Your Ad Here

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Your Ad Here

Author : Michael Serazio
Publisher : NYU Press
ISBN 13 : 0814724590
Total Pages : 238 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis Your Ad Here by : Michael Serazio

Download or read book Your Ad Here written by Michael Serazio and published by NYU Press. This book was released on 2013-04-05 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association 2013 Book of the Year, Visual Communication Division, National Communication Association Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of “hidden persuaders” optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell.

Your Ad Here

Author : Michael J. Massey
Publisher : Dog Ear Publishing
ISBN 13 : 1608445380
Total Pages : 102 pages
Book Rating : 4.6/5 (84 download)

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Book Synopsis Your Ad Here by : Michael J. Massey

Download or read book Your Ad Here written by Michael J. Massey and published by Dog Ear Publishing. This book was released on 2010-04 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael Massey and Chrissie VanWormer have written what they believe is the best resource book on media and advertising on the market today. Michael has a reputation as a media mad man and is well known on the east coast as a skilled media buyer who generates measured results for his clients. Chrissie is a creative business woman and writer who uses both sides of her brain to marry industry knowledge with a jolt of ingenuity to make things work. Most of the publications they saw were dry, boring tomes with mathematical formulas and equations. Your Ad Here delivers information in an easy to understand conversational format and is designed for anyone who wants to get their message heard and what it takes to make that happen. For more information on advertising, media buying, branding, creating your message and more, please to go our website at www.YourAdHereTheBook.com. We are available twenty four hours a day to answer any and all of your questions. We'd also like your feedback on this book as we are hard at work on the next book in the Your Ad Here series.

Your Ad Here

Author : Michael Serazio
Publisher : NYU Press
ISBN 13 : 0814785905
Total Pages : 238 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis Your Ad Here by : Michael Serazio

Download or read book Your Ad Here written by Michael Serazio and published by NYU Press. This book was released on 2013-04-05 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2013 Book of the Year, Visual Communication Division, National Communication Association “It is a truism that, in media, everyone knows they are being sold something all the time. It is exactly because of this that we become blind to the subtle seductions of contemporary commercial culture—and Michael Serazio is here to open our eyes.” —Mark Deuze, author of Media Life and Media Work “Michael Serazio has produced an extremely important and engaging book: well researched and highly readable, it provides a detailed and compelling account of the mechanisms of consumer governance at work in the digital age. It deserves a wide readership among scholars and students alike.” —Liz Moor, Goldsmiths, University of London Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of “hidden persuaders” optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell. Michael Serazio is an Assistant Professor in the Department of Communication at Fairfield University. An award-winning former journalist, he continues to write about popular culture, advertising, and new media for The Atlantic, among other publications. In the Postmillennial Pop series

Your Ad Ignored Here

Author : Tom Fishburne
Publisher :
ISBN 13 : 9780999070314
Total Pages : 214 pages
Book Rating : 4.0/5 (73 download)

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Book Synopsis Your Ad Ignored Here by : Tom Fishburne

Download or read book Your Ad Ignored Here written by Tom Fishburne and published by . This book was released on 2017-10-24 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Tom is the David Ogilvy of cartooning." --Seth Godin, author of Purple Cow From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne. Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of modern marketing life on the 15th anniversary of the series. Fishburne began to doodle his observations in 2002 when working in the trenches of marketing. Initially intended for co-workers, they are now read by hundreds of thousands of marketers every week. The cartoons' popularity stem not only from their deft reflections on latest trends, but their witty summary of the shared experiences of marketing -- handling a PR crisis, giving creative feedback to an agency, or avoiding idea killers in innovation. Your Ad Ignored Here gives voice to the challenges and opportunities faced by people working in business everywhere. Readers regularly inquire if Fishburne is spying on them at work. Whether or not you work in marketing, these cartoons will make you laugh ... and think about our rapidly evolving world of work. Tom Fishburne started drawing cartoons on the backs of business cases as a student at Harvard Business School. Fishburne's cartoons have grown by word of mouth to reach hundreds of thousands of marketers every week and have been featured by The Wall Street Journal, Fast Company, and The New York Times. His cartoons have appeared on a billboard ad in Times Square, helped win a Guinness World Record, and turned up in a top-secret NSA presentation released by Edward Snowden. Fishburne draws (literally and figuratively) from 20 years in the marketing trenches in the US and Europe. He was Marketing VP at Method Products, Interim CMO at HotelTonight, and worked in brand management for Nestlé and General Mills. Fishburne developed web sites and digital campaigns for interactive agency iXL in the late 90s and started his marketing career selling advertising space for the first English-language magazine in Prague. In 2010, Fishburne expanded Marketoonist into a marketing agency focused on the unique medium of cartoons. Since 2010, Marketoonist has developed visual content marketing campaigns for businesses such as Google, IBM, Kronos, and LinkedIn. Fishburne is a frequent keynote speaker on marketing, innovation, and creativity, using cartoons, case studies, and his marketing career to tell the story visually. Fishburne lives and draws near San Francisco with his wife and two daughters. All of his cartoons and observations are posted at marketoonist.com. Advance Praise for Your Ad Ignored Here "If marketing kept a diary, this would be it." --Ann Handley, Chief Content Officer of MarketingProfs "Laugh and learn at the same time. BTW, if you don't laugh, you're clueless, and the cartoon is about you." --Guy Kawasaki, Chief evangelist of Canva, Mercedes-Benz brand ambassador "Tom Fishburne has a knack for marketing humor (and truth) like no other." --Lee Odden, CEO, TopRank Marketing "Any great piece of comedy is funny because its true. Well, no one has gathered marketing truths through painfully awkward insights and hilarious delivery the way Tom has." --Ron Tite, Author, Everyone's An Artist (Or At Least They Should Be)

Your Ad Could Go Here

Author : Oksana Stefanivna Zabuz︠h︡ko
Publisher : AmazonCrossing
ISBN 13 : 9781542019422
Total Pages : 0 pages
Book Rating : 4.0/5 (194 download)

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Book Synopsis Your Ad Could Go Here by : Oksana Stefanivna Zabuz︠h︡ko

Download or read book Your Ad Could Go Here written by Oksana Stefanivna Zabuz︠h︡ko and published by AmazonCrossing. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Oksana Zabuzhko, author of "the most influential Ukrainian book in the fifteen years since independence," Fieldwork in Ukrainian Sex, returns with a gripping short story collection. Oksana Zabuzhko, Ukraine's leading public intellectual, is called upon to make sense of the unthinkable reality of our times. In this breathtaking short story collection, she turns the concept of truth over in her hands like a beautifully crafted pair of gloves. From the triumph of the Orange Revolution, which marked the start of the twenty-first century, to domestic victories in matchmaking, sibling rivalry, and even tennis, Zabuzhko manages to shock the reader by juxtaposing things as they are--inarguable, visible to the naked eye--with how things could be, weaving myth and fairy tale into pivotal moments just as we weave a satisfying narrative arc into our own personal mythologies. At once intimate and worldly, these stories resonate with Zabuzhko's irreverent and prescient voice, echoing long after reading.

A Few Plain Reasons why We Should Believe in Christ and Adhere to His Religion

Author : Richard Cumberland
Publisher :
ISBN 13 :
Total Pages : 58 pages
Book Rating : 4.0/5 (19 download)

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Book Synopsis A Few Plain Reasons why We Should Believe in Christ and Adhere to His Religion by : Richard Cumberland

Download or read book A Few Plain Reasons why We Should Believe in Christ and Adhere to His Religion written by Richard Cumberland and published by . This book was released on 1801 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A few plain reasons why we should believe in Christ and adhere to his religion: addres to the patrons and professors of the new philosophy

Download A few plain reasons why we should believe in Christ and adhere to his religion: addres to the patrons and professors of the new philosophy PDF Online Free

Author : Richard Cumberland
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.0/5 (23 download)

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Book Synopsis A few plain reasons why we should believe in Christ and adhere to his religion: addres to the patrons and professors of the new philosophy by : Richard Cumberland

Download or read book A few plain reasons why we should believe in Christ and adhere to his religion: addres to the patrons and professors of the new philosophy written by Richard Cumberland and published by . This book was released on 1808 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Tea and Coffee Journal

Author :
Publisher :
ISBN 13 :
Total Pages : 694 pages
Book Rating : 4.:/5 (29 download)

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Book Synopsis Tea and Coffee Journal by :

Download or read book Tea and Coffee Journal written by and published by . This book was released on 1927 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Dry Goods Reporter

Author :
Publisher :
ISBN 13 :
Total Pages : 1596 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis The Dry Goods Reporter by :

Download or read book The Dry Goods Reporter written by and published by . This book was released on 1914 with total page 1596 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Avoid a Climate Disaster

Author : Bill Gates
Publisher : Vintage
ISBN 13 : 0385546149
Total Pages : 201 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis How to Avoid a Climate Disaster by : Bill Gates

Download or read book How to Avoid a Climate Disaster written by Bill Gates and published by Vintage. This book was released on 2021-02-16 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BEST SELLER • In this urgent, authoritative book, Bill Gates sets out a wide-ranging, practical—and accessible—plan for how the world can get to zero greenhouse gas emissions in time to avoid a climate catastrophe. Bill Gates has spent a decade investigating the causes and effects of climate change. With the help of experts in the fields of physics, chemistry, biology, engineering, political science, and finance, he has focused on what must be done in order to stop the planet's slide to certain environmental disaster. In this book, he not only explains why we need to work toward net-zero emissions of greenhouse gases, but also details what we need to do to achieve this profoundly important goal. He gives us a clear-eyed description of the challenges we face. Drawing on his understanding of innovation and what it takes to get new ideas into the market, he describes the areas in which technology is already helping to reduce emissions, where and how the current technology can be made to function more effectively, where breakthrough technologies are needed, and who is working on these essential innovations. Finally, he lays out a concrete, practical plan for achieving the goal of zero emissions—suggesting not only policies that governments should adopt, but what we as individuals can do to keep our government, our employers, and ourselves accountable in this crucial enterprise. As Bill Gates makes clear, achieving zero emissions will not be simple or easy to do, but if we follow the plan he sets out here, it is a goal firmly within our reach.

My Life with Bob

Author : Pamela Paul
Publisher : Henry Holt
ISBN 13 : 1627796312
Total Pages : 256 pages
Book Rating : 4.6/5 (277 download)

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Book Synopsis My Life with Bob by : Pamela Paul

Download or read book My Life with Bob written by Pamela Paul and published by Henry Holt. This book was released on 2017-05-02 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "For twenty-eight years, Pamela Paul has been keeping a diary that records the books she reads, rather than the life she leads. Or does it? Over time, it's become clear that this Book of Books, or Bob, as she calls him, tells a much bigger story. For Paul, as for many readers, books reflect her inner life--her fantasies and hopes, her dreams and ideas. And her life, in turn, influences which books she chooses, whether for solace or escape, diversion or self-reflection, information or entertainment. My Life with Bob isn't about what's in those books; it's about the relationship between books and readers"--

The Clothier and Furnisher

Author :
Publisher :
ISBN 13 :
Total Pages : 880 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis The Clothier and Furnisher by :

Download or read book The Clothier and Furnisher written by and published by . This book was released on 1916 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt:

American Poultry Advocate

Author :
Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.3/5 (126 download)

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Book Synopsis American Poultry Advocate by :

Download or read book American Poultry Advocate written by and published by . This book was released on 1925 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Grand Rapids Furniture Record

Author :
Publisher :
ISBN 13 :
Total Pages : 1108 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis The Grand Rapids Furniture Record by :

Download or read book The Grand Rapids Furniture Record written by and published by . This book was released on 1912 with total page 1108 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Ogilvy on Advertising

Author : David Ogilvy
Publisher : Vintage
ISBN 13 : 0804170053
Total Pages : 592 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis Ogilvy on Advertising by : David Ogilvy

Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Network World

Author :
Publisher :
ISBN 13 :
Total Pages : 156 pages
Book Rating : 4./5 ( download)

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Book Synopsis Network World by :

Download or read book Network World written by and published by . This book was released on 1995-12-25 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.

Printers' Ink Monthly

Author :
Publisher :
ISBN 13 :
Total Pages : 1012 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Printers' Ink Monthly by :

Download or read book Printers' Ink Monthly written by and published by . This book was released on 1927 with total page 1012 pages. Available in PDF, EPUB and Kindle. Book excerpt: