Creating Value For Leaders

Download Creating Value For Leaders full books in PDF, epub, and Kindle. Read online Creating Value For Leaders ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Competing Values Leadership

Author : Kim S. Cameron
Publisher : Edward Elgar Publishing
ISBN 13 : 1847201563
Total Pages : 183 pages
Book Rating : 4.8/5 (472 download)

DOWNLOAD NOW!

Book Synopsis Competing Values Leadership by : Kim S. Cameron

Download or read book Competing Values Leadership written by Kim S. Cameron and published by Edward Elgar Publishing. This book was released on 2006 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Both the framework and the book make notable contributions to both theory and practice. The book will be of value to scholars and organization leaders in understanding the concepts of value creation and organizational effectiveness. It will be an aid to consultants in conceptualizing strategies for organizations and in counselling leaders on how to operationalize the concepts in their organizations. S.R. Mohnot, Global Business Review This is a very readable and excellently presented volume. It will interest anyone concerned with organizational effectiveness and the competing values model. Economic Outlook and Business Review I recommend this book to anyone wishing to understand and practice leadership. Leadership is often treated in mutually-exclusive categories, such as Theory X vs. Theory Y, managers vs. leaders, transactional vs. transformative, initiation vs. consideration, etc. The Competing Values Framework presented in this book transcends these dualities. It features eight competing but complementary values that are critical for managing today s complex and pluralistic organizations. The framework emphasizes the need for balance among the eight leadership roles, and an appreciation of the context, timing, and contingencies when the leadership roles facilitate and inhibit collective endeavors. I have followed the development and testing of the Competing Values Framework over the years. It makes important contributions to both theory and practice. It stimulates positive learning outcomes for students and managers. Andrew H. Van de Ven, University of Minnesota, US Creating value in a firm is an enormously complex endeavor. Yet, despite its complexity, value creation is the objective of every enterprise, every worker, and every leader. The Competing Values Framework can help leaders understand more deeply and act more effectively. In the first book to comprehensively present this framework, the authors discuss its core elements and focus attention on rethinking the notion of value. They emphasize specific tools and techniques leaders can use to institute sustainable change. The Competing Values Framework was developed in response to the need for a broadly applicable model that would foster successful leadership, improve organizational effectiveness, and promote value creation. It helps leaders think differently about value creation and shows them how to clarify purpose, integrate practices, and lead people. Named one of the 40 most important frameworks in the history of business, it has been studied and tested in organizations for more than 25 years. Currently used by hundreds of firms around the world, the Competing Values Framework serves as a map, an organizing mechanism, a sense-making device, a source of new ideas, and a learning system. This accessible resource will be of great use to organizational scholars interested in the concepts of value creation, organizational effectiveness, and competing values; to leaders and managers interested in enhancing and creating value in their organizations; and to change agents and consultants who use the Competing Values Framework as part of their intervention strategies or who are looking to help improve organizations.

Creating Value Through People

Author : Mercer, LLC
Publisher : John Wiley & Sons
ISBN 13 : 0470124156
Total Pages : 294 pages
Book Rating : 4.4/5 (71 download)

DOWNLOAD NOW!

Book Synopsis Creating Value Through People by : Mercer, LLC

Download or read book Creating Value Through People written by Mercer, LLC and published by John Wiley & Sons. This book was released on 2009-01-27 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical guidance on how to empower people to do their best. Filled with stories by and fascinating interviews with human capital innovators, Making a Difference Through People provides practical guidance on how to empower people to deliver their best performance by employing their guiding principles. Offering relevant strategies and tactics, each interview is preceded by an introduction that provides a biographical recap and a brief discussion of each innovator. Mercer is the global leader for trusted HR and related financial advice, products and services. They work with clients at enhancing the financial and retirement security, health, productivity and employment relationships of the global workforce. M. Michele Burns is Chairman and Chief Executive Officer of Mercer Prior to being named Chairman and CEO of Mercer, Ms. Burns held the position of Chief Financial Officer for MMC.

Creating Value for Leaders

Author : Gautam Mahajan
Publisher : CRC Press
ISBN 13 : 1000868931
Total Pages : 252 pages
Book Rating : 4.0/5 (8 download)

DOWNLOAD NOW!

Book Synopsis Creating Value for Leaders by : Gautam Mahajan

Download or read book Creating Value for Leaders written by Gautam Mahajan and published by CRC Press. This book was released on 2023-06-08 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating value is the foundation of all business. It’s what sets you apart from your competition, secures long-term customers, and brings distinct meaning to your brand and your stakeholders. Without creating value for your business, your unique offering will be seen as just another commodity in the eyes of your target market. Creating value is in every business leader’s vocabulary and uppermost in their overall strategy. In fact, creating value is the purpose of a company according to the Business Roundtable and the World Economic Forum. That is another key reason why more people want to understand and utilise value creation for their benefit and the good of their stakeholders. Many companies and leaders seek to create value but do not know how to. As a result, they create and destroy value unconsciously. This book shows you how to create value consciously. To create long-term value, organizations need to put in place the mindset, capabilities, and relationships that enable them to meet the needs of their customers and stakeholders. This book makes value creation understood and used by executives and leaders more effectively. The book describes value creation in its various nuances, how it arises, how it is used, and the width and scope of value creation, from how it impacts a company and how that company can become more successful by creating value for customers and other stakeholders. The author also provides tips for CEOs, managers, HR, and other professionals on how to succeed in value creation as a long-term strategy and in day-to-day work. Numerous examples and case studies illustrate the points being made by the author.

Creating Value for Leaders

Author : Gautam Mahajan
Publisher :
ISBN 13 : 9781003381624
Total Pages : 0 pages
Book Rating : 4.3/5 (816 download)

DOWNLOAD NOW!

Book Synopsis Creating Value for Leaders by : Gautam Mahajan

Download or read book Creating Value for Leaders written by Gautam Mahajan and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating value is the foundation of all business. It's what sets you apart from your competition, secures long-term customers, and brings distinct meaning to your brand and your stakeholders. Without creating value for your business, your unique offering will be seen as just another commodity in the eyes of your target market. Creating value is in every business leader's vocabulary and uppermost in their overall strategy. In fact, creating value is the purpose of a company according to the Business Roundtable and the World Economic Forum. That is another key reason why more people want to understand and utilise value creation for their benefit and the good of their stakeholders. Many companies and leaders seek to create value but do not know how to. As a result, they create and destroy value unconsciously. This book shows you how to create value consciously. To create long-term value, organizations need to put in place the mindset, capabilities, and relationships that enable them to meet the needs of their customers and stakeholders. This book makes value creation understood and used by executives and leaders more effectively. The book describes value creation in its various nuances, how it arises, how it is used, and the width and scope of value creation, from how it impacts a company and how that company can become more successful by creating value for customers and other stakeholders. The author also provides tips for CEOs, managers, HR, and other professionals on how to succeed in value creation as a long-term strategy and in day-to-day work. Numerous examples and case studies illustrate the points being made by the author.

Creating Social Value

Author : Cheryl Kiser
Publisher : Routledge
ISBN 13 : 1351276263
Total Pages : 126 pages
Book Rating : 4.3/5 (512 download)

DOWNLOAD NOW!

Book Synopsis Creating Social Value by : Cheryl Kiser

Download or read book Creating Social Value written by Cheryl Kiser and published by Routledge. This book was released on 2017-09-08 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a new business landscape, where companies are increasingly being judged on their ability to generate _social value_. But there is no off-the-shelf solution for the leaders and change makers in this new domain. Creating social value is a journey, and each company must chart its own path through uncertain and complex terrain. We invite you to discover how the entrepreneurial leaders profiled in this book have become trailblazers, using strategy and innovation to generate profits and social value simultaneously.Creating Social Value provides insights into the motivations and preoccupations of groundbreaking entrepreneurial leaders as they look to activate change not just within their companies, but also in their sectors, value chains and even through co-creating partnerships with their competitors. Such change requires fundamentally new styles of leadership and business design where companies seek to be generative rather than extractive.This book also bears witness to the emergence of new language to describe these innovative concepts. Working with and sharing ideas with social entrepreneurs and entrepreneurs inside, the authors became aware of the building blocks of a new lexicon with the power to inspire and positively influence the culture of an organization. Many of the leaders included in this book have driven change by harnessing the power of language to reroute their company’s direction.For example, The Campbell Soup Company has created _destination goals_ to describe the long-term vision of the company to nourish its customers, employees and neighbours. Roshan has worked on _nation building_, creating physical infrastructure in Afghanistan, a country decimated by war. UPS has worked to understand its impact on the planet, building a _materiality matrix_ of the issues that matter to its stakeholders, while working to create a culture that fosters social innovation and seeks to understand _constructive dissatisfaction_. Ford is redefining its mission, imagining a different future in which it provides _mobility solutions_, rather than only manufacturing cars. Ford is working with Toyota to co-create technologies to combat climate change.This book sets out a manifesto for Social Value Creation, which is defined as a strategy that combines a unique set of corporate assets (including innovation capacities, marketing skills, managerial acumen, employee engagement, scale) in collaboration with the assets of other sectors and firms to co-create breakthrough solutions to complex economic, social and environmental issues that impact the sustainability of both business and society. Social innovation differs from corporate responsibility in two significant ways: it is strategic and it leverages a wide range of corporate assets and core competencies.Creating Social Value has been designed as a manual for change. It will be essential reading for business students, entrepreneurs and all of those wishing to effect positive, generative change in larger organizations.

Value Creation

Author : Gautam Mahajan
Publisher : SAGE Publishing India
ISBN 13 : 9351508994
Total Pages : 339 pages
Book Rating : 4.3/5 (515 download)

DOWNLOAD NOW!

Book Synopsis Value Creation by : Gautam Mahajan

Download or read book Value Creation written by Gautam Mahajan and published by SAGE Publishing India. This book was released on 2016-06-20 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about giving the CEO what he wants to know about Value creation and success.

Flexible Leadership

Author : Gary Yukl
Publisher : John Wiley & Sons
ISBN 13 : 0787965316
Total Pages : 288 pages
Book Rating : 4.7/5 (879 download)

DOWNLOAD NOW!

Book Synopsis Flexible Leadership by : Gary Yukl

Download or read book Flexible Leadership written by Gary Yukl and published by John Wiley & Sons. This book was released on 2004-05-05 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a manager or a training and development professional, you need concrete suggestions for guiding your organization through rapidly changing conditions and difficult challenges. Flexible Leadership offers a comprehensive theory that integrates findings from different disciplines and more than a half century of research and explains how leaders can effectively enhance the bottom-line performance of their organizations. The authors provide illustrative examples of effective and ineffective leadership, including some from their own consulting experiences over the past 30 years in private and public sector organizations. The book includes information about Leadership and management behaviors that can be used to enhance organizational performance. Improvement programs, management systems, and structural forms that can be used to enhance organizational performance. Integrating direct and indirect forms of leadership. Balancing tradeoffs and competing demands related to performance. Adapting leadership to changing situations. Integrating leadership processes at different levels of an organization. Competencies relevant for effective leadership.

How Leaders Build Value

Author : Dave Ulrich
Publisher : Wiley
ISBN 13 : 9780471760795
Total Pages : 0 pages
Book Rating : 4.7/5 (67 download)

DOWNLOAD NOW!

Book Synopsis How Leaders Build Value by : Dave Ulrich

Download or read book How Leaders Build Value written by Dave Ulrich and published by Wiley. This book was released on 2006-03-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use intangibles to increase the value of your business Originally published under the title Why the Bottom Line Isn't, this revised and updated edition shows business leaders how to build long-term value through assets not accounted for on the company's financial statements. Through leadership, service, corporate culture, and the ability to attract top talent, businesses can create real, measurable value that goes beyond simple bottom-line numbers. Based on research drawn from human resources, finance, IT, and leadership, How Leaders Build Value offers ideas and actions that leaders at any level, in any function, can use to increase their organization's overall value. Every chapter presents an intangible asset as a concept, then provides examples and tools that help leaders develop the asset and communicate its value to shareholders, employees, and other parties. No matter what kind of organization you operate, remarkable things happen when you build value through intangibles. Employees will be more committed, customers and investors more engaged, confident, and numerous. For those who want to impact the long-term value of their organizations, How Leaders Build Value is a straightforward and practical guide. "A captivating mix of ideas, analysis, and real-world examples. [Ulrich and Smallwood] offer real insight into what works, what doesn't work, and why." -Rick Wagoner, CEO, General Motors "The concepts and tools in this book are a timely gift to leaders who are ready to see the whole picture." -Frances Hesselbein, Chairman, The Leader to Leader Institute "It's refreshing to see that business success does not in fact begin and end at the bottom line. . . . In very clear terms, Ulrich and Smallwood provide business advice that can easily be applied to effect change." -Don Hall Jr., CEO, Hallmark

Creating Value Through Technology

Author : Andrew Hampshire
Publisher : Bloomsbury Publishing
ISBN 13 : 1472962028
Total Pages : 257 pages
Book Rating : 4.4/5 (729 download)

DOWNLOAD NOW!

Book Synopsis Creating Value Through Technology by : Andrew Hampshire

Download or read book Creating Value Through Technology written by Andrew Hampshire and published by Bloomsbury Publishing. This book was released on 2020-11-12 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Hampshire's book is aimed at the lay reader and its pages are peppered with practical advice and illustrative case studies” – Irish Times Business leaders are often too busy to familiarise themselves with the benefits and risks of technical undertakings such as new IT plans or changing digital platforms. Yet, if managed effectively, such initiatives can result in huge returns. Creating Value Through Technology provides CEOs, business owners and directors with a clear and accessible guide to the most prominent and profitable technologies that are available, allowing them to confidently implement and sustain new tech strategies. Different elements of the value chain can be supported and enhanced by different technologies – so it's important to understand how investments in tech can drive revenue growth, profitability and the valuation of a business. In this informative yet approachable book, Andrew Hampshire draws upon years of experience and an array of case studies to assess the potentiality and feasibility of different technologies in creating value based on a business's overall strategy. Andrew's book is centred around the basic levers of shareholder value creation: revenue growth, earnings growth and cash generation alongside the multiples used to value businesses. The book applies this framework to existing and burgeoning technologies, exploring where they can be best implemented and sustained to encourage growth. With Creating Value Through Technology, business leaders will discover a newfound confidence in incorporating technological strategies that will revolutionise their business for the digital age.

Multipliers

Author : Liz Wiseman
Publisher : Harper Collins
ISBN 13 : 0061964395
Total Pages : 358 pages
Book Rating : 4.0/5 (619 download)

DOWNLOAD NOW!

Book Synopsis Multipliers by : Liz Wiseman

Download or read book Multipliers written by Liz Wiseman and published by Harper Collins. This book was released on 2010-06-15 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a genius or a genius maker? We've all had experience with two dramatically different types of leaders. The first type drain intelligence, energy, and capability from the ones around them and always need to be the smartest ones in the room. These are the idea killers, the energy sappers, the diminishers of talent and commitment. On the other side of the spectrum are leaders who use their intelligence to amplify the smarts and capabilities of the people around them. When these leaders walk into a room, lightbulbs go off over people's heads, ideas flow, and problems get solved. These are the leaders who inspire employees to stretch themselves to deliver results that surpass expectations. These are the Multipliers. And the world needs more of them, especially now, when leaders are expected to do more with less. In this engaging and highly practical book, leadership expert Liz Wiseman and management consultant Greg McKeown explore these two leadership styles, persuasively showing how Multipliers can have a resoundingly positive and profitable effect on organizations—getting more done with fewer resources, developing and attracting talent, and cultivating new ideas and energy to drive organizational change and innovation. In analyzing data from more than 150 leaders, Wiseman and McKeown have identified five disciplines that distinguish Multipliers from Diminishers. These five disciplines are not based on innate talent; indeed, they are skills and practices that everyone can learn to use—even lifelong and recalcitrant Diminishers. Lively, real-world case studies and practical tips and techniques bring to life each of these principles, showing you how to become a Multiplier too, whether you are a new or an experienced manager. Just imagine what you could accomplish if you could harness all the energy and intelligence around you. Multipliers will show you how.

Competing Values Leadership

Author : Kim S. Cameron
Publisher : Edward Elgar Publishing
ISBN 13 : 1783477113
Total Pages : 208 pages
Book Rating : 4.7/5 (834 download)

DOWNLOAD NOW!

Book Synopsis Competing Values Leadership by : Kim S. Cameron

Download or read book Competing Values Leadership written by Kim S. Cameron and published by Edward Elgar Publishing. This book was released on 2014-08-29 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: øIt would be unusual for a framework as powerful and predictive as the Competing Values Framework to remain unchallenged and absent of criticism. In addition to updating the examples and references, this second edition provides a new chapter motivated

The Leadership Capital Index

Author : Dave Ulrich
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626566011
Total Pages : 312 pages
Book Rating : 4.6/5 (265 download)

DOWNLOAD NOW!

Book Synopsis The Leadership Capital Index by : Dave Ulrich

Download or read book The Leadership Capital Index written by Dave Ulrich and published by Berrett-Koehler Publishers. This book was released on 2015-10-19 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to evaluating a firm, leadership matters. We know that financial outcomes can predict about 50 percent of a firm's market value. Intangibles like strategy, brand, talent, R&D, innovation, risk, and so on account for the rest. But leadership underlies them all. And despite how important we know it is, we've been forced to rely on subjective and unreliable ways to measure its impact—until now. In this landmark book, leadership scholar, author, and consultant Dave Ulrich proposes a “leadership capital index”—a Moody's or Standard and Poor's rating for leadership. Drawing on research from investors and business leaders, and synthesizing the work of dozens of consulting firms and leadership experts, Ulrich analyzes two broad domains, each comprising five factors. The individual domain includes personal qualities, strategic prowess, execution proficiency, interpersonal skills, and fit between the leader's style and the organization's market promises. The organizational domain encompasses a leader's ability to create customer-focused cultures, manage talent, demand accountability, use information to gain competitive advantage, and set up work processes to deal with change. Ulrich details rigorous metrics and methods for evaluating leaders on each of these factors. The result is a groundbreaking book that will be of vital interest not only to equity and debt investors but also to boards of directors, executive teams, human resource and leadership development professionals, government and ratings agencies—and of course to leaders themselves.

The Recipe for Empowered Leadership

Author : Doug Meyer-Cuno
Publisher : Forbesbooks
ISBN 13 : 9781950863334
Total Pages : 240 pages
Book Rating : 4.8/5 (633 download)

DOWNLOAD NOW!

Book Synopsis The Recipe for Empowered Leadership by : Doug Meyer-Cuno

Download or read book The Recipe for Empowered Leadership written by Doug Meyer-Cuno and published by Forbesbooks. This book was released on 2021-02-09 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his late twenties, Doug Meyer-Cuno decided to abandon his budding corporate career to found his own company. He would go on to grow Carolina Ingredients from a one-person operation into a multimillion-dollar manufacturing company with an international customer base, eventually selling the company to Mitsubishi. The pages within detail and examine the recipe Doug used for his own success to help others find their own, categorized into five main principles: Vision, Core Culture Values, Authenticity, Transparency, and Gratitude. The Recipe for Empowered Leadership: 25 Ingredients for Creating Value and Empowering Others recounts the lessons Doug learned along that journey, from facing down his micromanager tendencies to embracing servant leadership as a coach and mentor to his team. Brimming with easy-to-read leadership strategies and the life-changing "defining moments" that developed them, Doug reveals the value that a strong, yet grateful leader adds to any organization and how to incorporate those principles into your own leadership practice and life.

Developing the Leader Within You

Author : John C. Maxwell
Publisher : Thomas Nelson
ISBN 13 : 1418508225
Total Pages : 146 pages
Book Rating : 4.4/5 (185 download)

DOWNLOAD NOW!

Book Synopsis Developing the Leader Within You by : John C. Maxwell

Download or read book Developing the Leader Within You written by John C. Maxwell and published by Thomas Nelson. This book was released on 2005-08-20 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing the Leader Within You is Dr. Maxwell’s first and most enduring leadership book, having sold more than one million copies. In this Christian Leaders Series edition of this Maxwell classic, you will discover the biblical foundation for leadership that John Maxwell has used as a pastor and business leader for more than forty years. These same principles and practices are available for everyday leaders in every walk of life. It is a lofty calling to lead a group—a family, a church, a nonprofi t, a business—and the timeless principles in this book will bring positive change in your life and in the lives of those around you. You will learn: The True Definition of Leader. “Leadership is influence. That’s it. Nothing more; nothing less.” The Traits of Leadership. “Leadership is not an exclusive club for those who were ‘born with it.’ The traits that are the raw materials of leadership can be acquired. Link them up with desire, and nothing can keep you from becoming a leader.” The Difference Between Management and Leadership. “Making sure the work is done by others is the accomplishment of a manager. Inspiring others to do better work is the accomplishment of a leader.” God has called every believer to influence others, to be salt and light. Developing the Leader Within You will equip you to improve your leadership and inspire others.

Higher Ambition

Author : Michael Beer
Publisher : Harvard Business Press
ISBN 13 : 1422142329
Total Pages : 260 pages
Book Rating : 4.4/5 (221 download)

DOWNLOAD NOW!

Book Synopsis Higher Ambition by : Michael Beer

Download or read book Higher Ambition written by Michael Beer and published by Harvard Business Press. This book was released on 2011-08-23 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meeting the new standard for leadership. Higher Ambition is required reading for every leader who refuses to compromise between people and performance. Choosing one or the other may have worked in the past, but it won’t work now. As global competition stiffens and businesses face increased public scrutiny and renewed government regulation, leaders must win on all fronts—with their people, their customers, their communities, and their shareholders. In short, they must deliver superior economic and social value. Brimming with powerful stories and thoughtful advice from CEOs themselves, Higher Ambition equips leaders with the practical insights they need to meet this new and higher standard. The authors, an international team of experts from leading business schools and consultancies, offer a unique view into the minds of some of the most successful and insightful leaders of our time: CEOs from vanguard companies around the world that have demonstrated the distinctive ability to do good while also doing well. These organizations are as diverse as Standard Chartered Bank, Infosys, Volvo, Cummins, IKEA, the Tata Group, and Campbell’s Soup. Readers will learn the principles and practices these pioneering leaders are using to: • Build enduring enterprises that simultaneously solve for people and profits • Forge winning strategies that leverage their companies’ unique cultural and human capabilities • Dramatically raise the aspirations and ambitions of their people • Energize and align their diverse global firms • Relentlessly upgrade leadership capabilities throughout their organizations Drawing on the author team’s extensive research and in-depth interviews with successful leaders from around the globe, this provocative new book is poised to become a management classic in the tradition of In Search of Excellence and Built to Last.

Leadership Brand

Author : David Ulrich
Publisher : Harvard Business Review Press
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.3/5 ( download)

DOWNLOAD NOW!

Book Synopsis Leadership Brand by : David Ulrich

Download or read book Leadership Brand written by David Ulrich and published by Harvard Business Review Press. This book was released on 2007 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: leadership evaluate progress along the way, as a leadership brand is created and implemented."--BOOK JACKET.

Beyond Competitive Advantage

Author : Todd Zenger
Publisher : Harvard Business Review Press
ISBN 13 : 1633690016
Total Pages : 224 pages
Book Rating : 4.6/5 (336 download)

DOWNLOAD NOW!

Book Synopsis Beyond Competitive Advantage by : Todd Zenger

Download or read book Beyond Competitive Advantage written by Todd Zenger and published by Harvard Business Review Press. This book was released on 2016-05-24 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your company is turning in regular profits every year, and its market share is only getting bigger. Competitors can’t touch you. So why is your stock price so sluggish? The answer is as simple as it is cruel: investors aren’t interested in history, and they already know you’re profitable and competitive—that knowledge is baked into your stock price. The hard reality is that a competitive advantage just isn’t enough. Investors want companies to surprise them with unexpected value, which means that you can outperform market expectations only if you as a leader know how to find, create, and deliver a series of multiple competitive advantages. This is why a corporate theory is so important. A good corporate theory provides a compass for those at the strategic helm, guiding their decisions about what assets and activities to pursue, what investments to make, and what strategies to adopt. Behind every long-term corporate success story lies a basic theory about how that company creates value. In Beyond Competitive Advantage, strategy professor Todd Zenger describes what makes a great corporate theory and helps readers understand the many tensions and trade-offs they’ll face as they apply the theory to meet the challenge of market expectations. Based on years of research and analysis, Beyond Competitive Advantage provides managers and executives with a framework for both sustaining value and creating growth.