Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Gender Utopia In Advertising
Download Gender Utopia In Advertising full books in PDF, epub, and Kindle. Read online Gender Utopia In Advertising ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Gender & Utopia in Advertising by : Luigi Manca
Download or read book Gender & Utopia in Advertising written by Luigi Manca and published by Syracuse University Press. This book was released on 1994 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work explores the connection between gender and utopian imagery in advertising. It argues that utopian visions reflect traditional and nontraditional gender roles and have shaped consumer's fantasies. Subjects include fashion magazine advertising and images of men in 1980s magazines.
Book Synopsis Utopian Images and Narratives in Advertising by : Luigi Daniele Manca
Download or read book Utopian Images and Narratives in Advertising written by Luigi Daniele Manca and published by Lexington Books. This book was released on 2012 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers' desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale. Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection's cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies. The analyses offered in Utopian Images and Narratives in Advertising will appeal to any scholar or student engaged in mass media, communication, and the effect of advertising and consumerism on individuals and cultures.
Book Synopsis Women, Science, and Technology by : Mary Wyer
Download or read book Women, Science, and Technology written by Mary Wyer and published by Psychology Press. This book was released on 2001 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reader provides an introduction to the gendering of science and the impact women are making in laboratories around the world. The republished essays included in this collection are both personal tales from women scientists and essays on the nature of science itself, covering such controversial issues like the under-representation of women in science, reproductive technology, sociobiology, evolutionary theory, and the notion of objective science.
Book Synopsis Utopian Images and Narratives in Advertising by : Luigi Manca
Download or read book Utopian Images and Narratives in Advertising written by Luigi Manca and published by Lexington Books. This book was released on 2012-05-15 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers’ desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale. Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection’s cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies. The analyses offered in Utopian Images and Narratives in Advertising will appeal to any scholar or student engaged in mass media, communication, and the effect of advertising and consumerism on individuals and cultures.
Book Synopsis Current Research on Gender Issues in Advertising by : Yorgos Zotos
Download or read book Current Research on Gender Issues in Advertising written by Yorgos Zotos and published by Routledge. This book was released on 2020-10-12 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate between advertisers and sociologists about the role and the social nature of advertising. Although changing role structures in the family and the labor force have brought significant variation in both male and female roles, it has been noted that there is a cultural lag in advertising, where men and women were, for a long period of time, depicted in more traditional roles. This book extends the research on gender stereotypes in advertising over the past 20 years, highlighting key themes such as attitude towards sex and nudity in advertising; women in decorative roles; the changing roles of women and men in advertising; and the viewpoints of those advertising professionals who design campaigns. This book was originally published as a special issue of the International Journal of Advertising.
Book Synopsis Learning to Sell Sex(ism) by : Aileen O'Driscoll
Download or read book Learning to Sell Sex(ism) written by Aileen O'Driscoll and published by Springer. This book was released on 2018-10-29 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the first in-depth exploration into the gendered attitudes and worldviews of advertising students. Offering a significant contribution to other cultural sociological works concerning the cultural and creative industries, Learning to Sell Sex(ism) adds further weight to the argument that it is imperative that we look closely at the people who create media texts in order to better account for and challenge sexist media content. In this study, such media creators are the advertising industry’s next generation of practitioners and creatives. Involving a mix of in-depth questionnaires, qualitative surveys, interviews with students, observational data, as well as an examination of the components comprising advertising modules, O’Driscoll documents the dominant gendered discourses articulated by advertising students and offers an opportunity for the advertising educational sector to reflect on how it might play its part in reducing stereotypical and sexist content emanating from the industry. Learning to Sell Sex(ism) will be of interest to students and scholars across a range of disciplines, including media studies, gender studies, sociology, cultural studies and marketing.
Book Synopsis Reader's Guide to Women's Studies by : Eleanor Amico
Download or read book Reader's Guide to Women's Studies written by Eleanor Amico and published by Routledge. This book was released on 1998-03-20 with total page 1279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Reader's Guide to Women's Studies is a searching and analytical description of the most prominent and influential works written in the now universal field of women's studies. Some 200 scholars have contributed to the project which adopts a multi-layered approach allowing for comprehensive treatment of its subject matter. Entries range from very broad themes such as "Health: General Works" to entries on specific individuals or more focused topics such as "Doctors."
Download or read book The Self Wired written by Lisa Yaszek and published by Routledge. This book was released on 2013-12-16 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2002. Advanced technologies challenge conventional understandings of the human subject by transforming the body into a conduit between external forces and the internal psyche. This title discusses the intense controversy about how to best understand and represent human subjectivity in a technology-intensive era. Yaszek provides an overview by linking specific modes of identity and agency to engagement with specific manifestations of technology itself.
Book Synopsis Explorations in Critical Studies of Advertising by : James F. Hamilton
Download or read book Explorations in Critical Studies of Advertising written by James F. Hamilton and published by Routledge. This book was released on 2016-10-26 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.
Book Synopsis Sport, Culture and Advertising by : Steven J. Jackson
Download or read book Sport, Culture and Advertising written by Steven J. Jackson and published by Routledge. This book was released on 2004-11-10 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.
Book Synopsis Stereotypes Galore! Women's Emancipation as Reflected in Advertising by : Gesa Biermann
Download or read book Stereotypes Galore! Women's Emancipation as Reflected in Advertising written by Gesa Biermann and published by GRIN Verlag. This book was released on 2011 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: A woman rushes across the creen, cleaning the floor with the latest "turbo power 3" multifunction vacuum cleaner, feeds her baby with the new and improved baby formula and marvels at her almost blindinghly clean dishes, then turns to the camera with a smile on her face that suggests she could not imagine a more satisfying life. This description might sound a little old fashioned and restricting, but it is commonly conveyed to us through advertising, even today. (...).
Book Synopsis Living Up to the Ads by : Simone Weil Davis
Download or read book Living Up to the Ads written by Simone Weil Davis and published by Duke University Press. This book was released on 2000 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores interactions between novels and advertising in the construction of subjectivity in the early part of the twentieth century.
Book Synopsis Marketing and Feminism by : Miriam Catterall
Download or read book Marketing and Feminism written by Miriam Catterall and published by Routledge. This book was released on 2013-11-05 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include: * the dark side of female consumption * women and marketing in Socialist economies * women and advertising * ecofeminism and marketing * gender, marketing and cultural diversity * marketing, sex and sexuality. Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.
Download or read book Advertising written by Iain MacRury and published by Routledge. This book was released on 2008-12-19 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.
Book Synopsis Utopian Images and Narratives in Advertising by :
Download or read book Utopian Images and Narratives in Advertising written by and published by . This book was released on 2012 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Media/cultural Studies by : Rhonda Hammer
Download or read book Media/cultural Studies written by Rhonda Hammer and published by Peter Lang. This book was released on 2009 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: This anthology is designed to assist teachers and students in learning how to better understand and interpret our common culture and everyday life. With a focus on contemporary media, consumer, and digital culture, this book combines classic and original writings by both leading and rising scholars in the field. The chapters present key theories, concepts, and methodologies of critical cultural and media studies, as well as cutting-edge research into new media. Sections on teaching media/cultural studies and concrete case studies provide practical examples that illuminate contemporary culture, ranging from new forms of digital media and consumer culture to artifacts from TV and film, including Barbie and Big Macs, soap operas, Talk TV, Facebook, and YouTube. The lively articles show that media/cultural studies is an exciting and relevant arena, and this text should enable students and citizens to become informed readers and critics of their culture and society.
Download or read book Cultural Studies written by Michael Ryan and published by John Wiley & Sons. This book was released on 2008-05-19 with total page 1395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural Studies: An Anthology is a comprehensive collection of classic and contemporary essays in the diverse field of cultural studies. It is designed for classroom use in a variety of settings and departments, from communications and film studies to literature and anthropology. With an international scope and interdisciplinary approach, this book represents the diversity, depth, and leading scholarship of this complex field. A blockbuster anthology bringing together classic and contemporary essays in the fragmented field of cultural studies Takes an international and interdisciplinary approach, representing the diversity, depth, and leading scholarship of this complex field Offers a range of important perspectives on key topics, including policy, gender, sexuality, ethnicity, identity, visual culture, and diaspora Provides an overview of the history of the discipline, and argues for better placement of cultural studies within the academy Designed for classroom use in a variety of settings and departments, from communications and film studies to literature and anthropology, contextualizing essays with helpful introductory material and extensive bibliographic citations Michael Ryan is an internationally renowned academic and author; he is supported here by an global advisory board of leading scholars
