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Helmut Krone The Book
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Download or read book Helmut Krone written by Clive Challis and published by Graphis Incorporated. This book was released on 2002-08 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exciting portrait of the advertising genius behind the famous 1954 Volkswagon ads reveals a revolutionary who changed the industry forever and features nearly six hundred examples of Krone's work for Avis, Chanel, Polaroid, and other majory companies.
Book Synopsis Helmut Krone, The Book by : Clive Challis
Download or read book Helmut Krone, The Book written by Clive Challis and published by . This book was released on 2005-01-01 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helmut Krone led the Creative Revolution which changed advertising. Forty years after he'd created the Volkswagen Beetle campaign it was voted `the most famous campaign ever'. His work is in the Museum of Modern Art and the Smithsonian. He has been inducted into Art Directors' Halls of Fame from New York to Berlin. Before Helmut Krone advertising art direction was either `old' commercialised art or `new' graphic design. And advertising was thought of as salesmanship. His thinking led into account planning, affected marketing and changed the design of ads. Krone gave us ads which command attention, are witty, understated and demand complicity to decode. He questioned all of advertising's formal devices: logotypes, headlines, body-copy and studio photography. He explored the tensions between the meanings of words and the meaning of images - still the way modern advertising gets us to realise new thoughts. The book shows nearly all of Krone's print work: graphic designs which modernised advertising and art direction - and changed graphic design.
Book Synopsis The Branding of Polaroid by : Paul Giambarba
Download or read book The Branding of Polaroid written by Paul Giambarba and published by Capearts Publishing. This book was released on 2014 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.
Download or read book Thinking Small written by Andrea Hiott and published by Ballantine Books. This book was released on 2012-01-17 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.
Download or read book Adland written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2007 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Book Synopsis Ugly Is Only Skin-Deep by : Dominik Imseng
Download or read book Ugly Is Only Skin-Deep written by Dominik Imseng and published by Troubador Publishing Ltd. This book was released on 2016-09-19 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: IT WASN’T GERMAN ENGINEERING ONLY THAT MADE THE VOLKSWAGEN BEETLE AN ICON. IT WAS A MANHATTAN ADVERTISING AGENCY, TOO. Created in 1959 by Doyle Dane Bernbach and continued through the '60s and early '70s, the campaign for the Volkswagen Beetle is considered the best of all time. More than just promoting a car, it promoted a new kind of advertising: simple, charming, intelligent and, most of all, honest. In "Ugly Is Only Skin-Deep," Dominik Imseng retraces the creation of Doyle Dane Bernbach, sneered at by the big players on Madison Avenue because of the "ethnic" background of its founders and employees, who were mostly Jewish. Readers will then learn how the agency won the Volkswagen account and how an unlikely creative team set the tone for the most admired campaign in advertising history. Finally, the book examines the evolution of the Volkswagen campaign and how it managed to convince more and more Americans that smaller was better. In fact, the Volkswagen campaign didn't only fundamentally change the ethos of advertising, it also helped trigger the cultural revolution of the 1960s.
Download or read book Think Small written by Dominik Imseng and published by . This book was released on 2011-09-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Big Life In Advertising by : Mary Lawrence
Download or read book A Big Life In Advertising written by Mary Lawrence and published by Simon and Schuster. This book was released on 2003-05-06 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the advertising world's all-time greats--the first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange--tells her riveting story. 36 photos.
Book Synopsis Think Small, the Story of Those Volkswagen Ads by : Frank Rowsome
Download or read book Think Small, the Story of Those Volkswagen Ads written by Frank Rowsome and published by . This book was released on 1970 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Fundamentals of Creative Design by : Gavin Ambrose
Download or read book The Fundamentals of Creative Design written by Gavin Ambrose and published by A&C Black. This book was released on 2011-08-31 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish.
Book Synopsis A Book about the Classic Avis Advertising Campaign of the 60's by : Henri Holmgren
Download or read book A Book about the Classic Avis Advertising Campaign of the 60's written by Henri Holmgren and published by . This book was released on 2000-01-01 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: ?Avis is only No. 2. We Try Harder.? With that phrase, Avis?s breakthrough campaign in the early 1960?s established one of the best-known and successful advertising programs ever launched, recognizable to millions of people around the world. The Avis campaign broke every rule in the book. It openly admitted that Avis was losing money, that they company was short of customers and that they were only No. 2 in rent a cars. When Doyle Dane Bernbach (the advertising agency) tested the campaign, the results were so poor that no one today would let it run. But Bob Townsend of Avis did. Together with the people at DDB he created a milestone in the history of advertising. In this book you?ll find the whole history of the campaign that ran from 1963 to 1967. Plus interviews with the people involved, and all the 51 ads that made them so famous. The ads were acknowledged as a smart, savvy, and sharp way to differentiate their rent-a-car company from others. The creativity of clever advertising executives complemented the desires of forward-thinking Avis management to be different, to be effective, to be outstanding. The advertisements highlighted in this book surpassed everyone?s expectations at the time. They literally changed the way a company?s image was presented to the public. They illustrate a basic underlying sense of honesty that was simplistic in its presentation, yet complex in its understatement. More than thirty years later, the campaign remains an integral and important element of Avis? global culture. The familiar logo is worn every day by their corporate and licensee employees around the world, including the US-based employee-owners, as a symbol of their commitment to quality. The Avis advertising campaign continues to communicate a sense of purpose and who they are and what they do: they strive to provide the highest level of quality service and satisfaction to their worldwide customer base. For Avis then, and for Avis now, ?We try harder.? is more than a catchy advertising phrase; it is Avis.
Download or read book Predatory Thinking written by Dave Trott and published by Pan Macmillan. This book was released on 2013-05-23 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times Life is a zero-sum game. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
Book Synopsis Now You See It and Other Essays on Design by : Michael Bierut
Download or read book Now You See It and Other Essays on Design written by Michael Bierut and published by Chronicle Books. This book was released on 2019-03-12 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Design is a way to engage with real content, real experience," writes celebrated essayist Michael Bierut in this follow-up to his best-selling Seventy-Nine Short Essays on Design (2007). In more than fifty smart and accessible short pieces from the past decade, Bierut engages with a fascinating and diverse array of subjects. Essays range across design history, practice, and process; urban design and architecture; design hoaxes; pop culture; Hydrox cookies, Peggy Noonan, baseball, The Sopranos; and an inside look at his experience creating the "forward" logo for Hillary Clinton's 2016 presidential campaign. Other writings celebrate such legendary figures as Jerry della Femina, Alan Fletcher, Charley Harper, and his own mentor, Massimo Vignelli. Bierut's longtime work in the trenches of graphic design informs everything he writes, lending depth, insight, and humor to this important and engrossing collection.
Book Synopsis "Remember Those Great Volkswagen Ads?" by : Alfredo Marcantonio
Download or read book "Remember Those Great Volkswagen Ads?" written by Alfredo Marcantonio and published by . This book was released on 2000 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1959, Doyle Dane Bernbach, the New York advertising agency was appointed to handle the Volkswagen account in the USA. The advertisements they produced through the sixties and early seventies changed the face of advertising, not just in America but across the world. Remember those great Volkswagen ads? looks briefly at the events surrounding the birth of the campaign and the car, and shows many of the highly acclaimed advertisements produced by the agency. This book has been written and compiled by Alfredo Marcantonio, Copywriter and one-time Advertising Manager of VWGB Ltd, John O?Driscoll, Art Director of many British Volkswagen ads, and David Abott, an ex-Creative and Managing Director of DDB?s London office. They decided to put the book together some 20 years ago as "to let the Beetle and its advertising pass on without a permanent record seemed a crying shame". This book is a story of the car and its advertising. In a unique way the two were indistinguishable ? the charming, honest advertising became part of the charm and honesty of the car. If you ever owned a Beetle, if you?ve ever chuckled at a Volkswagen advertisement, or if you simply appreciate wit and style, you will enjoy this book. It?s the tale of an ugly duckling that became an office pin-up.
Book Synopsis The Capacity to Govern by : Yehezkel Dror
Download or read book The Capacity to Govern written by Yehezkel Dror and published by Routledge. This book was released on 2012-12-06 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inadequacies of contemporary forms of governance are increasingly recognized: the brain drain from politics, distrust of governments, the danger of mass media and money-dominated elections, and the failure of governments to find good policy options on major issues. Industry, civil society and non-governmental organizations, however important, cannot compensate for government's incapacity to shape the future, which only it is democratically entitled to do. Radical improvements in governance are urgently needed, but salient proposals are scarce. This book diagnoses contemporary governments as obsolete and proposes changes in values, structures, staffing, public understanding and political culture to equip governance for the radically novel challenges of the 21st century. This is the first Report dealing with governance commissioned and approved by the Club of Rome, testifying to the significance of this book.
Download or read book Beyond Bach written by Andrew Talle and published by University of Illinois Press. This book was released on 2017-04-07 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reverence for J. S. Bach's music and its towering presence in our cultural memory have long affected how people hear his works. In his own time, however, Bach stood as just another figure among a number of composers, many of them more popular with the music-loving public. Eschewing the great composer style of music history, Andrew Talle takes us on a journey that looks at how ordinary people made music in Bach's Germany. Talle focuses in particular on the culture of keyboard playing as lived in public and private. As he ranges through a wealth of documents, instruments, diaries, account ledgers, and works of art, Talle brings a fascinating cast of characters to life. These individuals--amateur and professional performers, patrons, instrument builders, and listeners--inhabited a lost world, and Talle's deft expertise teases out the diverse roles music played in their lives and in their relationships with one another. At the same time, his nuanced recreation of keyboard playing's social milieu illuminates the era's reception of Bach's immortal works.
Book Synopsis Bill Bernbach's Book by : Bob Levenson
Download or read book Bill Bernbach's Book written by Bob Levenson and published by Random House Incorporated. This book was released on 1987 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This inside look at some of the most famous advertising campaigns in recent history created by Bill Bernbach, founder of Doyle Dave Bernbach, includes details on each campaign's history and philosophy, as well as theories on advertising
