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Author : Claude M. Jonnard
Publisher : William Andrew
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.4/5 (91 download)
Download or read book Exporter's Financial and Marketing Handbook written by Claude M. Jonnard and published by William Andrew. This book was released on 1975 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Walter Nagel
Publisher : Praeger
ISBN 13 :
Total Pages : 158 pages
Book Rating : 4.:/5 (318 download)
Download or read book Export Marketing Handbook written by Walter Nagel and published by Praeger. This book was released on 1988-10-06 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a `how-to' sourcebook to establishing and managing an export marketing business. The authors include details for getting started, analyzing products for `export potential,' methods of generating sales leads, and other points of interest. The book is geared towards marketing managers, entrepreneurs, and trade associations and local elected officials. Business Information Alert What business knowledge is needed to get ahead in export marketing? What factors should be considered before entering the export marketing field? How can export marketing managers maximize sales while minimizing risks? Nagel and Ndyajunwoha bring their unique combination of academic, governmental, trade association, and private sector experience to bear in this guide to establishing and managing an export marketing business. They examine the background and future of export marketing in order to assess the decision to enter the field. Also discussed are details for getting started, analyzing a product's export potential, methods of generating sales leads, the finer points of export sales negotiation, tips on establishing foreign distribution networks, and getting paid.
Author : K. Reese
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.F/5 ( download)
Download or read book Export Marketing written by K. Reese and published by . This book was released on 1993 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rose Blatch
Publisher :
ISBN 13 : 9781874825036
Total Pages : 160 pages
Book Rating : 4.8/5 (25 download)
Download or read book Export Finance Handbook written by Rose Blatch and published by . This book was released on 1990 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Craig C. Julian
Publisher : Edward Elgar Publishing
ISBN 13 : 1781954399
Total Pages : 449 pages
Book Rating : 4.7/5 (819 download)
Download or read book Research Handbook on Export Marketing written by Craig C. Julian and published by Edward Elgar Publishing. This book was released on 2014-12-31 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through
Author : United States. Small Business Administration
Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.:/5 (334 download)
Download or read book Breaking Into the Trade Game written by United States. Small Business Administration and published by . This book was released on 2005 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Costas G. Alexandrides
Publisher : Greenwood
ISBN 13 :
Total Pages : 218 pages
Book Rating : 4.3/5 (512 download)
Download or read book Export Marketing Management written by Costas G. Alexandrides and published by Greenwood. This book was released on 1977 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Shaoming Zou
Publisher : Business Expert Press
ISBN 13 : 1606490095
Total Pages : 372 pages
Book Rating : 4.6/5 (64 download)
Download or read book Export Marketing Strategy written by Shaoming Zou and published by Business Expert Press. This book was released on 2009-05-01 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
Author : Harlaar Marlies
Publisher : Routledge
ISBN 13 : 1000041697
Total Pages : 212 pages
Book Rating : 4.0/5 ( download)
Download or read book Export written by Harlaar Marlies and published by Routledge. This book was released on 2020-04-28 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The majority of small and entrepreneurial businesses will reach a point where they will have to face the decision of to whether to "go to export". This book enlightens a practical path to a successful export. This practice-oriented edition explains the basic criteria surrounding the export decision, including exploring the most appropriate country selection and learning how to construct a simple export plan. Export is particularly useful for executive education and for those students who intend to run and/or manage their own companies.
Author : Joris Leeman
Publisher : BoD – Books on Demand
ISBN 13 : 375284762X
Total Pages : 310 pages
Book Rating : 4.7/5 (528 download)
Download or read book Export Planning written by Joris Leeman and published by BoD – Books on Demand. This book was released on 2021-03-05 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decision-making process. Export Planning (2nd edition) provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases, and provides a 10-step guide for the construction of an international marketing plan. Export Planning will enable readers to: 1. systematically select and plan entries into new international markets; 2. enhance the chances of success through an integrated review of analysis and strategy by means of marketing, logistics, organization and finance; 3. assemble a sound line of reasoning from strategy to implementation. Export Planning is a practical book. It describes export and international marketing at a strategic, tactical and operational level, and combines theoretic models with relevant practical experience. New to this 2nd edition is an additional chapter on the implementation of the export transaction. This book is intended for bachelor and graduate students at business schools and universities. This book is also useful for anyone who wants to know more about export planning, international marketing and international market development.
Author :
Publisher : Government Printing Office
ISBN 13 : 0160907837
Total Pages : 270 pages
Book Rating : 4.1/5 (69 download)
Download or read book Basic Guide to Exporting: The Official Government Resource for Small and Medium-Sized Businesses written by and published by Government Printing Office. This book was released on 2012-04-11 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Basic Guide to Exporting provides a complete overview of the basics of exporting. Looking for a comprehensive overview of how to export? For more than 70 years, A Basic Guide to Exporting has been the resource that businesses have turned to for answers to their questions about how to establish and grow overseas markets for their products and services. Whether your firm is new to exporting or in need of a refresher on the latest ideas and techniques, this comprehensive guide, now completely revised and updated, provides the nuts-and-bolts information you will need to meet the challenges of the world economy by examining:• How to identify markets for your company’s products• How to finance your export transactions• The best methods of handling orders and shipments• Sources of free or low-cost export counselingYou’ll also find numerous real-life examples that illustrate the principles of exporting, samples of forms needed to export, and—in a valuable appendix—information on how to obtain guidance and counseling offered by the federal government through its domestic network of more than 100 Export Assistance Centers and through commercial counselors located in U.S. embassies abroad. Contains a complete overview of the basics of exporting.
Author : Roger A. Philips
Publisher : Routledge
ISBN 13 : 1136781900
Total Pages : 209 pages
Book Rating : 4.1/5 (367 download)
Download or read book Guide To Software Export: A Handbook For International Software Sales written by Roger A. Philips and published by Routledge. This book was released on 2014-05-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: An ideal reference source for CEOs, marketing and sales managers, sales consultants, and students of international marketing, Guide to Software Export provides a step-by-step approach to initiating or expanding international software sales. It teaches you how to examine critically your candidate product for exportability; how to find distributors, agents, and resellers abroad; how to identify the best distribution structure for export; and much, much more! Not content with providing just the guidelines for setting up, expanding, and managing your international sales channels, Guide to Software Export advises you on pitfalls to avoid, important legal and financial considerations associated with software export, and essential market and distribution information. In an effort to cover all the bases, this comprehensive text also discusses: negotiating partnerships electronic marketing evaluating the competition cultural assumptions and biases adapting software for use in Asian markets information sources on the Internet distribution channel strategies If you’re not satisfied with your company’s international sales performance or you want to get into the global market, Guide to Software Export can help you guide your company through the transition. With the book’s easy-to-follow advice and checkpoints, you are sure to bring new levels of success to your company, so act now and get out in the forefront of software exporting.
Author : Jason Katzman
Publisher : Skyhorse Publishing Inc.
ISBN 13 : 1616081112
Total Pages : 385 pages
Book Rating : 4.6/5 (16 download)
Download or read book A Basic Guide to Exporting written by Jason Katzman and published by Skyhorse Publishing Inc.. This book was released on 2011-03-23 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is practical advice for anyone who wants to build their business by selling overseas. The International Trade Administration covers key topics such as marketing, legal issues, customs, and more. With real-life examples and a full index, A Basic Guide to Exporting provides expert advice and practical solutions to meet all of your exporting needs.
Author : Joe Reif
Publisher : World Trade Press
ISBN 13 : 9781885073419
Total Pages : 196 pages
Book Rating : 4.0/5 (734 download)
Download or read book Services--the Export of the 21st Century written by Joe Reif and published by World Trade Press. This book was released on 1997 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: U.S. exports of financial, entertainment, architectural, accounting, computer, and other services have more than doubled in the last seven years. Specifically addressing the needs of service exporters, this book covers issues such as marketing services vs. merchandise, market research, export financing, international payments, breaking trade barriers, and more. Also included is a series of 20 industry-specific articles that give the how-to and where-to for exporting specific services.
Author : Gerald S. Albaum
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 698 pages
Book Rating : 4.:/5 (318 download)
Download or read book International Marketing and Export Management written by Gerald S. Albaum and published by Prentice Hall. This book was released on 2005 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a good spread of academic and non-academic sources. The balance between theory and practice is just right. I highly recommend this text." Geraldine Cohen, Lecturer, School of Business and Marketing, Brunel University Looking to learn about marketing decisions and management processes needed to develop export operations either in a small to medium size business or in a global corporation? With changing opportunities and challenges in the global environment, International Marketing and Export Management 5th edition provides the most comprehensive and up-to-date coverage on the topic. "In my opinion Albaum, Duerr and Strandskov have written an excellent text book on the subject of International Marketing and students will find it both readable and extremely informative." David Demick, Senior Lecturer, School of Marketing, Enrepreneurship and Strategy, University of Ulster Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners. New to this edition! In response to recent global developments, the authors have increased emphasis on the following: the impact of the Internet, World Wide Web, and e-commerce the increasing use of specialized software to assist in managing marketing functions, increasing efficiency in logistics, and coordinating and controlling enterprises the impact of technological advances on international marketing the changes resulting from China's rapid, export-led growth and from its entry into the World Trade Organization the growing concerns with respect to social responsibility, and the costs of failure to meet societal expectations. Visit www.booksites.net/albaum to access valuable teaching tools, including an Instructor's Manual and Power Point Slides. Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong. Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands and has extensive consulting business around the globe. Duerr is also Senior Editor of The Journal of International Business and Economy. Jesper Strandskov is a Professor of International Business at Aarhus School of Business, Denmark. He has been visiting professor at universities in the USA and Australia. He also acts as an international business consultant to several business companies and public institutions.
Author : L. S. Walsh
Publisher : Financial Times/Prentice Hall
ISBN 13 : 9780273634171
Total Pages : 296 pages
Book Rating : 4.6/5 (341 download)
Download or read book International Marketing written by L. S. Walsh and published by Financial Times/Prentice Hall. This book was released on 1993 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains information on marketing in : Japan, Russia, Nigeria, Brazil and USA and multinational corporations.
Author : Evelyn Ehrlich
Publisher : John Wiley & Sons
ISBN 13 : 111823636X
Total Pages : 214 pages
Book Rating : 4.1/5 (182 download)
Download or read book The Financial Services Marketing Handbook written by Evelyn Ehrlich and published by John Wiley & Sons. This book was released on 2012-02-08 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities. Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions—segmentation, positioning, brand building, situational analyses, and tactical planning—as they relate specifically to the financial services industry. With up-to-date case studies, showing what has worked and, more tellingly, what hasn't, the book demonstrates how to effectively utilize the marketer's toolbox—from advertising and public relations to social media and mobile marketing. Discusses how social media (Twitter, Facebook, blogs, review sites) impact branding and sales Packed with new information on landing pages, email success factors, and smartphone apps Demonstrates how behavioral economics affect marketing strategy Case studies and charts are fully revised and updated The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity without straining budgets. The first edition has become an industry-standard reference book and The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals even more of the information they need to stretch value from each marketing dollar.
