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Stereotypes Galore Womens Emancipation As Reflected In Advertising
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Book Synopsis Stereotypes Galore! Women's Emancipation as Reflected in Advertising by : Gesa Biermann
Download or read book Stereotypes Galore! Women's Emancipation as Reflected in Advertising written by Gesa Biermann and published by GRIN Verlag. This book was released on 2011 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: A woman rushes across the creen, cleaning the floor with the latest "turbo power 3" multifunction vacuum cleaner, feeds her baby with the new and improved baby formula and marvels at her almost blindinghly clean dishes, then turns to the camera with a smile on her face that suggests she could not imagine a more satisfying life. This description might sound a little old fashioned and restricting, but it is commonly conveyed to us through advertising, even today. (...).
Book Synopsis Gender & Utopia in Advertising by : Luigi Manca
Download or read book Gender & Utopia in Advertising written by Luigi Manca and published by Syracuse University Press. This book was released on 1994 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work explores the connection between gender and utopian imagery in advertising. It argues that utopian visions reflect traditional and nontraditional gender roles and have shaped consumer's fantasies. Subjects include fashion magazine advertising and images of men in 1980s magazines.
Book Synopsis The Changing Portrayal of Women in Advertisement Over the Last Sixty Years. "Show Her It's a Man's World" by : Stephanie Desoye
Download or read book The Changing Portrayal of Women in Advertisement Over the Last Sixty Years. "Show Her It's a Man's World" written by Stephanie Desoye and published by . This book was released on 2021-02-25 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Sociology - Consumption and Advertising, grade: 1,3, University of Trier, language: English, abstract: The purpose of this term paper is to analyze the portrayal of women in print advertisement over the last sixty years to represent changes in the depiction of females over this period. This topic is of interest since mass media plays an important role in our society today and it can be considered as one of the major agents of socialization. Consequently, gender stereotypes presented in advertisement influence the way we think men and women shall be. However, since the role of women has changed dramatically over the last decades due to feminist movements, it will be of interest if these social changes have been depicted in advertisement as well. In particular, it is assumed that the portrayal of women in advertisement has been shifting from an overt, traditional stereotypical portrayal of women as housewives or highly dependent on men to a slightly more subtle stereotypical portrayal of women as decorative, sexy, and using facial expressions and body positions to demonstrate subordination and weakness. To prove this hypothesis this term paper will first compare past studies focusing on the stereotypical depiction of females in advertisement. For this purpose two studies were considered most important: These were Courtney and Lockeretz quantitative print magazine analysis covering the year 1970, and Erving Goffman's selective print magazine analysis published in 1979. Furthermore, there are many relating and follow-up studies that are based on the coding schemes used in these two analyses which provide the possibility to show changes over time. Afterwards, the second part will be more practical, examining portrayals of women in example print advertisements. To be able to provide a consecutive and meaningful depiction of the changes, advertisements of two companies from different years were chose to be analyzed.
Book Synopsis Feminist Perspectives on Advertising by : Kim Golombisky
Download or read book Feminist Perspectives on Advertising written by Kim Golombisky and published by Rowman & Littlefield. This book was released on 2018-11-29 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume, edited by Kim Golombisky, applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advertising industry, even as it faces pressure to reform. This anthology focuses on advertising messaging to follow up the professional practices covered in Feminists, Feminisms, and Advertising, edited by Kim Golombisky and Peggy Kreshel. In this new collection, contributors write from a variety of perspectives, including Black, African, lesbian, transnational, poststructuralist, material, commodity, and environmental feminisms. The authors also discuss the reproductive justice framework, feminist disability studies, feminist ethnography, feminist discourse analysis, and feminist visual rhetoric. Together, these scholars introduce big ideas for feminist advertising studies. The first section, titled “Historicize This!,” includes work dealing with historicized analyses of advertising, ranging from more than a century of stereotypes about black women to early twentieth-century white women purchasing automobiles, all contextualized with women’s complex relations with technologies from cars to Twitter. The second section, “Advertising Body Politics,” groups work on topics related to body politics in advertising, including lesbians, disabled women, aging women, and Chinese “promotion girls.” The third section, “Media Reps,” revisits advertising representation in novel ways from operational definitions of race and advertising news about gay men to advertising twenty-first-century masculinities in Ghana and the United States. The last section, “Reproduction and Postfeminist Empowerment,” ends the book with a selection of case studies on the advertising industry’s cooptation and commodification of feminism, particularly in regressive postfeminist ideologies about women’s reproductive health and mothering.
Book Synopsis Advertising to the American Woman, 1900-1999 by : Daniel Delis Hill
Download or read book Advertising to the American Woman, 1900-1999 written by Daniel Delis Hill and published by Ohio State University Press. This book was released on 2002 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.
Book Synopsis Gender Stereotyping in U.S. Print Advertisements by : Sarah Höchst
Download or read book Gender Stereotyping in U.S. Print Advertisements written by Sarah Höchst and published by GRIN Verlag. This book was released on 2017-08-03 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: In contemporary society advertising is everywhere. Advertisement is always with us, no matter where we are. Although we are aware of the constant bombarding by advertisement everywhere we go, we hardly recognize the influence that it has on us. Thereby, advertising has a great influence on us as individuals and on society as a whole. Through the media, we make sense of our cultural identities, gender and sexuality. The central goal of this book is to examine the development of presentations of gender stereotypes in print advertisements over a time period of 40 years via content analysis of a sample of magazine advertisements. The key questions are: How do U.S. print advertisements construct gender stereotypes? How did these stereotypes develop and do they have an influence on the consumer and the U.S. culture? Content analysis has been proven in decades of research on gender stereotyping as it relates to mass media and because this is an appropriate method to not only focus on images, but also on verbal messages. Magazines present an especially enduring, popular medium, thus this study focuses on gender stereotypes in print advertisements of magazines. More specifically, it focuses on the magazines Cosmopolitan and Esquire due to the varying target audiences, and because they might be a potential indicator of U.S. magazine advertising in general. To further limit the object of investigation, this study concentrates on beauty product advertisements. From the text: - Gender studies; - Cosmopolitan; - Esquire; - Identity; - U.S. Magazines
Book Synopsis Learning to Sell Sex(ism) by : Aileen O'Driscoll
Download or read book Learning to Sell Sex(ism) written by Aileen O'Driscoll and published by Springer. This book was released on 2018-10-29 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the first in-depth exploration into the gendered attitudes and worldviews of advertising students. Offering a significant contribution to other cultural sociological works concerning the cultural and creative industries, Learning to Sell Sex(ism) adds further weight to the argument that it is imperative that we look closely at the people who create media texts in order to better account for and challenge sexist media content. In this study, such media creators are the advertising industry’s next generation of practitioners and creatives. Involving a mix of in-depth questionnaires, qualitative surveys, interviews with students, observational data, as well as an examination of the components comprising advertising modules, O’Driscoll documents the dominant gendered discourses articulated by advertising students and offers an opportunity for the advertising educational sector to reflect on how it might play its part in reducing stereotypical and sexist content emanating from the industry. Learning to Sell Sex(ism) will be of interest to students and scholars across a range of disciplines, including media studies, gender studies, sociology, cultural studies and marketing.
Book Synopsis Women in Advertising: Changing Perceptions by : Divya Nigam
Download or read book Women in Advertising: Changing Perceptions written by Divya Nigam and published by . This book was released on 2007-11-01 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising s portrayal of gender roles is a representation of the long-existing unequal relationship of dominance and subservience between the two sexes. Women have been exploited by advertisers for decades. They have frequently been stereotyped in the t
Book Synopsis Gender Construction and Emancipation Through Fashion. The Impact of "Annie Hall" by : Nina Schänzel
Download or read book Gender Construction and Emancipation Through Fashion. The Impact of "Annie Hall" written by Nina Schänzel and published by . This book was released on 2020-04-03 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2019 in the subject Sociology - Individual, Groups, Society, grade: 1.3, University of Passau, language: English, abstract: "Annie Hall" was revolutionizing for the romantic comedy genre and a turning point for both the director Woody Allen and his muse Diane Keaton. This work elaborates on how a movie changed the way women dressed and perceived themselves. It draws a connection between gender and fashion, as fashion was and is an important medium in the emancipation of women. Gender roles and the expectation that come with them are still present today. Our cloths are an outer representation of gender which also works inwards, with its masculinity as well as femininity are still being produced and maintained separately from each other today. "Annie Hall" marked Woody Allen's start as a serious filmmaker in Hollywood, showing that he could not only make light comedies and slapstick but also touch on more deeper topics. "Annie Hall" was a turning point in his career, it catapulted him, but also Diane Keaton, into the mainstream of Hollywood. Many unknown actors that had small parts in the movie, went on and became famous like Jeff Goldblum or Sigourney Weaver, which had her debut on "Annie Hall".
Book Synopsis Consequences of planned obsolescence for consumer culture and the promotional self by : Christoph Behrends
Download or read book Consequences of planned obsolescence for consumer culture and the promotional self written by Christoph Behrends and published by GRIN Verlag. This book was released on 2008-01-09 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2004 in the subject Sociology - Communication, grade: 1,7, University of Leicester (Centre for Mass Communication Research), course: Avertising, Culture and Communication, language: English, abstract: During the 20th century, the industrialised countries have developed an extensive amount of obsolescence. It has become clear that nations in the developed world over-consume, while the poor in the developing world pay the price of our increased consumption with their lowered standards of living and increasing environmental damage . When did obsolescence emerge, in how far is it planned, and which consequences does it have for consumer culture and the promotional self on a broader scale? By drawing on numerous examples, this essay explains how advertisements are constructed semiotically and the ideologies they derive from.
Book Synopsis Women of 1950s. The Truth behind White Picket Fence by : Marta Zapała-Kraj
Download or read book Women of 1950s. The Truth behind White Picket Fence written by Marta Zapała-Kraj and published by GRIN Verlag. This book was released on 2015-01-28 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2014 in the subject American Studies - Culture and Applied Geography, grade: 5.0, Jan Kochanowski University of Humanities and Sciences in Kielce, language: English, abstract: In this society driven by the need to reproduce as much as one could – just to fight back the Communists, children were the obvious center of the suburban life, as well as the reason why so many families decided to leave big cities and transfer to these areas where the feeling of safety and community were dominant. And so – although contained in their suburban realms and living both the dream life of wife in modern house and a scared woman in the nuclear threat era, 1950’s housewives had another aspect to be aware of – the moral standards they had to keep up. [However] Beneath the illusion of happiness, women wanted more – more power, more control over their lives and above everything – more autonomy. But it was all forbidden and what is even worse – it was stuffed between the warped morality of 1950s and social standard empowered by the government, where male dominance resurfaced as if it were reborn in the pure form of Victorian society.
Book Synopsis Gender and Advertising by : Marco Adorno
Download or read book Gender and Advertising written by Marco Adorno and published by GRIN Verlag. This book was released on 2013-11-12 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,3, University of Koblenz-Landau (Anglistik), language: English, abstract: In this term paper, in order to analyze how gender roles and stereotypes are built in magazine advertisements, overall 280 advertisements of men's magazine Men’s Health and women's magazine Women’s Health, published in 2012 in the USA, were surveyed. Three issues for each magazine were selected to collect enough data for a content analysis. For the semiotic analysis ten advertisement were chosen as representative of gender advertising that appears in our society. The final conclusion of this term paper will be that, gender stereotypes are highly expressed, conveyed and confirmed in magazine advertisements and that although changes are visible, they are merely only on the surface, pretending to change.
Book Synopsis Male influence and emancipation in Sarah Orne Jewett’s "A White Heron" by : Wolfgang Bürkle
Download or read book Male influence and emancipation in Sarah Orne Jewett’s "A White Heron" written by Wolfgang Bürkle and published by GRIN Verlag. This book was released on 2006-05-24 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2006 in the subject American Studies - Literature, grade: 2,3, Johannes Gutenberg University Mainz (Fachbereich– Amerikanistik), language: English, abstract: Sarah Orne Jewett’s short story “A White Heron” from 1886 is about a young girl’s reaction towards a man who enters her life and who wants to persuade her to telling him where a rare bird is hiding. Although Sylvia falls in love with the bird hunter in the beginning and wants to impress him, she realizes the importance of protecting the environment around her from his influence. She does not give the secret of the bird away for the sake of love. Jewett shows in this story that Sylvia’s world is disturbed by the appearance of the hunter. She lived happily with her grandmother in an exclusive paradise without men before. With the intrusion of the hunter in her familiar surroundings, everything changes. He is a threat to her peaceful existence and influences her future life and behaviour. This essay will show how Sylvia’s attitude towards the hunter changes and how Jewett explores the sexual conflict between the two sexes in this story.
Book Synopsis Sexual Objectification of Women in Advertising by : Yiqiao Wang
Download or read book Sexual Objectification of Women in Advertising written by Yiqiao Wang and published by . This book was released on 2016-10-19 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Colored No More by : Treva B. Lindsey
Download or read book Colored No More written by Treva B. Lindsey and published by University of Illinois Press. This book was released on 2017-03-29 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Home to established African American institutions and communities, Washington, D.C., offered women in the New Negro movement a unique setting for the fight against racial and gender oppression. Colored No More traces how African American women of the late-nineteenth and early twentieth century made significant strides toward making the nation's capital a more equal and dynamic urban center. Treva B. Lindsey presents New Negro womanhood as a multidimensional space that included race women, blues women, mothers, white collar professionals, beauticians, fortune tellers, sex workers, same-gender couples, artists, activists, and innovators. Drawing from these differing but interconnected African American women's spaces, Lindsey excavates a multifaceted urban and cultural history of struggle toward a vision of equality that could emerge and sustain itself. Upward mobility to equal citizenship for African American women encompassed challenging racial, gender, class, and sexuality status quos. Lindsey maps the intersection of these challenges and their place at the core of New Negro womanhood.
Author :Adrienne Trier-Bieniek Publisher :Springer Science & Business Media ISBN 13 :9462095752 Total Pages :208 pages Book Rating :4.4/5 (62 download)
Book Synopsis Gender & Pop Culture by : Adrienne Trier-Bieniek
Download or read book Gender & Pop Culture written by Adrienne Trier-Bieniek and published by Springer Science & Business Media. This book was released on 2014-04-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender & Pop Culture provides a foundation for the study of gender, pop culture and media. This comprehensive, interdisciplinary text provides text-book style introductory and concluding chapters written by the editors, seven original contributor chapters on key topics and written in a variety of writing styles, discussion questions, additional resources and more. Coverage includes: - Foundations for studying gender & pop culture (history, theory, methods, key concepts) - Contributor chapters on media and children, advertising, music, television, film, sports, and technology - Ideas for activism and putting this book to use beyond the classroom - Pedagogical Features - Suggestions for further readings on topics covered and international studies of gender and pop culture Gender & Pop Culture was designed with students in mind, to promote reflection and lively discussion. With features found in both textbooks and anthologies, this sleek book can serve as primary or supplemental reading in undergraduate courses across the disciplines that deal with gender, pop culture or media studies. “An important addition to the fields of gender and media studies, this excellent compilation will be useful to students and teachers in a wide range of disciplines. The research is solid, the examples from popular culture are current and interesting, and the conclusions are original and illuminating. It is certain to stimulate self-reflection and lively discussion.” Jean Kilbourne, Ed.D., author, feminist activist and creator of the Killing Us Softly:Advertising’s Image of Women film series “An ideal teaching tool: the introduction is intellectually robust and orients the reader towards a productive engagement with the chapters; the contributions themselves are diverse and broad in terms of the subject matter covered; and the conclusion helps students take what they have learnt beyond the classroom. I can’t wait to make use of it.” Sut Jhally, Professor of Communication, University of Massachusetts at Amherst,Founder & Executive Director, Media Education Foundation Adrienne Trier-Bieniek, Ph.D. is currently an assistant professor of sociology at Valencia College in Orlando, Florida. Her first book, Sing Us a Song, Piano Woman: Female Fans and the Music of Tori Amos (Scarecrow, 2013) addresses the ways women use music to heal after experiencing trauma. www.adriennetrier-bieniek.com Patricia Leavy, Ph.D. is an internationally known scholar and best-selling author, formerly associate professor of sociology and the founding director of gender studies at Stonehill College. She is the author of the acclaimed novels American Circumstance and Low-Fat Love and has published a dozen nonfiction books including Method Meets Art: Arts-Based Research Practice. www.patricialeavy.com
Book Synopsis That Long Silence by : Shashi Deshpande
Download or read book That Long Silence written by Shashi Deshpande and published by Penguin Books India. This book was released on 1989 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jay'S Life Comes Apart At The Seams When Her Husband Is Asked To Leave His Job While Allegations Of Business Malpractice Against Him Are Investigated. Her Familiar Existence Disrupted, Her Husband'S Reputation In Question And Their Future As A Family In Jeopardy, Jaya, A Failed Writer, Is Haunted By Memories Of The Past. Differences With Her Husband, Frustrations In Their Seventeen-Year-Old Marriage, Disappointment In Her Two Teenage Children, The Claustrophia Of Her Childhood&Amp;Mdash;All Begin To Surface. In Her Small Suburban Bombay Flat, Jaya Grapples With These And Other Truths About Herself&Amp;Mdash;Among Them Her Failure At Writing And Her Fear Of Anger. Shashi Deshpande Gives Us An Exceptionally Accomplished Portrayal Of A Woman Trying To Erase A 'Long Silence' Begun In Childhood And Rooted In Herself And In The Constraints Of Her Life.
