Challenges And New Opportunities For Tourism In Inland Territories Ecocultural Resources And Sustainable Initiatives

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Challenges and New Opportunities for Tourism in Inland Territories

Author : Gonçalo Poeta Fernandes
Publisher : Business Science Reference
ISBN 13 : 9781799873396
Total Pages : 315 pages
Book Rating : 4.8/5 (733 download)

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Book Synopsis Challenges and New Opportunities for Tourism in Inland Territories by : Gonçalo Poeta Fernandes

Download or read book Challenges and New Opportunities for Tourism in Inland Territories written by Gonçalo Poeta Fernandes and published by Business Science Reference. This book was released on 2021-09-10 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inland territories are currently of great interest in the tourism industry based on their natural and cultural resources, the surroundings and valuing of natural spaces, local traditions and cultures, ways of life, and the experiences of territories with authenticity. In this context, ecocultural resources are determining factors of development for the mobilization of economic and socio-cultural initiatives, promoting tourism and generating conditions of sustainability in inland territories. They are spaces of opportunity, maintaining resources and heritage with high preservation, enhancing new perceptions and forms of use, generating territorial cohesion, promoting self-esteem for local communities, and providing diverse and differentiated tourist experiences. The involvement of the community is decisive in valuing the destination, understanding local ecocultural realities, and developing the processes of preservation and service creation. It is considered a necessary approach for inclusion, protection, and aggregating the ecological and cultural binomial as a determinant for deeper knowledge of territorial realities and their specificities. Thus, sustainability and participation are crucial for the long-term future of inland tourism activities, with local governance assuming an important role in building tourism capacity, mobilizing resources, and streamlining entrepreneurial initiatives. Challenges and New Opportunities for Tourism in Inland Territories: Ecocultural Resources and Sustainable Initiatives provides knowledge on the trends for tourism in inland territories, territorial innovation, good governance practices, new projects in inland tourism, and other important aspects in the field. The topics covered include sustainability of local culture, cultural heritage, social responsibility, local governance, public policies, and innovation and tourism in inland territories. This book is essential for tourism management organizations, environmentalists, hotel managers, restaurateurs, tourism departments, practitioners, policymakers, public officials, researchers, academicians, and students interested in the innovative practices and initiatives in tourism with a specific focus on inland territories.

Challenges and New Opportunities for Tourism in Inland Territories: Ecocultural Resources and Sustainable Initiatives

Author : Fernandes, Gonçalo Poeta
Publisher : IGI Global
ISBN 13 : 1799873412
Total Pages : 295 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Challenges and New Opportunities for Tourism in Inland Territories: Ecocultural Resources and Sustainable Initiatives by : Fernandes, Gonçalo Poeta

Download or read book Challenges and New Opportunities for Tourism in Inland Territories: Ecocultural Resources and Sustainable Initiatives written by Fernandes, Gonçalo Poeta and published by IGI Global. This book was released on 2021-09-10 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inland territories are currently of great interest in the tourism industry based on their natural and cultural resources, the surroundings and valuing of natural spaces, local traditions and cultures, ways of life, and the experiences of territories with authenticity. In this context, ecocultural resources are determining factors of development for the mobilization of economic and socio-cultural initiatives, promoting tourism and generating conditions of sustainability in inland territories. They are spaces of opportunity, maintaining resources and heritage with high preservation, enhancing new perceptions and forms of use, generating territorial cohesion, promoting self-esteem for local communities, and providing diverse and differentiated tourist experiences. The involvement of the community is decisive in valuing the destination, understanding local ecocultural realities, and developing the processes of preservation and service creation. It is considered a necessary approach for inclusion, protection, and aggregating the ecological and cultural binomial as a determinant for deeper knowledge of territorial realities and their specificities. Thus, sustainability and participation are crucial for the long-term future of inland tourism activities, with local governance assuming an important role in building tourism capacity, mobilizing resources, and streamlining entrepreneurial initiatives. Challenges and New Opportunities for Tourism in Inland Territories: Ecocultural Resources and Sustainable Initiatives provides knowledge on the trends for tourism in inland territories, territorial innovation, good governance practices, new projects in inland tourism, and other important aspects in the field. The topics covered include sustainability of local culture, cultural heritage, social responsibility, local governance, public policies, and innovation and tourism in inland territories. This book is essential for tourism management organizations, environmentalists, hotel managers, restaurateurs, tourism departments, practitioners, policymakers, public officials, researchers, academicians, and students interested in the innovative practices and initiatives in tourism with a specific focus on inland territories.

Navigating the New Normal of Business With Enhanced Human Resource Management Strategies

Author : Aquino Jr., Perfecto Gatbonton
Publisher : IGI Global
ISBN 13 : 1799884538
Total Pages : 313 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Navigating the New Normal of Business With Enhanced Human Resource Management Strategies by : Aquino Jr., Perfecto Gatbonton

Download or read book Navigating the New Normal of Business With Enhanced Human Resource Management Strategies written by Aquino Jr., Perfecto Gatbonton and published by IGI Global. This book was released on 2022-02-11 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the ill effects of COVID-19 and the temporary closure of business operations worldwide, some organizations, such as the food and pharmaceutical industries, are still functioning, and their need to resume operations is dire. Managing the workforce and performing other functions of human resource management, such as recruitment and hiring, is a continuous process, and today’s organizations must be adaptive and careful in employing the practices of human resource management for any unforeseen events that trigger uncertainty and threats to the company’s workforce performance and hinder organizational effectiveness. Navigating the New Normal of Business With Enhanced Human Resource Management Strategies shares effective strategies in human resource management from organizations worldwide to shed light and ideas on how existing organizations have managed to continue their operations in a post-COVID-19 world, as well as how they have enhanced their strategies and prospects for the future. Covering a range of topics such as employee rights, labor markets, and talent management, it is an ideal resource for instructors, administrators, managers, industry professionals, academicians, practitioners, researchers, and students.

Innovation Capabilities and Entrepreneurial Opportunities of Smart Working

Author : Orlando, Beatrice
Publisher : IGI Global
ISBN 13 : 1799887995
Total Pages : 246 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Innovation Capabilities and Entrepreneurial Opportunities of Smart Working by : Orlando, Beatrice

Download or read book Innovation Capabilities and Entrepreneurial Opportunities of Smart Working written by Orlando, Beatrice and published by IGI Global. This book was released on 2023-11-24 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Covid-19 pandemic has accelerated the adoption of Smart Working (SW) and Distance Learning (DL), leading to concerns about their overall effectiveness despite initial efficiency. Limited research on the positive and negative effects of these practices has left decision-makers ill-equipped to navigate their complexities. To address this knowledge gap, Innovation Capabilities and Entrepreneurial Opportunities of Smart Working, edited by Beatrice Orlando from the University of Ferrara, Italy, provides a comprehensive resource to explore the multifaceted effects of SW and DL. The book covers topics such as efficiency, effectiveness, knowledge management, individual impact, and broader social, economic, and business implications, equipping both academic scholars and practitioners with the necessary knowledge to understand and leverage SW and DL effectively. It empowers decision-makers to make informed choices, develop innovative strategies, and maximize benefits while mitigating potential negative effects. By offering a comprehensive examination of the present and future impact of SW and DL, Innovation Capabilities and Entrepreneurial Opportunities of Smart Working emerges as an indispensable solution. The book enables scholars to contribute groundbreaking research and assists practitioners in making informed decisions that will shape the future of work and learning in the digital age. With its fresh insights and evidence-based research, it equips readers to navigate the complexities of SW and DL, driving meaningful change and fostering innovation in organizations and educational institutions.

Sustainable Consumption Experience and Business Models in the Modern World

Author : Machado Carvalho, Maria Amélia
Publisher : IGI Global
ISBN 13 : 1668492792
Total Pages : 274 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Sustainable Consumption Experience and Business Models in the Modern World by : Machado Carvalho, Maria Amélia

Download or read book Sustainable Consumption Experience and Business Models in the Modern World written by Machado Carvalho, Maria Amélia and published by IGI Global. This book was released on 2023-12-21 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the face of escalating environmental degradation and dwindling natural resources, the imperative for sustainable production and consumption has taken center stage, compelling companies and consumers alike to seek a more sustainable path forward. Sustainable consumption and production entail the utilization of goods and services that strive to minimize detrimental impacts on the environment. This involves reducing the utilization of natural resources, toxic substances, and polluting emissions, all while ensuring the satisfaction of future generations' needs. Sustainable Consumption Experience and Business Models in the Modern World explores the crucial interplay between sustainability, businesses, and consumers. From a business standpoint, the pressing concerns surrounding sustainability drive the emergence of innovative sustainable products, services, and business models. Simultaneously, conscientious consumers increasingly gravitate towards sustainable alternatives, embracing the purchase of eco-friendly products and services, engaging in product exchanges, do-it-yourself initiatives, acquiring second-hand items, and participating in the sharing economy. Designed for professionals, students, and researchers in the field of sustainable marketing, this book covers a wide range of disciplines, including but not limited to sustainability, sustainable marketing, green products, second-hand goods, and consumer behavior.

Examining the Vital Financial Role of SMEs in Achieving the Sustainable Development Goals

Author : Taleb, Dalila
Publisher : IGI Global
ISBN 13 : 166844836X
Total Pages : 292 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Examining the Vital Financial Role of SMEs in Achieving the Sustainable Development Goals by : Taleb, Dalila

Download or read book Examining the Vital Financial Role of SMEs in Achieving the Sustainable Development Goals written by Taleb, Dalila and published by IGI Global. This book was released on 2023-01-03 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s society, businesses are being pressured to play a more active role in addressing global environmental, social, and economic issues. Therefore, a considerable shift in the functional components of enterprises is required to achieve the Sustainable Development Goals. SMEs play a vital role in countries' socio-economic structures, and the importance of SMEs is increasingly recognized as a factor of economic stability and social cohesion. In order to ensure SMEs are appropriately utilized to achieve the Sustainable Development Goals, further study is required. Examining the Vital Financial Role of SMEs in Achieving the Sustainable Development Goals highlights the challenges and opportunities of using the concepts of economic sustainability to achieve sustainability goals as well as the role SMEs play in developing sustainable practices. The book also discusses how finance sustainability can be used to improve the stability of policies. Covering topics such as blockchain, corporate social responsibility, and performance management practices, this reference work is ideal for business owners, policymakers, researchers, scholars, academicians, practitioners, instructors, and students.

Exploring the Economic Opportunities and Impacts of Migrant Entrepreneurship: Success Stories and Case Studies

Author : Chavan, Meena
Publisher : IGI Global
ISBN 13 : 1668449889
Total Pages : 244 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Exploring the Economic Opportunities and Impacts of Migrant Entrepreneurship: Success Stories and Case Studies by : Chavan, Meena

Download or read book Exploring the Economic Opportunities and Impacts of Migrant Entrepreneurship: Success Stories and Case Studies written by Chavan, Meena and published by IGI Global. This book was released on 2022-06-30 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Migration is a key aspect of our modern world. Beyond fueling population growth, migrants bring with them much more than bags packed full of their belongings. They stimulate the economy, bring fresh new ideas and a unique perspective on business, and provide a huge variety of positive and intangible benefits from enhanced productivity to innovation. Exploring the Economic Opportunities and Impacts of Migrant Entrepreneurship: Success Stories and Case Studies considers emerging research on the role of migrants in global business and discusses the challenges they face. The book also examines various stories and examples of migrant business professionals from around the world. Covering key topics such as economics, global business, migrants, and small businesses, this reference work is ideal for business owners, managers, policymakers, researchers, scholars, academicians, practitioners, educators, and students.

Digital Capitalism in the New Media Era

Author : Topçu, Çiçek
Publisher : IGI Global
ISBN 13 :
Total Pages : 289 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Digital Capitalism in the New Media Era by : Topçu, Çiçek

Download or read book Digital Capitalism in the New Media Era written by Topçu, Çiçek and published by IGI Global. This book was released on 2024-01-25 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do digital capitalism and the evolving landscape of new media intersect, and what does this mean for the future of media? It is necessary to begin the excavation process, to unearth the insights of experts in these fields to better understand the transformation of the globalized world. In Digital Capitalism in the New Media Era, the intricate relationship between media and society takes center stage, examined through the lens of contemporary technology's impact on this dynamic. Within the confines of this meticulously researched book lies a comprehensive analysis of how the established political economy of traditional media has adapted and responded to the surge of new technologies. The rise of new tools has inadvertently ushered in a new age of surveillance, marked by sophisticated techniques like digital trace tracking and micro-targeting strategies. This book covers comprehensive topics, including exploiting personal data for both commercial and political ends, the pervasive influence of algorithmic mechanisms and filter bubbles, and the dominion of tech giants in this digital landscape. By offering a panoramic view of the contemporary media landscape, this book not only equips researchers, sociologists, and media professionals with an understanding of the intricate interplay between technology and society but also facilitates a deeper comprehension of pressing concerns such as open science, gender equality, and the digital divide.

Entrepreneurship Education in Tourism and Hospitality Management

Author : Bagri, Satish Chandra
Publisher : IGI Global
ISBN 13 : 1799895122
Total Pages : 331 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Entrepreneurship Education in Tourism and Hospitality Management by : Bagri, Satish Chandra

Download or read book Entrepreneurship Education in Tourism and Hospitality Management written by Bagri, Satish Chandra and published by IGI Global. This book was released on 2022-05-27 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship education is a rapidly evolving field that is critical to the development of well-equipped and competent business leaders. The importance of training the future generation of managers and leaders cannot be overlooked as they play a vital role in ensuring the survival of various industries and companies. Entrepreneurship Education in Tourism and Hospitality Management provides an in-depth look at various cases of entrepreneurship education in the tourism and hospitality industries across the world as well as their recent changes and developments. This book also advances the literature in the field of entrepreneurship education by broadening the discussion on the recent trends and ongoing challenges to include perspectives on creating the next generation of tourism and hospitality entrepreneurs. Covering topics such as digital education and tourism sustainability, this reference work is ideal for administrators, academicians, policymakers, entrepreneurs, scholars, researchers, practitioners, instructors, and students.

Global Perspectives on Human Rights and the Impact of Tourism Consumption in the 21st Century

Author : E Korstanje, Maximiliano
Publisher : IGI Global
ISBN 13 : 1668487284
Total Pages : 301 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Global Perspectives on Human Rights and the Impact of Tourism Consumption in the 21st Century by : E Korstanje, Maximiliano

Download or read book Global Perspectives on Human Rights and the Impact of Tourism Consumption in the 21st Century written by E Korstanje, Maximiliano and published by IGI Global. This book was released on 2023-06-06 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Perspectives on Human Rights and the Impact of Tourism Consumption in the 21st Century is an essential reference book for those concerned with the interaction between tourism consumption, social justice, and human rights. With chapters covering topics such as human trafficking, geospatial discrimination, gentrification theory, violence, racism, child sex tourism, and the impact of COVID-19 on tourism and human rights, this book presents a rich conceptual debate on the impact of tourism consumption on human rights. It also provides practical solutions to promote sustainable tourism practices that respect and protect human rights, highlighting successful case studies where tourism has positively contributed to human rights. The book emphasizes that human rights violations in the tourism industry can no longer be ignored, and it's our responsibility to take action to ensure that tourism practices respect and protect the fundamental rights of all individuals involved. By implementing the solutions provided in this book, we can work together to promote sustainable tourism practices that benefit everyone involved and create a more equitable and just world. In conclusion, this book is a must-read for those concerned with promoting social justice, human rights, and sustainable tourism practices.

Metaverse Applications for New Business Models and Disruptive Innovation

Author : Anshari, Muhammad
Publisher : IGI Global
ISBN 13 : 1668460998
Total Pages : 284 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Metaverse Applications for New Business Models and Disruptive Innovation by : Anshari, Muhammad

Download or read book Metaverse Applications for New Business Models and Disruptive Innovation written by Anshari, Muhammad and published by IGI Global. This book was released on 2023-01-16 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is expected that the metaverse will be the next generation of the internet and its online activities and will serve as the foundation for a massive online business platform. Furthermore, it will alter people's behavior, which will have an impact on businesses' decisions to choose the metaverse as their primary business platform. Metaverse Applications for New Business Models and Disruptive Innovation showcases the most recent developments in the metaverse and their implications for business and considers the challenges and best practices of implementing this technology in business. Covering topics such as augmented reality, economics, security, and business models, this reference work is ideal for business owners, managers, computer scientists, researchers, scholars, academicians, practitioners, educators, and students.

Emerging Technologies and Digital Transformation in the Manufacturing Industry

Author : Ortiz-Rodriguez, Fernando
Publisher : IGI Global
ISBN 13 : 1668480905
Total Pages : 311 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Emerging Technologies and Digital Transformation in the Manufacturing Industry by : Ortiz-Rodriguez, Fernando

Download or read book Emerging Technologies and Digital Transformation in the Manufacturing Industry written by Ortiz-Rodriguez, Fernando and published by IGI Global. This book was released on 2023-09-07 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging Technologies and Digital Transformation in the Manufacturing Industry offers a comprehensive solution to the pressing challenges faced by the manufacturing industry. As manufacturers grapple with the need to adapt to changing customer expectations and embrace emerging technologies, this book provides a timely and relevant resource. Edited by esteemed scholars, it features high-quality chapters that delve into technology-driven approaches, such as Internet-connected machinery, artificial intelligence, and sensors, with the aim of enhancing efficiency, productivity, and overall performance in manufacturing processes. Covering key topics such as machine learning, blockchain technologies, big data, and the industrial Internet of Things (IIoT), the book explores transformative concepts like digital twins, extended reality, and the impact of 5G and edge computing. With contributions from authoritative experts, this book serves as an indispensable tool for students, researchers, and IT professionals in manufacturing plants. By offering practical guidance and insights, Emerging Technologies and Digital Transformation in the Manufacturing Industry equips readers with the knowledge and tools needed to navigate the complexities of digital transformation and seize the opportunities presented by emerging technologies. It is academic rigor and practical applicability makes it a valuable resource that is poised to have a significant impact on the manufacturing IT community and academic scholars worldwide, enabling a successful journey toward a more efficient and resilient future in the manufacturing industry.

Emerging Insights on the Relationship Between Cryptocurrencies and Decentralized Economic Models

Author : Kesavan, Dhanapal
Publisher : IGI Global
ISBN 13 : 1668456931
Total Pages : 274 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Emerging Insights on the Relationship Between Cryptocurrencies and Decentralized Economic Models by : Kesavan, Dhanapal

Download or read book Emerging Insights on the Relationship Between Cryptocurrencies and Decentralized Economic Models written by Kesavan, Dhanapal and published by IGI Global. This book was released on 2023-04-11 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The significance of cryptocurrencies can be understood clearly with their high market penetration in recent times. The central banks, economists, business professionals, and authorities are examining the prospects, impacts, comfortability, and reliability aspects of cryptocurrencies. Many questions are yet to be answered empirically to cover the significance, considerations, negative impacts, policy applications, and acceptance of cryptocurrencies as marketable instruments. Many governments are concerned about the nature and volatility of cryptocurrencies due to their decentralized form. Emerging Insights on the Relationship Between Cryptocurrencies and Decentralized Economic Models discusses the answers to major queries and concerns regarding cryptocurrencies and the emergence of decentralized economic models. It covers major topics that are highly resourceful for knowledge seekers and is highly useful, containing vital information related to cryptocurrencies. Covering topics such as central bank digital currencies, financial reporting, and public perception, this premier reference source is an essential resource for economists, government officials and agency officials, policymakers, central bank professionals, investors, entrepreneurs, students and educators of higher education, librarians, researchers, and academicians.

Novel Six Sigma DMAIC Approaches to Project Risk Assessment and Management

Author : Bubevski, Vojo
Publisher : IGI Global
ISBN 13 :
Total Pages : 284 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Novel Six Sigma DMAIC Approaches to Project Risk Assessment and Management by : Bubevski, Vojo

Download or read book Novel Six Sigma DMAIC Approaches to Project Risk Assessment and Management written by Bubevski, Vojo and published by IGI Global. This book was released on 2024-05-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced business environment, project managers face the daunting challenge of managing risk effectively amid uncertainty. Traditional project management methodologies often lag, leading to missed deadlines, cost overruns, and subpar outcomes. A comprehensive risk management framework is necessary for organizations to be protected from fate's whims, hindering their ability to achieve strategic objectives. The DMAIC Stochastic Method is a groundbreaking approach that combines Six Sigma principles with stochastic modeling to revolutionize project risk management. Novel Six Sigma DMAIC Approaches to Project Risk Assessment and Management is a guidebook for implementing the DMAIC Stochastic Method in project management. This innovative methodology provides a systematic way of identifying, assessing, and mitigating risks, ensuring that projects stay on track and deliver the desired results. By integrating deterministic and stochastic models, the DMAIC Stochastic Method offers a more holistic view of risk, enabling managers to make informed decisions and proactively address potential issues.

Digital Business and Optimizing Operating Strategies

Author : Akel, Gökhan
Publisher : IGI Global
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Digital Business and Optimizing Operating Strategies by : Akel, Gökhan

Download or read book Digital Business and Optimizing Operating Strategies written by Akel, Gökhan and published by IGI Global. This book was released on 2024-01-04 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving digital era, businesses undergo profound transformations requiring strategic adaptation and optimization. Digital Business and Optimizing Operating Strategies delves into the intricate interplay between digital technology and business strategies, exploring various facets such as management, marketing, finance, human resources, and more within the digital market structure. This comprehensive book critically examines enterprises' skills, productivity, and adaptability in response to technological advancements and customer expectations. Covering a wide range of sub-topics, this book addresses the management of social media applications, the technological capabilities of human resources, digital sustainability, and the integration of artificial intelligence technology. By highlighting opportunities and challenges, the book serves as a valuable resource for researchers and practitioners across diverse disciplines, offering novel perspectives and cutting-edge practices in the digital business landscape. This book is designed to resonate with a diverse audience, and will appeal to researchers, marketing managers, metaverse enthusiasts, website designers and developers, e-commerce practitioners, social media users, consumer behavior and marketing researchers, and brand experts. It is an essential resource for both undergraduate and graduate students while also serving as a valuable reference for professionals in the field.

Adoption of NFTs and Cryptocurrency in Marketing

Author : Malik, Reena
Publisher : IGI Global
ISBN 13 :
Total Pages : 317 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Adoption of NFTs and Cryptocurrency in Marketing by : Malik, Reena

Download or read book Adoption of NFTs and Cryptocurrency in Marketing written by Malik, Reena and published by IGI Global. This book was released on 2024-04-23 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern business, digital skills have become a prerequisite for organizational success. Amidst the digital transformation, cryptocurrencies and Non-Fungible Tokens (NFTs) have emerged as potent tools for those seeking to harness data's power and engage with their audiences in novel ways. Adoption of NFTs and Cryptocurrency in Marketing delves into the pivotal role of these digital assets, examining their impact on marketing strategies and customer interactions. The book explores the past, present, and future evolution of NFTs, providing a comprehensive understanding of their journey. Through insightful discussions, it navigates the symbiotic relationship between branding and NFTs, showcasing real-world use cases and illuminating the potential for transformative marketing campaigns. From the applications and use cases of NFT adoption to the fusion of physical and digital realms (Phygital NFTs), the book lays the groundwork for understanding the vast opportunities presented by Web 3.0. This book is ideal for practitioners, researchers, and academicians in marketing. It offers a deep dive into strategies and case studies, providing a roadmap for integrating NFTs into marketing initiatives. From multilevel marketing to loyalty programs and tokenization, the book addresses the multifaceted dimensions of NFTs and cryptocurrencies in the marketing domain.

Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry

Author : Tarnanidis, Theodore
Publisher : IGI Global
ISBN 13 : 1668488698
Total Pages : 336 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry by : Tarnanidis, Theodore

Download or read book Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry written by Tarnanidis, Theodore and published by IGI Global. This book was released on 2023-08-07 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly evolving digital landscape, entrepreneurs in the grocery retail industry face numerous challenges in navigating the complexities of online operations and services. As social media platforms have emerged as powerful communication tools for marketing, promotion, and customer service, a fundamental shift has occurred in the marketing landscape. This transformation has granted businesses unprecedented access to monitor customer behavior and preferences. By leveraging social media communications, sellers work diligently to effectively target their desired audience by strategically positioning and categorizing data. Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry delves into the transformative power of social media and digital marketing techniques, shedding light on how businesses strategically employ online communication strategies to sway consumers' purchasing decisions. This comprehensive book explores the tireless efforts of grocery and food entrepreneurs to evaluate the far-reaching effects of social media on the consumer decision-making process. It investigates various web-based social media platforms and tools, delves into the impact of social media and mobile apps, and examines the utilization of cutting-edge Information & Communication Technologies (RFID, QR codes, NFC, cloud, SaaS, mobile devices, robots, and more) within the grocery and food sector. By studying the present landscape, this book not only sheds light on the current state of social media communications but also offers valuable insights into the future trajectory of this dynamic industry. Entrepreneurs, marketers, researchers, and policymakers alike will find this book an indispensable resource for understanding the profound impact of social media on the ever-evolving grocery and food landscape.