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Handbuch Kommunikation
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Book Synopsis Handbuch Techniken der Kommunikation by : Tobias Langner
Download or read book Handbuch Techniken der Kommunikation written by Tobias Langner and published by Springer-Verlag. This book was released on 2018-07-04 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: Der dritte Band der „Handbuchreihe Kommunikation“ beschäftigt sich mit der wirkungsvollen Umsetzung von Kommunikation. Für Unternehmen wird es immer schwieriger, aus der Flut der werblichen Informationen herauszustechen und die gering involvierten und ständig abgelenkten Zielgruppen mit ihrer Kommunikation zu erreichen. Führende Experten vermitteln in diesem Band eine Vielzahl verhaltenswissenschaftlich fundierter Kommunikationstechniken, die auch unter den heutigen Rahmenbedingungen eine effektive und effiziente Vermittlung von Marketingbotschaften ermöglichen.
Book Synopsis Handbuch Strategische Kommunikation by : Manfred Bruhn
Download or read book Handbuch Strategische Kommunikation written by Manfred Bruhn and published by Springer-Verlag. This book was released on 2016-06-02 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Der erste Band der „Handbuchreihe Kommunikation“ beschäftigt sich mit der mittel- bis langfristigen Schwerpunktlegung der Kommunikation von Unternehmen. Dem Leser wird ein Überblick über die verschiedenen Themenfelder der Kommunikation unter strategischen Aspekten gegeben. Neben den Grundlagen der strategischen Kommunikation und den zentralen Entscheidungstatbeständen wird ein Augenmerk auf verschiedene strategische Kommunikationskonzepte gelegt. Ein weiterer Schwerpunkt liegt auf der strategischen Umsetzung der Kommunikation im Unternehmen. Die Zusammenarbeit mit Agenturen findet in den Beiträgen ebenfalls Berücksichtigung.
Book Synopsis The Dictionary of Accessible Communication by : Silvia Hansen-Schirra
Download or read book The Dictionary of Accessible Communication written by Silvia Hansen-Schirra and published by Frank & Timme GmbH. This book was released on 2021-10-15 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Terminology on Accessible Communication has primarily evolved and been published within the borders of a given country with no or only little exchange across these borders. Since English can be regarded as the lingua franca of science, this first German–English dictionary of Accessible Communication will help to promote international exchange and an international discourse on this topic by attempting to define concepts that go beyond the scope of a single-country centered approach. The terminological work for this dictionary is based on the German Handbook of Accessible Communication. Most of the handbook’s contents are language-independent and applicable to other recipient communities. On the basis of the German terminology, the English equivalents, definitions and explanations were researched. The dictionary contributes to the development of a standardised terminology across languages and cultures.
Book Synopsis Handbuch Kommunikation by : Manfred Bruhn
Download or read book Handbuch Kommunikation written by Manfred Bruhn and published by Springer-Verlag. This book was released on 2010-07-10 with total page 1306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Das notwendige, wissenschaftlich fundierte Know-how zum Design einer erfolgreichen Kommunikation. Aufbauend auf dem verhaltenswissenschaftlichen Marketingansatz vermitteln führende Kommunikationsexperten konkrete und praxisrelevante Handlungsempfehlungen zur Konzeption, Umsetzung und Kontrolle der Kommunikation mit verschiedenen Adressaten sowie in unterschiedlichen Branchen.
Book Synopsis Manual of Romance Languages in the Media by : Kristina Bedijs
Download or read book Manual of Romance Languages in the Media written by Kristina Bedijs and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-09-25 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: This manual provides an extensive overview of the importance and use of Romance languages in the media, both in a diachronic and synchronic perspective. Its chapters discuss language in television and the new media, the language of advertising, or special cases such as translation platforms or subtitling. Separate chapters are dedicated to minority languages and smaller varieties such as Galician and Picard, and to methodological approaches such as linguistic discourse analysis and writing process research.
Book Synopsis Handbuch Kommunikation by : Ralf Juhre
Download or read book Handbuch Kommunikation written by Ralf Juhre and published by ingenior training + consulting. This book was released on 2016-06-20 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbuch Kommunikation - Grundlagen der Kommunikation speziell für Ingenieure und Techniker
Author : Publisher :LIT Verlag Münster ISBN 13 : Total Pages :451 pages Book Rating :4./5 ( download)
Download or read book written by and published by LIT Verlag Münster. This book was released on with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Media and Change Management by : Matthias Karmasin
Download or read book Media and Change Management written by Matthias Karmasin and published by Springer Nature. This book was released on 2022-02-15 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media. The evolving nature of media usage and communication, the rise of produsage and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the “new responsibilities” of companies such as sustainability, agility and resilience, etc. This book focuses on permanent change management in the media and related industries. It provides insights into the most common and crucial phenomena of media and change management in general, while also revealing some more specific issues brought about by technical and social innovations. The authors expand the meaning of media management beyond the management functions within the industry to include the management of different media. The book serves as a useful guide for researchers, students, and practitioners alike, as they are all affected by change processes.
Book Synopsis Kommunikation über Grenzen by : Gerhard Stilz
Download or read book Kommunikation über Grenzen written by Gerhard Stilz and published by Universitätsverlag Göttingen. This book was released on 2010 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kommunikation über kulturelle Grenzen hinweg ist das ideologisch-politische Programm des indischen Staates seit seiner Gründung (Unity in Diversity), jedoch hat die Öffnung der indischen Ökonomie und Märkte vor anderthalb Jahrzehnten zu einer Konfrontation der indischen Gesellschaft mit anderen Gesellschaften und Kulturen geführt wie nie zuvor. Die technischen Errungenschaften der neuen Medien haben zudem die Kommunikation erheblich erleichtert. Die Fremdsprachen-Abteilungen der Universitäten im Lande haben infolgedessen eine qualitative Verschiebung in ihrer Zielsetzung erlebt: nicht nur das Verständnis von gedruckten Texten in Fremdsprachen ist heute von Relevanz sondern zunehmend auch die Gesellschaften und Kulturen, in denen diese Sprachen gesprochen werden. Vor diesem Hintergrund organisierte die German Section of the Department of Foreign Languages, University of Pune, eine internationale interdisziplinäre Konferenz in Pune (7.-9. Januar 2008), bei der verschiedene praktische sowie theoretische Ansätze vorgestellt wurden, die den Prozess und die Mechanismen der interkulturellen Verständigung analysieren.Diese Publikation ist eine Sammlung von Beiträgen, die im Rahmen dieser Konferenz entstanden sind; sie stellen gegenwärtige theoretische Positionen, Forschungsmethoden sowie die Praxis der interkulturellen Kommunikation vor.
Book Synopsis Handbuch Kommunikation by : Norbert Franck
Download or read book Handbuch Kommunikation written by Norbert Franck and published by UTB. This book was released on 2021-08-09 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Erfolgreiches Kommunizieren lernen! Norbert Franck, erfahrener Trainer und Rhetorik-Experte, zeigt von A bis Z wie Kommunikation gelingt. Seine Anleitungen und Tipps erleichtern Referate und mündliche Prüfungen, Bewerbungsgespräche, Diskussionen und Moderationen. Ein praxisorientiertes Handbuch erprobter Kommunikationstechniken für Studium und Wissenschaft, Praktikum und Berufseinstieg.
Book Synopsis Handbook of Media Branding by : Gabriele Siegert
Download or read book Handbook of Media Branding written by Gabriele Siegert and published by Springer. This book was released on 2015-08-07 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.
Author :Academic Conferences and Publishing Limited Publisher :Academic Conferences and publishing limited ISBN 13 :1911218492 Total Pages :720 pages Book Rating :4.9/5 (112 download)
Book Synopsis ECKM 2017 18th European Conference on Knowledge Management by : Academic Conferences and Publishing Limited
Download or read book ECKM 2017 18th European Conference on Knowledge Management written by Academic Conferences and Publishing Limited and published by Academic Conferences and publishing limited. This book was released on 2017 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Political Media Relations Online as an Elite Phenomenon by : Jan Niklas Kocks
Download or read book Political Media Relations Online as an Elite Phenomenon written by Jan Niklas Kocks and published by Springer. This book was released on 2016-04-07 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jan Niklas Kocks explores the effects of the now almost ubiquitous online media on political media relations and the interactions defining them. He analyses the ways in which leading political spokespersons and journalists perceive digitisation in terms of technological, organisational and political change as well as the actual adaptations of digitisation on an individual and organisational level. Political media relations are approached from a perspective of social network analysis. Findings indicate a picture of political media relations as a continuing elite phenomenon. Networks are still mostly characterised by exclusive arrangements – and often to an even larger degree than the actors involved actually perceive.
Book Synopsis Strategy and Communication for Innovation by : Nicole Pfeffermann
Download or read book Strategy and Communication for Innovation written by Nicole Pfeffermann and published by Springer Science & Business Media. This book was released on 2014-01-09 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.
Book Synopsis The SAGE Handbook of Intercultural Competence by : Darla K. Deardorff
Download or read book The SAGE Handbook of Intercultural Competence written by Darla K. Deardorff and published by SAGE. This book was released on 2009-08-31 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing chapters by some of the world's leading experts and scholars on the subject, this book provides a broad context for intercultural competence. Including the latest research on intercultural models and theories, it presents guidance on assessing intercultural competence through the exploration of key assessment principles.
Book Synopsis Strategies and Communications for Innovations by : Michael Hülsmann
Download or read book Strategies and Communications for Innovations written by Michael Hülsmann and published by Springer Science & Business Media. This book was released on 2011-02-17 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover, communication of innovation is one essential impact factor of innovation success due to successful launches of innovations into markets, establishment of stakeholder relationships, and strengthened corporate reputation in the long-run. Consequently, the portfolio of communication activities for innovations has to be mastered by a company or collaborative network equal to the innovation portfolio. Thus, management of innovation and innovation communication on a strategic level play an important role in business nowadays. This new book concentrates on new approaches and methods for strategies and communications for innovations. As one part of the book, integrated perspectives on strategy and communication for innovation intend to bridge the gap between innovation management and communication management. This new book shall contribute to management science and answer current question in business. It provides cutting-edge information and offers a knowledge source for researchers, students, and business representatives who design, implement and manage innovation and innovation communication / marketing of innovation.
Book Synopsis Proceedings of VIAC 2022 in Budapest by : Group of Authors
Download or read book Proceedings of VIAC 2022 in Budapest written by Group of Authors and published by Czech Institute of Academic Education. This book was released on 2022-02-24 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Academic Conferences: Management, Economics and Marketing (IAC-MEM) Teaching, Learning and E-learning (IAC-TLEl) Transport, Logistics, Tourism and Sport Science (IAC-TLTS) Engineering, Robotics, IT and Nanotechnology (IAC-ERITN)
