The Power Of Unpopular

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The Power of Unpopular

Author : Erika Napoletano
Publisher : John Wiley & Sons
ISBN 13 : 1118238664
Total Pages : 229 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The Power of Unpopular by : Erika Napoletano

Download or read book The Power of Unpopular written by Erika Napoletano and published by John Wiley & Sons. This book was released on 2012-02-21 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the competition. Brand Personality: What's yours? Explore the importance of taking a stand and why brands become road kill without a distinct personality. Community: It's the number one thing that unpopular brands have figured out—learn how to build yours. Brand Advocacy: It knows no scale and your fans don't care how big you are. A guide for businesses on the proper care and feeding of their biggest asset. Erika Napoletano's irreverent yet never insincere tone takes readers on a colloquial and actionable journey, producing concepts that readers can immediately graft onto their existing business strategies. Complete with case studies of businesses from across the country, this is the book that couples theory with practice, creating pathways for business owners of any size and age. Change the way you do business and live your life—become unpopular.

The Power of Unpopular

Author : Erika Napoletano
Publisher : John Wiley & Sons
ISBN 13 : 1118134664
Total Pages : 229 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis The Power of Unpopular by : Erika Napoletano

Download or read book The Power of Unpopular written by Erika Napoletano and published by John Wiley & Sons. This book was released on 2012-03-27 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the competition. Brand Personality: What's yours? Explore the importance of taking a stand and why brands become road kill without a distinct personality. Community: It's the number one thing that unpopular brands have figured out—learn how to build yours. Brand Advocacy: It knows no scale and your fans don't care how big you are. A guide for businesses on the proper care and feeding of their biggest asset. Erika Napoletano's irreverent yet never insincere tone takes readers on a colloquial and actionable journey, producing concepts that readers can immediately graft onto their existing business strategies. Complete with case studies of businesses from across the country, this is the book that couples theory with practice, creating pathways for business owners of any size and age. Change the way you do business and live your life—become unpopular.

Unpopular Sovereignty

Author : Brent M. Rogers
Publisher : U of Nebraska Press
ISBN 13 : 0803296444
Total Pages : 400 pages
Book Rating : 4.8/5 (32 download)

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Book Synopsis Unpopular Sovereignty by : Brent M. Rogers

Download or read book Unpopular Sovereignty written by Brent M. Rogers and published by U of Nebraska Press. This book was released on 2016-12 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Newly created territories in antebellum America were designed to be extensions of national sovereignty and jurisdiction. Utah Territory, however, was a deeply contested space in which a cohesive settler group the Mormons sought to establish their own popular sovereignty, raising the question of who possessed and could exercise governing, legal, social, and even cultural power in a newly acquired territory. In "Unpopular Sovereignty," Brent M. Rogers invokes the case of popular sovereignty in Utah as an important contrast to the better-known slavery question in Kansas. Rogers examines the complex relationship between sovereignty and territory along three main lines of inquiry: the implementation of a republican form of government, the administration of Indian policy and Native American affairs, and gender and familial relations all of which played an important role in the national perception of the Mormons ability to self-govern. Utah s status as a federal territory drew it into larger conversations about popular sovereignty and the expansion of federal power in the West. Ultimately, Rogers argues, managing sovereignty in Utah proved to have explosive and far-reaching consequences for the nation as a whole as it teetered on the brink of disunion and civil war. "

The (Un)Popular Vote

Author : Jasper Sanchez
Publisher : HarperCollins
ISBN 13 : 0063025809
Total Pages : 346 pages
Book Rating : 4.0/5 (63 download)

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Book Synopsis The (Un)Popular Vote by : Jasper Sanchez

Download or read book The (Un)Popular Vote written by Jasper Sanchez and published by HarperCollins. This book was released on 2021-06-01 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Red, White, & Royal Blue meets The West Wing in Jasper Sanchez’s electric and insightful #ownvoices YA debut, chronicling a transmasculine student’s foray into a no-holds-barred student body president election against the wishes of his politician father. Optics can make or break an election. Everything Mark knows about politics, he learned from his father, the Congressman who still pretends he has a daughter and not a son. Mark has promised to keep his past hidden and pretend to be the cis guy everyone assumes he is. But when he sees a manipulatively charming candidate for student body president inflame dangerous rhetoric, Mark risks his low profile to become a political challenger. The problem? No one really knows Mark. He didn’t grow up in this town, and his few friends are all nerds. Still, thanks to Scandal and The West Wing, they know where to start: from campaign stops to voter polling to a fashion makeover. Soon Mark feels emboldened to engage with voters—and even start a new romance. But with an investigative journalist digging into his past, a father trying to silence him, and the bully frontrunner standing in his way, Mark will have to decide which matters most: perception or truth, when both are just as dangerous. “Mind-bogglingly good. This is a novel that every teen needs.” —Kacen Callender, author of Felix Ever After "Charming, stunning, and unapologetically queer." —Mason Deaver, bestselling author of I Wish You All the Best and The Ghosts We Keep

Unpopular Culture

Author : Martin Lüthe
Publisher :
ISBN 13 : 9789089649669
Total Pages : 0 pages
Book Rating : 4.6/5 (496 download)

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Book Synopsis Unpopular Culture by : Martin Lüthe

Download or read book Unpopular Culture written by Martin Lüthe and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection includes eighteen essays that introduce the concept of unpopular culture and explore its critical possibilities and ramifications from a large variety of perspectives. Proposing a third term that operates beyond the dichotomy of high culture and mass culture and yet offers a fresh approach to both, these essays address a multitude of different topics that can all be classified as unpopular culture. From David Foster Wallace and Ernest Hemingway to Zane Grey and fan fiction, from Christian Rock and Country to Black Metal, from Steven Seagal to Genesis (Breyer) P-Orridge, from The Simpsons to The Real Housewives, from natural disasters to 9/11, from thesis hatements to professional sports, these essays find the unpopular across media and genres, and they analyze the politics and the aesthetics of an unpopular culture (and the unpopular in culture) that has not been duly recognized as such by the theories and methods of cultural studies.

How to Get Rid of a President

Author : David Priess
Publisher : PublicAffairs
ISBN 13 : 1541788214
Total Pages : 272 pages
Book Rating : 4.5/5 (417 download)

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Book Synopsis How to Get Rid of a President by : David Priess

Download or read book How to Get Rid of a President written by David Priess and published by PublicAffairs. This book was released on 2018-11-13 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A vivid political history of the schemes, plots, maneuvers, and conspiracies that have attempted -- successfully and not -- to remove unwanted presidents To limit executive power, the founding fathers created fixed presidential terms of four years, giving voters regular opportunities to remove their leaders. Even so, Americans have often resorted to more dramatic paths to disempower the chief executive. The American presidency has seen it all, from rejecting a sitting president's renomination bid and undermining their authority in office to the more drastic methods of impeachment, and, most brutal of all, assassination. How to Get Rid of a President showcases the political dark arts in action: a stew of election dramas, national tragedies, and presidential departures mixed with party intrigue, personal betrayal, and backroom shenanigans. This briskly paced, darkly humorous voyage proves that while the pomp and circumstance of presidential elections might draw more attention, the way that presidents are removed teaches us much more about our political order.

Unpopular Privacy

Author : Anita Allen
Publisher : Oxford University Press
ISBN 13 : 0199913188
Total Pages : 280 pages
Book Rating : 4.1/5 (999 download)

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Book Synopsis Unpopular Privacy by : Anita Allen

Download or read book Unpopular Privacy written by Anita Allen and published by Oxford University Press. This book was released on 2011-10-17 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can the government stick us with privacy we don't want? It can, it does, and according to Anita L. Allen, it may need to do more of it. Privacy is a foundational good, Allen argues, a necessary tool in the liberty-lover's kit for a successful life. A nation committed to personal freedom must be prepared to mandate privacy protections for its people, whether they eagerly embrace them or not. This unique book draws attention to privacies of seclusion, concealment, confidentiality and data-protection undervalued by their intended beneficiaries and targets--and outlines the best reasons for imposing them. Allen looks at laws designed to keep website operators from collecting personal information, laws that force strippers to wear thongs, and the myriad employee and professional confidentiality rules--including insider trading laws--that require strict silence about matters whose disclosure could earn us small fortunes. She shows that such laws recognize the extraordinary importance of dignity, trust and reputation, helping to preserve social, economic and political options throughout a lifetime.

The Political Psychology of Appeasement

Author : Walter Laqueur
Publisher : Transaction Publishers
ISBN 13 : 9780878553365
Total Pages : 306 pages
Book Rating : 4.5/5 (533 download)

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Book Synopsis The Political Psychology of Appeasement by : Walter Laqueur

Download or read book The Political Psychology of Appeasement written by Walter Laqueur and published by Transaction Publishers. This book was released on 1980 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume takes its title from one of the most prescient essays of our times: an analysis of Eurocommunism as a consequence of military stalemate and the atrophy of will in the West. These essays highlight Laqueur's exceedingly sober assessment of the current status in world power, not primarily in military terms but in geopolitical and ideological terms.

Ghachar Ghochar

Author : Vivek Shanbhag
Publisher : Penguin
ISBN 13 : 014311168X
Total Pages : 130 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis Ghachar Ghochar by : Vivek Shanbhag

Download or read book Ghachar Ghochar written by Vivek Shanbhag and published by Penguin. This book was released on 2017-02-07 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: ONE OF THE NEW YORK TIMES CRITICS' TOP BOOKS OF 2017 ONE OF VULTURE'S 100 BEST BOOKS OF THE 21ST CENTURY FINALIST FOR THE L.A. TIMES BOOK PRIZE IN FICTION “A modern classic.” —The New York Times Book Review A young man's close-knit family is nearly destitute when his uncle founds a successful spice company, changing their fortunes overnight. As they move from a cramped, ant-infested shack to a larger house on the other side of Bangalore, and try to adjust to a new way of life, the family dynamic begins to shift. Allegiances realign; marriages are arranged and begin to falter; and conflict brews ominously in the background. Things become “ghachar ghochar”—a nonsense phrase uttered by one meaning something tangled beyond repair, a knot that can't be untied. Elegantly written and punctuated by moments of unexpected warmth and humor, Ghachar Ghochar is a quietly enthralling, deeply unsettling novel about the shifting meanings—and consequences—of financial gain in contemporary India. “A classic tale of wealth and moral ruin.” —The New Yorker “Ghachar Ghochar introduces us to a master.” —The Paris Review Named a Best Book of the Year by the Guardian, Globe and Mail, and Publishers Weekly Shortlisted for the ALTA National Translation Award in Prose Longlisted for the International Dublin Literary Award

The Power Notebooks

Author : Katie Roiphe
Publisher : Free Press
ISBN 13 : 198212802X
Total Pages : 256 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis The Power Notebooks by : Katie Roiphe

Download or read book The Power Notebooks written by Katie Roiphe and published by Free Press. This book was released on 2021-03-02 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Katie Roiphe, culture writer and author of The Morning After, shares a “beautifully written” (The New York Times Book Review) “astute memoir [that] reverberates with rich prose, crisp pacing, and self-compassion” (Publishers Weekly) and an essential discussion of how strong women experience their power. Told in a series of notebook entries, Roiphe weaves her often fraught personal experiences with divorce, single motherhood, and relationships with insights into the lives and loves of famous writers such as Sylvia Plath and Simone de Beauvoir. She dissects the way she and other ordinary, powerful women have subjugated their own power time and time again, and she probes brilliantly at the tricky, uncomfortable question of why. “Although Ms. Roiphe seems to be exposing her vulnerabilities here, she is actually, once again, demonstrating her unique brand of fearlessness” (The Wall Street Journal). The Power Notebooks is Roiphe’s most vital, thought-provoking, and emotionally intimate work yet.

Rise

Author : Trip Lee
Publisher : Thomas Nelson
ISBN 13 : 0529121093
Total Pages : 236 pages
Book Rating : 4.5/5 (291 download)

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Book Synopsis Rise by : Trip Lee

Download or read book Rise written by Trip Lee and published by Thomas Nelson. This book was released on 2015-02-03 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Society says youth is a time for carefree self-expression, but Trip Lee says God has called everyone to RISE from slumber, above low expectations, and to live for the risen King. The world tells us that our early years are to be irresponsibly enjoyed rather than devoted to meaningful pursuits. We’re told that responsibility and commitment are burdens to be put off as long as possible. And so, most of us spend our youth in a sad state of slumber—sleeping in on life until we’re forced to get up. The problem is that life has already begun. It’s happening right now. And God has called you to live it. In this powerful book, Trip Lee argues it’s time to wake up and RISE, to live the way we were created to live. Young or old, we’ve been called to live for Him. Right now. Young believers face the same problems as older Christians, but they feel them in unique ways. RISE addresses those core problems in an engaging, profound, and life-changing way. Don't just sit there: RISE!

Populism's Power

Author : Laura Grattan
Publisher : Oxford University Press
ISBN 13 : 0190277645
Total Pages : 272 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis Populism's Power by : Laura Grattan

Download or read book Populism's Power written by Laura Grattan and published by Oxford University Press. This book was released on 2016-01-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uprisings such as the Tea Party and Occupy Wall Street signal a resurgence of populist politics in America, pitting the people against the establishment in a struggle over control of democracy. In the wake of its conservative capture during the Nixon and Reagan eras, and given its increasing ubiquity as a mainstream buzzword of politicians and pundits, democratic theorists and activists have been eager to abandon populism to right-wing demagogues and mega-media spin-doctors. Decades of liberal scholarship have reinforced this shift, turning the term "populism" into a pejorative in academic and public discourse. At best, they conclude that populism encourages an "empty" wish to express a unified popular will beyond the mediating institutions of government; at worst, it has been described as an antidemocratic temperament prone to fomenting backlash against elites and marginalized groups. Populism's Power argues that such routine dismissals of populism reinforce liberalism as the end of democracy. Yet, as long as democracy remains true to its meaning, that is, "rule by the people," democratic theorists and activists must be able to give an account of the people as collective actors. Without such an account of the people's power, democracy's future seems fixed by the institutions of today's neoliberal, managerial states, and not by the always changing demographics of those who live within and across their borders. Laura Grattan looks at how populism cultivates the aspirations of ordinary people to exercise power over their everyday lives and their collective fate. In evaluating competing theories of populism she looks at a range of populist moments, from cultural phenomena such as the Chevrolet ad campaign for "Our Country, Our Truck," to the music of Leonard Cohen, and historical and contemporary populist movements, including nineteenth-century Populism, the Tea Party, broad-based community organizing, and Occupy Wall Street. While she ultimately expresses ambivalence about both populism and democracy, she reopens the idea that grassroots movements--like the insurgent farmers and laborers, New Deal agitators, and Civil Rights and New Left actors of US history--can play a key role in democratizing power and politics in America.

Arrogance of Power

Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (99 download)

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Book Synopsis Arrogance of Power by :

Download or read book Arrogance of Power written by and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Predictable Magic

Author : Deepa Prahalad
Publisher : Pearson Prentice Hall
ISBN 13 : 0131388045
Total Pages : 206 pages
Book Rating : 4.1/5 (313 download)

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Book Synopsis Predictable Magic by : Deepa Prahalad

Download or read book Predictable Magic written by Deepa Prahalad and published by Pearson Prentice Hall. This book was released on 2010-07-19 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people... touch them... move them... time and again.

The 48 Laws of Power

Author : Robert Greene
Publisher : Penguin
ISBN 13 : 0670881465
Total Pages : 481 pages
Book Rating : 4.6/5 (78 download)

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Book Synopsis The 48 Laws of Power by : Robert Greene

Download or read book The 48 Laws of Power written by Robert Greene and published by Penguin. This book was released on 2023-10-31 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature. In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.

Between the World and Me

Author : Ta-Nehisi Coates
Publisher : One World
ISBN 13 : 0679645985
Total Pages : 163 pages
Book Rating : 4.6/5 (796 download)

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Book Synopsis Between the World and Me by : Ta-Nehisi Coates

Download or read book Between the World and Me written by Ta-Nehisi Coates and published by One World. This book was released on 2015-07-14 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • NATIONAL BOOK AWARD WINNER • NAMED ONE OF TIME’S TEN BEST NONFICTION BOOKS OF THE DECADE • PULITZER PRIZE FINALIST • NATIONAL BOOK CRITICS CIRCLE AWARD FINALIST • ONE OF OPRAH’S “BOOKS THAT HELP ME THROUGH” • NOW AN HBO ORIGINAL SPECIAL EVENT Hailed by Toni Morrison as “required reading,” a bold and personal literary exploration of America’s racial history by “the most important essayist in a generation and a writer who changed the national political conversation about race” (Rolling Stone) NAMED ONE OF THE MOST INFLUENTIAL BOOKS OF THE DECADE BY CNN • NAMED ONE OF PASTE’S BEST MEMOIRS OF THE DECADE • NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY The New York Times Book Review • O: The Oprah Magazine • The Washington Post • People • Entertainment Weekly • Vogue • Los Angeles Times • San Francisco Chronicle • Chicago Tribune • New York • Newsday • Library Journal • Publishers Weekly In a profound work that pivots from the biggest questions about American history and ideals to the most intimate concerns of a father for his son, Ta-Nehisi Coates offers a powerful new framework for understanding our nation’s history and current crisis. Americans have built an empire on the idea of “race,” a falsehood that damages us all but falls most heavily on the bodies of black women and men—bodies exploited through slavery and segregation, and, today, threatened, locked up, and murdered out of all proportion. What is it like to inhabit a black body and find a way to live within it? And how can we all honestly reckon with this fraught history and free ourselves from its burden? Between the World and Me is Ta-Nehisi Coates’s attempt to answer these questions in a letter to his adolescent son. Coates shares with his son—and readers—the story of his awakening to the truth about his place in the world through a series of revelatory experiences, from Howard University to Civil War battlefields, from the South Side of Chicago to Paris, from his childhood home to the living rooms of mothers whose children’s lives were taken as American plunder. Beautifully woven from personal narrative, reimagined history, and fresh, emotionally charged reportage, Between the World and Me clearly illuminates the past, bracingly confronts our present, and offers a transcendent vision for a way forward.

Unpopular Sovereignty

Author : Luise White
Publisher : University of Chicago Press
ISBN 13 : 022623519X
Total Pages : 360 pages
Book Rating : 4.2/5 (262 download)

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Book Synopsis Unpopular Sovereignty by : Luise White

Download or read book Unpopular Sovereignty written by Luise White and published by University of Chicago Press. This book was released on 2015-03-23 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: A truly satisfactory history of Rhodesia, one that takes into account both the African history and that of the whites, has never been written. That is, until now. In this book Luise White highlights the crucial tension between Rhodesia as it imagined itself and Rhodesia as it was imagined outside the country. Using official documents, novels, memoirs, and conversations with participants in the events taking place between 1965, when Rhodesia unilaterally declared independence from Britain, and 1980 when indigenous African rule was established through the creation of the state of Zimbabwe, White reveals that Rhodesians represented their state as a kind of utopian place where white people dared to stand up for themselves and did what needed to be done. It was imagined to be a place vastly better than the decolonized dystopias to its north. In all these representations, race trumped all else including any notion of nation. Outside Rhodesia, on the other hand, it was considered a white supremacist utopia, a country that had taken its own independence rather than let white people live under black rule. Even as Rhodesia edged toward majority rule to end international sanctions and a protracted guerilla war, racialized notions of citizenship persisted. One man, one vote, became the natural logic of "decolonization” of this illegally "independent” minority-ruled renegade state. Voter qualification with its minutia of which income was equivalent to how many years of schooling, and how African incomes or years of schooling could be rendered equivalent to whites’, illustrated the core of ideas about, and experiences of, racial domination. White’s account of the politics of decolonization in this unprecedented historical situation reveals much about the general processes occurring elsewhere on the African continent.