Media And Change Management

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Media Management and Digital Transformation

Author : Arne L. Bygdås
Publisher : Routledge
ISBN 13 : 0429954131
Total Pages : 185 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Media Management and Digital Transformation by : Arne L. Bygdås

Download or read book Media Management and Digital Transformation written by Arne L. Bygdås and published by Routledge. This book was released on 2019-05-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Management and Digital Transformation provides novel and empirically rich insights into the tensions, struggles and innovations of news making and managing in media organizations. From an empirically grounded perspective this book investigates how the 'buzz' of new technology tends to prevent management from seeing which changes are needed and indeed possible to make in the newsroom. It presents ground-breaking research showing that fostering ingenious, innovative solutions can be created from within organizations by engaging and allowing employees to recognize problems, reflect and experiment with new ways of working, using technology as support for change. The research presented arises from a four-year action research project in collaboration with three small and medium-sized Norwegian newspapers, in addition to ethnographic research in newsrooms and on media organizations and phenomena in the USA and Europe. It includes among other empirical examples of newsrooms transitioning from a deadline-controlled workflow to an open-ended flowline production, and provides new tools and methods for fostering collaborative creativity and co-creative innovation practices. It also looks into newsrooms’ attempts to strengthen their audience engagement, metrics performance and external collaborations with technology providers, journalism education and action researchers. With theoretical chapters, methodological insights and qualitative case studies of contemporary practices, this book is essential reading for students and practitioners involved with media management globally.

Media Management

Author : Bernd W. Wirtz
Publisher : Springer Nature
ISBN 13 : 3030479137
Total Pages : 321 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Media Management by : Bernd W. Wirtz

Download or read book Media Management written by Bernd W. Wirtz and published by Springer Nature. This book was released on 2020-09-11 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice.” Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG “The media business is subject to substantial change while differences between distinctive media areas are fading away. This is due to technical innovation in areas like transmittance of content, bearer of content and recording devices but also due to new formats, trends and constant change of consumer behavior.” The textbook “Media and Internet Management” stays abreast of changes and covers this topic on a well-founded and comprehensive basis. It makes a valuable contribution to theory and practice in media management and is highly recommendable to media managers.” Christoph Mohn, Chairman of the Supervisory Board, Bertelsmann AG “The world of media is full of challenges and dynamic conditions for its field. The dynamic of this market is accelerated even more by new digital technologies and ongoing globalization. This book is an absolute “must have” for everyone who wants to know more about the basics, conditions and requirements of modern media management. The analytical clearness and structure make this publication highly relevant for students, but also for managers.” Urs Rohner, Chairman of the Board of Directors, Credit Suisse Group AG “Media Management is a textbook, but a very welcome newcomer for students and teachers as it fills a market gap for good educational material in this rapidly evolving field. It is concise, simple (but not simplistic), and contains a contemporary overview of concepts and tools for media managers. ” Prof. Dr. Bozena I. Mierzejewska, Editor of The International Journal on Media Management, Fordham University, New York “Summed up, with his second edition Wirtz managed to strengthen the outstanding position of his publication “Media Management”. His textbook shines because of its content, analytical clearness and the high relevance for business practice without losing its academic background. With the second edition this book has established its position in the field of media business as the leading standard reference book in Germany. It is suitable for business students, lectures as well as managers who can gain magnificent information from it.” Prof. Dr. Wolfgang Fritz, Director of the Institute of Marketing, Braunschweig University of Technology, Germany; Honorary Professor at the Institute of Business Administration, University of Vienna, Austria.

Strategic Management in the Media

Author : Lucy Küng
Publisher : SAGE
ISBN 13 : 147390384X
Total Pages : 305 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Strategic Management in the Media by : Lucy Küng

Download or read book Strategic Management in the Media written by Lucy Küng and published by SAGE. This book was released on 2008-04-11 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." - Robert Picard, University of Jönköping "Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed." - Sylvia M. Chan-Olmsted, University of Florida "...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction." - Gillian Doyle, University of Glasgow This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.

Change Management

Author :
Publisher : Institute of Public Administration of Canada
ISBN 13 : 9781550610710
Total Pages : 24 pages
Book Rating : 4.6/5 (17 download)

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Book Synopsis Change Management by :

Download or read book Change Management written by and published by Institute of Public Administration of Canada. This book was released on 2009 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Media and Change Management

Author : Matthias Karmasin
Publisher : Springer Nature
ISBN 13 : 3030866807
Total Pages : 491 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Media and Change Management by : Matthias Karmasin

Download or read book Media and Change Management written by Matthias Karmasin and published by Springer Nature. This book was released on 2022-02-15 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media. The evolving nature of media usage and communication, the rise of produsage and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the “new responsibilities” of companies such as sustainability, agility and resilience, etc. This book focuses on permanent change management in the media and related industries. It provides insights into the most common and crucial phenomena of media and change management in general, while also revealing some more specific issues brought about by technical and social innovations. The authors expand the meaning of media management beyond the management functions within the industry to include the management of different media. The book serves as a useful guide for researchers, students, and practitioners alike, as they are all affected by change processes.

Media Management

Author : C. Ann Hollifield
Publisher : Routledge
ISBN 13 : 1317458540
Total Pages : 416 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Media Management by : C. Ann Hollifield

Download or read book Media Management written by C. Ann Hollifield and published by Routledge. This book was released on 2015-08-11 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.

Change Management

Author : Jeffrey M. Hiatt
Publisher : Prosci
ISBN 13 : 1930885180
Total Pages : 159 pages
Book Rating : 4.9/5 (38 download)

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Book Synopsis Change Management by : Jeffrey M. Hiatt

Download or read book Change Management written by Jeffrey M. Hiatt and published by Prosci. This book was released on 2003 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Change management is the missing piece that takes good ideas and turns them into business success. This book is not only a solid introduction to the discipline of change management, but is the primer to catalyze change leadership and competency in your organization. The responsibility for creating competencies to manage and lead change does not rest solely with HR, but lies within all management, right to the seat of the CEO. This book is a practical look at what it means to manage the people side of change

The Social Media Management Handbook

Author : Robert Wollan
Publisher : John Wiley & Sons
ISBN 13 : 0470651245
Total Pages : 352 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The Social Media Management Handbook by : Robert Wollan

Download or read book The Social Media Management Handbook written by Robert Wollan and published by John Wiley & Sons. This book was released on 2011-01-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

Change Management In The Communications Industry

Author : Markus Kaiser
Publisher : Springer Nature
ISBN 13 : 3658359609
Total Pages : 51 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis Change Management In The Communications Industry by : Markus Kaiser

Download or read book Change Management In The Communications Industry written by Markus Kaiser and published by Springer Nature. This book was released on 2022-08-09 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: In media companies and in corporate communications, digital channels are being added to traditional channels. The content is often produced in newsrooms. There is a growing awareness that communication measures are radically oriented towards the needs of the user. In these change processes, special emphasis must be placed on involving the employees. Because only then will the change process be economically successful. This essential shows why media companies and communication departments need a live change culture and how they can approach change systematically.

Media Management Matters

Author : Ulrike Rohn
Publisher : Routledge
ISBN 13 : 0429560419
Total Pages : 239 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Media Management Matters by : Ulrike Rohn

Download or read book Media Management Matters written by Ulrike Rohn and published by Routledge. This book was released on 2020-03-13 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates and discusses the practical value of the research undertaken, showing how media management research can provide actionable, practice-relevant knowledge to decision makers throughout the media industry. The volume is broken into two parts: a section reflecting on the need for collaboration between research and practice, and a section overviewing specific projects that aim to deliver administrative value to stakeholders. The international research projects presented here span topics such as digital transformation, business models in news and digital journalism, media entrepreneurship and start-ups, ad-blocking, location-based services, audiovisual consumption preferences, the sustainability of small television markets, co-located and clustered industries and digital privacy. Incorporating under-used methodological approaches, such as action research and ethnography, Media Management Matters brings suggestions for how scholarship might be promoted outside academia. Simply put, this book aims to demonstrate why media management matters. Featuring an international roster of contributors, this collection is essential reading for scholars and practitioners of media management, business and policy.

Handbook of Social Media Management

Author : Mike Friedrichsen
Publisher : Springer Science & Business Media
ISBN 13 : 3642288979
Total Pages : 880 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Handbook of Social Media Management by : Mike Friedrichsen

Download or read book Handbook of Social Media Management written by Mike Friedrichsen and published by Springer Science & Business Media. This book was released on 2013-05-28 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.

Media and Convergence Management

Author : Sandra Diehl
Publisher : Springer Science & Business Media
ISBN 13 : 3642361633
Total Pages : 389 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Media and Convergence Management by : Sandra Diehl

Download or read book Media and Convergence Management written by Sandra Diehl and published by Springer Science & Business Media. This book was released on 2013-05-24 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book’s main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes.

Public Media Management for the Twenty-First Century

Author : Michał Głowacki
Publisher : Routledge
ISBN 13 : 1135138397
Total Pages : 302 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Public Media Management for the Twenty-First Century by : Michał Głowacki

Download or read book Public Media Management for the Twenty-First Century written by Michał Głowacki and published by Routledge. This book was released on 2013-10-15 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.

The Rowman & Littlefield Handbook of Media Management and Business

Author : L. Meghan Mahoney
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 153811531X
Total Pages : 481 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis The Rowman & Littlefield Handbook of Media Management and Business by : L. Meghan Mahoney

Download or read book The Rowman & Littlefield Handbook of Media Management and Business written by L. Meghan Mahoney and published by Rowman & Littlefield Publishers. This book was released on 2020-12-15 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.

Change Management

Author : Thomas Lauer
Publisher : Springer Nature
ISBN 13 : 3662621878
Total Pages : 254 pages
Book Rating : 4.6/5 (626 download)

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Book Synopsis Change Management by : Thomas Lauer

Download or read book Change Management written by Thomas Lauer and published by Springer Nature. This book was released on 2020-10-22 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a compact overview of the topic of change management. It contains a comprehensible introduction to the basics and techniques of organizational change and provides practical information on the most important success factors. The reading is suitable for practitioners as well as for courses at colleges and universities. Topics such as stakeholder analysis, the use of the Social Intranet for communication and idea generation or intrapreneurship programs and a whole range of new case studies complete this comprehensive work. This book is a translation of the original German 3rd edition Change Management by Thomas Lauer, published by Springer-Verlag GmbH Germany, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

Beyond Change Management

Author : Dean Anderson
Publisher : John Wiley & Sons
ISBN 13 : 0787959227
Total Pages : 269 pages
Book Rating : 4.7/5 (879 download)

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Book Synopsis Beyond Change Management by : Dean Anderson

Download or read book Beyond Change Management written by Dean Anderson and published by John Wiley & Sons. This book was released on 2002-02-28 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your organization! To truly transform your organization, you must learn to transform your own mindset. Beyond Change Management-the only book specifically about the interaction of leadership style, mindset, and the change process-revolutionizes leaders' approach to transformational change. Shattering the myth that transformation can be managed, this book-part of the Practicing OD Series--offers you new directions and ways of thinking and behaving that are essential for successful change. Its unique approach brings organization development (OD) into the mainstream of leaders' approaches to change, expanding and integrating the fields of OD, leadership, change management, and consciousness. You'll also get: ready-to-use worksheets questionnaires guidelines "Powerful business solutions to the current chaos facing many organizations today. Dean Anderson and Linda Ackerman Anderson get to the heart of change, the human touch, by using timeless techniques and tools." --Ken Blanchard, coauthor, The One Minute Manager and Gung Ho! "The authors combine their keen observations, sharp insights, and open hearts to produce towering works that will stand as lasting contributions to leadership and organization development. . . .[t]hey guide us along a path of personal discovery so that we may have the strength of spirit to risk the creation of more meaningful organizations." --Jim Kouzes, coauthor, The Leadership Challenge and Encouraging the Hear

Media Management

Author : George Sylvie
Publisher : Routledge
ISBN 13 : 1135594457
Total Pages : 427 pages
Book Rating : 4.1/5 (355 download)

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Book Synopsis Media Management by : George Sylvie

Download or read book Media Management written by George Sylvie and published by Routledge. This book was released on 2009-03-04 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into law and leadership discussions; A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; and Increased emphasis on analysis. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.