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Utopian Images And Narratives In Advertising
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Book Synopsis Utopian Images and Narratives in Advertising by : Luigi Daniele Manca
Download or read book Utopian Images and Narratives in Advertising written by Luigi Daniele Manca and published by Lexington Books. This book was released on 2012 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers' desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale. Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection's cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies. The analyses offered in Utopian Images and Narratives in Advertising will appeal to any scholar or student engaged in mass media, communication, and the effect of advertising and consumerism on individuals and cultures.
Book Synopsis Utopian Images and Narratives in Advertising by :
Download or read book Utopian Images and Narratives in Advertising written by and published by . This book was released on 2012 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Feminists, Feminisms, and Advertising by : Kim Golombisky
Download or read book Feminists, Feminisms, and Advertising written by Kim Golombisky and published by Lexington Books. This book was released on 2017-10-16 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to offer explicitly feminist views on the shared histories of the advertising industry and women’s movement. Contributors consider the ways advertisers encode race, ethnicity, gender, andheteronormativity into advertising practices and messages, as well as the ways intersectional audiences and consumers resist.
Book Synopsis Reading Ads Socially by : Robert Goldman
Download or read book Reading Ads Socially written by Robert Goldman and published by Routledge. This book was released on 2005-07-25 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This systematic and authoritative book provides an unrivalled guide to understanding ad culture. It shows how the logic of commodities permeates the ways we think about ourselves, our relationships and our desires. Richly illustrated and written with great clarity, it will be essential reading for anyone interested in ad culture.
Book Synopsis Urban Design Thinking by : Kim Dovey
Download or read book Urban Design Thinking written by Kim Dovey and published by Bloomsbury Publishing. This book was released on 2016-06-02 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Urban Design Thinking provides a conceptual toolkit for urban design. Bridging the gap between theory and practice, it shows how the design of our cities and urban spaces can be interpreted and informed through contemporary theories of urbanism, architecture and spatial analysis. Relating abstract ideas to real-world examples, and taking assemblage thinking as its critical framework, the book introduces an array of key theoretical principles and demonstrates how theory is central to urban design critique and practice. Thirty short chapters can be read alone or in sequence, each opening a different kind of conceptual window onto how cities work and how they are transformed through design practice. Chapters range from explorations of urban morphology, typology, meaning and place identity to particular issues such as urban design codes, informal settlements, globalization, transit and creative clusters. This book is essential reading for those engaged with the practice of urban design and planning, as well as for anyone interested in the theoretical side of urbanism, architecture, and related disciplines.
Book Synopsis Handbook of Research on Narrative Advertising by : Yilmaz, Recep
Download or read book Handbook of Research on Narrative Advertising written by Yilmaz, Recep and published by IGI Global. This book was released on 2019-06-28 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.
Book Synopsis Visual Persuasion by : Paul Messaris
Download or read book Visual Persuasion written by Paul Messaris and published by SAGE Publications. This book was released on 1996-12-05 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if spelled out verbally. From this starting point, Paul Messaris analyzes a variety of commercial, political and social issue advertisements. He also discusses the role of images in cross-cultural advertising.
Book Synopsis Perfect Worlds by : Douwe Wessel Fokkema
Download or read book Perfect Worlds written by Douwe Wessel Fokkema and published by Amsterdam University Press. This book was released on 2011 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Perfect Worlds offers an extensive historical analysis of utopian narratives in the Chinese and Euro-American traditions. This comparative study discusses, among other things, More's criticism of Plato, the European orientalist search for utopia in China, Wells's Modern Utopia and his talk with Stalin, Chinese writers constructing their Confucianist utopia, traces of Daoism in Mao Zedong's utopianism and politics and finally the rise of dystopian writing - a negative expression of the utopian impulse - in Europe and America as well as in China"--P. 4 of cover.
Book Synopsis Advertising in Contemporary Consumer Culture by : Hélène de Burgh-Woodman
Download or read book Advertising in Contemporary Consumer Culture written by Hélène de Burgh-Woodman and published by Palgrave Macmillan. This book was released on 2018-12-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century. It offers a cutting-edge, interdisciplinary perspective for researchers, academics, and practitioners working in marketing communications, advertising, and media studies.
Book Synopsis The ASTD Training and Development Handbook: A Guide to Human Resource Development by : Robert Craig
Download or read book The ASTD Training and Development Handbook: A Guide to Human Resource Development written by Robert Craig and published by McGraw-Hill. This book was released on 1996-06-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Treasure of Performance-Boosting Tricks for Trainers! The best training and development handbook ever published just got bigger and better! The ASTD Training and Development Handbook, Fourth Edition, by Robert L. Craig, is bursting with great new training ideas that'll help you work your magic in your organization. Top industry leaders give 100s of practice-proven techniques you can use right now to: Develop effective leadership skills; Exploit self-directed learning to meet empowerment, continuous improvement and other quality goals; Maximize an increasingly diverse workforce; Select and develop professional training staff; Design customized instructional systems; Build employee participant and involvement; Promote computer literacy in your workplace; Prepare for organizational development and change; Sell management on the importance your HR programs; Measure and evaluate training results; Much more!
Book Synopsis Narrative Advertising Models and Conceptualization in the Digital Age by : Recep Yılmaz
Download or read book Narrative Advertising Models and Conceptualization in the Digital Age written by Recep Yılmaz and published by Business Science Reference. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.
Download or read book Necessary Errors written by Caleb Crain and published by Penguin. This book was released on 2013-08-06 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: ONE OF THE YEAR'S BEST BOOKS The Wall Street Journal • Slate • Kansas City Star • Flavorwire • Policy Mic • Buzzfeed “Necessary Errors is a very good novel, an enviably good one, and to read it is to relive all the anxieties and illusions and grand projects of one’s own youth.”—James Wood, The New Yorker The exquisite debut novel by the author of Overthrow that brilliantly captures the lives and romances of young expatriates in newly democratic Prague It’s October 1990. Jacob Putnam is young and full of ideas. He’s arrived a year too late to witness Czechoslovakia’s revolution, but he still hopes to find its spirit, somehow. He discovers a country at a crossroads between communism and capitalism, and a picturesque city overflowing with a vibrant, searching sense of possibility. As the men and women Jacob meets begin to fall in love with one another, no one turns out to be quite the same as the idea Jacob has of them—including Jacob himself. Necessary Errors is the long-awaited first novel from literary critic and journalist Caleb Crain. Shimmering and expansive, Crain’s prose richly captures the turbulent feelings and discoveries of youth as it stretches toward adulthood—the chance encounters that grow into lasting, unforgettable experiences and the surprises of our first ventures into a foreign world—and the treasure of living in Prague during an era of historic change.
Book Synopsis The Conquest of Cool by : Thomas Frank
Download or read book The Conquest of Cool written by Thomas Frank and published by University of Chicago Press. This book was released on 1997 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce.
Download or read book AI Narratives written by Stephen Cave and published by Oxford University Press, USA. This book was released on 2020-02-28 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to examine the history of imaginative thinking about intelligent machines. As real Artificial Intelligence (AI) begins to touch on all aspects of our lives, this long narrative history shapes how the technology is developed, deployed and regulated. It is therefore a crucial social and ethical issue. Part I of this book provides a historical overview from ancient Greece to the start of modernity. These chapters explore the revealing pre-history of key concerns of contemporary AI discourse, from the nature of mind and creativity to issues of power and rights, from the tension between fascination and ambivalence to investigations into artificial voices and technophobia. Part II focuses on the twentieth and twenty-first-centuries in which a greater density of narratives emerge alongside rapid developments in AI technology. These chapters reveal not only how AI narratives have consistently been entangled with the emergence of real robotics and AI, but also how they offer a rich source of insight into how we might live with these revolutionary machines. Through their close textual engagements, these chapters explore the relationship between imaginative narratives and contemporary debates about AI's social, ethical and philosophical consequences, including questions of dehumanization, automation, anthropomorphisation, cybernetics, cyberpunk, immortality, slavery, and governance. The contributions, from leading humanities and social science scholars, show that narratives about AI offer a crucial epistemic site for exploring contemporary debates about these powerful new technologies.
Download or read book Feed written by M.T. Anderson and published by Candlewick Press. This book was released on 2012-07-17 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identity crises, consumerism, and star-crossed teenage love in a futuristic society where people connect to the Internet via feeds implanted in their brains. This new edition contains new back matter and a refreshed cover. A National Book Award finalist.
Download or read book The Atlantic Literary Review written by and published by . This book was released on 2005 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Jason Ananda Josephson Storm Publisher :University of Chicago Press ISBN 13 :022678665X Total Pages :375 pages Book Rating :4.2/5 (267 download)
Book Synopsis Metamodernism by : Jason Ananda Josephson Storm
Download or read book Metamodernism written by Jason Ananda Josephson Storm and published by University of Chicago Press. This book was released on 2021-07-20 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Opening -- Part I. Metarealism. How the real world became a fable, or, The realities of social construction -- Part II. Process social ontology. Concepts in disintegration & strategies for demolition ; Process social ontology ; Social kinds -- Part III. Hylosemiotics. Hylosemiotics : the discourse of things -- Part IV. Knowledge and value. Zetetic knowledge ; The revaluation of values -- Conclusion : becoming metamodern.
