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Expert Systems For Scanner Data Environments
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Book Synopsis Expert Systems for Scanner Data Environments by : John M. McCann
Download or read book Expert Systems for Scanner Data Environments written by John M. McCann and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a series of expert system prototypes. The tutorial material is presented in three places. First, section II is devoted to introducing expert systems in general. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system. The promotion theme is extended in chapter 5 where a larger system is presented. The material in all three of these chapters was designed as an introduction and tutorial on the most common technology for building applied expert systems: the backward-chaining, rule-based inference engine. Tutorial material is also contained in the body of the chapters that describe the prototypes. This material is usually in the form of sample rules and a description of the process for applying the rules. The third location of the expert system material is in chapters that follow discussions of the prototypes. Chapter 7 is a technical chapter on the coupling of expert systems to traditional systems.
Book Synopsis The Handbook of Applied Expert Systems by : Jay Liebowitz
Download or read book The Handbook of Applied Expert Systems written by Jay Liebowitz and published by CRC Press. This book was released on 2019-07-23 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Applied Expert Systems is a landmark work dedicated solely to this rapidly advancing area of study. Edited by Jay Liebowitz, a professor, author, and consultant known around the world for his work in the field, this authoritative source covers the latest expert system technologies, applications, methodologies, and practices. The book features contributions from more than 40 of the world's foremost expert systems authorities in industry, government, and academia. The Handbook is organized into two major sections. The first section explains expert systems technologies while the second section focuses on applied examples in a wide variety of industries. Key topics covered include fuzzy systems, genetic algorithm development, machine learning, knowledge representation, and much more.
Book Synopsis Decision Analysis for Management Judgment by : Paul Goodwin
Download or read book Decision Analysis for Management Judgment written by Paul Goodwin and published by John Wiley & Sons. This book was released on 2014-05-12 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decision Analysis for Management Judgment is unique in its breadth of coverage of decision analysis methods. It covers both the psychological problems that are associated with unaided managerial decision making and the decision analysis methods designed to overcome them. It is presented and explained in a clear, straightforward manner without using mathematical notation. This latest edition has been fully revised and updated and includes a number of changes to reflect the latest developments in the field.
Book Synopsis Databases and Information Systems VIII by : A. Kalja
Download or read book Databases and Information Systems VIII written by A. Kalja and published by IOS Press. This book was released on 2014-12 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Databases and information systems are the backbone of modern information technology and are crucial to the IT systems which support all aspects of our everyday life; from government, education and healthcare, to business processes and the storage of our personal photos and archives. This book presents 22 of the best revised papers accepted following stringent peer review for the 11th International Baltic Conference on Databases and Information Systems (Baltic DB&IS 2014), held in Tallinn, Estonia, in June 2014. The conference provided a forum for the exchange of scientific achievements between the research communities of the Baltic countries and the rest of the world in the area of databases and information systems, bringing together researchers, practitioners and Ph.D. students from many countries. The subject areas covered at the conference focused on big data processing, data warehouses, data integration and services, data and knowledge management, e-government, as well as e-services and e-learning.
Book Synopsis Marketing Management Support Systems by : Berend Wierenga
Download or read book Marketing Management Support Systems written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?
Book Synopsis Retailing in the 21st Century by : Manfred Krafft
Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Book Synopsis Marketing Intelligent Systems Using Soft Computing by : Jorge Casillas
Download or read book Marketing Intelligent Systems Using Soft Computing written by Jorge Casillas and published by Springer Science & Business Media. This book was released on 2010-09-30 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Jay Liebowitz Orkand Endowed Chair in Management and Technology University of Maryland University College Graduate School of Management & Technology 3501 University Boulevard East Adelphi, Maryland 20783-8030 USA jliebowitz@umuc. edu When I first heard the general topic of this book, Marketing Intelligent Systems or what I’ll refer to as Marketing Intelligence, it sounded quite intriguing. Certainly, the marketing field is laden with numeric and symbolic data, ripe for various types of mining—data, text, multimedia, and web mining. It’s an open laboratory for applying numerous forms of intelligentsia—neural networks, data mining, expert systems, intelligent agents, genetic algorithms, support vector machines, hidden Markov models, fuzzy logic, hybrid intelligent systems, and other techniques. I always felt that the marketing and finance domains are wonderful application areas for intelligent systems, and this book demonstrates the synergy between marketing and intelligent systems, especially soft computing. Interactive advertising is a complementary field to marketing where intelligent systems can play a role. I had the pleasure of working on a summer faculty f- lowship with R/GA in New York City—they have been ranked as the top inter- tive advertising agency worldwide. I quickly learned that interactive advertising also takes advantage of data visualization and intelligent systems technologies to help inform the Chief Marketing Officer of various companies. Having improved ways to present information for strategic decision making through use of these technologies is a great benefit.
Book Synopsis Environmental Scan Report on Artificial Intelligence by :
Download or read book Environmental Scan Report on Artificial Intelligence written by and published by . This book was released on 1984 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Organizing Around Intelligence by : Thow Yick Liang
Download or read book Organizing Around Intelligence written by Thow Yick Liang and published by World Scientific. This book was released on 2004 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizing Around Intelligence introduces a new mindset andawareness in leading and managing human organizations. This paradigmshift is vital as humankind enters the intelligence era (the knowledgeeconomy). Individual human beings are becoming better informed andeducated. They carry knowledge structures of very highquality. Consequently, their interaction dynamic is different and theyhave to be managed differently. The intelligent organization theorydiscussed in this book emphasizes the significance of focusing on thehuman thinking system and the orgmind as the primary strategy. Theapproach is to organize around intelligence and collectiveintelligence. Both the human organization and its interacting agentsare complex adaptive systems. The importance of awareness andmindfulness, as well as the intelligent person model, is alsopresented. This fresh leadership and management philosophy containsmany new concepts that are not known to human organizations today.
Book Synopsis Handbook of Marketing Decision Models by : Berend Wierenga
Download or read book Handbook of Marketing Decision Models written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2008-09-05 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
Download or read book Research In Marketing written by and published by . This book was released on 1990 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis ENVIRONMENTAL INDICES : SYSTEMS ANALYSIS APPROACH - Volume I by : Yuri A. Pykh
Download or read book ENVIRONMENTAL INDICES : SYSTEMS ANALYSIS APPROACH - Volume I written by Yuri A. Pykh and published by EOLSS Publications. This book was released on 2000-09-19 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmental Indices: Systems Analysis Approach examines the theoretical development of environmental indices and their practical application. Indicators can be powerful tools in guiding data and information collection processes, and careful development will lead to more focused and cost-effective global monitoring and observing systems at international level. The authorship is drawn from a group of internationally distinguished scientists and researches who are actively working towards a comprehensive set of tools and protocols such as simulation models, fuzzy clustering analysis and GIS methodologies that will lead to the development of meaningful environmental indices. This book will be a vital reference work for students, teachers and researches, together with policy makers, planners and all professional involved in development programs.
Book Synopsis Proceedings, the Second International Conference on Industrial & Engineering Applications of Artificial Intelligence & Expert Systems by :
Download or read book Proceedings, the Second International Conference on Industrial & Engineering Applications of Artificial Intelligence & Expert Systems written by and published by CRC Press. This book was released on 1989 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Knowledge, Data and Computer-Assisted Decisions by : Martin Schader
Download or read book Knowledge, Data and Computer-Assisted Decisions written by Martin Schader and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of the NATO Advanced Research Workshop on Data, Expert Knowledge and Decisions, held in Hamburg, FRG, September 3-5, 1989
Book Synopsis New Ecoinformatics Tools in Environmental Science by : Vladimir F. Krapivin
Download or read book New Ecoinformatics Tools in Environmental Science written by Vladimir F. Krapivin and published by Springer. This book was released on 2015-01-24 with total page 931 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides new insights on the study of global environmental changes using the ecoinformatics tools and the adaptive-evolutionary technology of geoinformation monitoring. The main advantage of this book is that it gathers and presents extensive interdisciplinary expertise in the parameterization of global biogeochemical cycles and other environmental processes in the context of globalization and sustainable development. In this regard, the crucial global problems concerning the dynamics of the nature-society system are considered and the key problems of ensuring the system’s sustainable development are studied. A new approach to the numerical modeling of the nature-society system is proposed and results are provided on modeling the dynamics of the system’s characteristics with regard to scenarios of anthropogenic impacts on biogeochemical cycles, land ecosystems and oceans. The main purpose of this book is to develop a universal guide to information-modeling technologies for assessing the function of environmental subsystems under various climatic and anthropogenic conditions.
Book Synopsis The Marketing Information Revolution by : Robert C. Blattberg
Download or read book The Marketing Information Revolution written by Robert C. Blattberg and published by Harvard Business Review Press. This book was released on 1994 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of Contents
Book Synopsis Global Environmental Change by : Kirill Y. Kondratyev
Download or read book Global Environmental Change written by Kirill Y. Kondratyev and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growing number of published works dedicated to global environmental change leads to the realization that protection of the natural environment has become an urgent problem. The question of working out principles of co evolution of man and nature is being posed with ever-increasing persistence. Scientists in many countries are attempting to find ways of formulating laws governing human processes acting on the environment. Numerous national and international programs regarding biosphere and climate studies contribute to the quest for means of resolving the conflict between human society and nature. However, attempts to find efficient methods of regulating human activity on a global scale encounter principal difficulties. The major difficulty is the lack of an adequate knowledge base pertaining to climatic and biospheric processes as wen as the largely incomplete state of the databases concerning global processes occurring in the atmosphere, in the ocean, and on land. Another difficulty is the inability of modern science to formulate the requirements which must be met by the global databases necessary for reliable evaluation of the state of the environ ment and fore casting its development for sufficiently long time intervals.
