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From Bricks To Clicks
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Book Synopsis From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand by : Serge Timacheff
Download or read book From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand written by Serge Timacheff and published by McGraw Hill Professional. This book was released on 2001-07-22 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industry experts agree that one of the biggest issues facing brick-and-mortar companies in the New Economy is the need to transfer offline brand credibility onto the Internet. Yet, as Walmart and many other brick-and-mortar brands have discovered, extending their brand out into the unfamiliar reaches of cyberspace is a tricky business, at best, involving new technologies and revolutionary new branding strategies. Written by two of the world’s most sought-after experts on Web brand development, From Bricks to Clicks arms managers and executives at established brick-and-mortar brands with a proven five-step approach to successful online branding. With the help of case studies and interviews, the authors acquaint readers with the full range of important issues surrounding Web branding and get them up to speed on the latest technologies for creating greater brand differentiation online. Then, step-by-step, they walk them through the process of transplanting their company’s brand recognition into the digital marketplace for business success online.
Book Synopsis Bricks to Clicks by : David Feinleib
Download or read book Bricks to Clicks written by David Feinleib and published by Apress. This book was released on 2017-05-19 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce. Leveraging his first-hand knowledge as founder and CEO of Content Analytics, serial entrepreneur and author David Feinleib examines the threats and immense opportunity facing today’s most valuable brands. He demonstrates how brands that want to succeed in the fiercely competitive environment of e-commerce must understand and embrace the four key elements that control how much is sold and by whom: algorithms, content, convenience, and execution. What You'll Learn Learn the best practices in e-commerce of the world's leading brands and how to: Make the transition from selling in-store to selling (and winning) online Conduct online brand audits to pinpoint opportunities for improvement Increase brand equity through high-quality content Maximize onine sales by understanding the key metrics you need to measure and optimize Who This Book Is For Brand managers, shopper marketing professionals, e-commerce managers, and sales professionals at brands and manufacturers; buyers, category managers, and merchants at retailers; and agency and search engine marketing professionals looking to develop expertise in e-commerce so they can expand the work they do with their brand and retailer clients
Book Synopsis FROM BRICKS TO CLICKS - An Insiders Guide For Artists & Entrepreneurs by : Matthew Moore
Download or read book FROM BRICKS TO CLICKS - An Insiders Guide For Artists & Entrepreneurs written by Matthew Moore and published by Artist Replete. This book was released on with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our first ever E-book we explore the world of being an independent artist and the necessary steps needed to find success. The book highlights the Artist Replete ideology with a discussion on the art industry in its present state. This is a combination of information witnessed first hand from AR founder Matthew Moore, along with factual experiences from living artists that are thriving today. Much of this information will go against the grain of traditional business practice. But as our motto states... Some Traditions Were Made To Be Broken.
Book Synopsis From Bricks to Clicks by : Serge Timacheff
Download or read book From Bricks to Clicks written by Serge Timacheff and published by McGraw-Hill Companies. This book was released on 2001 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two experts on Web brand development arm managers and executives at established brick-and-mortar brands with a proven five-step approach to successful online branding. 35 illustrations.
Book Synopsis Anytime, Anywhere by : Robert Spector
Download or read book Anytime, Anywhere written by Robert Spector and published by Basic Books. This book was released on 2002-01-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: No two ways about it: great service is great service and lousy service is lousy service. Many companies who jumped onto the on-line bandwagon became enamored with the technology itself and forgot that the customer is still king. In Anytime, Anywhere best-selling author Robert Spector showcases the pioneering efforts of companies that never stopped focusing on the customer, and that are now gobbling up market share by combining the best of both physical and virtual worlds. From Wells Fargo to Powell's Books to Enron, companies in virtually every industry are discovering that "seamless service"-integrating all elements of the customer experience with consistent messages and execution-offers a competitive edge that technology alone can never achieve. Packed with in-depth stories from the front lines and practical advice (on everything from making your Web site easy to navigate to offering value-added services like newsletters and cross-channel promotions), Anytime, Anywhere shows how any business can excel by becoming a service powerhouse.
Book Synopsis Online Channel Integration by : Jochen Binder
Download or read book Online Channel Integration written by Jochen Binder and published by Springer Science & Business Media. This book was released on 2013-12-13 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase experience, by combining the online and offline channels. Also, it is unclear if these channel integration activities can actually help multichannel firms obtain a strategic advantage over their online pureplay competitors. Jochen Binder investigates how, why, and to what extent an integrated online channel increases customer value and leads to higher willingness to pay, customer loyalty and purchase intention in a firm's online and offline stores.
Book Synopsis Bricks and Clicks.The right balance between virtual and physical stores by : Eva Müller
Download or read book Bricks and Clicks.The right balance between virtual and physical stores written by Eva Müller and published by GRIN Verlag. This book was released on 2015-04-13 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Shanghai University (International Management), course: E-Commerce, language: English, abstract: As the importance of E-Commerce is constantly growing, traditional brick-and mortar companies have to consider building up an additional sales channel – the Internet. In order to be successful, companies have to find an appropriate proportion between full integration and separation of virtual and physical store. The purpose of this paper is to give an overview of the article “Get the Right Mix of Bricks & Clicks” by Ranjay Gulati and Jason Garino, which was published in the Harvard Business Review of June 2000.To understand the concept better, the author is applying the arguments to two E-business firms: “Zara”, a clothing retailer and “Dell”, a computer manufacturer.
Download or read book E-Retailing written by Eleonora Pantano and published by Routledge. This book was released on 2004-08-26 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally. This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including: Ipod Nike Amazon e-Bay McDonald's Nokia. With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.
Download or read book Brick by Brick written by David Robertson and published by Currency. This book was released on 2013-06-25 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history--as a business model. As LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance, the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation. Ironically, these changes pushed the iconic toymaker to the brink of bankruptcy, showing that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team--faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys)--to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Along the way, Brick by Brick reveals how LEGO: - Became truly customer-driven by co-creating with kids as well as its passionate adult fans - Looked beyond products and learned to leverage a full-spectrum approach to innovation - Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques - Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans - Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.
Book Synopsis Consumer Psychology for Marketing by : G. R. Foxall
Download or read book Consumer Psychology for Marketing written by G. R. Foxall and published by . This book was released on 1994 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewers and users comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. This edition also includes end-of-chapter questions and suggested further reading.
Download or read book Fox in Socks written by Dr. Seuss and published by RH Childrens Books. This book was released on 2013-09-24 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out how wacky words can be with Dr. Seuss and the Fox in Socks in this classic hardcover picture book of tongue tanglers! This rhyming romp includes chicks with bricks, chewy blue glue, a noodle eating poodle, and so much more! Just try to keep your tongue out of trouble! Seuss piles his the energetic rhymes into a mountain of hilarity that the whole family will enjoy. Rhyming has never been this fun! Originally created by Dr. Seuss himself, Beginner Books are fun, funny, and easy to read. These unjacketed hardcover early readers encourage children to read all on their own, using simple words and illustrations. Smaller than the classic large format Seuss picture books like The Lorax and Oh, The Places You’ll Go!, these portable packages are perfect for practicing readers ages 3-7, and lucky parents too!
Download or read book Digital Finance written by Perry Beaumont and published by Routledge. This book was released on 2019-09-10 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet is dramatically transforming the way business is done, particularly for financial services. Digital Finance takes a thoughtful look at how the industry is evolving, and it explains how to integrate concepts of digital finance into existing traditional finance platforms. This book explores what successful companies are doing to maximize their opportunities in this context and offers suggestions on how to introduce digital finance into a firm’s structure. Specific strategies for a digital future are presented, alongside numerous case studies that explore key attributes of success. In recognition of the rapidly evolving nature of finance today, Digital Finance is accompanied by a website maintained by the author (PerryBeaumont.com), as well as links to other content with insightful articles, analyses, and opinions. For both practitioners and students of finance, Digital Finance provides a rich context for a better understanding of the landscape of finance today, and lays the foundation for us to process and create the financial innovations of tomorrow.
Book Synopsis Badass LEGO Guns by : Martin Hudepohl
Download or read book Badass LEGO Guns written by Martin Hudepohl and published by No Starch Press. This book was released on 2011 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: LEGO Guns is packed with building instructions for five impressive looking "weapons" built entirely from LEGO TECHNIC parts. In this heavily illustrated 2-color book, you learn how to use LEGO TECHNIC pieces to build working model guns like the Warbeast, a sophisticated, fully-automatic submachine gun; Parabella, a semi-automatic pistol; Thriller, a slide action crossbow pistol with smooth cocking and chambering mechanisms; and the Magic Moth, a simple butterfly "knife" built with TECHNIC pieces. With the help of a bit of sanding, some rubber bands, and Krazy Glue, each gun actually shoots LEGO bricks at high speed, with surprising accuracy. The building instructions for each model are easy to follow and include detailed parts lists. LEGO Guns also includes sections discussing the general concepts of LEGO gun design and offers practical building tips and tricks. The models range from sophisticated to easy, and readers of all ages will find something enjoyable to build and play with.
Book Synopsis Young House Love by : Sherry Petersik
Download or read book Young House Love written by Sherry Petersik and published by Artisan. This book was released on 2015-07-14 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This New York Times bestselling book is filled with hundreds of fun, deceptively simple, budget-friendly ideas for sprucing up your home. With two home renovations under their (tool) belts and millions of hits per month on their blog YoungHouseLove.com, Sherry and John Petersik are home-improvement enthusiasts primed to pass on a slew of projects, tricks, and techniques to do-it-yourselfers of all levels. Packed with 243 tips and ideas—both classic and unexpected—and more than 400 photographs and illustrations, this is a book that readers will return to again and again for the creative projects and easy-to-follow instructions in the relatable voice the Petersiks are known for. Learn to trick out a thrift-store mirror, spice up plain old roller shades, "hack" your Ikea table to create three distinct looks, and so much more.
Download or read book Retail Design written by Ann Petermans and published by Taylor & Francis. This book was released on 2016-12-01 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The late twentieth century saw rapid growth in consumption and the expansion of retailing and services. This was reflected in the number and type of stores and locations, from regional shopping malls and out-of-town superstores to concept and flagship stores. Retail design became an essential part of its success by creating distinctive brands and formats. However, the economic recession in the developed world and competition for consumer goods from the developing world has led to a re-assessment of the growth-led conventions of the retail industry. In addition, the rapid advance of e-commerce and online shopping has created new challenges for physical stores and the communication and distribution of retail brands. The book will provide students, researchers and practitioners a detailed assessment of retail design, taking a distinctive global approach to place design practice and theory in context. Chapters are devoted to key issues in the visual and structural contribution of design to retail brands and format development, and to the role of design in communication. In the course of the book, the authors engage with problems of convergence between retailing and other services and between the physical and virtual worlds, and also changing patterns of use, re-use and ownership of retail spaces and buildings. Retail Design concerns designers and organisations but also defines its broader contribution to society, culture and economy.
Book Synopsis Bricks Vs Clicks by : Fiona O'Sullivan
Download or read book Bricks Vs Clicks written by Fiona O'Sullivan and published by . This book was released on 2014-04-14 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book LEGO Heavy Weapons written by Jack Streat and published by No Starch Press. This book was released on 2012 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides instructions for building replicas of firearms, including a desert eagle, jungle carbine, and an AKS-74U.
