Global Social Media Design

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Global Social Media Design

Author : Huatong Sun
Publisher :
ISBN 13 : 9780190845612
Total Pages : pages
Book Rating : 4.8/5 (456 download)

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Book Synopsis Global Social Media Design by : Huatong Sun

Download or read book Global Social Media Design written by Huatong Sun and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "Social media users fracture into tribes, but social media ecosystems are globally interconnected technically, socially, culturally, and economically. At the crossroads, Huatong Sun, author of Cross-Cultural Technology Design, presents theory, method, and case studies to uncover the global interconnectedness of social media design and reorient universal design standards. Centering on the dynamics between structure and agency, Sun draws on practices theories and transnational fieldwork and articulates a critical design approach. The "CLUE2 (CLUE Squared)" framework extends from situated activity to social practice, and connects macro institutions with micro interactions to redress asymmetrical relations in everyday life. Why were Japanese users not crazed about Facebook? Would Twitter have had been more successful than its copycat Weibo in China if not banned? How did mobilities and value propositions play out in the competition of WhatsApp, WeChat, LINE, and KakaoTalk for global growth? Illustrating the cultural entanglement with a relational view of design, Sun provides three provocative accounts of cross-cultural social media design and use. Concepts such as affordance, genre, and uptake are demonstrated as design tools to bind the material with the discursive and leap from the critical to the generative for culturally sustaining design."--

Global Social Media Design

Author : Huatong Sun
Publisher : Oxford University Press, USA
ISBN 13 : 0190845589
Total Pages : 289 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis Global Social Media Design by : Huatong Sun

Download or read book Global Social Media Design written by Huatong Sun and published by Oxford University Press, USA. This book was released on 2020 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media users fracture into tribes, but social media ecosystems are globally interconnected technically, socially, culturally, and economically. At the crossroads, Huatong Sun, author of Cross-Cultural Technology Design, presents theory, method, and case studies to uncover the global interconnectedness of social media design and reorient universal design standards. Centering on the dynamics between structure and agency, Sun draws on practice theories and transnational fieldwork and articulates a critical design approach. The "CLUE2 (CLUE squared)" framework extends from situated activity to social practice, and connects macro institutions with micro interactions to redress asymmetrical relations in everyday life. Why were Japanese users not crazed about Facebook? Would Twitter have had been more successful than its copycat Weibo in China if not banned? How did mobilities and value propositions play out in the competition of WhatsApp, WeChat, LINE, and KakaoTalk for global growth? Illustrating the cultural entanglement with a relational view of design, Sun provides three provocative accounts of cross-cultural social media design and use. Concepts such as affordance, genre, and uptake are demonstrated as design tools to bind the material with the discursive and leap from the critical to the generative for culturally sustaining design. Sun calls to reshape the crossroads into a design square where differences are nourished as design resources, where diverse discourses interact for innovation, and where alternative design epistemes thrive from the local. This timely book will appeal to researchers, students, and practitioners who design across disciplines, paradigms, and boundaries to bridge differences in this increasingly globalized world.

Global Social Media Design

Author : Huatong Sun
Publisher : Oxford University Press
ISBN 13 : 0190845600
Total Pages : 289 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis Global Social Media Design by : Huatong Sun

Download or read book Global Social Media Design written by Huatong Sun and published by Oxford University Press. This book was released on 2020-01-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media users fracture into tribes, but social media ecosystems are globally interconnected technically, socially, culturally, and economically. At the crossroads, Huatong Sun, author of Cross-Cultural Technology Design, presents theory, method, and case studies to uncover the global interconnectedness of social media design and reorient universal design standards. Centering on the dynamics between structure and agency, Sun draws on practice theories and transnational fieldwork and articulates a critical design approach. The "CLUE2 (CLUE squared)" framework extends from situated activity to social practice, and connects macro institutions with micro interactions to redress asymmetrical relations in everyday life. Why were Japanese users not crazed about Facebook? Would Twitter have had been more successful than its copycat Weibo in China if not banned? How did mobilities and value propositions play out in the competition of WhatsApp, WeChat, LINE, and KakaoTalk for global growth? Illustrating the cultural entanglement with a relational view of design, Sun provides three provocative accounts of cross-cultural social media design and use. Concepts such as affordance, genre, and uptake are demonstrated as design tools to bind the material with the discursive and leap from the critical to the generative for culturally sustaining design. Sun calls to reshape the crossroads into a design square where differences are nourished as design resources, where diverse discourses interact for innovation, and where alternative design epistemes thrive from the local. This timely book will appeal to researchers, students, and practitioners who design across disciplines, paradigms, and boundaries to bridge differences in this increasingly globalized world.

Social Media

Author : Terence C. Ahern
Publisher :
ISBN 13 : 9781536127348
Total Pages : 0 pages
Book Rating : 4.1/5 (273 download)

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Book Synopsis Social Media by : Terence C. Ahern

Download or read book Social Media written by Terence C. Ahern and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 50 years ago, Pepsi sponsored the UNICEF pavilion at the 1964 New York World's Fair's. They worked with the Walt Disney Company to develop an attraction called the "Children of the World" which boasted a song and included a boat ride that passed by "animated figures frolicking in miniature settings of many lands of the world". This song correctly anticipated the effect communication technology has on how people interact with one another. A line in the song declares that "Though the mountains divide and the oceans are wide / It's a small world after all". Indeed, computer mediated-communication technologies, through cell phones, satellite phones, or the computer-based technologies of Skype or Facetime have trivialised the ability to connect to anyone at anytime, anywhere on the planet. Fast forward 25 years and the software phenomenon known as social media has further compressed not only time and space, but has also democratised news and information. Pundits talk about the 24/7 news cycles where news is available from anyone around the world and from around the clock. This new software has made the local global and the global local.

Global Design History

Author : Glenn Adamson
Publisher : Taylor & Francis
ISBN 13 : 1136833080
Total Pages : 241 pages
Book Rating : 4.1/5 (368 download)

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Book Synopsis Global Design History by : Glenn Adamson

Download or read book Global Design History written by Glenn Adamson and published by Taylor & Francis. This book was released on 2011-03-15 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalism is often discussed using abstract terms, such as ‘networks’ or ‘flows’ and usually in relation to recent history. Global Design History moves us past this limited view of globalism, broadening our sense of this key term in history and theory. Individual chapters focus our attention on objects, and the stories they can tell us about cultural interactions on a global scale. They place these concrete things into contexts, such as trade, empire, mediation, and various forms of design practice. Among the varied topics included are: the global underpinnings of Renaissance material culture the trade of Indian cottons in the eighteenth-century the Japanese tea ceremony as a case of ‘import substitution’ German design in the context of empire handcrafted modernist furniture in Turkey Australian fashions employing ‘ethnic’ motifs an experimental UK-Ghanaian design partnership Chinese social networking websites the international circulation of contemporary architects. Featuring work from leading design historians, each chapter is paired with a ‘response’, designed to expand the discussion and test the methodologies on offer. An extensive bibliography and resource guide will also aid further research, providing students with a user friendly model for approaches to global design. Global Design History will be useful for upper-level undergraduate and postgraduate students, academics and researchers in design history and art history, and related subjects such as anthropology, craft studies and cultural geography.

How the World Changed Social Media

Author : Daniel Miller
Publisher : UCL Press
ISBN 13 : 1910634484
Total Pages : 288 pages
Book Rating : 4.9/5 (16 download)

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Book Synopsis How the World Changed Social Media by : Daniel Miller

Download or read book How the World Changed Social Media written by Daniel Miller and published by UCL Press. This book was released on 2016-02-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences

The Politics of Design

Author : Ruben Pater
Publisher : BIS Publishers
ISBN 13 : 9789063694227
Total Pages : 32 pages
Book Rating : 4.6/5 (942 download)

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Book Synopsis The Politics of Design by : Ruben Pater

Download or read book The Politics of Design written by Ruben Pater and published by BIS Publishers. This book was released on 2016-07-07 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many designs that appear in today's society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we can avoid stereotyping and help improve mutual understanding between people. Politics of Design is a collection of visual examples from around the world. Using ideas from anthropology and sociology, it creates surprising and educational insight in contemporary visual communication. The examples relate to the daily practice of both online and offline visual communication: typography, images, colour, symbols, and information. Politics of Design shows the importance of visual literacy when communicating beyond borders and cultures. It explores the cultural meaning behind the symbols, maps, photography, typography, and colours that are used every day. It is a practical guide for design and communication professionals and students to create more effective and responsible visual communication.

The Hype Machine

Author : Sinan Aral
Publisher : Currency
ISBN 13 : 0525574522
Total Pages : 417 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Hype Machine by : Sinan Aral

Download or read book The Hype Machine written by Sinan Aral and published by Currency. This book was released on 2020-09-15 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

Designing the Social

Author : Harry T. Dyer
Publisher : Springer Nature
ISBN 13 : 9811557160
Total Pages : 177 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Designing the Social by : Harry T. Dyer

Download or read book Designing the Social written by Harry T. Dyer and published by Springer Nature. This book was released on 2020-06-11 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uses data collected from in-depth interviews with young people over the course of a year to explore the complex role of social media in their lives, and the part it plays in shaping how they understand and present their identity to a broad public on a wide array of platforms. Using this data, the book proposes and develops a new theoretical framework for understanding identity performances. Comic Theory, detailed in this book, centres on a consideration of the role of social media design in shaping identity, and explores the ways in which socio-culturally grounded users engage in acts of compromise, novelty, and negotiation with social media designs and digital technologies to produce unique identity performances. Positioned within the field of educational research, this book overtly challenges assumptions and myths about the internet as a neutral source of knowledge, instead exploring the way in which designs and technologies shape who we interact with and how we understand what it is to be social. Moving beyond the over-used ‘digital natives’ paradigm, this book makes a clear case that educators and education researchers need to move beyond a focus on coding and digital skills alone, highlighting the pressing need to take explicit account of the overlaps between digital technology, culture, and education.

Whose Global Village?

Author : Ramesh Srinivasan
Publisher : NYU Press
ISBN 13 : 1479856088
Total Pages : 288 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis Whose Global Village? by : Ramesh Srinivasan

Download or read book Whose Global Village? written by Ramesh Srinivasan and published by NYU Press. This book was released on 2018-12-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has shrunk the physical world into a "global village," where we all seem to be connected in an online community worldwide. Yet while we think of platforms such as Twitter and Facebook as accessible to all, in reality, these are commercial entities developed primarily by and for the Western world. Considering how new technologies increasingly shape labor, economics, and politics, these tools often reinforce the inequalities of globalization, rarely reflecting the perspectives of those at the bottom of the digital divide. This book asks us to reconsider "whose global village" we are shaping with the digital technology revolution today. Sharing stories of collaboration with Native Americans in California and New Mexico, revolutionaries in Egypt, communities in rural India, and others across the world, Ramesh Srinivasan urges us to reimagine what the Internet, mobile phones, or social media platforms may look like when considered from the perspectives of diverse cultures. Such collaboration can pave the way for a people-first approach toward designing and working with new technology worldwide that embraces the realities of communities too often relegated to the margins

Social Business By Design

Author : Dion Hinchcliffe
Publisher : John Wiley & Sons
ISBN 13 : 1118283627
Total Pages : 261 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Social Business By Design by : Dion Hinchcliffe

Download or read book Social Business By Design written by Dion Hinchcliffe and published by John Wiley & Sons. This book was released on 2012-04-12 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Dachis Group—the global leader in social business—comes the groundbreaking book on transformative social business strategies. Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, Social Business By Design clearly shows how to choose and implement a social business strategy and maximize its impact. Explains the mechanisms, applications, and advantages of a strategic array of social media topics, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more Features examples from high-profile companies such as SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM who have implemented social business strategies Draws on the extensive research and expertise of the Dachis Group, which has helped numerous Fortune 500 clients plan, build, and activate effective social business solutions Containing actionable, high-impact techniques that save time and the bottom line, Social Business By Design will transform any organization's strategy to ensure success and avoid disruption in a fast-moving world.

Design for Social Innovation

Author : Mariana Amatullo
Publisher : Routledge
ISBN 13 : 1000464512
Total Pages : 487 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Design for Social Innovation by : Mariana Amatullo

Download or read book Design for Social Innovation written by Mariana Amatullo and published by Routledge. This book was released on 2021-11-29 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: The United Nations, Australia Post, and governments in the UK, Finland, Taiwan, France, Brazil, and Israel are just a few of the organizations and groups utilizing design to drive social change. Grounded by a global survey in sectors as diverse as public health, urban planning, economic development, education, humanitarian response, cultural heritage, and civil rights, Design for Social Innovation captures these stories and more through 45 richly illustrated case studies from six continents. From advocating to understanding and everything in between, these cases demonstrate how designers shape new products, services, and systems while transforming organizations and supporting individual growth. How is this work similar or different around the world? How are designers building sustainable business practices with this work? Why are organizations investing in design capabilities? What evidence do we have of impact by design? Leading practitioners and educators, brought together in seven dynamic roundtable discussions, provide context to the case studies. Design for Social Innovation is a must-have for professionals, organizations, and educators in design, philanthropy, social innovation, and entrepreneurship. This book marks the first attempt to define the contours of a global overview that showcases the cultural, economic, and organizational levers propelling design for social innovation forward today.

Design Transitions

Author : Joyce Yee
Publisher : BIS Publishers
ISBN 13 : 9789063693213
Total Pages : 0 pages
Book Rating : 4.6/5 (932 download)

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Book Synopsis Design Transitions by : Joyce Yee

Download or read book Design Transitions written by Joyce Yee and published by BIS Publishers. This book was released on 2013-11-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explores transitions in design practice and features 'untold stories of innovative design practices from around the world

Analyzing Social Media Networks with NodeXL

Author : Derek Hansen
Publisher : Morgan Kaufmann
ISBN 13 : 0123822300
Total Pages : 301 pages
Book Rating : 4.1/5 (238 download)

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Book Synopsis Analyzing Social Media Networks with NodeXL by : Derek Hansen

Download or read book Analyzing Social Media Networks with NodeXL written by Derek Hansen and published by Morgan Kaufmann. This book was released on 2010-09-14 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events. Walks you through NodeXL, while explaining the theory and development behind each step, providing takeaways that can apply to any SNA Demonstrates how visual analytics research can be applied to SNA tools for the mass market Includes case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and wikis Download companion materials and resources at https://nodexl.codeplex.com/documentation

Global Brand Power

Author : Barbara E. Kahn
Publisher : University of Pennsylvania Press
ISBN 13 : 1613630255
Total Pages : 133 pages
Book Rating : 4.6/5 (136 download)

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Book Synopsis Global Brand Power by : Barbara E. Kahn

Download or read book Global Brand Power written by Barbara E. Kahn and published by University of Pennsylvania Press. This book was released on 2013-03-05 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won't be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company's bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously. Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.

Digital Identity and Social Media

Author : Warburton, Steven
Publisher : IGI Global
ISBN 13 : 1466619163
Total Pages : 333 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Digital Identity and Social Media by : Warburton, Steven

Download or read book Digital Identity and Social Media written by Warburton, Steven and published by IGI Global. This book was released on 2012-07-31 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book examines the impact of digital identities on our day-to-day activities from a range of contemporary technical and socio-cultural perspectives while allowing the reader to deepen understanding about the diverse range of tools and practices that compose the spectrum of online identity services and uses"--Provided by publisher.

Perspectives on Design and Digital Communication

Author : Nuno Martins
Publisher : Springer Nature
ISBN 13 : 3030496473
Total Pages : 239 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Perspectives on Design and Digital Communication by : Nuno Martins

Download or read book Perspectives on Design and Digital Communication written by Nuno Martins and published by Springer Nature. This book was released on 2020-07-09 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shares new research findings and practical lessons learned that will foster advances in digital design, communication design, web, multimedia and motion design, graphic design and branding, and other related areas. It gathers the best papers presented at the 3rd International Conference on Digital Design and Communication, DIGICOM 2019, held on November 15–16, 2019, in Barcelos, Portugal. The respective contributions highlight new theoretical perspectives and practical research directions in design and communication, aimed at promoting their use in a global, digital world. The book offers a timely guide and a source of inspiration for designers of all kinds (Graphic, Digital, Web, UI & UX Design and Social Media), for researchers, advertisers, artists, entrepreneurs, and brand or corporate communication managers, and for teachers and advanced students.