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Analyzing Social Media Networks With Nodexl
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Book Synopsis Analyzing Social Media Networks with NodeXL by : Derek Hansen
Download or read book Analyzing Social Media Networks with NodeXL written by Derek Hansen and published by Morgan Kaufmann. This book was released on 2010-09-14 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events. Walks you through NodeXL, while explaining the theory and development behind each step, providing takeaways that can apply to any SNA Demonstrates how visual analytics research can be applied to SNA tools for the mass market Includes case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and wikis Download companion materials and resources at https://nodexl.codeplex.com/documentation
Book Synopsis Analyzing Social Media Networks with NodeXL by : Derek L. Hansen
Download or read book Analyzing Social Media Networks with NodeXL written by Derek L. Hansen and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Analyzing the Social Web by : Jennifer Golbeck
Download or read book Analyzing the Social Web written by Jennifer Golbeck and published by Newnes. This book was released on 2013-02-17 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that let us identify things like who are the most important or influential people in a network, how things will spread through the network, and the nature of peoples' relationships. Analyzing the Social Web introduces you to these techniques, shows you their application to many different types of social media, and discusses how social media can be used as a tool for interacting with the online public. Presents interactive social applications on the web, and the types of analysis that are currently conducted in the study of social media Covers the basics of network structures for beginners, including measuring methods for describing nodes, edges, and parts of the network Discusses the major categories of social media applications or phenomena and shows how the techniques presented can be applied to analyze and understand the underlying data Provides an introduction to information visualization, particularly network visualization techniques, and methods for using them to identify interesting features in a network, generate hypotheses for analysis, and recognize patterns of behavior Includes a supporting website with lecture slides, exercises, and downloadable social network data sets that can be used can be used to apply the techniques presented in the book
Book Synopsis Transparency in Social Media by : Sorin Adam Matei
Download or read book Transparency in Social Media written by Sorin Adam Matei and published by Springer. This book was released on 2015-07-22 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume presents, in a synergistic manner, significant theoretical and practical contributions in the area of social media reputation and authorship measurement, visualization, and modeling. The book justifies and proposes contributions to a future agenda for understanding the requirements for making social media authorship more transparent. Building on work presented in a previous volume of this series, Roles, Trust, and Reputation in Social Media Knowledge Markets, this book discusses new tools, applications, services, and algorithms that are needed for authoring content in a real-time publishing world. These insights may help people who interact and create content through social media better assess their potential for knowledge creation. They may also assist in analyzing audience attitudes, perceptions, and behavior in informal social media or in formal organizational structures. In addition, the volume includes several chapters that analyze the higher order ethical, critical thinking, and philosophical principles that may be used to ground social media authorship. Together, the perspectives presented in this volume help us understand how social media content is created and how its impact can be evaluated. The chapters demonstrate thought leadership through new ways of constructing social media experiences and making traces of social interaction visible. Transparency in Social Media aims to help researchers and practitioners design services, tools, or methods of analysis that encourage a more transparent process of interaction and communication on social media. Knowing who has added what content and with what authority to a specific online social media project can help the user community better understand, evaluate and make decisions and, ultimately, act on the basis of such information.
Book Synopsis Social Media Listening and Monitoring for Business Applications by : Rao, N. Raghavendra
Download or read book Social Media Listening and Monitoring for Business Applications written by Rao, N. Raghavendra and published by IGI Global. This book was released on 2016-09-21 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites. Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers.
Book Synopsis Seven Layers of Social Media Analytics by : Gohar F. Khan
Download or read book Seven Layers of Social Media Analytics written by Gohar F. Khan and published by Createspace Independent Publishing Platform. This book was released on 2015 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers concepts, tools, tutorials, and case studies that business managers need to extract and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engines, and location layers. Social media analytics is about converting unstructured social media data into meaningful business insights. By the end of this book, you will have mastered the concepts, techniques, and tools used to extract business insights from social media that help increase brand loyalty, generate leads, drive traffic, and ultimately make good business decisions. The book is non-technical in nature best suited for business managers, owners, consultants, students, and professors, etc. Here is how the book is structured: Chapter 1: The Seven Layers of Social Media Analytics Chapter 2: Understanding Social Media Chapter 3: Social Media Text Analytics Chapter 4: Social Media Network Analytics Chapter 5: Social Media Actions Analytics Chapter 6: Social Media Apps Analytics Chapter 7: Social Media Hyperlinks Analytics Chapter 8: Social Media Location Analytics Chapter 9: Social Media Search Engine Analytics Chapter 10: Aligning Social Media Analytics with Business Goals The book also comes with a companion site (http: //7layersanalytics.com/) which offers Updated Tutorials, Power-Point Slide, Case Studies, Sample Data, and Syllabus.
Book Synopsis Social Media Data Extraction and Content Analysis by : Hai-Jew, Shalin
Download or read book Social Media Data Extraction and Content Analysis written by Hai-Jew, Shalin and published by IGI Global. This book was released on 2016-08-01 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s society, the utilization of social media platforms has become an abundant forum for individuals to post, share, tag, and, in some cases, overshare information about their daily lives. As significant amounts of data flood these venues, it has become necessary to find ways to collect and evaluate this information. Social Media Data Extraction and Content Analysis explores various social networking platforms and the technologies being utilized to gather and analyze information being posted to these venues. Highlighting emergent research, analytical techniques, and best practices in data extraction in global electronic culture, this publication is an essential reference source for researchers, academics, and professionals.
Book Synopsis Mining of Massive Datasets by : Jure Leskovec
Download or read book Mining of Massive Datasets written by Jure Leskovec and published by Cambridge University Press. This book was released on 2014-11-13 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, this book focuses on practical algorithms for mining data from even the largest datasets.
Book Synopsis Social Network Analysis for Startups by : Maksim Tsvetovat
Download or read book Social Network Analysis for Startups written by Maksim Tsvetovat and published by "O'Reilly Media, Inc.". This book was released on 2011-10-06 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does your startup rely on social network analysis? This concise guide provides a statistical framework to help you identify social processes hidden among the tons of data now available. Social network analysis (SNA) is a discipline that predates Facebook and Twitter by 30 years. Through expert SNA researchers, you'll learn concepts and techniques for recognizing patterns in social media, political groups, companies, cultural trends, and interpersonal networks. You'll also learn how to use Python and other open source tools—such as NetworkX, NumPy, and Matplotlib—to gather, analyze, and visualize social data. This book is the perfect marriage between social network theory and practice, and a valuable source of insight and ideas. Discover how internal social networks affect a company’s ability to perform Follow terrorists and revolutionaries through the 1998 Khobar Towers bombing, the 9/11 attacks, and the Egyptian uprising Learn how a single special-interest group can control the outcome of a national election Examine relationships between companies through investment networks and shared boards of directors Delve into the anatomy of cultural fads and trends—offline phenomena often mediated by Twitter and Facebook
Book Synopsis Analyzing Social Media Data and Web Networks by : M. Cantijoch
Download or read book Analyzing Social Media Data and Web Networks written by M. Cantijoch and published by Springer. This book was released on 2014-11-25 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: As governments, citizens and organizations have moved online there is an increasing need for academic enquiry to adapt to this new context for communication and political action. This adaptation is crucially dependent on researchers being equipped with the necessary methodological tools to extract, analyze and visualize patterns of web activity. This volume profiles the latest techniques being employed by social scientists to collect and interpret data from some of the most popular social media applications, the political parties' own online activist spaces, and the wider system of hyperlinks that structure the inter-connections between these sites. Including contributions from a range of academic disciplines including Political Science, Media and Communication Studies, Economics, and Computer Science, this study showcases a new methodological approach that has been expressly designed to capture and analyze web data in the process of investigating substantive questions.
Book Synopsis Introduction to Social Media Investigation by : Jennifer Golbeck
Download or read book Introduction to Social Media Investigation written by Jennifer Golbeck and published by Syngress. This book was released on 2015-03-14 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re interested in using social media as an investigative tool, Introduction to Social Media Investigation will show you how! Social networks and social media, like Facebook, Twitter, and Foursquare, are some of the most popular services on the Web, with hundreds of millions of users. The public information that people share on these sites can be valuable for anyone interested in investigating people of interest through open, public sources. Social media as an investigative device is in its infancy and not well understood. This book presents an overview of social media and discusses special skills and techniques to use when conducting investigations. The book features hands-on tutorials and case studies and offers additional data-gathering techniques. Presents an overview of social media sites, information types, privacy policies, and other general issues relevant to investigating individuals online Discusses the special skills and techniques needed when conducting investigations using social media Includes hands-on tutorials and case studies using Facebook, LinkedIn, Twitter, and other social media sites using proven investigative techniques Shows how to gather additional data using advanced techniques such as crowdsourcing, data mining, and network analysis
Book Synopsis Creating Value with Social Media Analytics by : Gohar F. Khan
Download or read book Creating Value with Social Media Analytics written by Gohar F. Khan and published by Createspace Independent Publishing Platform. This book was released on 2018-04-23 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: Often termed as the ''new gold,'' the vast amount of social media data can be employed to identify which customer behavior and actions create more value. Nevertheless, many brands find it extremely hard to define what the value of social media is and how to capture and create value with social media data.In Creating Value with Social Media Analytics, we draw on developments in social media analytics theories and tools to develop a comprehensive social media value creation framework that allows readers to define, align, capture, and sustain value through social media data. The book offers concepts, strategies, tools, tutorials, and case studies that brands need to align, extract, and analyze a variety of social media data, including text, actions, networks, multimedia, apps, hyperlinks, search engines, and location data. By the end of this book, the readers will have mastered the theories, concepts, strategies, techniques, and tools necessary to extract business value from big social media that help increase brand loyalty, generate leads, drive traffic, and ultimately make sound business decisions. Here is how the book is organized. Chapter 1: Creating Value with Social Media Analytics Chapter 2: Understanding Social Media Chapter 3: Understanding Social Media Analytics Chapter 4: Analytics-Business Alignment Chapter 5: Capturing Value with Network Analytics Chapter 6: Capturing Value with Text Analytics Chapter 7: Capturing Value with Actions Analytics Chapter 8: Capturing Value with Search Engine Analytics Chapter 9: Capturing Value with Location Analytics Chapter 10: Capturing Value with Hyperlinks Analytics Chapter 11: Capturing Value with Mobile Analytics Chapter 12: Capturing Value with Multimedia Analytics Chapter 13: Social Media Analytics CapabilitiesChapter 14: Social Media Security, Privacy, & Ethics The book has a companion site (https://analytics-book.com/), which offers useful instructor resources. Praises for the book "Gohar F. Khan has a flair for simplifying the complexity of social media analytics. Creating Value with Social Media Analytics is a beautifully delineated roadmap to creating and capturing business value through social media. It provides the theories, tools, and creates a roadmap to leveraging social media data for business intelligence purposes. Real world analytics cases and tutorials combined with a comprehensive companion site make this an excellent textbook for both graduate and undergraduate students."-Robin Saunders, Director of the Communications and Information Management Graduate Programs, Bay Path University. "Creating Value with Social Media Analytics offers a comprehensive framework to define, align, capture, and sustain business value through social media data. The book is theoretically grounded and practical, making it an excellent resource for social media analytics courses."-Haya Ajjan, Director & Associate Prof., Elon Center for Organizational Analytics, Elon University. "Gohar Khan is a pioneer in the emerging domain of social media analytics. This latest text is a must-read for business leaders, managers, and academicians, as it provides a clear and concise understanding of business value creation with social media data from a social lens."-Laeeq Khan, Director, Social Media Analytics Research Team, Ohio University. "Whether you are coming from a business, research, science or art background, Creating Value with Social Media Analytics is a brilliant induction resource for those entering the social media analytics industry. The insightful case studies and carefully crafted tutorials are the perfect supplements to help digest the key concepts introduced in each chapter."-Jared Wong, Social Media Data Analyst, Digivizer "It is one of the most comprehensive books on analytics that I have come across recently."-Bobby Swar, Prof. Concordia Uni.
Book Synopsis Human-Centered AI by : Ben Shneiderman
Download or read book Human-Centered AI written by Ben Shneiderman and published by Oxford University Press. This book was released on 2022 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: The remarkable progress in algorithms for machine and deep learning have opened the doors to new opportunities, and some dark possibilities. However, a bright future awaits those who build on their working methods by including HCAI strategies of design and testing. As many technology companies and thought leaders have argued, the goal is not to replace people, but to empower them by making design choices that give humans control over technology. In Human-Centered AI, Professor Ben Shneiderman offers an optimistic realist's guide to how artificial intelligence can be used to augment and enhance humans' lives. This project bridges the gap between ethical considerations and practical realities to offer a road map for successful, reliable systems. Digital cameras, communications services, and navigation apps are just the beginning. Shneiderman shows how future applications will support health and wellness, improve education, accelerate business, and connect people in reliable, safe, and trustworthy ways that respect human values, rights, justice, and dignity.
Book Synopsis Social Computing, Behavioral-Cultural Modeling and Prediction by : John Salerno
Download or read book Social Computing, Behavioral-Cultural Modeling and Prediction written by John Salerno and published by Springer. This book was released on 2011-02-21 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 4th International Conference on Social Computing, Behavioral-Cultural Modeling and Prediction, held in College Park, MD, USA, March 29-31, 2011. The 48 papers and 3 keynotes presented in this volume were carefully reviewed and selected from 88 submissions. The papers cover a wide range of topics including social network analysis; modeling; machine learning and data mining; social behaviors; public health; cultural aspects; and effects and search.
Book Synopsis Understanding Social Networks by : Charles Kadushin
Download or read book Understanding Social Networks written by Charles Kadushin and published by Oxford University Press. This book was released on 2012-01-19 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Social Networks explains the big ideas that underlie social networks, covering fundamental concepts then discussing networks and their core themes in increasing order of complexity.
Book Synopsis Graph Analysis and Visualization by : Richard Brath
Download or read book Graph Analysis and Visualization written by Richard Brath and published by John Wiley & Sons. This book was released on 2015-01-30 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wring more out of the data with a scientific approach toanalysis Graph Analysis and Visualization brings graph theory outof the lab and into the real world. Using sophisticated methods andtools that span analysis functions, this guide shows you how toexploit graph and network analytic techniques to enable thediscovery of new business insights and opportunities. Published infull color, the book describes the process of creating powerfulvisualizations using a rich and engaging set of examples fromsports, finance, marketing, security, social media, and more. Youwill find practical guidance toward pattern identification andusing various data sources, including Big Data, plus clearinstruction on the use of software and programming. The companionwebsite offers data sets, full code examples in Python, and linksto all the tools covered in the book. Science has already reaped the benefit of network and graphtheory, which has powered breakthroughs in physics, economics,genetics, and more. This book brings those proven techniques intothe world of business, finance, strategy, and design, helpingextract more information from data and better communicate theresults to decision-makers. Study graphical examples of networks using clear and insightfulvisualizations Analyze specifically-curated, easy-to-use data sets fromvarious industries Learn the software tools and programming languages that extractinsights from data Code examples using the popular Python programminglanguage There is a tremendous body of scientific work on network andgraph theory, but very little of it directly applies to analystfunctions outside of the core sciences – until now. Writtenfor those seeking empirically based, systematic analysis methodsand powerful tools that apply outside the lab, Graph Analysisand Visualization is a thorough, authoritative resource.
Book Synopsis An Introduction to Social Analytics by : Shaila Miranda
Download or read book An Introduction to Social Analytics written by Shaila Miranda and published by . This book was released on 2018-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
