Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Gestion Comercial Y Marketing full books in PDF, epub, and Kindle. Read online Gestion Comercial Y Marketing ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author :
Publisher : Editorial Elearning, S.L.
ISBN 13 :
Total Pages : 438 pages
Book Rating : 4./5 ( download)
Download or read book written by and published by Editorial Elearning, S.L.. This book was released on with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Álvaro Rocha
Publisher : Springer Nature
ISBN 13 : 9813341831
Total Pages : 783 pages
Book Rating : 4.8/5 (133 download)
Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Author : Thorsten Blecker
Publisher : BoD – Books on Demand
ISBN 13 : 3844101810
Total Pages : 446 pages
Book Rating : 4.8/5 (441 download)
Download or read book Pioneering Supply Chain Design written by Thorsten Blecker and published by BoD – Books on Demand. This book was released on 2012 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ángeles Sánchez-Cueca
Publisher : Editorial Almuzara
ISBN 13 : 8483567075
Total Pages : 194 pages
Book Rating : 4.4/5 (835 download)
Download or read book El alma de la comética written by Ángeles Sánchez-Cueca and published by Editorial Almuzara. This book was released on 2013-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: En los últimos años el mercado mundial de la cosmética y la perfumería de lujo han reinventado su manera de dirigirse a un público cada vez más exigente. A través de la propia experiencia personal de la autora, de su conocimiento del sector y de entrevistas a personalidades seleccionadas a nivel nacional e internacional (LVMH, La Prairie, Sisley, Shiseido, By Terry, Carla Bulgaria Roses Beauty; entre otros) la experta Ángeles Sánchez-Cueca hace un riguroso análisis de los factores de éxito de esta industria, que sólo en la Unión Europea mueve 7.100 millones de euros al año y una exportación en torno a los 2.300 millones de euros, y de las claves que determinan que una marca tenga éxito. Destacadas figuras del ámbito de la cosmética y la perfumería consideran que este libro es una iniciativa magnífica en el sector, coincidiendo en afirmar que “les parece algo increíble y alentador, que alguien se haya dado cuenta de lo importante que son los equipos humanos para transmitir la magia del lujo” porque por muy fuerte que sea la imagen de una marca, si detrás no hay un alma que sepa captar, sentir, vivir y trasmitir ese mundo; no habría forma de darlo a conocer.
Author : Pablo Claver
Publisher : Editorial Almuzara
ISBN 13 : 8483568470
Total Pages : 173 pages
Book Rating : 4.4/5 (835 download)
Download or read book Yo también puedo emprender written by Pablo Claver and published by Editorial Almuzara. This book was released on 2013 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emprender no es sólo cosa de Steve Jobs, Amancio Ortega o Bill Gates. Tampoco es algo exclusivo de quienes quieren crear la empresa más innovadora, la que más rápido crezca, la que nazca con un enorme respaldo financiero detrás. Es algo al alcance de cualquier persona «normal y corriente», como se define el autor de este libro. Pablo Claver, después de numerosos éxitos empresariales y más de un fracaso, ha creado un libro pensado para todos aquellos que tienen una idea y no saben si llevarla a cabo o cómo hacerlo. También está escrito para quienes quieren buscar una alternativa real a su situación de desempleo y les falta un último empujón. Sin tecnicismos y con una gran dosis de realismo, este emprendedor que ha creado empresas en Europa, África y Latinoamérica explica paso a paso y de la forma más sencilla posible todos los detalles que el futuro empresario debe tener en cuenta: desde cómo poner en marcha la idea sin tener dinero hasta cómo diseñar el plan de negocio, pasando por la gestión del equipo, cómo conseguir las primeras ventas, la importancia de cuidar a cada cliente, cómo llevar las cuentas, cómo hacer crecer la empresa e, incluso, cómo venderla si llega el momento. Todo descrito con numerosos ejemplos que ilustran cada una de sus recomendaciones.
Author : Anna M. Gil-Lafuente
Publisher : Springer
ISBN 13 : 3642304575
Total Pages : 463 pages
Book Rating : 4.6/5 (423 download)
Download or read book Soft Computing in Management and Business Economics written by Anna M. Gil-Lafuente and published by Springer. This book was released on 2012-06-23 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of selected papers presented at the Annual Meeting of the European Academy of Management and Business Economics (AEDEM), held at the Faculty of Economics and Business of the University of Barcelona, 05 – 07 June, 2012. This edition of the conference has been presented with the slogan “Creating new opportunities in an uncertain environment”. There are different ways for assessing uncertainty in management but this book mainly focused on soft computing theories and their role in assessing uncertainty in a complex world. The present book gives a comprehensive overview of general management topics and discusses some of the most recent developments in all the areas of business and management including management, marketing, business statistics, innovation and technology, finance, sports and tourism. This book might be of great interest for anyone working in the area of management and business economics and might be especially useful for scientists and graduate students doing research in these fields.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 :
Total Pages : 2119 pages
Book Rating : 4.3/5 (693 download)
Download or read book Research Anthology on Business Law, Policy, and Social Responsibility written by Management Association, Information Resources and published by IGI Global. This book was released on 2023-12-21 with total page 2119 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complicated interactions between business, law, and societal expectations pose an unprecedented challenge in modern commerce. Businesses navigate an intricate ecosystem shaped by legal principles, government regulations, and evolving societal values. The Research Anthology on Business Law, Policy, and Social Responsibility comprehensively explores critical issues as societal expectations for responsible business practices rise across a four-volume collection. The anthology's timely significance makes this reference with an exhaustive coverage an indispensable resource. Carefully curated, the collection sheds light on the latest trends, techniques, and applications in business law and policy. Covering topics from the transformation of business ethics in the digital era to the role of multi-national corporations in enforcing competition laws, the anthology serves as a vital reference for academics, lawyers, policymakers, and business professionals. Libraries seeking expansive and diverse research materials will find this anthology to be an exceptional solution, enriching the academic environment and serving as an invaluable tool for researchers, educators, and students. The Research Anthology on Business Law, Policy, and Social Responsibility is a comprehensive addition to any institution's collection, addressing the diverse needs of those exploring the landscape of business law and policy.
Author : Enrique Moguel
Publisher : Springer Nature
ISBN 13 : 3031290674
Total Pages : 436 pages
Book Rating : 4.0/5 (312 download)
Download or read book Gerontechnology V written by Enrique Moguel and published by Springer Nature. This book was released on 2023-03-27 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers peer-review contributions to the 5th International Workshop on Gerontechnology, IWoG 2022, held on November 17-18, 2022, in Évora, Portugal, and in Caceres, Spain. They report on cutting-edge technologies and optimized workflows for promoting active aging and assisting older adults at home, as well as in healthcare centers. They discuss the main challenges in the development, use and delivery of health care services and technologies. Besides proposing solutions for improving monitoring and management of health parameters and age-related diseases, the chapters also describe approaches for helping seniors in their daily tasks and facilitating their communication and integration with assistive technologies. All in all, this book provides health professionals, researchers, and service providers with extensive information on the latest trends in the development and application of gerontechnology, with a special emphasis on improving quality of life and social integration of the elderly.
Author : Jose L Garcia-Ruiz
Publisher : Routledge
ISBN 13 : 1317323564
Total Pages : 247 pages
Book Rating : 4.3/5 (173 download)
Download or read book The Determinants of Entrepreneurship written by Jose L Garcia-Ruiz and published by Routledge. This book was released on 2015-10-06 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study looks at entrepreneurial history from three angles: Entrepreneurial Typologies; Business Leaders; and Culture vs Institutions. The previous scarcity of material makes this collection of eight papers an invaluable resource and should encourage further analysis.
Author : Andrés Aljure
Publisher : Editorial UOC
ISBN 13 : 8490644152
Total Pages : 174 pages
Book Rating : 4.4/5 (96 download)
Download or read book El plan estratégico de comunicación written by Andrés Aljure and published by Editorial UOC. This book was released on 2016-05-13 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Toda organización, sea pública, privada, mixta u ONG, requiere de la interacción con “públicos” de diferente índole para lograr sus objetivos. Esa interacción es en esencia un proceso permanente de comunicación que, como tal, requiere ser gestionado. La forma de estructurar dicha gestión con lógica, coherencia, propósito y efectividad es a través del diseño, la elaboración y la implementación de planes estratégicos de comunicación (PEC). Este libro ofrece una completa contextualización del para qué gestionar la comunicación, así como consideraciones, ejemplos y recomendaciones de orden técnico y gerencial para hacerlo. A través de este, también se accede a un método concreto y estructurado que, descrito paso a paso, de manera práctica y específica, provee herramientas plenamente aplicables y presenta lo que usted debe tener en cuenta para diseñar y elaborar un PEC de forma apropiada.
Author : Angel Villagrá Rubio
Publisher : Editorial CSIC - CSIC Press
ISBN 13 : 9788400086404
Total Pages : 774 pages
Book Rating : 4.0/5 (864 download)
Download or read book Tesauro ISOC de economía written by Angel Villagrá Rubio and published by Editorial CSIC - CSIC Press. This book was released on 2008 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: La tercera edición de este “Tesauro”, nacido en 1986, responde a la necesidad de actualizar su universo terminológico según los usos más implantados en la literatura económica más reciente. Tiene como notas diferenciales respecto a la anterior edición: la reestructuración del esquema organizativo general para acercarlo a la cosmovisión de la disciplina que generalmente tienen los economistas y hacerlo compatible con otros esquemas académicos; la reducción y sustitución de descriptores y la introducción de nuevos conceptos o la nueva formulación de otros ya existentes.
Author : Fernandes, Gonçalo Poeta
Publisher : IGI Global
ISBN 13 : 1799873412
Total Pages : 295 pages
Book Rating : 4.7/5 (998 download)
Download or read book Challenges and New Opportunities for Tourism in Inland Territories: Ecocultural Resources and Sustainable Initiatives written by Fernandes, Gonçalo Poeta and published by IGI Global. This book was released on 2021-09-10 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inland territories are currently of great interest in the tourism industry based on their natural and cultural resources, the surroundings and valuing of natural spaces, local traditions and cultures, ways of life, and the experiences of territories with authenticity. In this context, ecocultural resources are determining factors of development for the mobilization of economic and socio-cultural initiatives, promoting tourism and generating conditions of sustainability in inland territories. They are spaces of opportunity, maintaining resources and heritage with high preservation, enhancing new perceptions and forms of use, generating territorial cohesion, promoting self-esteem for local communities, and providing diverse and differentiated tourist experiences. The involvement of the community is decisive in valuing the destination, understanding local ecocultural realities, and developing the processes of preservation and service creation. It is considered a necessary approach for inclusion, protection, and aggregating the ecological and cultural binomial as a determinant for deeper knowledge of territorial realities and their specificities. Thus, sustainability and participation are crucial for the long-term future of inland tourism activities, with local governance assuming an important role in building tourism capacity, mobilizing resources, and streamlining entrepreneurial initiatives. Challenges and New Opportunities for Tourism in Inland Territories: Ecocultural Resources and Sustainable Initiatives provides knowledge on the trends for tourism in inland territories, territorial innovation, good governance practices, new projects in inland tourism, and other important aspects in the field. The topics covered include sustainability of local culture, cultural heritage, social responsibility, local governance, public policies, and innovation and tourism in inland territories. This book is essential for tourism management organizations, environmentalists, hotel managers, restaurateurs, tourism departments, practitioners, policymakers, public officials, researchers, academicians, and students interested in the innovative practices and initiatives in tourism with a specific focus on inland territories.
Author : Nemesio Castillo
Publisher : Lulu.com
ISBN 13 : 1304489221
Total Pages : 234 pages
Book Rating : 4.3/5 (44 download)
Download or read book Competitiveness’ Key Factor s: the organization's internal resources, its heterogeneous distribution and its difficulty to imitate them written by Nemesio Castillo and published by Lulu.com. This book was released on 2013-10-16 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competitiveness' Key Factor s: the organization's internal resources, its heterogeneous distribution and its difficulty to imitate them
Author : Library of Congress
Publisher :
ISBN 13 :
Total Pages : 926 pages
Book Rating : 4.:/5 (31 download)
Download or read book Monographic Series written by Library of Congress and published by . This book was released on 1978 with total page 926 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : D. Ethier
Publisher : Springer
ISBN 13 : 0230377947
Total Pages : 190 pages
Book Rating : 4.2/5 (33 download)
Download or read book Economic Adjustment in New Democracies written by D. Ethier and published by Springer. This book was released on 1997-05-29 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: The politics of economic adjustment in new democracies has received a lot of attention. However, none of the most recent examinations provide a thorough comparative analysis of Southern Europe. Ethier's book fills this gap. The book challenges many existing preconceptions about Southern Europe, while confirming and complementing the main assertions of comparable studies on Eastern Europe, Latin America, Asia and Africa.
Author : Steffen Wippel
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110741156
Total Pages : 468 pages
Book Rating : 4.1/5 (17 download)
Download or read book Branding the Middle East written by Steffen Wippel and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-10-02 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Public Affairs Information Service
Publisher :
ISBN 13 :
Total Pages : 634 pages
Book Rating : 4.3/5 (91 download)
Download or read book Foreign Language Index written by Public Affairs Information Service and published by . This book was released on 1977 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt:
