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From Bricks To Clicks 5 Steps To Creating A Durable Online Brand
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Book Synopsis From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand by : Serge Timacheff
Download or read book From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand written by Serge Timacheff and published by McGraw Hill Professional. This book was released on 2001-07-22 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industry experts agree that one of the biggest issues facing brick-and-mortar companies in the New Economy is the need to transfer offline brand credibility onto the Internet. Yet, as Walmart and many other brick-and-mortar brands have discovered, extending their brand out into the unfamiliar reaches of cyberspace is a tricky business, at best, involving new technologies and revolutionary new branding strategies. Written by two of the world’s most sought-after experts on Web brand development, From Bricks to Clicks arms managers and executives at established brick-and-mortar brands with a proven five-step approach to successful online branding. With the help of case studies and interviews, the authors acquaint readers with the full range of important issues surrounding Web branding and get them up to speed on the latest technologies for creating greater brand differentiation online. Then, step-by-step, they walk them through the process of transplanting their company’s brand recognition into the digital marketplace for business success online.
Book Synopsis Contemporary Consumer Culture Theory by : John F. Sherry
Download or read book Contemporary Consumer Culture Theory written by John F. Sherry and published by Routledge. This book was released on 2017-05-25 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help break down the silos that have arisen in disciplines seeking to understand consumer culture, and speed both the diffusion of ideas and possibility of collaboration across frontiers. Contemporary Consumer Culture Theory begins with a re-evaluation of some of the fundamental notions of consumer behaviour, such as self and other, branding and pricing, and individual vs. communal agency then continuing with a reconsideration of role configurations as they affect consumption, examining in particular the ramifications of familial, gender, ethnic and national aspects of consumers’ lived experiences. The book move on to a reappraisal of the state of the field, examining the rhetoric of inquiry, the reflexive history and critique of the discipline, the prospect of redirecting the effort of inquiry to practical and humanitarian ends, the neglected wellsprings of our intellectual heritage, and the ideological underpinnings of the evolving construction of the concept of the brand. Contemporary Consumer Culture Theory is a reflective assessment, in theoretical, empirical and evocative keys, of the state of the field of consumer culture theory and an indication of the scholarly directions in which the discipline is evolving providing reflection upon a rapidly expanding discipline and altered consumption-scapes by some of its prime movers.
Book Synopsis Canon EOS Digital Photography Photo Workshop by : Serge Timacheff
Download or read book Canon EOS Digital Photography Photo Workshop written by Serge Timacheff and published by John Wiley & Sons. This book was released on 2011-05-23 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Veteran professional photographer Serge Timacheff walks you through the features of the Canon EOS DSLR camera; selecting, understanding, and using lenses and accessories; and caring for your equipment. You'll also get professional insight into protecting your gear and building your skill set. Once you understand how to build a photography system that meets your needs and discover which filters and accessories are best for you, you can begin to embrace all the Canon EOS camera system has to offer. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Book Synopsis Marketing Communications by : Micael Dahlen
Download or read book Marketing Communications written by Micael Dahlen and published by John Wiley & Sons. This book was released on 2009-12-21 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. ***COMPANION WEBSITE - www.marketing-comms.com ***
Book Synopsis Management Des Stratégies À Découvrir by :
Download or read book Management Des Stratégies À Découvrir written by and published by . This book was released on 2001-03 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Business-driven Information Technology by : David R. Laube
Download or read book Business-driven Information Technology written by David R. Laube and published by Stanford University Press. This book was released on 2003 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: That every manager needs to know in order to use information technology effectively. Business professionals will value the book because it covers a range of important areas that few know completely. University students will find the book a valuable source of necessary information for technology and management courses. Rarely is so much diverse expertise brought together and focused in a single book. Book jacket.
Download or read book Black Enterprise written by and published by . This book was released on 2002-07 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Forthcoming Books written by Rose Arny and published by . This book was released on 2001-08 with total page 1422 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The British National Bibliography by : Arthur James Wells
Download or read book The British National Bibliography written by Arthur James Wells and published by . This book was released on 2002 with total page 1190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis American Book Publishing Record by :
Download or read book American Book Publishing Record written by and published by . This book was released on 2001 with total page 2740 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Books in Print Supplement written by and published by . This book was released on 2002 with total page 2576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Nina S. Godbole Publisher :The Energy and Resources Institute (TERI) ISBN 13 :9394657118 Total Pages :602 pages Book Rating :4.3/5 (946 download)
Book Synopsis Smart Energy Practices for a Sustainable World by : Nina S. Godbole
Download or read book Smart Energy Practices for a Sustainable World written by Nina S. Godbole and published by The Energy and Resources Institute (TERI). This book was released on 2023-06-13 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mankind has scaled unprecedented growth since the advent of the Industrial Revolution. However, this progress has come at the hefty cost of environmental degradation. Climate change, undeniably, is one of the biggest challenges of the planet Earth and is largely anthropogenic. In the modern-world context, the phenomenon of climate change is one of the most defining issues, when it comes to realizing objectives of the Sustainable Development Goals (SDGs). Climate change is not limited to geographical boundaries, it is a global problem, hence requires global solutions. It has been widely discussed and therefore has acquired centre stage across the major world forums. Smart Energy Practices for a Sustainable World: how we all can contribute? stresses the need for us to judiciously, sustainably, and smartly harness and use energy techniques in order to effectively combat climate change. The book also gives an in-depth discussion on utilization of artificial intelligence and information technology to realize energy efficiency in various sectors of economy including but not limited to transportation, buildings, infrastructure, health care, and other services. Text is supplemented by case studies that depict ground-level reality to facilitate comprehension of the subject matter. The appendices serve as an extended learning of the concepts discussed in the chapters. The publication would serve as a valuable reference for both scholars and researchers engaged in the domain, in addition to, being a guide to industry as well as the academic world. Table of Contents: 1. Smart, Sustainable, and Green: the mantra to save our planet 2. Smart Energy Systems and Components 3. Energy Production and Delivery 4. Impact of Electronic Equipment on Energy Use and Carbon Footprint 5. Standard Energy Use and Carbon Footprint Metrics 6. Smart Buildings: planning and construction 7. Transport: smarter commuting and energy-efficient mobility 8. Electronic Commerce and Other Digital Services for Smart Planet 9. Sustainable Practices for Green Health Care Services 10. Knowledge and Behaviour for a Smart Planet 11. Energy Audits 12. Worldwide Case Studies for Green Practices 13. The Future for Energy Use in Our Planet Appendices
Book Synopsis Handbook of Marketing by : Barton A Weitz
Download or read book Handbook of Marketing written by Barton A Weitz and published by SAGE. This book was released on 2006-08-11 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Download or read book Backpacker written by and published by . This book was released on 2001-03 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Backpacker brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured.
Book Synopsis Internet Retailing and Future Perspectives by : Eleonora Pantano
Download or read book Internet Retailing and Future Perspectives written by Eleonora Pantano and published by Taylor & Francis. This book was released on 2016-12-08 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies. This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business. Updates to this edition include: Search engine marketing and search engine optimization. New and updated case studies, including Tesco’s virtual store, Ray-Ban’s smart mirror, IKEA’s mobile catalogue and Nordstrom’s TextStyle. Social networks and electronic word-of-mouth communication. A new chapter on ubiquitous retailing. A brand new companion website to support tutors. With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching digital commerce.
Book Synopsis Deep Branding on the Internet by : Marc Braunstein
Download or read book Deep Branding on the Internet written by Marc Braunstein and published by Prima Lifestyles. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two foremost branding experts reveal the secrets to establishing a formidable Web presence. Using examples of companies both large and small that are profiting from the Internet today, they provide steps every business must take to develop a brand strategy that not only surmounts the challenges of e-commerce but fulfills the needs of customers.
Book Synopsis Online Teaching Competency by : Deanie French
Download or read book Online Teaching Competency written by Deanie French and published by Trafford Publishing. This book was released on 2003 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blended Learning is designed for individuals who want to improve current skills or develop online teaching skills gradually as they begin to add web skills and resources to enhance their current teaching repertoire. Many leaders from a variety of backgrounds have contributed chapters to make this book a valuable resource. The depth and range of experts include, but are not limited to Dr. Deanie French whose publications include Web Accessibility Applications: Seniors, Healthcare, and Higher Education (Institute:2002) and Internet Based Learning: An Introduction and Framework for Higher Education and Business (Stylus Publishing: 99); Dr. Barbara Lyman, author of "Holistic Learning Model for On-line Adults," a chapter in Internet Based Learning; Dr. Bruce Landon, senior advisor with the Western Cooperative for Educational Telecommunications (WCET); Dr. Gene Martin, Director of Extended and Distance Learning at Southwest Texas State University (He has performed an active role in the advancement of technology education in the United States and has served as Chair for the National Commission for Technology Education); Dr. Karen Middleton, senior project coordinator for the Western Cooperative, managing a Hewlett funded project, "E-learning Technologies: Web Resource for Comparisons;" Dr. Cyndi Rowland, Director of the national project, Keeping Web Accessibility in Mind (WebAIM); Dr. Phil Vardiman, human resource development expert with fortune 500 companies and Leo Valdes, Managing Director of Vision Office, a training and web consulting firm based in Vancouver, British Columbia, Canada. (He has delivered presentations related to Internet accessibility to the United Nations and representatives of South-East Asia, Latin America, the Caribbean, and Central and Eastern Europe.) For more information please visit www.e-linkagesglobal.com
