Commercial Communication In The Digital Age

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Commercial Communication in the Digital Age

Author : Gabriele Siegert
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110416794
Total Pages : 278 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis Commercial Communication in the Digital Age by : Gabriele Siegert

Download or read book Commercial Communication in the Digital Age written by Gabriele Siegert and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-04-10 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities topublish, get informed or communicate – to “co-create” –, and toreach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questionsand related issues.

Business and Professional Communication in a Digital Age

Author : Jennifer H. Waldeck
Publisher : Cengage Learning
ISBN 13 : 9780495807988
Total Pages : 400 pages
Book Rating : 4.8/5 (79 download)

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Book Synopsis Business and Professional Communication in a Digital Age by : Jennifer H. Waldeck

Download or read book Business and Professional Communication in a Digital Age written by Jennifer H. Waldeck and published by Cengage Learning. This book was released on 2012-01-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: BUSINESS AND PROFESSIONAL COMMUNICATION IN A DIGITAL AGE, First Edition, is a comprehensive instructional package designed to build students' business and professional communication competence. The interactive, multimedia nature of this text emphasizes traditional and contemporary topics germane to business and professional contexts. The engaging online modules that accompany this text create an interactive, media-enhanced experience in the classroom, allowing students to develop an in-depth understanding of business and professional communication in the 21st century. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Strategic Corporate Communication in the Digital Age

Author : Mark Anthony Camilleri
Publisher : Emerald Group Publishing
ISBN 13 : 1800712669
Total Pages : 206 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Strategic Corporate Communication in the Digital Age by : Mark Anthony Camilleri

Download or read book Strategic Corporate Communication in the Digital Age written by Mark Anthony Camilleri and published by Emerald Group Publishing. This book was released on 2021-02-19 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.

Communication in the Digital Age

Author : Roger Desmond
Publisher :
ISBN 13 : 9781524930950
Total Pages : pages
Book Rating : 4.9/5 (39 download)

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Book Synopsis Communication in the Digital Age by : Roger Desmond

Download or read book Communication in the Digital Age written by Roger Desmond and published by . This book was released on 2021-07-13 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Commercial Communication in the Digital Age

Author : Gabriele Siegert
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110416832
Total Pages : 278 pages
Book Rating : 4.1/5 (14 download)

DOWNLOAD NOW!

Book Synopsis Commercial Communication in the Digital Age by : Gabriele Siegert

Download or read book Commercial Communication in the Digital Age written by Gabriele Siegert and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-04-10 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.

Virtual Teams

Author : Terri R. Kurtzberg
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 299 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis Virtual Teams by : Terri R. Kurtzberg

Download or read book Virtual Teams written by Terri R. Kurtzberg and published by Bloomsbury Publishing USA. This book was released on 2014-03-28 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: To advance in today's workplace requires virtual team skills. Most individuals assume their face-to-face skills will translate, but competency with virtual communication and teamwork requires an entirely new set of skills. This book guides readers down the path to success. Electronic communication is now embedded in our daily experience, as is work involving off-site collaborators. Virtual communication has become an essential job skill that is critical to individual and group success, yet most people just muddle through it without giving it any thought. Drawing on decades of scientific research in the fields of psychology, organizational behavior, and sociology, this book explains how to master the art and science of communicating virtually. The author first analyzes the subtle but significant changes that result when conversations are moved online, providing examples and tips to avoid common pitfalls, then discusses how team behavior and decision making can best be guided in this realm. Readers will fully understand what makes teams "click"—what inspires trust, how to get a team "off on the right foot," and what steps to take in order to make good collaborative decisions—as well as other key topics for virtual teamwork, such as best practices for working in the cross-cultural environment. The book serves as an ideal guide for anyone who participates in or manages a virtual team but is also suitable as a supplemental textbook in a business school course on organizational behavior or business communication.

The Business of Influence

Author : Philip Sheldrake
Publisher : John Wiley & Sons
ISBN 13 : 1119978300
Total Pages : 141 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis The Business of Influence by : Philip Sheldrake

Download or read book The Business of Influence written by Philip Sheldrake and published by John Wiley & Sons. This book was released on 2011-05-04 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. “Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how.” David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR

Digital Body Language

Author : Erica Dhawan
Publisher : St. Martin's Press
ISBN 13 : 1250246539
Total Pages : 180 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Digital Body Language by : Erica Dhawan

Download or read book Digital Body Language written by Erica Dhawan and published by St. Martin's Press. This book was released on 2021-05-11 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: An instant Wall Street Journal Bestseller The definitive guide to communicating and connecting in a hybrid world. Email replies that show up a week later. Video chats full of “oops sorry no you go” and “can you hear me?!” Ambiguous text-messages. Weird punctuation you can’t make heads or tails of. Is it any wonder communication takes us so much time and effort to figure out? How did we lose our innate capacity to understand each other? Humans rely on body language to connect and build trust, but with most of our communication happening from behind a screen, traditional body language signals are no longer visible -- or are they? In Digital Body Language, Erica Dhawan, a go-to thought leader on collaboration and a passionate communication junkie, combines cutting edge research with engaging storytelling to decode the new signals and cues that have replaced traditional body language across genders, generations, and culture. In real life, we lean in, uncross our arms, smile, nod and make eye contact to show we listen and care. Online, reading carefully is the new listening. Writing clearly is the new empathy. And a phone or video call is worth a thousand emails. Digital Body Language will turn your daily misunderstandings into a set of collectively understood laws that foster connection, no matter the distance. Dhawan investigates a wide array of exchanges—from large conferences and video meetings to daily emails, texts, IMs, and conference calls—and offers insights and solutions to build trust and clarity to anyone in our ever changing world.

B-C-D

Author : Luke Strongman
Publisher :
ISBN 13 : 9781536138139
Total Pages : 0 pages
Book Rating : 4.1/5 (381 download)

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Book Synopsis B-C-D by : Luke Strongman

Download or read book B-C-D written by Luke Strongman and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: BCD. Business Communication Digitally is a book for todays and tomorrows business practitioner and student that is structured into eleven chapters, each dealing with topics salient for aspects of business practice in the digital age. The constant need to innovate, to communicate ahead of time, to perform a service or supply a product on the promise of the future transaction, informs much about business practice. After all, what is business acumen based on but the difference between realities and contingencies, the tangible and the intangible? Most business communication in the digital world of today and tomorrow will either take place face to face or technologically mediated (by phone, email, video conference, text, etc.). More mediated business communication is taking place because of the ubiquitous availability of new distal technologies that are compatible with the office PC social media, Skype, Yammer, etc. It is now possible to video-call a colleague almost anywhere in the world via internet connection. With the ubiquitous use of social media technology as one form of mass communication, social presence and media effects become relevant to mass communication that are encountered in the business world. The chapters of BCD are developed on a progression of themes. opportunity; creativity; equality and sustainability; negotiation; patience; listening; recognition; trust; intangibles; social presence; and digital media. These themes combine to engender a sense of situatedness in a world of doing.

How to Win Friends and Influence People in the Digital Age

Author : Brent Cole
Publisher : Simon and Schuster
ISBN 13 : 1451612591
Total Pages : 263 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis How to Win Friends and Influence People in the Digital Age by : Brent Cole

Download or read book How to Win Friends and Influence People in the Digital Age written by Brent Cole and published by Simon and Schuster. This book was released on 2012-12-25 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition is an up-to-date adaptation of Carnegie's timeless prescriptions for the digital age. This book is a must-have guide for anyone who wants to find success on Facebook, LinkedIn, Twitter, and any social media format today and in the future.

Developing Global Business Communication in Asia

Author : Jane Lockwood
Publisher : Routledge
ISBN 13 : 1000339998
Total Pages : 320 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Developing Global Business Communication in Asia by : Jane Lockwood

Download or read book Developing Global Business Communication in Asia written by Jane Lockwood and published by Routledge. This book was released on 2021-04-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an essential guide for anyone who wishes to develop successful business communication. It provides authentic and memorable workplace scenarios where learners become English communicators when solving authentic problems doing business together. The book aims to help learners: Use authentic workplace materials to solve problems using English Understand how language can be used as a lingua franca effectively when communicating Understand how intertextuality between shared spoken and written texts drives communication Improve communicative performance in spoken and written texts Become familiar with the communication realities of workplaces that are becoming increasingly technology driven and globalised This book will help learners become better equipped with communication strategies through its real life applicable and skills-based examples and will be a useful reference in the digital age.

Ttyl... the Fundamentals of Speech Communication in the Digital Age

Author : Regina W. Williams
Publisher :
ISBN 13 : 9781465221841
Total Pages : 306 pages
Book Rating : 4.2/5 (218 download)

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Book Synopsis Ttyl... the Fundamentals of Speech Communication in the Digital Age by : Regina W. Williams

Download or read book Ttyl... the Fundamentals of Speech Communication in the Digital Age written by Regina W. Williams and published by . This book was released on 2013-07-31 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Personal Connections in the Digital Age

Author : Nancy K. Baym
Publisher : John Wiley & Sons
ISBN 13 : 0745695973
Total Pages : 240 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Personal Connections in the Digital Age by : Nancy K. Baym

Download or read book Personal Connections in the Digital Age written by Nancy K. Baym and published by John Wiley & Sons. This book was released on 2015-08-04 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet and the mobile phone have disrupted many of our conventional understandings of ourselves and our relationships, raising anxieties and hopes about their effects on our lives. In this second edition of her timely and vibrant book, Nancy Baym provides frameworks for thinking critically about the roles of digital media in personal relationships. Rather than providing exuberant accounts or cautionary tales, it offers a data-grounded primer on how to make sense of these important changes in relational life Fully updated to reflect new developments in technology and digital scholarship, the book identifies the core relational issues these media disturb and shows how our talk about them echoes historical discussions about earlier communication technologies. Chapters explore how we use mediated language and nonverbal behavior to develop and maintain communities, social networks, and new relationships, and to maintain existing relationships in our everyday lives. The book combines research findings with lively examples to address questions such as: Can mediated interaction be warm and personal? Are people honest about themselves online? Can relationships that start online work? Do digital media damage the other relationships in our lives? Throughout, the book argues that these questions must be answered with firm understandings of media qualities and the social and personal contexts in which they are developed and used. This new edition of Personal Connections in the Digital Age will be required reading for all students and scholars of media, communication studies, and sociology, as well as all those who want a richer understanding of digital media and everyday life.

Fashion Communication in the Digital Age

Author : Nadzeya Kalbaska
Publisher : Springer
ISBN 13 : 303015436X
Total Pages : 300 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Fashion Communication in the Digital Age by : Nadzeya Kalbaska

Download or read book Fashion Communication in the Digital Age written by Nadzeya Kalbaska and published by Springer. This book was released on 2019-06-03 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications’ studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.

Business and Professional Communication in a Digital Age

Author : Jennifer H. Waldeck
Publisher :
ISBN 13 : 9780840030474
Total Pages : 377 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Business and Professional Communication in a Digital Age by : Jennifer H. Waldeck

Download or read book Business and Professional Communication in a Digital Age written by Jennifer H. Waldeck and published by . This book was released on 2013 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital Strategies for Powerful Corporate Communications

Author : Paul A Argenti
Publisher : McGraw Hill Professional
ISBN 13 : 0071606033
Total Pages : 305 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis Digital Strategies for Powerful Corporate Communications by : Paul A Argenti

Download or read book Digital Strategies for Powerful Corporate Communications written by Paul A Argenti and published by McGraw Hill Professional. This book was released on 2009-04-19 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion. International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to Manage brand identity and company reputation Build a culture of engagement and transparency Turn stakeholders into “company evangelists” Manage internal communications across time zones and language barriers Recruit and retain the best talent Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players. This groundbreaking book will teach you how to gain real, manageable control over your organization’s communications in today’s virtual world.

International Business in the Information and Digital Age

Author : Rob van Tulder
Publisher : Emerald Group Publishing
ISBN 13 : 1787563278
Total Pages : 440 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis International Business in the Information and Digital Age by : Rob van Tulder

Download or read book International Business in the Information and Digital Age written by Rob van Tulder and published by Emerald Group Publishing. This book was released on 2018-11-16 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The information and digital age is shaped by a small number of multinational enterprises from a limited number of countries. This volume covers the latest insight from the International Business discipline on prevailing trends in business model evolution. It also discusses critical issues of regulation in the new information and digital space.