Integrated Business Communication

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Publisher : John Wiley & Sons
ISBN 13 : 0470027673
Total Pages : 449 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Integrated Business Communication by : Bonnye E. Stuart

Download or read book Integrated Business Communication written by Bonnye E. Stuart and published by John Wiley & Sons. This book was released on 2007-04-23 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrated Business Communication applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach – Integrated Communication. It is designed to give business students a basic knowledge and broad overview of communication practices in the workplace. Ultimately, the book should be seen as a practical guide to help students understand that communication is key to decision making and fundamental to success in a global marketplace. This book uses an interdisciplinary approach to its discussion of integrated communication by incorporating theory, application, and case studies to demonstrate various concepts. Theory will be introduced when necessary to the understanding of the practical application of the various concepts. This co-authored book will be broad enough in scope and method to be used as a core text in business communication. Case studies will be an integral part of the material. The book focuses on the practical application of theory and concepts Presents case studies from many sectors to illustrate concepts The book will have an interdisciplinary approach utilizing examples from communications, mass communications, marketing, public relations, management, and intercultural and organizational communication being used in many countries throughout the world There will be a strong pedagogical structure within the text with a website providing additional materials for students and lecturers Contributions from Katherine Van Wormer, Theresa Thao Pham, Charles Lankester, Elizabeth Dougall, Jean Watin-Augouard, Kristi LeBlanc, Geof Cox

Business Communication for Success

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Publisher :
ISBN 13 : 9781936126118
Total Pages : 408 pages
Book Rating : 4.1/5 (261 download)

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Book Synopsis Business Communication for Success by : Scott McLean

Download or read book Business Communication for Success written by Scott McLean and published by . This book was released on 2010 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Total business communication. Profiles and problems for the new century

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Publisher : Vita e Pensiero
ISBN 13 : 9788834313633
Total Pages : 190 pages
Book Rating : 4.3/5 (136 download)

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Book Synopsis Total business communication. Profiles and problems for the new century by : Edoardo Teodoro Brioschi

Download or read book Total business communication. Profiles and problems for the new century written by Edoardo Teodoro Brioschi and published by Vita e Pensiero. This book was released on 2006 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of World Exchange Rates, 1590–1914

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Publisher : Routledge
ISBN 13 : 1351931725
Total Pages : 868 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Handbook of World Exchange Rates, 1590–1914 by : Markus A Denzel

Download or read book Handbook of World Exchange Rates, 1590–1914 written by Markus A Denzel and published by Routledge. This book was released on 2017-03-02 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a world economy emerged from the 16th-17th centuries onwards, a global cashless payment system arose. This had its base in Europe, first in Italy, then in the rising regions of the north-west, with Amsterdam and then London as the central financial market. The mutual quotation of exchange rates, which provide the data tabulated and analysed here, mark the integration into a global network of all areas with significant economic potential. The primary aim of this book is to provide a compact account of the exchange rates in all these financial markets, from the late 16th century up to the First World War. This makes possible an instant conversion between the major world currencies at nearly any date within that period, while the important introduction provides the explanation and context of developments. The present handbook therefore serves as an invaluable resource for those concerned with all aspects of commercial and financial history.

Integrated Organisational Communication

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Publisher : Juta and Company Ltd
ISBN 13 : 9780702166648
Total Pages : 460 pages
Book Rating : 4.1/5 (666 download)

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Book Synopsis Integrated Organisational Communication by : Rachel Barker

Download or read book Integrated Organisational Communication written by Rachel Barker and published by Juta and Company Ltd. This book was released on 2005-08 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication.

The Information Nexus

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Publisher : Cambridge University Press
ISBN 13 : 1316688143
Total Pages : 265 pages
Book Rating : 4.3/5 (166 download)

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Book Synopsis The Information Nexus by : Steven G. Marks

Download or read book The Information Nexus written by Steven G. Marks and published by Cambridge University Press. This book was released on 2016-07-25 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capitalism is central to our understanding of contemporary economic and political life and yet what does it really mean? If, as has now been shown to be the case, capital and property rights existed in pre-modern and pre-capitalist societies, what is left of our understanding of capitalism? Steven G. Marks' provocative new book calls into question everything we thought we knew about capitalism, from the word's very origins and development to the drivers of Western economic growth. Ranging from the Middle Ages to the present, The Information Nexus reveals that the truly distinctive feature of capitalism is business's drive to acquire and analyze information, supported by governments that allow unfettered access to public data. This new interpretation of capitalism helps to explain the rise of the West, puts our current information age into historical perspective, and provides a benchmark for the comparative assessment of economic systems in today's globalized environment.

Commercial Communication in the Digital Age

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Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110416832
Total Pages : 387 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis Commercial Communication in the Digital Age by : Gabriele Siegert

Download or read book Commercial Communication in the Digital Age written by Gabriele Siegert and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-04-10 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.

Dove Va la Storia Economica?

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Publisher : Firenze University Press
ISBN 13 : 8864532870
Total Pages : 578 pages
Book Rating : 4.8/5 (645 download)

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Book Synopsis Dove Va la Storia Economica? by : Francesco Ammannati

Download or read book Dove Va la Storia Economica? written by Francesco Ammannati and published by Firenze University Press. This book was released on 2011 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Business Communication Profession

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Publisher : Taylor & Francis
ISBN 13 : 1000684016
Total Pages : 219 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis The Business Communication Profession by : Janis Forman

Download or read book The Business Communication Profession written by Janis Forman and published by Taylor & Francis. This book was released on 2022-09-30 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a unique orientation to the present, past, and future of the field of business communication by collecting reflective essays from some of its most influential scholars, teachers, and leaders. Through a series of essays that bridge personal narrative and critical analysis, this book mentors a new generation of students, teachers, and professionals as they encounter the challenges and opportunities of business communication and shape the future of the field. The authors—all influential figures and award winners—describe their personal histories with the field and discuss how major aspects have evolved over time. The essays examine the pathways through which scholars encounter the discipline, the professional challenges they face, the evolving content of the business communication curriculum, the development of business communication programs and institutions, the value of an entrepreneurial mindset for career development, and the relationships between research, teaching, and professional practice. They offer stories about a diversity of paths for achieving personal and professional success and invite readers to think about what lessons they can apply to their own career advancement and satisfaction. In total, this collection provides both a living history of the field and a series of real-world examples of business communication at its finest. This book is essential reading for students and scholars of business communication and can be used as a supplemental text for courses in business communication, professional communication, and communication career preparation.

Social Media and Integrated Marketing Communication

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Publisher : Lexington Books
ISBN 13 : 0739171143
Total Pages : 144 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Social Media and Integrated Marketing Communication by : Jeanne M. Persuit

Download or read book Social Media and Integrated Marketing Communication written by Jeanne M. Persuit and published by Lexington Books. This book was released on 2013-07-18 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoric—the rhetorical setting that deals with the present and matters of virtue and education—and how rhetorical decorum, a component of Cicero’s third Canon of Style, can guide organizations and their audiences toward more ethical and effective integrated marketing communication (IMC). This strategy emphasizes changing behavior, not just attitudes. Because social media leaves traces of communication that may be with us for the foreseeable future, Social Media and Integrated Marketing Communication frames the conversation about social media and IMC to move away from a risk/reward or a return on investment orientation and toward a focus on social media as communicative action that is attentive to this historical moment, to organizations and their audiences, and to communication ethics. Through this, Persuit asks how organizations can engage in decorum in their online IMC efforts while at the same time considering how their audiences can engage in decorum as well. Neither romanticizing nor demonizing the areas of social media and IMC, instead, this text offers a pragmatic understanding of these areas that finds a place in the theory of the communication discipline.

Commercial Communications in the Internal Market

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Publisher :
ISBN 13 :
Total Pages : 54 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Commercial Communications in the Internal Market by : Commission of the European Communities

Download or read book Commercial Communications in the Internal Market written by Commission of the European Communities and published by . This book was released on 1996 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

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Publisher : IGI Global
ISBN 13 : 1522576185
Total Pages : 345 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations by : Dos Santos, Manuel Alonso

Download or read book Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations written by Dos Santos, Manuel Alonso and published by IGI Global. This book was released on 2019-01-25 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.

Signal

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Publisher :
ISBN 13 :
Total Pages : 824 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Signal by :

Download or read book Signal written by and published by . This book was released on 1993 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Integrating Corporate Communications

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313035865
Total Pages : 337 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Integrating Corporate Communications by : James L. Horton

Download or read book Integrating Corporate Communications written by James L. Horton and published by Bloomsbury Publishing USA. This book was released on 1995-09-30 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seldom does a work on corporate communications take such a radical economic approach to the topic. Horton integrates corporate communications cost-effectively into all business activity and presents a new way to look at corporate communications as a force behind all business disciplines. He describes and reviews external and internal communication; examines human behavior in communicating; reviews corporate communication structure; and analyzes messages and media and shows how to get started toward cost-effective corporate communication. In 11 chapters, the book presents a look at corporate communications based on economic principles. Separate chapters examine the business environment and communication; corporate communication and strategy and reputation; corporate communication and the individual; corporate communication and messages; corporate communication and media; corporate communication and measurement; and corporate communication and business structure. A major resource for senior managers, strategists, and other communications specialists.

Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities

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Publisher : IGI Global
ISBN 13 : 1799815404
Total Pages : 201 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities by : Finch, David J.

Download or read book Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities written by Finch, David J. and published by IGI Global. This book was released on 2019-10-25 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly acquired popularity has left many industry professionals pondering a difficult enigma: How does this affect the professional world? Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities provides innovative research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. Featuring coverage on a broad range of topics such as social networking, sponsorship branding, and risk management, this book is ideally designed for sports and entertainment practitioners, communications professionals, marketers, business consultants, researchers, professionals, and students seeking current research on potential business opportunities in the eSports industry.

The Bare Bones Introduction to Integrated Marketing Communication

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Publisher : Rowman & Littlefield
ISBN 13 : 9780742555419
Total Pages : 316 pages
Book Rating : 4.5/5 (554 download)

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Book Synopsis The Bare Bones Introduction to Integrated Marketing Communication by : Robyn Blakeman

Download or read book The Bare Bones Introduction to Integrated Marketing Communication written by Robyn Blakeman and published by Rowman & Littlefield. This book was released on 2009 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.

Government and Business

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Publisher :
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Government and Business by : Earl Willis Crecraft

Download or read book Government and Business written by Earl Willis Crecraft and published by . This book was released on 1928 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: