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Author : Steffen Wippel
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110741156
Total Pages : 468 pages
Book Rating : 4.1/5 (17 download)
Download or read book Branding the Middle East written by Steffen Wippel and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-10-02 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Said Baaghil
Publisher : iUniverse
ISBN 13 : 0595465935
Total Pages : 110 pages
Book Rating : 4.5/5 (954 download)
Download or read book Eccentric Marketing written by Said Baaghil and published by iUniverse. This book was released on 2007-12 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Eccentric Marketing, marketing strategist and entrepreneur Said A. Baaghil outlines the framework for a forward-thinking new consumer model aimed at transforming the way products and services are marketed in the Middle East. Baaghil illustrates how modern-day CEOs of Middle Eastern corporations must radically alter their traditional marketing programs in order to survive the new global economy. Using real-world examples, Eccentric Marketing analyzes the marketing failures and successes of companies operating in the Middle East and makes a convincing argument about their vital need to implement consumer-based marketing. Baaghil also demonstrates how many common character faults of Middle Eastern CEOs can not only damage a brand, but ultimately lead to its complete demise. Eccentric Marketing details the current market reality for small- to medium-sized companies in the Middle East and explains why most of these companies fail when promoting their products in the Western world. Drawing from actual business cases in Saudi Arabia, Baaghil proves that companies must learn how to instill their brand permanently in the consumer consciousness in order to survive and thrive. Baaghil's visionary concepts for building and integrating a powerful brand make Eccentric Marketing the must-have marketing guide for leading-edge companies operating in the Middle East.
Author : Miriam Cooke
Publisher : Univ of California Press
ISBN 13 : 0520280091
Total Pages : 224 pages
Book Rating : 4.5/5 (22 download)
Download or read book Tribal Modern written by Miriam Cooke and published by Univ of California Press. This book was released on 2014-01-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Tribal Modern analyzes what is most distinctive about Arab Gulf culture over the past 15 years and how this culture shapes distinctive national identities. It highlights the tribal as the decisive element in modern Arab Gulf culture and identity. The question incredulous outsiders ask is: how could fishermen, pearl divers and pastoral nomads catch up with the rest of the modernized world? Observers remain skeptical about the apparent clash between the modern and the backward tribal. But in these newly rich desert societies different meanings attach to the tribal generally coded non-modern. Tribes here are not primitive; they are the instruments and symbols of identity for hypermodern Gulf societies. Nationals make claims based on a newly imagined tribal identity that entitles them alone to the rights and privileges of modern citizenship. Tribal Modern explores the interweaving of the tribal and the modern into a national brand. Structural, performative and cognitive, the brand is being built into heritage and fantasy architecture; it is performed in neo-tribal sports, dress codes and language, especially neo-Bedouin poetry contests. The tribal signals a new aristocratic identity in the anonymity of 21st century globalization. The tribal in the Arab Gulf states is a fundamental and constitutive part of the modern. The tribal modern shapes a national brand to project political power abroad and prestige at home. Most studies of these new, mega-rich countries come from the social sciences. Tribal Modern looks at cultural indices of local self-assertion. It provides a cultural analysis of Gulf Arab social formation that examines the intersection of race, class and gender"--Provided by publisher.
Author : Erdener Kaynak
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110852179
Total Pages : 296 pages
Book Rating : 4.1/5 (18 download)
Download or read book International Business in the Middle East written by Erdener Kaynak and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-10-16 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: 16.5 Within Western Countries -- 16.6 Between the Two Groups -- 16.7 Future Market Scenarios in the Middle East -- References -- The Editor -- The Authors -- Author Index -- Subject Index
Author : Nehme Azoury
Publisher : Palgrave Macmillan
ISBN 13 : 9783030459598
Total Pages : 184 pages
Book Rating : 4.4/5 (595 download)
Download or read book Business and Social Media in the Middle East written by Nehme Azoury and published by Palgrave Macmillan. This book was released on 2020-06-26 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region’s culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East through the effective and efficient use of social media.
Author : Said Aghil Baaghil
Publisher : iUniverse
ISBN 13 : 1475983239
Total Pages : 176 pages
Book Rating : 4.4/5 (759 download)
Download or read book The Power of Belonging written by Said Aghil Baaghil and published by iUniverse. This book was released on 2013-04-04 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is rich with useful information both for marketing professionals and for people who are simply interested in how marketing works. In that regard, Baaghil provides a useful overview of everything you need to know about marketing, which for Baaghil means finding a way to invite your audience to belong to the brand, and vice versa. Budding entrepreneurs in the early stages of founding a business would be particularly well-served to read Baaghil’s advice concerning brands, since he makes a passionate argument that branding starts at the business conception stage. Business owners who don’t think about their brands from the beginning, says Baaghil, are still building a brand perception—they’re just building an unplanned, “wild” brand perception. By the time the new entrepreneur is ready to release a product, if he or she is thinking of branding merely as colors and a logo, it may be too late. One of the most interesting and useful parts of the book is Baaghil’s ongoing engagement with the problems of business and marketing specifically with regard to the Middle East and the developing world. He speaks warmly yet firmly to Middle Eastern CEOs, providing them with needful advice that comes from his clear vision of how far there is to go, but more importantly, how great the possibilities are for business and culture in the region. For the past twenty years of my life I have striven to excel in a field I passionately love—marketing. From my days at the University of Maine pursuing my marketing degree until today my life has been marketing. My early experience in the profession dates back to 1990, when I joined a reputable company, Edison Brothers, based out of St Louis, Missouri. Now I have risen from an employee to a self-employed entrepreneur who has created numerous companies for himself and others. My experience speaks for itself—through my marketing work, the books I’ve authored, and my consultancies.
Author : Nawaf Al-Tamimi
Publisher : Springer Nature
ISBN 13 : 3031246519
Total Pages : 100 pages
Book Rating : 4.0/5 (312 download)
Download or read book Qatar’s Nation Branding and Soft Power written by Nawaf Al-Tamimi and published by Springer Nature. This book was released on 2023-01-31 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book examines how creating a national brand assisted Qatar in absorbing the shock and awe following the outburst of the crisis with Saudi Arabia, Bahrain, Egypt, and the United Arab Emirates in May 2017. The authors discuss the country's diplomatic performance, which was characterized by five main factors that helped Qatar to deal with the crisis successfully. These factors include the failure of the element of surprise, years of building Qatar’s national brand, Qatar's arsenal of soft power, international alliances, and the opponents’ quandary. This book further scrutinizes Qatar’s role in the region and all questions related to this role through the lenses of its nation brand. The book provides explanations for the success of Qatar in absorbing the “shock and awe” in the early stage of the last Gulf crisis, presenting various arguments on how establishing a nation brand helped Qatar to deal with the crisis successfully. The book follows an original approach that views the Qatari case from a scientific perspective, investigating the art of nation branding. It will appeal to students, researchers, and scholars of international relations, psychology, political science, and journalism, as well as policy-makers interested in a better understanding of soft power, nation branding, Middle East studies, and diplomacy.
Author : Said Aghil Baaghil
Publisher : iUniverse
ISBN 13 : 9781469732503
Total Pages : 128 pages
Book Rating : 4.7/5 (325 download)
Download or read book Brand Revolution written by Said Aghil Baaghil and published by iUniverse. This book was released on 2012-01-30 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revolutions continue to proliferate throughout the developing world, especially in the Middle East. But did you know that marketing plays a role in the unrest? Brand revolution doesnt automatically lead to the overthrow of a dictator, but the way we market goods and services can play an important role in the fight against tyranny. In fact, without a shift in the commercial world, broader revolutions would have much smaller chances of success. Join marketing expert Said Aghil Baaghil, who explores a new mindset that is taking hold in the Middle East and beyond. Participants in the revolution and outside observers alike will discover how a new generation of leaders can lead regional brands to a more global platform. He also provides methods for conducting business in order to make your brand thriveno matter where your business is located; promoting organizational change; and cultivating employees that can succeed in a globalized world. He takes a wide view, examining ways in which entire nations are branding themselves to promote tourism and create stronger economies. Shift your strategic focus with ease and achieve your financial and organizational goals with Brand Revolution.
Author : Kamal G. Darouni
Publisher :
ISBN 13 :
Total Pages : 590 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising and Marketing Communications in the Middle East written by Kamal G. Darouni and published by . This book was released on 2002 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Giōrgos Vasileiou
Publisher :
ISBN 13 : 9780860101987
Total Pages : 158 pages
Book Rating : 4.1/5 (19 download)
Download or read book Marketing in the Middle East written by Giōrgos Vasileiou and published by . This book was released on 1980-01-01 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Vijay Pereira
Publisher : Springer Nature
ISBN 13 : 3030422119
Total Pages : 314 pages
Book Rating : 4.0/5 (34 download)
Download or read book Human Capital in the Middle East written by Vijay Pereira and published by Springer Nature. This book was released on 2020-08-20 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing evidence of the role of human capital on innovation in the Middle East, this edited collection closely examines the unique nature of the workforce in this region. It highlights the challenges that the United Arab Emirates faces in becoming more globally competitive, with emphasis on its unique socio-cultural context and a rapidly changing institutional set up. Filling a growing need for research – particularly in the context of the UAE’s ambition to become one of the world’s most innovative countries – the authors address six main themes: happiness; employee incentives; the restructuring and integration of employees; inclusion and diversity; employer and nation branding; and human capital and innovation. This book examines the global best practices firms in the UAE need to adopt in order to overcome weaknesses, setting an agenda for future research in the context of human capital and human resource management for the UAE.
Author : P.LALITHA PRAVEENA
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9390996651
Total Pages : 154 pages
Book Rating : 4.3/5 (99 download)
Download or read book A STUDY ON THE IMPACT OF BRANDING ON CONSUMER BUYING BEHAVIOUR WITH REFERENCE TO SELECT RETAIL OUTLETS IN HYDERABAD written by P.LALITHA PRAVEENA and published by Archers & Elevators Publishing House. This book was released on with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kamal G. Darouni
Publisher :
ISBN 13 :
Total Pages : 151 pages
Book Rating : 4.:/5 (785 download)
Download or read book Marketing and Advertising for the Middle East written by Kamal G. Darouni and published by . This book was released on 1980* with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eleanor Brantley Schwartz
Publisher :
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.0/5 ( download)
Download or read book Marketing in the Middle East written by Eleanor Brantley Schwartz and published by . This book was released on 1977 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : T C Melewar
Publisher : Routledge
ISBN 13 : 1317112237
Total Pages : 246 pages
Book Rating : 4.3/5 (171 download)
Download or read book Islamic Marketing and Branding written by T C Melewar and published by Routledge. This book was released on 2017-12-06 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and Corporate Marketing; Religion, Consumption and Culture; and Strategic Global Orientation), this book provides readers, from areas across the spectrum covering marketing, organisational studies, psychology, sociology and communication and strategy, with theoretical and managerial perspectives on Islamic marketing and branding. In particular, it addresses: Insights into branding and corporate marketing in the Islamic context. An introduction to Islamic consumption and culture, rules and regulations in brands and consumption in Islamic markets. An identification of how the strategic global orientation of the Islamic approach is practised and how it works in different Islamic countries such as emerging countries. Readers are introduced to a variety of business and management approaches which, once applied to their business strategies, will increase their chances of successful implementation. Addressing both theoretical and practical insights, this book is essential reading for marketing and branding scholars and students, as well as CEOs, brand managers and consultants with an interest in this area.
Author : Melissa Aronczyk
Publisher : Oxford University Press, USA
ISBN 13 : 0199752176
Total Pages : 244 pages
Book Rating : 4.1/5 (997 download)
Download or read book Branding the Nation written by Melissa Aronczyk and published by Oxford University Press, USA. This book was released on 2013-10-03 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.
Author : Lisa Merriam
Publisher : Rowman & Littlefield
ISBN 13 : 1538137550
Total Pages : 169 pages
Book Rating : 4.5/5 (381 download)
Download or read book Weaponized Marketing written by Lisa Merriam and published by Rowman & Littlefield. This book was released on 2020-04-29 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Islamic jihadists win with marketing. Terrorism is a form of marketing; an act of communication as much as it is an act of violence. While much has been written about the growing sophistication of marketing by Islamic jihadists, what is missing is a solution. Today, the Middle East is going through tectonic change with a promising new generation hungry for a different world. We need a better approach. We must fight back with a marketing battle plan. Weaponized Marketing: Defeating Islamic Jihad with Marketing That Built the World's Top Brands offers a blueprint for success in the marketplace of ideas. This book breaks new ground by applying proven business methods to intractable military and diplomatic problems. It provides a comprehensive understanding of how marketing works and how terrorists use it. Most importantly, it presents an effective alternative to the failing efforts to argue through a “counter-narrative” and spread through social media. Where bullets, bombs, policy papers, and press releases have failed, a marketing approach—radical for government—has a solid track record for businesses that built the world’s most successful brands.
