Flash Forward Marketing

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Flash Forward Marketing

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Author : David Calafiore
Publisher :
ISBN 13 : 9781523241989
Total Pages : 142 pages
Book Rating : 4.2/5 (419 download)

Book Synopsis Flash Forward Marketing by : David Calafiore

Download or read book Flash Forward Marketing written by David Calafiore and published by . This book was released on 2016-01-07 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: he key 5 Points You'll Learn In This Book: 1) BUSINESS INNOVATION The Flash Forward Marketing Program starts with innovating your company so that you can actively market the uniqueness of your business. Regardless of your industry, the program will introduce innovations into your business using time-tested innovation formulas that will work for any business, even if it's in a commodity-based industry. 2) THE STRATEGIC MESSAGING FORMULA The Strategic Messaging Formula(tm) is an advanced, scientific formula for marketing success. This formula allows you to build the most effective marketing message that actually taps into hot buttons that are important and relevant to your target market. 3) COMPREHENSIVE INTERNET MARKETING SUITE The Flash Forward Marketing Program defines a comprehensive suite of advanced Internet marketing techniques. In short, the system is designed to develop and automate an online marketing program that utilizes online videos; captures leads and delivers automatic follow-ups through email, text messaging, and direct-to-voicemail messages; drives visibility online for relevant searches, and incorporates your company's online presence into your overall marketing program. 4) SYSTEMATIZED SALES PROCESS The Flash Forward Marketing Program analyzes your company's sales process and then helps you create a new sales approach that is systematized to ensure that every patient, client, or customer and prospect has a specific and proven sales experience. 5) PROFESSIONALIZED IMAGE Finally, it's always important that you look your best. It's virtually impossible to overstate how important it is for your business to always look like the most professional company in town. The Flash Forward Marketing Program calls for a complete branding package to be associated and incorporated with your company's marketing program.

Fast Forward

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Author : Martin Giese
Publisher : Matthias Hilpert
ISBN 13 : 3982298113
Total Pages : 276 pages
Book Rating : 4.9/5 (822 download)

Book Synopsis Fast Forward by : Martin Giese

Download or read book Fast Forward written by Martin Giese and published by Matthias Hilpert. This book was released on 2021-04-19 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a founder searching for customers to grow your B2B startup? Fast Forward will help you find, win, and keep customers. This detailed guide on B2B sales tells you how to grow your revenue from zero to 1 million, 10 million and 100 million. The authors share more than 40 years of successful operating experience as startup founder, senior executive, board member, mentor, and investor in startups. Fast Forward outlines their insider’s perspective on market segmentation, pricing, contract negotiation, sales process, customer conversations, pipeline management, reporting, sales organization, and customer success. Fast Forward also features exclusive advice from more than 30 top-tier B2B startup founders and CEOs, including: Moritz Zimmermann (Hybris, now SAP) - Neil Ryland (Peakon, now Workday) - Peter Carlsson (Northvolt) - Bastian Nominacher (Celonis) - Erez Galonska (Infarm) - Veronika Riederle (Demodesk) - Jonas Rieke (Personio) - Matt Robinson (GoCardless) - Nicolas Dessaigne (Algolia) - Jörg G. Beyer (LeanIX) - Firmin Zocchetto (Payfit) - Avinoam Nowogrodski (Clarizen) “This book demystifies the sales journey, breaking it down into clear phases, and is packed with hands-on, pragmatic advice. To save time and avoid mistakes, read this book.” - Bastian Nominacher, Co-Founder & Co-CEO, Celonis

Precision Marketing

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Author : Sandra Zoratti
Publisher : Kogan Page Publishers
ISBN 13 : 0749465360
Total Pages : 224 pages
Book Rating : 4.7/5 (494 download)

Book Synopsis Precision Marketing by : Sandra Zoratti

Download or read book Precision Marketing written by Sandra Zoratti and published by Kogan Page Publishers. This book was released on 2012-05-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers around the globe are recognizing that increasing customization and precision is critical to their commercial success. Rather than devoting marketing budgets to mass campaigns, precision marketers are mining customer data for predispositions and propensities to spend, in order to target buyers in more sophisticated ways, where all communications are targeted and relevant to each individual recipient. Precision Marketing will help you to develop the perspectives, capabilities and skills necessary to deliver these more powerful marketing results. Drawing on case studies from companies such as Fiat, Amazon, Tesco and ING, Precision Marketing shows how today's leading performers are beginning to recognize, identify and capitalize on many of the concepts of precision marketing, to set themselves apart and reach a whole new level of growth.

Fast Forward

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Author : Elspeth J. Murray
Publisher : Oxford University Press
ISBN 13 : 0190288361
Total Pages : 280 pages
Book Rating : 4.1/5 (92 download)

Book Synopsis Fast Forward by : Elspeth J. Murray

Download or read book Fast Forward written by Elspeth J. Murray and published by Oxford University Press. This book was released on 2002-10-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the age of rapidly changing technology, increased global opportunities and globalization, and shareholder activity, executives all over the world are expected to use the right techniques in order to gain the highest level of success for their organizations. These executives need the knowledge and tools that will allow them to continue to thrive and remain ahead of the competition in the business environment. This volume and its accompanying guide puts them on the right track. It offers a practical and proven framework for rapid implementation of strategic change that can be used by executives and their organizations. Complete with a collection of examples and checklists, the accompanying guides provide guidance on specific types of change initiatives such as the launch of a new strategic plan, deep cultural change, acquisitions,and new products.

Farm Worker Futurism

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Author : Curtis Marez
Publisher : U of Minnesota Press
ISBN 13 : 1452951659
Total Pages : 227 pages
Book Rating : 4.4/5 (529 download)

Book Synopsis Farm Worker Futurism by : Curtis Marez

Download or read book Farm Worker Futurism written by Curtis Marez and published by U of Minnesota Press. This book was released on 2016-06-17 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: When we think of literature and film about farm workers, The Grapes of Wrath may come to mind, but Farm Worker Futurism reveals that the historical role of technology, especially new media, has in fact had much more to do with depicting the lives of farm laborers—Mexican migrants in particular—in the United States. From the late 1940s, when Ernesto Galarza led a strike in the San Joaquin Valley, to the early 1990s, when the United Farm Workers (UFW) helped organize a fast in solidarity with janitors at Apple Computers in the Santa Clara Valley, this book explores the friction between agribusiness and farm workers through the lens of visual culture. Marez looks at how the appropriation of photography, film, video, and other media technologies expressed a “farm worker futurism,” a set of farm worker social formations that faced off against corporate capitalism and government policies. In addition to drawing fascinating links between the worlds envisioned in UFW videos on the one hand and visions of Cold War geopolitics on the other, he demonstrates how union cameras and computer screens put the farm worker movement in dialogue with futurist thinking and speculative fictions of all sorts, including the films of George Lucas and the art of Ester Hernandez. Finally Marez examines the legacy of farm worker futurism in recent cinema and literature, contemporary struggles for immigrant rights, management–labor conflicts in computer hardware production, and the antiprison movement. In contrast with cultural histories of technology that take a top-down perspective, Farm Worker Futurism tells the story from below, showing how working-class people of color have often been early adopters and imaginative users of new media. In doing so, it presents a completely novel analysis of speculative fiction’s engagements with the farm worker movement in ways that illuminate both.

The Fast Forward MBA in Project Management

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Author : Eric Verzuh
Publisher : John Wiley & Sons
ISBN 13 : 1119148227
Total Pages : 533 pages
Book Rating : 4.1/5 (191 download)

Book Synopsis The Fast Forward MBA in Project Management by : Eric Verzuh

Download or read book The Fast Forward MBA in Project Management written by Eric Verzuh and published by John Wiley & Sons. This book was released on 2015-11-09 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: The all-inclusive guide to exceptional project management The Fast Forward MBA in Project Management is the comprehensive guide to real-world project management methods, tools, and techniques. Practical, easy-to-use, and deeply thorough, this book gives you answers you need now. You'll find the cutting-edge ideas and hard-won wisdom of one of the field's leading experts, delivered in short, lively segments that address common management issues. Brief descriptions of important concepts, tips on real-world applications, and compact case studies illustrate the most sought-after skills and the pitfalls you should watch out for. This new fifth edition features new case studies, new information on engaging stakeholders, change management, new guidance on using Agile techniques, and new content that integrates current events and trends in the project management sphere. Project management is a complex role, with seemingly conflicting demands that must be coordinated into a single, overarching, executable strategy — all within certain time, resource, and budget constraints. This book shows you how to get it all together and get it done, with expert guidance every step of the way. Navigate complex management issues effectively Master key concepts and real-world applications Learn from case studies of today's leading experts Keep your project on track, on time, and on budget From finding the right sponsor to clarifying objectives to setting a realistic schedule and budget projection, all across different departments, executive levels, or technical domains, project management incorporates a wide range of competencies. The Fast Forward MBA in Project Management shows you what you need to know, the best way to do it, and what to watch out for along the way.

Besides the Screen

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Author : V. Crisp
Publisher : Springer
ISBN 13 : 1137471026
Total Pages : 223 pages
Book Rating : 4.1/5 (374 download)

Book Synopsis Besides the Screen by : V. Crisp

Download or read book Besides the Screen written by V. Crisp and published by Springer. This book was released on 2015-01-16 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: New media technologies impact cinema well beyond the screen. This volume speculates about the changes in modes of accessing, distributing, storing and promoting moving images and how they might affect cinematographic experience, economy and historiography.

Fast/Forward

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Author : Julian Birkinshaw
Publisher : Stanford University Press
ISBN 13 : 1503602311
Total Pages : 320 pages
Book Rating : 4.5/5 (36 download)

Book Synopsis Fast/Forward by : Julian Birkinshaw

Download or read book Fast/Forward written by Julian Birkinshaw and published by Stanford University Press. This book was released on 2017-04-04 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the adhocracy form of business management and how it can foster a company’s success. The leading companies of the past twenty years have all harnessed the power of information to gain competitive advantage. But as access to big data becomes ubiquitous, it can no longer guarantee a leg up. Fast/Forward makes the case that we are entering a new era in which firms that understand the limits of 1s and 0s will take the lead. Whereas the industrial age saw the rise of bureaucracy, and the information age has been described as a meritocracy, we are witnessing the rise of adhocracy. In uncertain, rapidly-changing times, adhocracic organizations scan the horizon for winning opportunities. Then, instead of questing after more analysis, they respond with agility by making smart, intuitive decisions. Combining decisive action with emotional conviction, future-facing firms seize the day. Fast/Forward paints the big picture of a new approach to strategy and provides the necessary playbook to make your company fit for the future. Praise for Fast/Forward “Fast/Forward makes a compelling case for spontaneity, speed, and a willingness to lead with intuition. More importantly, it speaks to the leadership qualities required to implement its suggestions—providing practical ways to cultivate to those qualities.” —Jeffrey Pfeffer, Stanford University, author of Power: Why Some People Have It—and Others Don’t “[Birkinshaw and Ridderstråle] are on the right track: In an ever-faster, globalized world, companies not only need a compelling strategy, but also an adaptive and caring performance culture. To unleash their full ingenuity, we have to empower our colleagues to act like owners.” —Joe Kaeser, President and CEO, Siemens AG “Big data is oversold as the most important facet of competitive advantage. Rather, breakthrough leaps of faith are necessary to achieve extraordinary results. Fast-Forward is full of practical advice about how to capitalize on this simple idea in order to forge your corporate future.” —Anita McGahan, Rotman School of Management, author of How Industries Evolve

The Fast Forward MBA in Marketing

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Author : Dallas Murphy
Publisher :
ISBN 13 :
Total Pages : 292 pages
Book Rating : 4.3/5 ( download)

Book Synopsis The Fast Forward MBA in Marketing by : Dallas Murphy

Download or read book The Fast Forward MBA in Marketing written by Dallas Murphy and published by . This book was released on 1997-04-03 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your fastest route to a whole new level of marketing prowess! When those big marketing decisions loom and success hangs in the balance, you need reliable, authoritative information immediately-not tomorrow, not next week, NOW! With The Fast Forward MBA in Marketing as your constant companion, you've got it! In this resource you'll find clear, concise coverage of the complete range of essential marketing topics in a format designed especially for people who need answers quickly. You'll also find cutting-edge ideas from highly regarded thinkers and doers and the world's best MBA programs. This indispensable guide brings you: * Essential marketing concepts-product, price, place, and promotion * A rapid-fire overview of marketing innovations, technological breakthroughs, and important trends of the past decade * The latest methods and suggestions for solving your toughest marketing problems * Cutting-edge articles from Marketing Tools magazine that illustrate how successful entrepreneurs and businesses employ these concepts in the real world * Multiple access points -index, cross-references, and icons - that lead you quickly to the answers you need * A convenient format with short, lively entries that tell you what you need to know without bogging you down in theory Whether you're a hard-driving entrepreneur, a busy marketing specialist or manager, or a recent graduate eager to make your way in the business world, The Fast Forward MBA in Marketing puts the knowledge you need where you need it most -right in the palm of your hand.

Conversational Marketing

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Author : David Cancel
Publisher : John Wiley & Sons
ISBN 13 : 1119541891
Total Pages : 211 pages
Book Rating : 4.1/5 (195 download)

Book Synopsis Conversational Marketing by : David Cancel

Download or read book Conversational Marketing written by David Cancel and published by John Wiley & Sons. This book was released on 2019-01-23 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real-time conversations turn leads into customers Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don’t provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time—when it’s most convenient for them—conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers. Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to: Merge inbound and outbound tactics into a more productive dialog with customers Integrate conversational marketing techniques into your existing sales and marketing workflow Face-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience—and sales—sky-high.

Fast Forward

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Author : Melanne Verveer
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0544527194
Total Pages : 269 pages
Book Rating : 4.5/5 (445 download)

Book Synopsis Fast Forward by : Melanne Verveer

Download or read book Fast Forward written by Melanne Verveer and published by Houghton Mifflin Harcourt. This book was released on 2015 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sheryl Sandberg's Lean In ignited a conversation about women and their careers, and resonated with millions of readers. Fast Forward, by two women leaders with experience and access throughout corporate America and around the world, takes the next step. Through interviews with a network of over fifty trailblazing women, it shows women how to accelerate their growing economic power and combine it with purpose to create success and meaning in their lives while building a better world.

The Fast Forward MBA Pocket Reference

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Author : Paul A. Argenti
Publisher : John Wiley & Sons
ISBN 13 : 0471244198
Total Pages : 370 pages
Book Rating : 4.4/5 (712 download)

Book Synopsis The Fast Forward MBA Pocket Reference by : Paul A. Argenti

Download or read book The Fast Forward MBA Pocket Reference written by Paul A. Argenti and published by John Wiley & Sons. This book was released on 2002-10-16 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fast Forward MBA Pocket Reference Second Edition - more comprehensive and convenient than ever! When the success of your business hangs in the balance, you need reliable, authoritative information immediately. You need a resource that covers all the corporate bases-communications, management, economics, strategy, accounting, finance, marketing, and more. You need The Fast Forward MBA Pocket Reference, Second Edition. Packed with information designed to serve all your business needs, this handy, highly readable book is the ultimate companion for those moments when you need to put your finger on the right advice at the right time-now. This updated and revised Second Edition offers clear, concise coverage of the complete range of essential business topics in a handy format. You'll find all the latest cutting-edge ideas, including new developments in technology, strategy, and branding, as well as key terms, tools, and topics in short, lively entries that give you all the information you need. The Portable MBA The Fast Forward MBA-- the compact business companion you'll use every day! * Keep up with the newest ideas in business * Brush up on the basics you can't do without * Find direct, practical answers to complicated problems

The Power of Unpopular

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Author : Erika Napoletano
Publisher : John Wiley & Sons
ISBN 13 : 1118134664
Total Pages : 229 pages
Book Rating : 4.1/5 (181 download)

Book Synopsis The Power of Unpopular by : Erika Napoletano

Download or read book The Power of Unpopular written by Erika Napoletano and published by John Wiley & Sons. This book was released on 2012-03-27 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the competition. Brand Personality: What's yours? Explore the importance of taking a stand and why brands become road kill without a distinct personality. Community: It's the number one thing that unpopular brands have figured out—learn how to build yours. Brand Advocacy: It knows no scale and your fans don't care how big you are. A guide for businesses on the proper care and feeding of their biggest asset. Erika Napoletano's irreverent yet never insincere tone takes readers on a colloquial and actionable journey, producing concepts that readers can immediately graft onto their existing business strategies. Complete with case studies of businesses from across the country, this is the book that couples theory with practice, creating pathways for business owners of any size and age. Change the way you do business and live your life—become unpopular.

Mobile Marketing

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Author : Rachel Pasqua
Publisher : John Wiley & Sons
ISBN 13 : 1118462408
Total Pages : 384 pages
Book Rating : 4.1/5 (184 download)

Book Synopsis Mobile Marketing by : Rachel Pasqua

Download or read book Mobile Marketing written by Rachel Pasqua and published by John Wiley & Sons. This book was released on 2012-12-19 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.

21st. Century Sales: Fast Forward

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Author : Christopher M. Fisher
Publisher : Christopher M Fisher
ISBN 13 :
Total Pages : 195 pages
Book Rating : 4./5 ( download)

Book Synopsis 21st. Century Sales: Fast Forward by : Christopher M. Fisher

Download or read book 21st. Century Sales: Fast Forward written by Christopher M. Fisher and published by Christopher M Fisher. This book was released on 2008-10-30 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: 21st Century Sales: Fast Forward provides a new buzz word for sales and how to find success by understanding a bigger picture than yesterday and today. In the mind of every salesman lies a winner often plagued by outdated or incorrect beliefs. Looking deeper than the surface and realizing the origins of our basic thought patterns brings change. By seeing inside ourselves, we can eliminate bad habits and negative thoughts by understanding them to create a positive outlook and future. 21st Century Sales: Fast Forward carefully examines how to be the master of our own destiny. Because much of what we do in life is sales, real world examples are used to advance sales methods by understanding our basic thoughts. The book explores in detail many techniques to form a new outlook for sales mastery. In studying personal focus, beliefs, and habits, the door to a winning sales career is unlocked.

Call Center Management on Fast Forward

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Author : Brad Cleveland
Publisher : ICMI Inc.
ISBN 13 : 9780965909303
Total Pages : 312 pages
Book Rating : 4.9/5 (93 download)

Book Synopsis Call Center Management on Fast Forward by : Brad Cleveland

Download or read book Call Center Management on Fast Forward written by Brad Cleveland and published by ICMI Inc.. This book was released on 1997 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the only book available today that provides a very readable, step-by-step guide for managing an incoming call center. The book combines theory with practical advice and is filled with over 100 charts and graphs, several case studies and an extensive glossary and index. Readers will learn how to: achieve service level with quality in an era of more transactions, growing complexity and heightened caller expectations; understand the "how" behind best practices; boost caller satisfaction; win top management's support; and discover what separates a good call center from a great one.

SHOW BOAT

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Author : EDNA FERBER
Publisher :
ISBN 13 :
Total Pages : 410 pages
Book Rating : 4./5 ( download)

Book Synopsis SHOW BOAT by : EDNA FERBER

Download or read book SHOW BOAT written by EDNA FERBER and published by . This book was released on 1926 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: