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Foundations Of Marketing Sound Recording
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Book Synopsis Record Label Marketing by : Tom Hutchison
Download or read book Record Label Marketing written by Tom Hutchison and published by Taylor & Francis. This book was released on 2012-07-26 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also has a companion website located at www.recordlabelmarketing.com. Record Label Marketing. * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities * Reveals how labels are managing within their transitional digital industry * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry
Book Synopsis National Library of Medicine Audiovisuals Catalog by : National Library of Medicine (U.S.)
Download or read book National Library of Medicine Audiovisuals Catalog written by National Library of Medicine (U.S.) and published by . This book was released on with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Bloomsbury Handbook of Music Production by : Simon Zagorski-Thomas
Download or read book The Bloomsbury Handbook of Music Production written by Simon Zagorski-Thomas and published by Bloomsbury Publishing USA. This book was released on 2020-02-06 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bloomsbury Handbook of Music Production provides a detailed overview of current research on the production of mono and stereo recorded music. The handbook consists of 33 chapters, each written by leaders in the field of music production. Examining the technologies and places of music production as well the broad range of practices – organization, recording, desktop production, post-production and distribution – this edited collection looks at production as it has developed around the world. In addition, rather than isolating issues such as gender, race and sexuality in separate chapters, these points are threaded throughout the entire text.
Book Synopsis Digital Millennium Copyright Act - 2005 Supplement by :
Download or read book Digital Millennium Copyright Act - 2005 Supplement written by and published by Pike & Fischer - A BNA Company. This book was released on 2005 with total page 1056 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Five-Minute Music Marketer by : Bob Baker
Download or read book The Five-Minute Music Marketer written by Bob Baker and published by Createspace Independent Publishing Platform. This book was released on 2015-05-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop Making Excuses - Start Making Progress with Your Music Career #1 Best Seller in the Music Business category in February 2015! The purpose of this book is to give you a comprehensive list of bite-size marketing activities that can literally be done in five minutes or less. No kidding. Anyone - including YOU - can do this! Of course, you can spend more than five minutes on them if you want to. But if you're pressed for time, you now have at your fingertips a handy selection of simple marketing actions you can take. Use this book as a solution to that age-old complaint, "I don't have time to promote my music." Or as the antidote to the faulty rationale, "I'll focus on marketing when I have more time." Don't get sucked into the "no-time, bad-time" trap! Will five-minute activities really make a difference? Are they even worth doing? For me, the answer is a resounding YES! Engaging in these actions on a daily basis will create momentum. They will help develop new habits that will serve you well. In fact, I bet it won't take long at all before you start to see the benefits. You never know when an email you send, a photo you post online, or some simple step you take will lead to a new fan, live show, or exposure opportunity. But if you take no action and keep putting things off until some mystical time in the future ... the only thing you'll see is stagnation. My promise to you ... If you take consistent action, continue to move forward, and keep chipping away at it, you will see results! But you must do these things on a daily basis. With this book in your collection of marketing tools, there is no excuse to go days or weeks (or months or years) without doing something to make progress with your music career. Read through these lists of five-minute marketing actions. Highlight the ones that resonate with you. And whenever you have five minutes to spare, pick one and act on it! You can get started by taking this one-minute action right now: Scroll up and click the Buy button. Your music and your destiny deserve it! -Bob Here's a quick look at the contents: Section 1: Five-Minute Marketing Steps in the Real World - Fourteen Things You Can Do Locally in Your Home Town - Eighteen Things to Do Before, During and After Your Live Music Performances - Four Things You Can Do to Network and Strengthen Your People Connections - Six Things You Can Do When Songwriting or Recording New Music - Eight Things You Can Do to Get Publicity and Media Exposure - Nine Things You Can Do to Generate More Music Sales - Eight Things You Can Do to Find Inspiration and Get Educated - Eight Things You Can Do to Supercharge Your Planning and Productivity Section 2: Five-Minute Marketing Steps in the Digital and Online Realms - Seven Things You Can Do with Your Music Website - Four Things You Can Do If You Publish a Blog - Eight Things You Can Do to Brainstorm Content Marketing Ideas - Seventeen Things You Can Do with Twitter - Seven Things You Can Do on Your Facebook Fan Page - Eleven Things You Can Do on YouTube - Nine Things You Can Do on iTunes, Amazon and CD Baby - Thirteen More Social Media and Digital Music Action Steps You Can Take Final Thoughts Book excerpt from Guerrilla Music Marketing, Vol 1 Book excerpt from Guerrilla Music Marketing, Vol 2
Download or read book Music Copyright written by Casey Rae and published by Rowman & Littlefield. This book was released on 2021-09-15 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s music marketplace is more complex than any previous era. It’s easy to feel paralyzed by the plethora of digital services and business models, to say nothing of corresponding revenue streams—all of which are established by copyright. In simple and easy-to-read language, Music Copyright: An Essential Guide for the Digital Age takes readers step-by-step through the world of music copyright, imparting tools to navigate this intricate system. Casey Rae demystifies the laws, business practices, and trends that enable—and sometimes frustrate—a rapidly evolving industry and empowers music creators, managers, and entrepreneurs to make informed decisions. Learn about the exclusive rights attached to expressive works and how they correspond to different roles and royalties within the music marketplace. The book provides: information on protecting and registering copyrights an explanation of recent developments in the courts and Congress pertaining to music copyright law valuable strategies for music licensing information on how to sign up for royalty collection societies and an array of other useful organizations and services
Book Synopsis Audio Recording for Profit by : Chris Stone
Download or read book Audio Recording for Profit written by Chris Stone and published by Focal Press. This book was released on 2017-08-29 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first real inside look at the business of professional audio recording, which fuels a multibillion dollar global music industry. Industry pioneer Chris Stone, founder of the legendary Record Plant, provides hard-earned business strategies, guidelines, and advice on every aspect of launching and managing a professional audio recording business. This book is for every audio profit center - from the project studio in the garage to the multi-room diversified recording facility. With 30 years of practical business experience, Mr. Stone reveals the secrets of profitable survival in the pro audio world of today and tomorrow.Why be a player in the professional audio recording industry? What is the attraction and potential payoff? How big an operation are you contemplating? To succeed, one must categorize the various types and sizes of pro audio facilities and their customer bases. It is also essential to understand creative management, marketing, promotion, and the modern economics of pro audio. The professional of tomorrow anticipates recording for new media and is prepared for diversification. All of these issues and more are addressed in this book.
Download or read book Contemporary Music Almanac written by and published by . This book was released on 1980 with total page 972 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Perfecting Sound Forever by : Greg Milner
Download or read book Perfecting Sound Forever written by Greg Milner and published by Farrar, Straus and Giroux. This book was released on 2009-06-09 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1915, Thomas Edison proclaimed that he could record a live performance and reproduce it perfectly, shocking audiences who found themselves unable to tell whether what they were hearing was an Edison Diamond Disc or a flesh-and-blood musician. Today, the equation is reversed. Whereas Edison proposed that a real performance could be rebuilt with absolute perfection, Pro Tools and digital samplers now allow musicians and engineers to create the illusion of performances that never were. In between lies a century of sonic exploration into the balance between the real and the represented. Tracing the contours of this history, Greg Milner takes us through the major breakthroughs and glorious failures in the art and science of recording. An American soldier monitoring Nazi radio transmissions stumbles onto the open yet revolutionary secret of magnetic tape. Japanese and Dutch researchers build a first-generation digital audio format and watch as their "compact disc" is marketed by the music industry as the second coming of Edison yet derided as heretical by analog loyalists. The music world becomes addicted to volume in the nineties and fights a self-defeating "loudness war" to get its fix. From Les Paul to Phil Spector to King Tubby, from vinyl to pirated CDs to iPods, Milner's Perfecting Sound Forever pulls apart musical history to answer a crucial question: Should a recording document reality as faithfully as possible, or should it improve upon or somehow transcend the music it records? The answers he uncovers will change the very way we think about music.
Book Synopsis Marketing Management by : Philip Kotler
Download or read book Marketing Management written by Philip Kotler and published by Scarborough, Ont. : Prentice-Hall Canada. This book was released on 1989 with total page 810 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Analog Recording written by David Simons and published by Hal Leonard Corporation. This book was released on 2006 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Analog Recording' takes readers through the process of setting up a radio and working with the tape recorders, mixers, outboard gear, monitors and microphones in the 50s, 60s and 70s. It also teaches how to recognise bargains and how to maintain them.
Book Synopsis Audio Recording for Profit by : Chris Stone
Download or read book Audio Recording for Profit written by Chris Stone and published by CRC Press. This book was released on 2012-11-12 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first real inside look at the business of professional audio recording, which fuels a multibillion dollar global music industry. Industry pioneer Chris Stone, founder of the legendary Record Plant, provides hard-earned business strategies, guidelines, and advice on every aspect of launching and managing a professional audio recording business. This book is for every audio profit center - from the project studio in the garage to the multi-room diversified recording facility. With 30 years of practical business experience, Mr. Stone reveals the secrets of profitable survival in the pro audio world of today and tomorrow. Why be a player in the professional audio recording industry? What is the attraction and potential payoff? How big an operation are you contemplating? To succeed, one must categorize the various types and sizes of pro audio facilities and their customer bases. It is also essential to understand creative management, marketing, promotion, and the modern economics of pro audio. The professional of tomorrow anticipates recording for new media and is prepared for diversification. All of these issues and more are addressed in this book.
Book Synopsis The Recording Industry by : Geoffrey P. Hull
Download or read book The Recording Industry written by Geoffrey P. Hull and published by Psychology Press. This book was released on 2004 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Music Business and Recording Industry is a comprehensive music business textbook focused on the three income streams in the music industry: music publishing, live entertainment, and recordings. The book provides a sound foundation for understanding key issues, while presenting the latest research in the field. It covers the changes in the industry brought about by the digital age, such as changing methods of distributing and accessing music and new approaches in marketing with the Internet and mobile applications. New developments in copyright law are also examined, along with the global and regional differences in the music business.
Download or read book Audio Visual Market Place written by and published by . This book was released on 1983 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Foundations of Marketing with Redemption Card by : David Jobber
Download or read book Foundations of Marketing with Redemption Card written by David Jobber and published by . This book was released on 2006-02-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Foundations of Marketing 2/e is a thorough, up-to-date and exciting introductory textbook that is ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.
Book Synopsis Copyright Law in an Age of Limitations and Exceptions by : Ruth L. Okediji
Download or read book Copyright Law in an Age of Limitations and Exceptions written by Ruth L. Okediji and published by Cambridge University Press. This book was released on 2017-03-30 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, leading scholars analyze the important role played by copyright exceptions in economic and cultural productivity.
Download or read book Canadiana written by and published by . This book was released on 1991 with total page 1466 pages. Available in PDF, EPUB and Kindle. Book excerpt:
