding customers require business leaders to create more value, remain relevant, and stay ahead of competition. CEOs must evolve a "value creation" culture for the company in order to properly balance the interests of customers, employees, investors, and the marketplace. People who succeed, succeed because they create value, but they do so unconsciously. Creating value consciously makes you create more value and destroy less value. Doing something good or improving the well-being of someone creates value. You buy and re-buy a product on a value basis. Value dominant logic is relevant to all of us. Value creation is used in all fields, but is not well understood. This book takes value creation to the next level, showing how value is basic to human endeavor and is not focused on enough even when we try to create value. Most books on value creation focus on creating monetary value for companies. This book suggests that value is greatly created and enhanced by creating value for others. To create value for customers, one must first create value for the providers, including employees, suppliers, and the society at large. The goal is to improve the quality of life and well-being. This book provides ways of implementing these thoughts and educates readers about value and how to create it.
Book Synopsis The Value Imperative by : Gautam Mahajan
Download or read book The Value Imperative written by Gautam Mahajan and published by Business Expert Press. This book was released on 2018-11-13 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Value Imperative is about understanding and creating value to become more prosperous, otain higher levels of success as a business and as a person, and become a better executive, manager, and leader. The book describes value and its creation, a practitioner concept that encompasses all aspects of human endeavor and happiness and covers different aspects of value, and how they impact you, business, society, technology, innovation and creativity, and education. The book demonstrates how to identify where value exists, how it can be increased, how it is destroyed and dissipated, and how it can re-emerge. The author also describes the 6As required of successful executives.
Book Synopsis Superior Customer Value by : Art Weinstein
Download or read book Superior Customer Value written by Art Weinstein and published by Routledge. This book was released on 2018-12-07 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance. By benchmarking the best companies in the world, Weinstein shows students and marketers what it really means to create exceptional value for customers in the Now Economy. Learn how to transform companies by competing via the 5-S framework – speed, service, selection, solutions and sociability. Other valuable tools such as the Customer Value Funnel, Service-Quality-Image-Price (SQIP) framework, SERVQUAL, and the Customer Value/Retention Model frame the reader’s thinking on how to improve marketing operations to create customer-centered organizations. This edition features a stronger emphasis on marketing thinking, planning and strategy, as well as new material on the Now Economy, millennials, customer obsession, business models, segmentation and personalized marketing, customer experience management and customer journey mapping, value pricing, customer engagement, relationship marketing and technology, marketing metrics and customer loyalty and retention. Built on a solid research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create superior customer experiences.
Book Synopsis Designing Service Processes to Unlock Value, Third Edition by : Joy M. Field
Download or read book Designing Service Processes to Unlock Value, Third Edition written by Joy M. Field and published by Business Expert Press. This book was released on 2020-12-16 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing Service Processes to Unlock Value explores how service processes can be designed to leverage the expanding range of opportunities for service providers and customers to co-create value. The service process design landscape is changing, with many of the previous limitations disappearing on how and by whom services are delivered. Opportunities for new service design configurations are being supported, to a large extent, by technology-enabled innovations; many tasks previously performed by the service provider may now be performed by either the customer or the service provider. As a result, customers are playing a more active role in the service process, not only through self-service but also by providing information to the service provider to create a more personalized service experience. Designing Service Processes to Unlock Value explores how service processes can be designed to leverage the expanding range of opportunities for service providers and customers to co-create value. Readers will learn about frameworks for value co-creation and models for designing all types of service processes, as well as the unique challenges of designing knowledge-intensive services. And with the growing number of alternatives for designing service processes and determining who performs the various service tasks, service performance outcomes are increasingly dependent on the knowledge, skills, and abilities—that is, capabilities—of both service providers and customers. Thus, the book concludes with approaches to unlock these capabilities–and further boost value co-creation.
Book Synopsis Obtaining Value from Big Data for Service Systems, Volume II by : Stephen H. Kaisler
Download or read book Obtaining Value from Big Data for Service Systems, Volume II written by Stephen H. Kaisler and published by Business Expert Press. This book was released on 2019-06-03 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume II of this series discusses the technology used to implement a big data analysis capability within a service-oriented organization. It discusses the technical architecture necessary to implement a big data analysis capability, some issues and challenges in big data analysis and utilization that an organization will face, and how to capture value from it. It will help readers understand what technology is required for a basic capability and what the expected benefits are from establishing a big data capability within their organization.
Book Synopsis ATOM, Second Edition by : Kartik Gada
Download or read book ATOM, Second Edition written by Kartik Gada and published by Business Expert Press. This book was released on 2020-12-29 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, we will explore how the accelerating pace and diffusion of technological change has taken control of an ever-growing fraction of the world economy. This fraction is being assimilated into a different set of economic fundamentals, such as the rapid and exponential price deflation inherent to technology. The effect of this was insignificant until recently, but is now beginning to create conspicuous distortions in many economic metrics, and is just years from being the dominant force across the entire economy. In response to technological deflation, the central banks of the world will have to create new money in perpetuity, increasing the stream at an exponentially rising rate much higher than is currently assumed. This now-permanent need for monetary expansion, if embraced, can fund government spending more directly. This in turn creates a very robust, dynamic, and efficient safety net for citizens, while simultaneously reducing and even eliminating most forms of taxation by 2025–30. Failure to recognize that technological deflation mandates permanent and ever-rising central bank monetary expansion that can and should gradually become the primary source of government spending could result in countries falling behind more enlightened countries in a very short time. The nature of current worldwide technology is to link various disruptions with each other, consume monetary liquidity to generate deflation, and lower the effective prices of most goods and services over time. Therefore, the entirety of worldwide technology has to be seen as a holistic economic entity, and can be defined as the ‘Accelerating TechnOnomic Medium’, or ‘ATOM’ .
Book Synopsis Engaging the Heart in Business by : Alice Alessandri
Download or read book Engaging the Heart in Business written by Alice Alessandri and published by Routledge. This book was released on 2020-07-22 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wake of the profound upheavals that our society has been facing, the business world is undergoing change. Values such as trust, well-being, sustainability, and respect for human beings and their deeper ambitions are becoming increasingly important. Corporations and professionals can achieve and maintain success only if they can bring their relationship with their customers to a new, higher level. The condition that links the two is very similar to that created when we fall in love. The organizational models and marketing approaches based on the metaphor of war, and the inherent rhetoric of "command and control", are no longer valid; to form such a bond we need love. The authors are aware of this. Since 2013, in collaboration with international scholars, they have been studying the new market dynamics and the fundamental role of ethics in gaining commercial results. While their previous book Sales Ethics (2015) helped to set up and manage customer relationships based on trust and fairness, this new book will support you in building your business strategy and designing marketing tools (from customer analysis, to the definition of your offer and the style of communication, up to the positioning of prices and the management of resources) in the light of a new model, the Loving Business Model, which aims to make the customer fall in love with you, and you with your work. This book, like its predecessor, is the result of independent research conducted between Italy and the United States combined with the authors’ many years of professional experience. It contains the most up-to-date and effective techniques available in the modern marketing landscape, supported by case studies, concrete examples and activities, which will guide you to put your newly acquired knowledge into practice.
Book Synopsis Obtaining Value from Big Data for Service Systems, Volume I by : Stephen H. Kaisler
Download or read book Obtaining Value from Big Data for Service Systems, Volume I written by Stephen H. Kaisler and published by Business Expert Press. This book was released on 2019-05-29 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume will assist readers in fitting big data analysis into their service-based organizations. Volume I of this two-volume series focuses on the role of big data in service delivery systems. It discusses the definition and orientation to big data, applications of it in service delivery systems, how to obtain results that can affect/enhance service delivery, and how to build an effective big data organization. This volume will assist readers in fitting big data analysis into their service-based organizations. It will also help readers understand how to improve the use of big data to enhance their service-oriented organizations.
Book Synopsis Cultural Science by : William Sims Bainbridge
Download or read book Cultural Science written by William Sims Bainbridge and published by Business Expert Press. This book was released on 2020-04-21 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative book explores the new relationships connecting computer science, social science, and the humanities. In our time of great and uncertain change, business, government, and education must partner in many forms of technical and cultural convergence–for the benefit of both human welfare and economic recovery. This innovative book explores the new relationships connecting computer science, social science, and the humanities. One popular form of artificial social intelligence, recommender systems, can become a far more valuable tool for research on the arts, beginning with movies and computer games, then extending to all the other art forms. While artificial intelligence can be a powerful tool for description of physical reality, it must become both social and cultural if it is to be a valued tool of human expression. Many new developments offer opportunities and challenges for both industry and government policy. This book shows how artificial intelligence and related information technologies can converge successfully with the social sciences and humanities, so together they can achieve maximum benefits for people.
Book Synopsis Adoption and Adaption in Digital Business by : Keith Sherringham
Download or read book Adoption and Adaption in Digital Business written by Keith Sherringham and published by Business Expert Press. This book was released on 2021-04-06 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether it is the turnaround of a sports team to win a championship, bettering a community, remediation of business, or adoption and adaption to digital business, it is having us do things differently which brings sustainable change. This was seen throughout 2020 during the COVID-19 global pandemic. People from around the world stood up and helped each other, shared their time, goods, skills, and expertise which collectively crafted and shaped our response to COVID. Our environment was changed, capacities and capabilities implemented, behaviors emerged, and outcomes were managed. Interests and values were aligned and as empowered individuals having ownership with pride in who we are and what we do, we adopted and adapted. Knowing the issue, the importance to us, what we needed to do, and where to get help, enabled us to better ourselves and those around us. For the decisions made, we empowered and supported with variations to circumstances as required of us. This book provides the hands-on of “fixing the pipes and helping people” to capacity and capability build for the crafting and shaping of the emergent behaviors needed through our aligned interest and values with the empowered emotional ownership: “I do good work, change is coming, help me with the change, and I can do more.”
Book Synopsis Creating Value for Leaders by : Gautam Mahajan
Download or read book Creating Value for Leaders written by Gautam Mahajan and published by CRC Press. This book was released on 2023-06-08 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating value is the foundation of all business. It’s what sets you apart from your competition, secures long-term customers, and brings distinct meaning to your brand and your stakeholders. Without creating value for your business, your unique offering will be seen as just another commodity in the eyes of your target market. Creating value is in every business leader’s vocabulary and uppermost in their overall strategy. In fact, creating value is the purpose of a company according to the Business Roundtable and the World Economic Forum. That is another key reason why more people want to understand and utilise value creation for their benefit and the good of their stakeholders. Many companies and leaders seek to create value but do not know how to. As a result, they create and destroy value unconsciously. This book shows you how to create value consciously. To create long-term value, organizations need to put in place the mindset, capabilities, and relationships that enable them to meet the needs of their customers and stakeholders. This book makes value creation understood and used by executives and leaders more effectively. The book describes value creation in its various nuances, how it arises, how it is used, and the width and scope of value creation, from how it impacts a company and how that company can become more successful by creating value for customers and other stakeholders. The author also provides tips for CEOs, managers, HR, and other professionals on how to succeed in value creation as a long-term strategy and in day-to-day work. Numerous examples and case studies illustrate the points being made by the author.
Book Synopsis The Interconnected Individual by : Hunter Hastings
Download or read book The Interconnected Individual written by Hunter Hastings and published by Business Expert Press. This book was released on 2018-06-07 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the rapid technological, organizational, and structural changes that challenge conventional institutions and economies, what is the future of work? The authors propose a path to seize opportunity for the individual worker and entrepreneur, who can be newly interconnected and augmented by emerging technologies. Values-based individual career and business navigation can thrive and succeed; teams, groups, and networks can be enhanced with a new mode of innovation based on social conversation and connection rather than a commercial, hierarchical, and prescriptive process. The authors provide visual models, case studies, and in-depth interviews with cutting-edge practitioners, who provide insights from real-world experience. The Interconnected Individual is intended to help business and professional executives and freelance workers to adopt an entrepreneurial mind-set, regardless of field, industry, or work role.
Book Synopsis Co-Design, Volume II by : Mark Gatenby
Download or read book Co-Design, Volume II written by Mark Gatenby and published by Business Expert Press. This book was released on 2018-10-29 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about understanding the nature of design and organization in complex living systems. Design is everywhere in our lives—but the nature of complex systems means that few people feel empowered or equipped to design better futures. Although the places we live are full of material objects, they only become meaningful as they are used and experienced by people. The author looks at design as a way of thinking and acting. Design becomes an open-ended conversation with the world around us. The text is also about the shifting social relations of design—moving from an emphasis on individual engineers and designers toward the participatory process of making sense of tools to improve our lives: we call this process co-design.
Book Synopsis Mastering Customer Value Management by : Ray Kordupleski
Download or read book Mastering Customer Value Management written by Ray Kordupleski and published by Customer Value Management I. This book was released on 2003 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies that practice it. Customer value management is about: choosing value (determining what customers really value and developing your value proposition ) delivering value (making sure business processes are aligned with value proposition) communicating value (educating the market on your value proposition)The concepts of customer value management and the practical tools that have been developed to support them are the subject of this book.
Book Synopsis Creating Value for Leaders by : Gautam Mahajan
Download or read book Creating Value for Leaders written by Gautam Mahajan and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating value is the foundation of all business. It's what sets you apart from your competition, secures long-term customers, and brings distinct meaning to your brand and your stakeholders. Without creating value for your business, your unique offering will be seen as just another commodity in the eyes of your target market. Creating value is in every business leader's vocabulary and uppermost in their overall strategy. In fact, creating value is the purpose of a company according to the Business Roundtable and the World Economic Forum. That is another key reason why more people want to understand and utilise value creation for their benefit and the good of their stakeholders. Many companies and leaders seek to create value but do not know how to. As a result, they create and destroy value unconsciously. This book shows you how to create value consciously. To create long-term value, organizations need to put in place the mindset, capabilities, and relationships that enable them to meet the needs of their customers and stakeholders. This book makes value creation understood and used by executives and leaders more effectively. The book describes value creation in its various nuances, how it arises, how it is used, and the width and scope of value creation, from how it impacts a company and how that company can become more successful by creating value for customers and other stakeholders. The author also provides tips for CEOs, managers, HR, and other professionals on how to succeed in value creation as a long-term strategy and in day-to-day work. Numerous examples and case studies illustrate the points being made by the author.
Book Synopsis Build Your Customer Strategy by : James G. Barnes
Download or read book Build Your Customer Strategy written by James G. Barnes and published by John Wiley & Sons. This book was released on 2007-01-06 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The customer relationships that a company is able to cultivate represent the most important asset that will never appear on its balance sheet." -From Chapter 1 of Build Your Customer Strategy Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships spells out how to create profitable and lasting customer relationships. It demystifies creating the great customer experience-something that everyone seems to be talking about these days-by showing you how to approach "experience" in ways your competitors haven't even thought of. Praise for Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships "Jim Barnes has written a down-to-earth, highly readable book that takes you through real examples with concrete ideas you can use today. Fact is, customers are the only source of revenue, and Jim will help your company build the strategy to grow the value of each customer to your firm, by making sure your firm becomes more valuable to each customer." -Don Peppers and Martha Rogers, PhD coauthors, The One to One Future and Return on Customer "Jim Barnes is in a class by himself as a guru who truly understands customer relationships from the customer's point of view. Read Build Your Customer Strategy when you're ready to move past slogans and technology-based CRM projects to create real customer equity and long-term profitability." -Bob Thompson, CEO CustomerThink Corp., and founder, CRMGuru.com "Build Your Customer Strategy is the book for leaders committed to creating genuine connections with clients. Jim goes beyond conventional thinking to help businesses understand, create, and implement a strategy that will result in the type of long-term loyal customers everyone wants-the ones who bring their family and friends." -Anne Lockie, Executive Vice President, Sales Canadian Personal and Business Clients, RBC Royal Bank "Excellent reading. Jim Barnes brings a refreshing perspective to customer service, loyalty and the importance of long-term, sustainable client relationships. Insightful and very educational." -Stephen Foster, Senior Vice President, Operations Starwood Hotels & Resorts Worldwide, Inc.
