Guerrilla Marketing Field Guide

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1599184532
Total Pages : 202 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis Guerrilla Marketing Field Guide by : Jay Levinson

Download or read book Guerrilla Marketing Field Guide written by Jay Levinson and published by Entrepreneur Press. This book was released on 2013-02-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: LAUNCH AN ALL-OUT MARKETING ATTACK Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers--all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished. BONUS MATERIAL INCLUDED! 200 + Guerrilla Marketing and Social Media Weapons 8 elements to emphasize on your website and 20 questions to ask 12 Most common internet marketing mistakes to avoid Tragic and magic copy writing tips

Guerrilla Marketing Field Guide

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613081863
Total Pages : 202 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Guerrilla Marketing Field Guide by : Jay Levinson

Download or read book Guerrilla Marketing Field Guide written by Jay Levinson and published by Entrepreneur Press. This book was released on 2013-02-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers—all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished.

Guerrilla Marketing for Consultants

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118040074
Total Pages : 372 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Guerrilla Marketing for Consultants by : Jay Conrad Levinson

Download or read book Guerrilla Marketing for Consultants written by Jay Conrad Levinson and published by John Wiley & Sons. This book was released on 2011-01-06 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.

Guerrilla Marketing on the Internet

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 161308031X
Total Pages : 250 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Guerrilla Marketing on the Internet by : Jay Levinson

Download or read book Guerrilla Marketing on the Internet written by Jay Levinson and published by Entrepreneur Press. This book was released on 2008-08-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today’s ultimate marketing weapon—the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams—all while saving time and money! This complete Guerrilla Marketing online guide includes: • The 10 most effective Guerrilla strategies • Case studies of the five greatest online Guerrilla Marketing campaigns • How to create a high-impact website on a budget • Low-cost tactics for maximizing traffic • The 12 biggest internet marketing mistakes and how to avoid them • Creative tactics and cutting-edge tools that inspire customers to take action • Essential information on cutting-edge technology

The Guerrilla Marketing Handbook

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Author :
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 9780395700136
Total Pages : 404 pages
Book Rating : 4.7/5 (1 download)

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Book Synopsis The Guerrilla Marketing Handbook by : Jay Conrad Levinson

Download or read book The Guerrilla Marketing Handbook written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1994 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategy for maximum return, for large & small businesses.

Selling the Invisible

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Author :
Publisher : Business Plus
ISBN 13 : 0759521522
Total Pages : 137 pages
Book Rating : 4.7/5 (595 download)

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Book Synopsis Selling the Invisible by : Harry Beckwith

Download or read book Selling the Invisible written by Harry Beckwith and published by Business Plus. This book was released on 2000-10-15 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

Guerrilla Marketing Online

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Author :
Publisher : Mariner Books
ISBN 13 :
Total Pages : 340 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Guerrilla Marketing Online by : Jay Conrad Levinson

Download or read book Guerrilla Marketing Online written by Jay Conrad Levinson and published by Mariner Books. This book was released on 1997 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: From building and maintaining a web site to creating an online catalog and encouraging users to buy your product online, this definitive guide to marketing your business on the Internet offers the entrepreneur basic training for survival and success online.

Guerrilla Marketing Attack

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Author :
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 9780395502204
Total Pages : 212 pages
Book Rating : 4.5/5 (22 download)

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Book Synopsis Guerrilla Marketing Attack by : Jay Conrad Levinson

Download or read book Guerrilla Marketing Attack written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1989 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.

Guerrilla Marketing for Social Media: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1599183838
Total Pages : 266 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis Guerrilla Marketing for Social Media: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits by : Jay Conrad Levinson

Download or read book Guerrilla Marketing for Social Media: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits written by Jay Conrad Levinson and published by Entrepreneur Press. This book was released on 2010-08-31 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.

Guerrilla Marketing in 30 Days Workbook

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613080476
Total Pages : 234 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Guerrilla Marketing in 30 Days Workbook by : Jay Levinson

Download or read book Guerrilla Marketing in 30 Days Workbook written by Jay Levinson and published by Entrepreneur Press. This book was released on 2006-12-01 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationally renowned marketing expert Jay Conrad Levinson and co-author Al Lautenslager offer a hands-on workbook in the famed Guerrilla Marketing series. Designed for use either as a stand-alone tool or as a supplement to Guerilla Marketing in 30 Days, this interactive workbook provides practical exercises that deliver a customized, action-oriented marketing plan. Easy to use, the workbook is completely page driven. Specific components of a marketing plan are produced upon completion of each exercise.

Your Ad Here

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Author :
Publisher : NYU Press
ISBN 13 : 0814724590
Total Pages : 238 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis Your Ad Here by : Michael Serazio

Download or read book Your Ad Here written by Michael Serazio and published by NYU Press. This book was released on 2013-04-05 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association 2013 Book of the Year, Visual Communication Division, National Communication Association Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of “hidden persuaders” optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell.

Guerrilla Marketing for the Home-based Business

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Author :
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 9780395742839
Total Pages : 196 pages
Book Rating : 4.7/5 (428 download)

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Book Synopsis Guerrilla Marketing for the Home-based Business by : Jay Conrad Levinson

Download or read book Guerrilla Marketing for the Home-based Business written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1995 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.

Mastering Guerrilla Marketing

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Author :
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 9780395908754
Total Pages : 276 pages
Book Rating : 4.9/5 (87 download)

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Book Synopsis Mastering Guerrilla Marketing by : Jay Conrad Levinson

Download or read book Mastering Guerrilla Marketing written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "No one knows how to use the weapons of the trade better than industry expert Jay Levinson," said Entrepreneur magazine. And this is "the book of a lifetime" from the man whose take-no-prisoners approach has revolutionized small-business marketing strategies. Culled from years of experience, it is the reference for small-business owners, managers, and home-based business folk alike.

Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1599181533
Total Pages : 290 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers by : Jay Conrad Levinson

Download or read book Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers written by Jay Conrad Levinson and published by Entrepreneur Press. This book was released on 2008 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to get started with Guerrilla Marketing. This title enables readers to adopt the mindset of a guerrilla marketer in order to achieve better business results, at less cost, faster. It reveals dozens of low-cost strategies for getting new customers using time, energy and imagination.

Guerrilla Marketing for Coaches

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Author :
Publisher : Morgan James Publishing
ISBN 13 : 1614481571
Total Pages : 265 pages
Book Rating : 4.6/5 (144 download)

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Book Synopsis Guerrilla Marketing for Coaches by : Jay Conrad Levinson

Download or read book Guerrilla Marketing for Coaches written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2012-02-01 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: START BUILDING YOUR MILLION-DOLLAR COACHING BUSINESS TODAY! The coaching profession has experienced phenomenal growth over the past decade, and has become an accepted way for people and organizations to improve performance. In response to this demand, professionals from around the world are getting into coaching. Unfortunately, despite the growth of the coaching field, many coaches struggle to attract clients and charge what they are worth. It doesn't have to be this way! "Guerrilla Marketing for Coaches" provides a practical, step-by-step guide for coaches who want to fill their practice with desirable clients, and build a firm that generates wealth. Follow the six steps in this book--along with the many success stories from top coaches in the field--and you are on your way to having a million-dollar firm. You discover: The top ways to attract clients and fill your practice--without spending much, if any, money; The proven conversations to close deals and get hired; How to build a firm that generates wealth for you, and make money even if you are not working directly with clients. Join Guerrilla Marketing founder Jay Conrad Levinson and acclaimed coach trainer Andrew Neitlich as they guide you to true success in this booming profession.

Guerrilla Marketing for the New Millennium

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Author :
Publisher : Morgan James Pub
ISBN 13 : 9781933596075
Total Pages : 136 pages
Book Rating : 4.5/5 (96 download)

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Book Synopsis Guerrilla Marketing for the New Millennium by : Jay Conrad Levinson

Download or read book Guerrilla Marketing for the New Millennium written by Jay Conrad Levinson and published by Morgan James Pub. This book was released on 2005 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet is the ultimate guerrilla battlefield, according to the bestselling author of "Guerrilla Marketing." His newest book provides the definitive place to get started, where readers will find an easy-to-follow, step-by-step plan for launching a "guerrilla attack."

Guerrilla Marketing Volume 1

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Author :
Publisher : Morgan James Publishing
ISBN 13 : 1631956248
Total Pages : 349 pages
Book Rating : 4.6/5 (319 download)

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Book Synopsis Guerrilla Marketing Volume 1 by : Jay Conrad Levinson

Download or read book Guerrilla Marketing Volume 1 written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2021-10-05 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask themselves: “How can we make this book unique?” After all, Guerrilla Marketing, since the original Guerrilla Marketing book was introduced by Jay Conrad Levinson in 1984, has supported and empowered entrepreneurs, small and medium sized businesses, solopreneurs, and people with ideas that they think can be a business. Where does it all begin? That’s a simple answer: with a strong foundation of Guerrilla Marketing. Jason and Merrilee spend the first section reviewing the strong foundational elements of Guerrilla Marketing and spend the remaining sections of Guerrilla Marketing sharing today’s Guerrilla Marketing tactics, tools, and tips. These are the Guerrilla Marketing resources that every business needs to succeed and generate profits. They also offer a FREE companion course to help entrepreneurs continue to build their rock-solid Guerrilla Marketing foundation. In the companion course, Jason and Merrilee dive deeper with video tutorials, exercises, and the tools entrepreneurs need to build that crucial foundation from which their Guerrilla Marketing success will be born. Guerrilla Marketing also contains 70+ free online tools for small businesses. Jason and Merrilee are continuing Jay Conrad Levison’s unconventional system of marketing. By understanding not only what marketing is but why it works, they give small and medium sized businesses (SMBs) the opportunity to think and grow big. When the power of one’s SMB is understood and what they can do with Guerrilla Marketing, it not only levels the playing field with competition, but it also tilts the playing field to their advantage.