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Bricks And Clicksthe Right Balance Between Virtual And Physical Stores
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Book Synopsis Bricks and Clicks.The right balance between virtual and physical stores by : Eva Müller
Download or read book Bricks and Clicks.The right balance between virtual and physical stores written by Eva Müller and published by GRIN Verlag. This book was released on 2015-04-13 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Shanghai University (International Management), course: E-Commerce, language: English, abstract: As the importance of E-Commerce is constantly growing, traditional brick-and mortar companies have to consider building up an additional sales channel – the Internet. In order to be successful, companies have to find an appropriate proportion between full integration and separation of virtual and physical store. The purpose of this paper is to give an overview of the article “Get the Right Mix of Bricks & Clicks” by Ranjay Gulati and Jason Garino, which was published in the Harvard Business Review of June 2000.To understand the concept better, the author is applying the arguments to two E-business firms: “Zara”, a clothing retailer and “Dell”, a computer manufacturer.
Author :City of London College of Economics Publisher :City of London College of Economics ISBN 13 : Total Pages :7727 pages Book Rating :4./5 ( download)
Book Synopsis IT Consultant Diploma - City of London College of Economics - 12 months - 100% online / self-paced by : City of London College of Economics
Download or read book IT Consultant Diploma - City of London College of Economics - 12 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 7727 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview This course deals with everything you need to know to become a successful IT Consultant. Content - Business Process Management - Human Resource Management - IT Manager's Handbook - Principles of Marketing - The Leadership - Information Systems and Information Technology - IT Project Management Duration 12 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Book Synopsis Services Marketing Issues in Emerging Economies by : Atanu Adhikari
Download or read book Services Marketing Issues in Emerging Economies written by Atanu Adhikari and published by Springer Nature. This book was released on 2021-02-24 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. This book would also give them the background necessary to think through different elements of service marketing in emerging markets by comparing and contrasting with developed economies. This book will describe the component of service marketing, including service mix, service development, consumer behavior, customer assessment, service communication, role of electronic channel and channel management, service chain, pricing and similar topics. Chapters of the book will focus on creating, communicating and delivering customer value to emerging market consumers through several service marketing strategies, processes and programs in the context of markets dynamics, consumer diversity, and competitors. By way of illustrating various actual business situations, this book will help students, academics and practitioners to build necessary skills to take service marketing decisions in emerging economies. This book would be relevant for students of postgraduate programs of full time MBA, post graduate diploma in management, and executive post graduate programs and doctoral programs to develop a critical understanding of the business scenarios and service marketing strategies in emerging economies.
Book Synopsis Capitalizing on Knowledge by : David Skyrme
Download or read book Capitalizing on Knowledge written by David Skyrme and published by Routledge. This book was released on 2012-06-14 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many organizations are embracing knowledge management as a source of strategic advantage. But already people are asking: "what comes next?" Likewise almost every large organization is heavily involved in e-commerce and turning their organizations into e-businesses. At the moment most e-commerce is focused on selling traditional products and services through the new medium of the Internet. However, the more an organization evolves into an e-business, the more they can exploit knowledge flows between themselves and their marketplace. This book draws together the two strands of knowledge and e-business into the emerging field that this book has called k-business. A k-business is one that turns an organization's knowledge assets into knowledge products and services and uses the Internet to market and deliver them online. Despite its newness, the Delphi Group have forecast that within 5 years person-to-person information e-commerce (a major aspect of k-business) will be a $5 billion business leveraging $50 billion in sales of other products and services. Capitalizing on Knowledge aims to give professionals and managers early insights into how to develop successful k-businesses. It takes a critical and balanced view of the building blocks of a k-business including knowledge productizing, e-commerce enablers and Internet marketing. It draws on lessons from successes and failures in the dot.com landscape and of the early pioneers of knowledge markets. The writing style engenders interest and readability supported by diagrams, screen images, check lists and frameworks. There are 'points to ponder' to stimulate thinking and decision-making. Five case studies and over 50 illustrative examples provide insights into the application of the book's concepts. No other book brings all the elements of a k-business together in one place to provide a thought provoking yet practical companion for those who want to capitalize on their knowledge.
Book Synopsis Knowledge Economy and the City by : Ali Madanipour
Download or read book Knowledge Economy and the City written by Ali Madanipour and published by Routledge. This book was released on 2013-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the relationship between space and economy, the spatial expressions of the knowledge economy. The capitalist industrial economy produced its own space, which differed radically from its predecessor agrarian and mercantile economies. If a new knowledge-based economy is emerging, it is similarly expected to produce its own space to suit the new circumstances of production and consumption. If these spatial expressions do exist, even if in incomplete and partial forms, they are likely to be the model for the future of cities.
Book Synopsis Strategic Marketing Planning by : Karel Jan Alsem
Download or read book Strategic Marketing Planning written by Karel Jan Alsem and published by Taylor & Francis. This book was released on 2023-11-01 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values. This second edition has been fully updated to integrate both sustainability and digitalization throughout the whole strategic planning process, covering analyzing consumer needs, setting goals, choosing a brand positioning, and marketing communication. Subjects such as big data, AI, online behavioral targeting, influencer marketing, and social media are explored, accompanied by plentiful examples. A unique feature is the full integration of sustainability within normal marketing, led by a new customer value model. Strategic Marketing Planning equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy. With a broad range of international case studies that bring the theory to life, this well-renowned text is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process. Support materials include PowerPoint slides.
Download or read book Computerworld written by and published by . This book was released on 2000-04-17 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Book Synopsis Tactical Performance by : Larry Bogad
Download or read book Tactical Performance written by Larry Bogad and published by Routledge. This book was released on 2016-02-26 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tactical Performance tells fun, mischievous stories of underdogs speaking mirth to power - through creative, targeted activist performance in the streets of cities around the world. This compelling, inspiring book also provides the first ever full-length practical and theoretical guide to this work. L.M.Bogad, one of the most prolific practitioners and scholars of this genre, shares the most effective non-violent tactics and theatrics employed by groups which have captured the public imagination in recent years. Tactical Performance explores carnivalesque protest in unique depth, looking at the possibilities for direct action and sometimes shocking confrontation with some of the most powerful institutions in the world. It is essential reading for anyone interested in creative pranksterism and the global justice movement.
Book Synopsis Plunkett's Apparel & Textiles Industry Almanac 2008 by : Plunkett Research, Ltd
Download or read book Plunkett's Apparel & Textiles Industry Almanac 2008 written by Plunkett Research, Ltd and published by Plunkett Research, Ltd.. This book was released on 2008-04 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers the trends in apparel and textile supply chains, manufacturing, design, women's fashions, men's fashions, children's fashions, shoes, accessories, retailing, distribution, technologies and fabrics of many types. This work contains more than thousand contacts for business and industry leaders, industry associations, and Internet sites.
Download or read book Marketing written by Gary Armstrong and published by Pearson UK. This book was released on 2019 with total page 1027 pages. Available in PDF, EPUB and Kindle. Book excerpt: La 4è de couv. indique : "Marketing An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from around the world. Now updated with the last ideas in digital marketing such as big data, analytics and social marketing as well as up-to-date case studies from a range of consumer and industrial brands including Netflix, Aldi, Spotify, Phillips, Renault and Airbus 380, this fourth edition combines the clarity and authority of the Kotler brand within the context of European marketing practice. Marketing An Introduction makes learning and teaching marketing more effective, easier and more enjoyable. The text's approachable style and design are well suited to cater to the enormous variety of students taking introductory marketing classes."
Book Synopsis BUSINESS Essential by : Bloomsbury Publishing
Download or read book BUSINESS Essential written by Bloomsbury Publishing and published by Bloomsbury Publishing. This book was released on 2015-03-20 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: The abridged, updated edition of international bestseller BUSINESS: The Ultimate Resource. This essential guide to the world of work and careers is crammed with top-quality content from the world's leading business writers and practitioners. Now in a handy paperback format, it is ideal for time-pressed managers, small business owners and students alike. A free eBook will be available for purchasers of the print edition. This book includes: Actionlists: more than 200 practical solutions to everyday business and career challenges, from revitalising your CV to managing during difficult times. Management library: time-saving digests of more than 70 of the best and most influential business books of all time, from The Art of War to The Tipping Point. We've read them so you don't have to. Best Practice articles: a selection of essays from top business thinkers. Business Dictionary: jargon-free definitions of thousands of business terms and concepts. Gurus: explanations of the lives, careers, and key theories of the world's leading business thinkers
Book Synopsis Encyclopedia of E-Commerce, E-Government, and Mobile Commerce by : Khosrow-Pour, D.B.A., Mehdi
Download or read book Encyclopedia of E-Commerce, E-Government, and Mobile Commerce written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2006-03-31 with total page 1350 pages. Available in PDF, EPUB and Kindle. Book excerpt: [Administration (référence électronique)].
Download or read book The Road to Luxury written by Ashok Som and published by John Wiley & Sons. This book was released on 2015-03-30 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. The definitive insider's guide to the luxury sector by leading figures in the field Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector.
Download or read book Retailing written by Patrick M. Dunne and published by . This book was released on 2005 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 5th edition of Retailing, like much of retailing itself, has undergone significant changes from prior editions. In fact, given the influence of the Internet, the continuing growth of the service industry, and the many changes in the world's economic systems, there has never been a more exciting time to study retailing. As a result, every chapter of this edition includes up-to-date coverage on the latest trends and practices in the industry. Once again, the new edition contains the conversational writing style that this text has always had.
Book Synopsis Logistics and Retail Management by : John Fernie
Download or read book Logistics and Retail Management written by John Fernie and published by Kogan Page Publishers. This book was released on 2004 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise and Reviews `Extremely valuable material for any student of retail logistics . . . well-written and relevant . . . a worthwhile acquisition.`- International Journal of LogisticsThroughout the last decade there have been steady, incremental improvements and relationship changes in retail logistics. These changes have been fundamental to business efficiency and it is now widely recognized that logistics excellence provides competitive advantage. Emphasis is now on minimizing time to market, maximizing on-shelf availability, continuously replenishing stock and utilizing technology to transform the retail supply chain. Internationalization and e-commerce have also presented challenges for logisticians. The key to logistics excellence is relationships.This fully updated second edition brings together well-known academics and practitioners to share their research, ideas and experience of retail logistics in the 21st century. The contents includes contributions on:retail logistics: changes and challenges;relationships in the supply chain;market orientation and supply chain management in the fashion industry;fashion logistics and Quick Response;logistics in Tesco;temperature-controlled supply chains;rethinking efficient replenishment in the grocery sector;the development of e-tail logistics;transforming technologies: retail exchanges and RFID;Enterprise Resource Planning.Logistics and Retail Management is essential reading for retail and logistics managers, academics, students and consultants.
Book Synopsis Developing Web Information Systems by : Richard Vidgen
Download or read book Developing Web Information Systems written by Richard Vidgen and published by Elsevier. This book was released on 2002-09-25 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing Web Information Systems brings together traditional system development methods that have been taught for many years on information systems and computer science courses with web/e-commerce development. It is the first book to bring together IS development and the web applications in a thorough and systematic way. There is a running case study that illustrates web IS development from start to finish. The case is easy to understand (a theatre) and results in a working web application. Most, if not all, analysis and design texts fall short of making that step into software. The book draws heavily on practical experiences of web-based IS development resulting from commercial system development, so as well as appealing to students and academics, it will also interest practitioners. The coverage of data management and e-business strategy gives the book the broader scope essential for understanding IS development properly in an Internet context. First book to bring together IS development and web applications thoroughly and systematically Covers full development process from strategy, through analysis and design, to working software Interactive case study which can be accessed on author's website
Download or read book InfoWorld written by and published by . This book was released on 2001-01-15 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
