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Adland
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Download or read book Adland written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2007 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Download or read book Adland written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2013-07-03 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Book Synopsis Digital Dawn in Adland by : Robert Crawford
Download or read book Digital Dawn in Adland written by Robert Crawford and published by Routledge. This book was released on 2021-06-16 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this established but complacent industry, and a radically new communication medium, this book reveals how advertising agencies were forced to change fundamentally, yet as an industry helped shape the digital economy, and the platforms that dominate it. Based on contemporary reports, company archives, personal archives, and over 50 interviews with past and current advertising practitioners across the range of agency departments, this unique historical narrative reveals how power shifts between agencies, advertisers, and other media platforms forged the current models of advertiser-funded digital media. For scholars of marketing, media, communication, and contemporary history, this is an illuminating perspective on the early impact of the digital revolution and its relevance to the media landscape today.
Download or read book Adland written by James P. Othmer and published by Anchor. This book was released on 2009-09-15 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it’s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider’s look at the astonishing transformation taking place in advertising's hottest idea factories. But take a step back from the tales of lavish shoots, agencies on the brink, and pampered mega-brands and Adland becomes much more: a snapshot of how we are living our lives thirty seconds at a time. Funny, deeply thoughtful, and utterly unique, this book is both a wildly amusing ride in Adland, brilliantly recounted, and an exploration of the value of life in the information age.
Book Synopsis The First Chapter of Norwegian Immigration (1821-1840) by : Rasmus Bjørn Anderson
Download or read book The First Chapter of Norwegian Immigration (1821-1840) written by Rasmus Bjørn Anderson and published by . This book was released on 1906 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The First Chapter of Norwegian Immigration, (1821-1840) Its Causes and Results by : Rasmus Bjørn Anderson
Download or read book The First Chapter of Norwegian Immigration, (1821-1840) Its Causes and Results written by Rasmus Bjørn Anderson and published by . This book was released on 1896 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Made in Europe written by Klaus Nathaus and published by Routledge. This book was released on 2016-01-22 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection studies the production and dissemination of popular music, tourism, cinema, fashion, broadcasting programmes, advertising and coffee in Western Europe in the twentieth century. Focussing on the supply side of popular culture, it addresses a field of study that is neglected in European historiography. Moreover, it provides a theoretical and methodological discussion that takes into account the inherent dynamics of content production and the role of cultural intermediaries in the change of cultural repertoires. Taking key developments in the culture industries in the USA as a point of reference, the book highlights particularities of cultural production in Europe. It identifies a greater autonomy of creatives, stronger influence of critics and a lesser concern with audience research as three characteristics of the production regime in Western Europe. It takes into view the transfer of popular culture across the Atlantic and between European countries and offers new insights into research on the cultural Americanisation of Europe. This book was originally published as a special issue of the European Review of History.
Download or read book Advertising written by Andy Tibbs and published by Routledge. This book was released on 2009-11-27 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘A no-holds-barred overview of the very competitive but ultimately rewarding industry that is advertising. Insightful, well-informed, frank and honest. An inspirational eye-opener for all Adland wannabes’ – Gyles Lingwood, Course Leader, Creative Advertising, University of Lincoln, UK 'Like the advertising business, Tibbs' book is dynamic, edgy, and challenging. It captures the industry's excitement, energy, intellect, and creativity. The book is an inspiration and should be standard reading for all practitioners, students, and faculty of advertising, marketing, and communications'– Pamela Morris, Loyola University Chicago, USA ‘Tibbs’ insights turn the advertising agency from a mythical wonderland to a realistic career choice. Through reading this book and taking note of his advice, students will be one step closer to walking through its doors’ – Helen Powell, Senior Lecturer, Media and Advertising, University of East London, UK Advertising does not need another graduate! Whether you are an aspiring advertising creative, designer, account manager, PR / publicity consultant or marketing manager, Advertising is an engaging source of inspiration for those dark, idea-less days and a motivator when those job interviews or placements seem in short supply. Its Companion Website at: www.routledge.com/textbooks/advertising supports the book with further examples and ideas to inspire as well as offering up-to-date advice. This book is filled with numerous visual examples of advertising thinking. With words of advice and guidance from some of the industry’s most respected practitioners and insights from graduates who faced the same challenges you will soon encounter in securing that elusive first job. Add to that, an extensive supply of hints and tips to enhance the creative thinking processes, take the work you do beyond what you think you are capable of and, crucially, gain an edge at job interviews. Maybe advertising doesn’t need another graduate, but then you won’t be just another graduate will you?
Book Synopsis The Routledge Handbook of Maritime Management by : Photis M. Panayides
Download or read book The Routledge Handbook of Maritime Management written by Photis M. Panayides and published by Routledge. This book was released on 2019-04-30 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a wide-ranging, coherent, and systematic analysis of maritime management, policy, and strategy development. It undertakes a comprehensive examination of the fields of management and policy-making in shipping by bringing together chapters on key topics of seminal scientific and practical importance. Within 21 original chapters, authoritative experts describe and analyze concepts at the cutting edge of knowledge in shipping. Themes include maritime management and policy, ship finance, port and maritime economics, and maritime logistics. A study examines the determinants of ship management fees. Aspects of corporate governance in the shipping industry are reviewed and there is a critical review of the ship investment literature. Other topics featured include the organization and management of tanker and dry bulk shipping companies, environmental management in shipping with reference to energy-efficient ship operation, a study of the BIMCO Shipping KPI standard, utilizing the Bunker Adjustment Factor as a strategic decision-making instrument, and slow steaming in the maritime industry. All chapters are written to provide implications for further advancement in professional practice and research. The Routledge Handbook of Maritime Management will be of great interest to relevant students, researchers, academics, and professionals alike. It provides abundant opportunities to guide further research in the areas covered but will also initiate and inspire effective maritime management.
Book Synopsis Freight Derivatives and Risk Management in Shipping by : Manolis G. Kavussanos
Download or read book Freight Derivatives and Risk Management in Shipping written by Manolis G. Kavussanos and published by Taylor & Francis. This book was released on 2021-04-29 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: This advanced practical textbook deals with the issue of risk analysis, measurement and management in the shipping industry. It identifies and analyses the sources of risk in the shipping business and explores in detail the “traditional” and “modern” strategies for risk management at both the investment and operational levels of the business. The special features and characteristics of all available freight derivative products are compared and contrasted between them. Practical applications of derivatives are showcased through realistic practical examples, while a number of concepts across the contents of this book appear for the first time in the literature. The book also serves as “the reference” point for researchers in the area, helping them to enhance their knowledge of risk management and derivatives in the shipping industry, but also to students at both undergraduate and postgraduate levels. Finally, it provides a comprehensive manual for practitioners wishing to engage in the financial risk management of maritime business. This second edition has been fully updated in order to incorporate the numerous developments in the industry since its first edition in 2006. New chapters have been introduced on topics such as Market Risk Measurement, Credit Risk and Credit Derivatives, and Statistical Methods to Quantify Risk. Furthermore, the second edition of this book builds upon the successful first edition which has been extensively (i) taught in a number of Universities around the world and (ii) used by professionals in the industry. Shipowners, professionals in the shipping industry, risk management officers, credit officers, traders, investors, students and researchers will find the book indispensable in order to understand how risk management and hedging tools can make the difference for companies to remain competitive and stay ahead of the rest.
Book Synopsis Advertisers at Work by : Tracy Tuten
Download or read book Advertisers at Work written by Tracy Tuten and published by Apress. This book was released on 2012-09-07 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you’re starting out in advertising or simply want to pick up some tips from the greats.” —Mark Tungate, author of Adland: A Global History of Advertising and Branded Beauty: How Marketing Changed the Way We Look “In Advertisers at Work, Tracy Tuten conducts interviews with some of the ad world’s biggest players. The interviews—ranging from advertising legend Mike Hughes to leaders of the next generation like David Oakley and Susan Credle—reveal much about the nature of creativity and why we all respond to certain ads either with a laugh or a purchase. Tuten’s skillful questions also highlight how these men and women learned the craft, found mentors, and landed jobs doing things they 'didn’t know you could get paid to do.' They talk about successes and failures, their hopes and dreams, and the direction of the industry as we move into the age of social and branded media. If you are in the field of advertising or one of those people who often say, ‘Hey, did you see that commercial . . .,’ you’ll find Advertisers at Work a valuable addition to your bookshelf.” —John Sweeney, Distinguished Professor, School of Journalism University of North Carolina, Chapel Hill;Former Associate Creative Director, Foote, Cone & Belding In Advertisers at Work, readers will gain insights from the most interesting people working in the field of advertising today, told in their own words. Guided by interviewer Dr. Tracy Tuten, 18 advertising leaders share their favorite stories, debunk the myths of advertising, make predictions on the industry’s future, pay homage to the lions of the past, and offer insights into what it takes to win in the ad game today. Each chapter is devoted to one advertising executive, showcasing that person’s unique vision and perspective into the world of advertising. Who are these leaders? Talent, perseverance, creativity, and pure grit set these people apart—and that’s where their similarities end. With a mix of senior contributors and up-and-coming talent representing the creative crafts, media, planning, and account services from a variety of agencies and locales, this book pulls back the curtain and invites readers to live each leader’s experiences up close. They’ll learn from the advertisers at work. Every interview shows how advertising leaders have an impact on a day-to-day basis: charting strategy, making effective pitches, managing clients and key partners, calling in the creative muse, reading the public’s mood, developing the right mix of media to launch a campaign, or pouncing on opportunities the rest of us can’t see. This book: Shares the untold stories of senior executives and rising stars in advertising Demystifies the craft of advertising from the perspectives of creatives, media strategists, planners, and account executives Provides insights, strategies, and tactics readers can put to work immediately Offers predictions on the rapidly changing advertising landscape Other books in the Apress At Work Series: Coders at Work, Seibel, 978-1-4302-1948-4 Venture Capitalists at Work, Shah & Shah, 978-1-4302-3837-9 CIOs at Work, Yourdon, 978-1-4302-3554-5 CTOs at Work, Donaldson, Seigel, & Donaldson, 978-1-4302-3593-4 Founders at Work, Livingston, 978-1-4302-1078-8 European Founders at Work, Santos, 978-1-4302-3906-2 Women Leaders at Work, Ghaffari, 978-1-4302-3729-7 Advertisers at Work, Tuten, 978-1-4302-3828-7 Gamers at Work, Ramsay. 978-1-4302-3351-0
Book Synopsis A Dictionary of Medieval Romance and Romance Writers by : Lewis Spence
Download or read book A Dictionary of Medieval Romance and Romance Writers written by Lewis Spence and published by . This book was released on 1913 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Guide to Maritime Informatics by : Alexander Artikis
Download or read book Guide to Maritime Informatics written by Alexander Artikis and published by Springer Nature. This book was released on 2021-02-08 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last 25 years, information systems have had a disruptive effect on society and business. Up until recently though, the majority of passengers and goods were transported by sea in many ways similar to the way they were at the turn of the previous century. Gradually, advanced information technologies are being introduced, in an attempt to make shipping safer, greener, more efficient, and transparent. The emerging field of Maritime Informatics studies the application of information technology and information systems to maritime transportation. Maritime Informatics can be considered as both a field of study and domain of application. As an application domain, it is the outlet of innovations originating from data science and artificial intelligence; as a field of study, it is positioned between computer science and marine engineering. This new field’s complexity lies within this duality because it is faced with disciplinary barriers yet demands a systemic, transdisciplinary approach. At present, there is a growing body of knowledge that remains undocumented in a single source or textbook designed to assist students and practitioners. This highly useful textbook/reference starts by introducing required knowledge, algorithmic approaches, and technical details, before presenting real-world applications. The aim is to present interested audiences with an overview of the main technological innovations having a disruptive effect on the maritime industry, as well as to discuss principal ideas, methods of operation and applications, and future developments. The material in this unique volume provides requisite core knowledge for undergraduate or postgraduate students, employing an analytical approach with numerous real-world examples and case studies.
Download or read book Copygirl written by Anna Mitchael and published by Penguin. This book was released on 2015-10-06 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A high-octane, electric look at Madison Avenue craziness from a pair who’ve been there and done that.”—Publishers Weekly One woman attempts to beat the boys club at their own game in this wickedly funny novel that is both a takedown of the advertising industry and an inspiring story about breaking through the glass ceiling. Twenty-something copywriter Kay Carlson has landed her dream job at the top ad agency in New York City, but it turns out life at the edgiest shop in town is less “Lean in” and more #MeToo. Talent and hard work don’t count as much as winning the approval of her hotshot creative director, Elliott, whose idea of team-building is bullying his boy tribe to tag along to the strip club. Meanwhile, Kay is stuck at the office penning puns for the cat food account none of the cool kids will touch. When the agency's biggest client threatens to fire them, Kay realizes her job will be first on the chopping block if she doesn't find a way to outshine the old regime. Winning another account will require all her creativity and strength, but can Kay find the confidence to risk it all so she can rewrite the rules from the corner office? Or will she be on the first bus back to Jersey, too washed up to write copy for the phone book?
Book Synopsis Genres as Repositories of Cultural Memory by :
Download or read book Genres as Repositories of Cultural Memory written by and published by BRILL. This book was released on 2021-12-28 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume deals with the inherent relation between literary genres and cultural memory. Indeed, generic repertoires may be regarded as bodies of shared knowledge (a sort of ‘encyclopaedia' or 'museum' of stocked culture) and have played and still play an important role in absorbing and activating that memory. The contributors have focused on some specific memory-linked genres that prove especially relevant in remembering and transforming past experiences, i.e. the (post)modern historical novel and various forms of (post)modern autobiographical writing. They deal with such renowned authors as Carlos Fuentes, Vargas Llosa, Umberto Eco, Antonio Tabucchi, John Barth, Julian Barnes, Michel Butor, Nathalie Sarraute, Alain Robbe-Grillet, Claude Simon, Georges Perec and Marguerite Yourcenar. The volume, thus, constitutes an attractive and representative sample of (post)modern forms of rewriting and problematizing individual and collective pasts.
Book Synopsis The End of Advertising by : Andrew Essex
Download or read book The End of Advertising written by Andrew Essex and published by Random House. This book was released on 2017-06-13 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future. In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adland—a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead, he boldly challenges global marketers to innovate their way to a better ad-free future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed—a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts, and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would pay—yes, pay—to see them. Praise for The End of Advertising “New York media types aren’t quick to pass up a party, even one celebrating a book that predicts their demise. . . . The future of marketing will need to rely on creative, innovative models, Mr. Essex wrote, pointing to The Lego Movie and New York’s Citi Bike bicycle-share program as promising examples.”—The New York Times “A rabble-rousing indictment of the ad industry from one of its own. Essex predicts that success will depend less on the ability to annoy and more on the capacity to create and entertain.”—Adam Grant, New York Times bestselling author of Originals and Give and Take “Fresh and timely, The End of Advertising is an eye-opening take on the current media landscape. And along with it, Essex provides a road map for how brands can reinvent themselves and navigate this new world.”—Arianna Huffington “In this dynamic little book, Essex challenges brands—even those of us who pride ourselves on thinking outside the box—to think bigger still. He’s got me thinking.”—Neil Blumenthal, co-founder of Warby Parker “Mandatory reading for anyone who wants to get a message across in this age of authenticity.”—Alexis Ohanian, co-founder, Reddit
Book Synopsis Advertising in MENA Goes Digital by : Ilhem Allagui
Download or read book Advertising in MENA Goes Digital written by Ilhem Allagui and published by Routledge. This book was released on 2019-03-29 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments. Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in the Middle East and North Africa, through information and communication technologies, social media and mobile, have shaped creative advertising solutions. Through key case studies of marketing in the pan-Arab market from regional and global brands as Procter & Gamble, Olay, Vimto, and MTV Arabia, the book sheds light on the intricate relationship between technological and societal development and advertising practice. It examines cultural constituents such as humor, religion and gender, political advertising driven by the new wave of democracy in the region and digital activism, technological and digital transformations and the economic ways advertising support new media start-ups. Supported by examples and campaigns, the book discusses the way global or regional brands standardized or localized their messaging while adopting international techniques but market-oriented solutions. The book will key reading for scholars and students in advertising, marketing, business, journalism, cultural studies and media in addition to Middle East Studies. It is also an essential text for media and marketing communication industry professionals, and will appeal to those interested in the global-local dichotomy and promotional communications.
