Strategy And Communication For Innovation

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Strategy and Communication for Innovation

Author : Nicole Pfeffermann
Publisher : Springer Science & Business Media
ISBN 13 : 3642414796
Total Pages : 465 pages
Book Rating : 4.6/5 (424 download)

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Book Synopsis Strategy and Communication for Innovation by : Nicole Pfeffermann

Download or read book Strategy and Communication for Innovation written by Nicole Pfeffermann and published by Springer Science & Business Media. This book was released on 2014-01-09 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.

Strategies and Communications for Innovations

Author : Michael Hülsmann
Publisher : Springer Science & Business Media
ISBN 13 : 3642172237
Total Pages : 404 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis Strategies and Communications for Innovations by : Michael Hülsmann

Download or read book Strategies and Communications for Innovations written by Michael Hülsmann and published by Springer Science & Business Media. This book was released on 2011-02-17 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover, communication of innovation is one essential impact factor of innovation success due to successful launches of innovations into markets, establishment of stakeholder relationships, and strengthened corporate reputation in the long-run. Consequently, the portfolio of communication activities for innovations has to be mastered by a company or collaborative network equal to the innovation portfolio. Thus, management of innovation and innovation communication on a strategic level play an important role in business nowadays. This new book concentrates on new approaches and methods for strategies and communications for innovations. As one part of the book, integrated perspectives on strategy and communication for innovation intend to bridge the gap between innovation management and communication management. This new book shall contribute to management science and answer current question in business. It provides cutting-edge information and offers a knowledge source for researchers, students, and business representatives who design, implement and manage innovation and innovation communication / marketing of innovation.

New Leadership in Strategy and Communication

Author : Nicole Pfeffermann
Publisher : Springer Nature
ISBN 13 : 303019681X
Total Pages : 431 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis New Leadership in Strategy and Communication by : Nicole Pfeffermann

Download or read book New Leadership in Strategy and Communication written by Nicole Pfeffermann and published by Springer Nature. This book was released on 2019-08-23 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume provides new approaches, fresh ideas, valuable insights, and latest research in leadership—from strategic business (model) innovation to system design and humanity—and is a knowledge source and inspirational guide for scientists and practitioners alike.A key theme is the provision of an integrated perspective on leadership in strategy and communication which allow (senior) leaders, managing di-rectors, project managers, and individuals to (1) better link strategic busi-ness innovation and leadership and (2) shift to the new human self-lead-ership paradigm and in particularly leadership advances that consider ideas from multiple disciplines and transgenerational views. That includes a new understanding about knowledge, learning and change and how leaders re-discover and develop their human abilities, which include intui-tion/strength, balance and clarity, projection-reflection, and wisdom.This volume also makes an important contribution to the evolving aca-demic domain by providing the latest insights on trauma research, DNA healing, system (re)design, and growth & abundance mindset in the ad-vanced co-creation age.

How Strategic Communication Shapes Value and Innovation in Society

Author : Betteke van Ruler
Publisher : Emerald Group Publishing
ISBN 13 : 1787430146
Total Pages : 208 pages
Book Rating : 4.7/5 (874 download)

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Book Synopsis How Strategic Communication Shapes Value and Innovation in Society by : Betteke van Ruler

Download or read book How Strategic Communication Shapes Value and Innovation in Society written by Betteke van Ruler and published by Emerald Group Publishing. This book was released on 2017-11-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let’s Talk Society – and the society we ́re talking about is in transition to a green and sustainable society, an inclusive society, and an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers.

Digital Media and Innovation

Author : Richard A. Gershon
Publisher : SAGE Publications
ISBN 13 : 1483322548
Total Pages : 358 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Digital Media and Innovation by : Richard A. Gershon

Download or read book Digital Media and Innovation written by Richard A. Gershon and published by SAGE Publications. This book was released on 2016-02-11 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Strategy and Communication for Innovation

Author : Nicole Pfeffermann
Publisher : Springer
ISBN 13 : 3319495429
Total Pages : 424 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Strategy and Communication for Innovation by : Nicole Pfeffermann

Download or read book Strategy and Communication for Innovation written by Nicole Pfeffermann and published by Springer. This book was released on 2017-03-06 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.

Product Innovation and Technology Strategy

Author : Robert G. Cooper
Publisher : Stage-Gate International
ISBN 13 : 1439252246
Total Pages : 272 pages
Book Rating : 4.4/5 (392 download)

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Book Synopsis Product Innovation and Technology Strategy by : Robert G. Cooper

Download or read book Product Innovation and Technology Strategy written by Robert G. Cooper and published by Stage-Gate International. This book was released on 2009 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic management, and innovation governance. In this book, two of the world's foremost experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett, take you step-by-step through the critical phases of developing your own product innovation strategy - a master plan for your business's entire new product effort. No other business authors give you this kind of uncomplicated narrative, informed by significant industry experience and with examples of outside-the-box thinking. This ist your guide to setting your company up for dominance in the marketplace.

Strategy, Innovation, and Change

Author : Robert Galavan
Publisher : OUP Oxford
ISBN 13 : 0191608203
Total Pages : 344 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis Strategy, Innovation, and Change by : Robert Galavan

Download or read book Strategy, Innovation, and Change written by Robert Galavan and published by OUP Oxford. This book was released on 2008-05-15 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Any organization must ask three interrelated questions in order to develop its strategy: where are we, where do we want to be, and how will we get there? While the questions do not change over time, the realities and environments that companies face do. Given today's realities, how should companies answer these questions as they face the challenges of the 21st century? In this book, leading business school educators use their academic, yet managerially-relevant, research to explore these questions. They divide the book into three sections - Understand Your Situation, Develop Your Options, and Lead the Change - and take the reader through some of the latest thinking that helps answer these questions. All the authors have extensive international experience of working with senior managers and are well known academic researchers in their field. They present their ideas in a straightforward, lively, and purposeful way. Their goal is to inform, challenge, and provide practical advice and tools. The book serves as a guide to a range of contemporary business challenges, such as managing uncertainty, creating new markets through innovation, energizing people, leading clever people in organizations with limited hierarchy, and introducing radical change. The central focus is on the core concerns and responsibilities of senior management - strategy and leadership. Clear, crisp, and to the point, this book provides an invaluable and coherent summary of some of the best current business school thinking on contemporary challenges facing organizations. It will be an ideal guide for both MBAs and practicing managers.

How Strategic Communication Shapes Value and Innovation in Society

Author : Betteke van Ruler
Publisher : Emerald Group Publishing
ISBN 13 : 1787147177
Total Pages : 206 pages
Book Rating : 4.7/5 (871 download)

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Book Synopsis How Strategic Communication Shapes Value and Innovation in Society by : Betteke van Ruler

Download or read book How Strategic Communication Shapes Value and Innovation in Society written by Betteke van Ruler and published by Emerald Group Publishing. This book was released on 2017-11-03 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let’s Talk Society – and the society we ́re talking about is in transition to a green and sustainable society, an inclusive society, and an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers.

New Leadership in Strategy and Communication

Author :
Publisher :
ISBN 13 : 9783030196820
Total Pages : 427 pages
Book Rating : 4.1/5 (968 download)

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Book Synopsis New Leadership in Strategy and Communication by :

Download or read book New Leadership in Strategy and Communication written by and published by . This book was released on 2020 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume provides new approaches, fresh ideas, valuable insights, and latest research in leadership--from strategic business (model) innovation to system design and humanity--and is a knowledge source and inspirational guide for scientists and practitioners alike. A key theme is the provision of an integrated perspective on leadership in strategy and communication which allow (senior) leaders, managing di-rectors, project managers, and individuals to (1) better link strategic busi-ness innovation and leadership and (2) shift to the new human self-lead-ership paradigm and in particularly leadership advances that consider ideas from multiple disciplines and transgenerational views. That includes a new understanding about knowledge, learning and change and how leaders re-discover and develop their human abilities, which include intui-tion/strength, balance and clarity, projection-reflection, and wisdom. This volume also makes an important contribution to the evolving aca-demic domain by providing the latest insights on trauma research, DNA healing, system (re)design, and growth & abundance mindset in the ad-vanced co-creation age.

Leveraging Mobile Media

Author : Valerie Feldmann
Publisher : Springer Science & Business Media
ISBN 13 : 3790816337
Total Pages : 270 pages
Book Rating : 4.7/5 (98 download)

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Book Synopsis Leveraging Mobile Media by : Valerie Feldmann

Download or read book Leveraging Mobile Media written by Valerie Feldmann and published by Springer Science & Business Media. This book was released on 2006-03-30 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

Strategy and Communication for Innovation

Author : Nicole Pfeffermann
Publisher : Springer
ISBN 13 : 9783319841847
Total Pages : 424 pages
Book Rating : 4.8/5 (418 download)

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Book Synopsis Strategy and Communication for Innovation by : Nicole Pfeffermann

Download or read book Strategy and Communication for Innovation written by Nicole Pfeffermann and published by Springer. This book was released on 2018-05-08 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.

Strategic Corporate Communication in the Digital Age

Author : Mark Anthony Camilleri
Publisher : Emerald Group Publishing
ISBN 13 : 1800712669
Total Pages : 206 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Strategic Corporate Communication in the Digital Age by : Mark Anthony Camilleri

Download or read book Strategic Corporate Communication in the Digital Age written by Mark Anthony Camilleri and published by Emerald Group Publishing. This book was released on 2021-02-19 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.

Strategic Innovation

Author : Nancy Tennant Snyder
Publisher : John Wiley & Sons
ISBN 13 : 0787971944
Total Pages : 242 pages
Book Rating : 4.7/5 (879 download)

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Book Synopsis Strategic Innovation by : Nancy Tennant Snyder

Download or read book Strategic Innovation written by Nancy Tennant Snyder and published by John Wiley & Sons. This book was released on 2003-09-16 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Innovation offers a flexible, customizable template that managers, executives, and business leaders can use to introduce an effective innovation strategy throughout their organization. The authors, Nancy Tennant Snyder and Deborah L. Duarte, provide the tools needed to craft a workable strategy for embedding innovation as a core competency across an enterprise. Instead of innovation for innovation's sake, the authors offer a proven business-focused way to change a culture from point-in-time innovations from a few to a continuous pipeline of innovations from everywhere and everyone. Based on the real-life example of Whirlpool a solid company with a significant track record and global reach—Strategic Innovation shows how the world's largest appliance company put innovation in place as a core competency. During this process, Whirlpool transformed itself from a quality producer of appliances to a customer-focused company that strategically embeds innovation throughout the organization. Filled with challenges and struggles, and ultimately successful results, the Whirlpool story can help any organization develop a successful innovation strategy. Written as a practical guide, the book contains in each chapter a variety of hands-on resources including checklists and worksheets. Strategic Innovation offers the tools, ideas, and approaches needed for transforming an organization to a company where anyone and everyone can contribute to the organization's prosperity—through innovation.

Open Strategy

Author : Christian Stadler
Publisher : MIT Press
ISBN 13 : 0262046113
Total Pages : 295 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Open Strategy by : Christian Stadler

Download or read book Open Strategy written by Christian Stadler and published by MIT Press. This book was released on 2021-10-12 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: How smart companies are opening up strategic initiatives to involve front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Why are some of the world’s most successful companies able to stay ahead of disruption, adopting and implementing innovative strategies, while others struggle? It’s not because they hire a new CEO or expensive consultants but rather because these pioneering companies have adopted a new way of strategizing. Instead of keeping strategic deliberations within the C-Suite, they open up strategic initiatives to a diverse group of stakeholders—front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Open Strategy presents a new philosophy, key tools, step-by-step advice, and fascinating case studies—from companies that range from Barclays to Adidas—to guide business leaders in this groundbreaking approach to strategy. The authors—business-strategy experts from both academia and management consulting—introduce tools for each of the three stages of strategy-making: idea generation, plan formulation, and implementation. These are digital tools (including strategy contests), which allow the widest participation; hybrid digital/in-person tools (including a “nightmare competitor challenge”); a workshop tool that gamifies the business model development process; and tools that help companies implement and sustain open strategy efforts. Open strategy has an astonishing track record: a survey of 200 business leaders shows that although open-strategy techniques were deployed for only 30 percent of their initiatives, those same initiatives generated 50 percent of their revenues and profits. This book offers a roadmap for this kind of success.

Communicating The New

Author : Kim Erwin
Publisher : John Wiley & Sons
ISBN 13 : 1118417615
Total Pages : 368 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Communicating The New by : Kim Erwin

Download or read book Communicating The New written by Kim Erwin and published by John Wiley & Sons. This book was released on 2013-08-28 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Communicating radical innovation is very different from discussing marginal change. Erwin's book provides a serious analysis of why, in this era of VUCA—Volatility, Uncertainty, Complexity and Ambiguity—we need to change our individual and organizational modes of communication. Erwin then provides a series of concrete, practical communication methodologies that we so need. Communicating the New is a book that needs to be offered in all of our best business-school classes." —Bruce Nussbaum, author of Creative Intelligence, former assistant managing editor for BusinessWeek, and Professor of Innovation & Design at Parsons The New School of Design "One of the main problems with executing innovation in organizations is also one of the least obvious. Communicating The New reminds us about an often neglected but crucial part in the innovation process. Applying the principles contained in this book will increase your chances for innovation success, both inside your company—overcoming organizational barriers, as well as outside—convincing your customers. This is an essential read for those who not only preach for improving the current state of things, but more important to those responsible for executing it." —Luis Arnal, Managing Partner, INSITUM "I was hooked instantly. The names of people that I should give this book to keep building with each new chapter. Communicating the New is thorough as well as thoughtful in providing an impressive compendium of models, framework, methods, and tools for navigating the 21st-century challenges of creating The New. Finally, a useful resource to navigate the complexity of creating The New." —Clement Mok, Designer, Entrepreneur, and Instigator "Anyone who has experienced the challenge of co-creating The New and engaging enterprise audiences will find useful ways to produce insight, influence, and impact." —Paul Siebert, Director of Research + Strategy, Steelcase

Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage

Author : Jamil, George Leal
Publisher : IGI Global
ISBN 13 : 1522530134
Total Pages : 772 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage by : Jamil, George Leal

Download or read book Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage written by Jamil, George Leal and published by IGI Global. This book was released on 2018-04-13 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is a vital process for any business to remain competitive in this age. This progress must be coherently and optimally managed, allowing for successful improvement and future growth. The Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage provides emerging research on the use of information and knowledge to promote development in various business agencies. While covering topics such as design thinking, financial analysis, and policy planning, this publication explores the wide and complex relationships that constitute strategic innovation management principals and processes. This publication is an important resource for students, professors, researchers, managers, and entrepreneurs seeking current research on the methods and tools regarding information and knowledge management for business advancement.