Marketing Intelligent Systems Using Soft Computing

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Marketing Intelligent Systems Using Soft Computing

Author : Jorge Casillas
Publisher : Springer
ISBN 13 : 3642156061
Total Pages : 478 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis Marketing Intelligent Systems Using Soft Computing by : Jorge Casillas

Download or read book Marketing Intelligent Systems Using Soft Computing written by Jorge Casillas and published by Springer. This book was released on 2010-10-05 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Jay Liebowitz Orkand Endowed Chair in Management and Technology University of Maryland University College Graduate School of Management & Technology 3501 University Boulevard East Adelphi, Maryland 20783-8030 USA jliebowitz@umuc. edu When I first heard the general topic of this book, Marketing Intelligent Systems or what I’ll refer to as Marketing Intelligence, it sounded quite intriguing. Certainly, the marketing field is laden with numeric and symbolic data, ripe for various types of mining—data, text, multimedia, and web mining. It’s an open laboratory for applying numerous forms of intelligentsia—neural networks, data mining, expert systems, intelligent agents, genetic algorithms, support vector machines, hidden Markov models, fuzzy logic, hybrid intelligent systems, and other techniques. I always felt that the marketing and finance domains are wonderful application areas for intelligent systems, and this book demonstrates the synergy between marketing and intelligent systems, especially soft computing. Interactive advertising is a complementary field to marketing where intelligent systems can play a role. I had the pleasure of working on a summer faculty f- lowship with R/GA in New York City—they have been ranked as the top inter- tive advertising agency worldwide. I quickly learned that interactive advertising also takes advantage of data visualization and intelligent systems technologies to help inform the Chief Marketing Officer of various companies. Having improved ways to present information for strategic decision making through use of these technologies is a great benefit.

Soft Computing and Intelligent Systems Design

Author : Fakhreddine O. Karray
Publisher : Addison Wesley Longman
ISBN 13 :
Total Pages : 592 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Soft Computing and Intelligent Systems Design by : Fakhreddine O. Karray

Download or read book Soft Computing and Intelligent Systems Design written by Fakhreddine O. Karray and published by Addison Wesley Longman. This book was released on 2004 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional artificial intelligence (AI) techniques are based around mathematical techniques of symbolic logic, with programming in languages such as Prolog and LISP invented in the 1960s. These are referred to as "crisp" techniques by the soft computing community. The new wave of AI methods seeks inspiration from the world of biology, and is being used to create numerous real-world intelligent systems with the aid of soft computing tools. These new methods are being increasingly taught at the upper end of the curriculum, sometimes as an adjunct to traditional AI courses, and sometimes as a replacement for them. Where a more radical approach is taken and the course is being taught at an introductory level, we have recently published Negnevitsky's book. Karray and Silva will be suitable for the majority of courses which will be found at an advanced level. Karray and de Silva cover the problem of control and intelligent systems design using soft-computing techniques in an integrated manner. They present both theory and applications, including industrial applications, and the book contains numerous worked examples, problems and case studies. Covering the state-of-the-art in soft-computing techniques, the book gives the reader sufficient knowledge to tackle a wide range of complex systems for which traditional techniques are inadequate.

Hybrid Intelligent Systems for Pattern Recognition Using Soft Computing

Author : Patricia Melin
Publisher : Springer
ISBN 13 : 9783642063251
Total Pages : 0 pages
Book Rating : 4.0/5 (632 download)

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Book Synopsis Hybrid Intelligent Systems for Pattern Recognition Using Soft Computing by : Patricia Melin

Download or read book Hybrid Intelligent Systems for Pattern Recognition Using Soft Computing written by Patricia Melin and published by Springer. This book was released on 2010-11-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph describes new methods for intelligent pattern recognition using soft computing techniques including neural networks, fuzzy logic, and genetic algorithms. Hybrid intelligent systems that combine several soft computing techniques are needed due to the complexity of pattern recognition problems. Hybrid intelligent systems can have different architectures, which have an impact on the efficiency and accuracy of pattern recognition systems, to achieve the ultimate goal of pattern recognition. This book also shows results of the application of hybrid intelligent systems to real-world problems of face, fingerprint, and voice recognition. This monograph is intended to be a major reference for scientists and engineers applying new computational and mathematical tools to intelligent pattern recognition and can be also used as a textbook for graduate courses in soft computing, intelligent pattern recognition, computer vision, or applied artificial intelligence.

Soft Computing Applications

Author : Valentina Emilia Balas
Publisher : Springer Science & Business Media
ISBN 13 : 3642339417
Total Pages : 714 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Soft Computing Applications by : Valentina Emilia Balas

Download or read book Soft Computing Applications written by Valentina Emilia Balas and published by Springer Science & Business Media. This book was released on 2012-10-31 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains the Proceedings of the 5thInternational Workshop on Soft Computing Applications (SOFA 2012). The book covers a broad spectrum of soft computing techniques, theoretical and practical applications employing knowledge and intelligence to find solutions for world industrial, economic and medical problems. The combination of such intelligent systems tools and a large number of applications introduce a need for a synergy of scientific and technological disciplines in order to show the great potential of Soft Computing in all domains. The conference papers included in these proceedings, published post conference, were grouped into the following area of research: · Soft Computing and Fusion Algorithms in Biometrics, · Fuzzy Theory, Control andApplications, · Modelling and Control Applications, · Steps towards Intelligent Circuits, · Knowledge-Based Technologies for Web Applications, Cloud Computing and Security Algorithms, · Computational Intelligence for Biomedical Applications, · Neural Networks and Applications, · Intelligent Systems for Image Processing, · Knowledge Management for Business Process and Enterprise Modelling. The combination of intelligent systems tools and a large number of applications introduce a need for a synergy of scientific and technological disciplines in order to show the great potential of Soft Computing in all domains.

Soft Computing in Machine Learning

Author : Sang-Yong Rhee
Publisher : Springer
ISBN 13 : 331905533X
Total Pages : 117 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis Soft Computing in Machine Learning by : Sang-Yong Rhee

Download or read book Soft Computing in Machine Learning written by Sang-Yong Rhee and published by Springer. This book was released on 2014-07-08 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: As users or consumers are now demanding smarter devices, intelligent systems are revolutionizing by utilizing machine learning. Machine learning as part of intelligent systems is already one of the most critical components in everyday tools ranging from search engines and credit card fraud detection to stock market analysis. You can train machines to perform some things, so that they can automatically detect, diagnose, and solve a variety of problems. The intelligent systems have made rapid progress in developing the state of the art in machine learning based on smart and deep perception. Using machine learning, the intelligent systems make widely applications in automated speech recognition, natural language processing, medical diagnosis, bioinformatics, and robot locomotion. This book aims at introducing how to treat a substantial amount of data, to teach machines and to improve decision making models. And this book specializes in the developments of advanced intelligent systems through machine learning. It consists of 11 contributions that features illumination change detection, generator of electronic educational publications, intelligent call triage system, recognition of rocks at uranium deposits, graphics processing units, mathematical model of hit phenomena, selection and mutation in genetic algorithm, hands and arms motion estimation, application of wavelet network, Kanizsa triangle illusion, and support vector machine regression. Also, it describes how to apply the machine learning for the intelligent systems. This edition is published in original, peer reviewed contributions covering from initial design to final prototypes and verifications.

Computational Science - ICCS 2001

Author : Vassil Alexandrov
Publisher : Springer Science & Business Media
ISBN 13 : 3540422331
Total Pages : 1068 pages
Book Rating : 4.5/5 (44 download)

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Book Synopsis Computational Science - ICCS 2001 by : Vassil Alexandrov

Download or read book Computational Science - ICCS 2001 written by Vassil Alexandrov and published by Springer Science & Business Media. This book was released on 2001-05-24 with total page 1068 pages. Available in PDF, EPUB and Kindle. Book excerpt: LNCS volumes 2073 and 2074 contain the proceedings of the International Conference on Computational Science, ICCS 2001, held in San Francisco, California, May 27-31, 2001. The two volumes consist of more than 230 contributed and invited papers that reflect the aims of the conference to bring together researchers and scientists from mathematics and computer science as basic computing disciplines, researchers from various application areas who are pioneering advanced application of computational methods to sciences such as physics, chemistry, life sciences, and engineering, arts and humanitarian fields, along with software developers and vendors, to discuss problems and solutions in the area, to identify new issues, and to shape future directions for research, as well as to help industrial users apply various advanced computational techniques.

Intelligent Control Systems Using Soft Computing Methodologies

Author : Ali Zilouchian
Publisher : CRC Press
ISBN 13 : 1420058142
Total Pages : 504 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Intelligent Control Systems Using Soft Computing Methodologies by : Ali Zilouchian

Download or read book Intelligent Control Systems Using Soft Computing Methodologies written by Ali Zilouchian and published by CRC Press. This book was released on 2001-03-27 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, intelligent control has emerged as one of the most active and fruitful areas of research and development. Until now, however, there has been no comprehensive text that explores the subject with focus on the design and analysis of biological and industrial applications. Intelligent Control Systems Using Soft Computing Methodologies does all that and more. Beginning with an overview of intelligent control methodologies, the contributors present the fundamentals of neural networks, supervised and unsupervised learning, and recurrent networks. They address various implementation issues, then explore design and verification of neural networks for a variety of applications, including medicine, biology, digital signal processing, object recognition, computer networking, desalination technology, and oil refinery and chemical processes. The focus then shifts to fuzzy logic, with a review of the fundamental and theoretical aspects, discussion of implementation issues, and examples of applications, including control of autonomous underwater vehicles, navigation of space vehicles, image processing, robotics, and energy management systems. The book concludes with the integration of genetic algorithms into the paradigm of soft computing methodologies, including several more industrial examples, implementation issues, and open problems and open problems related to intelligent control technology. Suitable as a textbook or a reference, Intelligent Control Systems explores recent advances in the field from both the theoretical and the practical viewpoints. It also integrates intelligent control design methodologies to give designers a set of flexible, robust controllers and provide students with a tool for solving the examples and exercises within the book.

Computational Intelligence: Soft Computing and Fuzzy-Neuro Integration with Applications

Author : Okyay Kaynak
Publisher : Springer Science & Business Media
ISBN 13 : 3642589308
Total Pages : 552 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis Computational Intelligence: Soft Computing and Fuzzy-Neuro Integration with Applications by : Okyay Kaynak

Download or read book Computational Intelligence: Soft Computing and Fuzzy-Neuro Integration with Applications written by Okyay Kaynak and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Soft computing is a consortium of computing methodologies that provide a foundation for the conception, design, and deployment of intelligent systems and aims to formalize the human ability to make rational decisions in an environment of uncertainty and imprecision. This book is based on a NATO Advanced Study Institute held in 1996 on soft computing and its applications. The distinguished contributors consider the principal constituents of soft computing, namely fuzzy logic, neurocomputing, genetic computing, and probabilistic reasoning, the relations between them, and their fusion in industrial applications. Two areas emphasized in the book are how to achieve a synergistic combination of the main constituents of soft computing and how the combination can be used to achieve a high Machine Intelligence Quotient.

Computational Intelligence and Soft Computing Applications in Healthcare Management Science

Author : Gul, Muhammet
Publisher : IGI Global
ISBN 13 : 1799825825
Total Pages : 322 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Computational Intelligence and Soft Computing Applications in Healthcare Management Science by : Gul, Muhammet

Download or read book Computational Intelligence and Soft Computing Applications in Healthcare Management Science written by Gul, Muhammet and published by IGI Global. This book was released on 2020-03-06 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s modernized world, the field of healthcare has seen significant practical innovations with the implementation of computational intelligence approaches and soft computing methods. These two concepts present various solutions to complex scientific problems and imperfect data issues. This has made both very popular in the medical profession. There are still various areas to be studied and improved by these two schemes as healthcare practices continue to develop. Computational Intelligence and Soft Computing Applications in Healthcare Management Science is an essential reference source that discusses the implementation of soft computing techniques and computational methods in the various components of healthcare, telemedicine, and public health. Featuring research on topics such as analytical modeling, neural networks, and fuzzy logic, this book is ideally designed for software engineers, information scientists, medical professionals, researchers, developers, educators, academicians, and students.

Theoretical Advances and Applications of Fuzzy Logic and Soft Computing

Author : Oscar Castillo
Publisher : Springer Science & Business Media
ISBN 13 : 3540724346
Total Pages : 626 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Theoretical Advances and Applications of Fuzzy Logic and Soft Computing by : Oscar Castillo

Download or read book Theoretical Advances and Applications of Fuzzy Logic and Soft Computing written by Oscar Castillo and published by Springer Science & Business Media. This book was released on 2007-10-10 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book comprises a selection of papers on theoretical advances and applications of fuzzy logic and soft computing from the IFSA 2007 World Congress, held in Cancun, Mexico, June 2007. These papers constitute an important contribution to the theory and applications of fuzzy logic and soft computing methodologies.

The Effect of Information Technology on Business and Marketing Intelligence Systems

Author : Muhammad Alshurideh
Publisher : Springer Nature
ISBN 13 : 3031123824
Total Pages : 2536 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis The Effect of Information Technology on Business and Marketing Intelligence Systems by : Muhammad Alshurideh

Download or read book The Effect of Information Technology on Business and Marketing Intelligence Systems written by Muhammad Alshurideh and published by Springer Nature. This book was released on 2023-03-12 with total page 2536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival. The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.

Analysis and Design of Intelligent Systems Using Soft Computing Techniques

Author : Patricia Melin
Publisher : Springer Science & Business Media
ISBN 13 : 354072432X
Total Pages : 855 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Analysis and Design of Intelligent Systems Using Soft Computing Techniques by : Patricia Melin

Download or read book Analysis and Design of Intelligent Systems Using Soft Computing Techniques written by Patricia Melin and published by Springer Science & Business Media. This book was released on 2007-09-20 with total page 855 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book comprises a selection of papers on new methods for analysis and design of hybrid intelligent systems using soft computing techniques from the IFSA 2007 World Congress, held in Cancun, Mexico, June 2007.

Intelligent and Complex Systems in Economics and Business

Author : Ernesto León-Castro
Publisher : Springer Nature
ISBN 13 : 3030591913
Total Pages : 120 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Intelligent and Complex Systems in Economics and Business by : Ernesto León-Castro

Download or read book Intelligent and Complex Systems in Economics and Business written by Ernesto León-Castro and published by Springer Nature. This book was released on 2020-12-07 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a compilation of works of different areas that seek to apply the intelligent and complex systems in various applied problems. The problems that are worked in the book are the evaluation of the competence of the states, fuzzy classification, relationship between incentives and innovation, design of new products, analysis of profiles in social networks, innovation capabilities, software development, business growth, leadership and use of big data.

New Learning Paradigms in Soft Computing

Author : Lakhmi C. Jain
Publisher : Physica
ISBN 13 : 3790818038
Total Pages : 477 pages
Book Rating : 4.7/5 (98 download)

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Book Synopsis New Learning Paradigms in Soft Computing by : Lakhmi C. Jain

Download or read book New Learning Paradigms in Soft Computing written by Lakhmi C. Jain and published by Physica. This book was released on 2013-06-05 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learning is a key issue in the analysis and design of all kinds of intelligent systems. In recent time many new paradigms of automated (machine) learning have been proposed in the literature. Soft computing, that has proved to be an effective and efficient tool in so many areas of science and technology, seems to offer new qualities in the realm of machine learning too. The purpose of this volume is to present some new learning paradigms that have been triggered, or at least strongly influenced by soft computing tools and techniques, mainly related to neural networks, fuzzy logic, rough sets, and evolutionary computations.

Strategic Innovative Marketing and Tourism

Author : Androniki Kavoura
Publisher : Springer
ISBN 13 : 3030124533
Total Pages : 1330 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Strategic Innovative Marketing and Tourism by : Androniki Kavoura

Download or read book Strategic Innovative Marketing and Tourism written by Androniki Kavoura and published by Springer. This book was released on 2019-07-03 with total page 1330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Type-2 Fuzzy Logic in Intelligent Control Applications

Author : Oscar Castillo
Publisher : Springer Science & Business Media
ISBN 13 : 3642246621
Total Pages : 187 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Type-2 Fuzzy Logic in Intelligent Control Applications by : Oscar Castillo

Download or read book Type-2 Fuzzy Logic in Intelligent Control Applications written by Oscar Castillo and published by Springer Science & Business Media. This book was released on 2011-10-18 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: We describe in this book, hybrid intelligent systems based mainly on type-2 fuzzy logic for intelligent control. Hybrid intelligent systems combine several intelligent computing paradigms, including fuzzy logic, and bio-inspired optimization algorithms, which can be used to produce powerful automatic control systems. The book is organized in three main parts, which contain a group of chapters around a similar subject. The first part consists of chapters with the main theme of theory and design algorithms, which are basically chapters that propose new models and concepts, which can be the basis for achieving intelligent control with interval type-2 fuzzy logic. The second part of the book is comprised of chapters with the main theme of evolutionary optimization of type-2 fuzzy systems in intelligent control with the aim of designing optimal type-2 fuzzy controllers for complex control problems in diverse areas of application, including mobile robotics, aircraft dynamics systems and hardware implementations. The third part of the book is formed with chapters dealing with the theme of bio-inspired optimization of type-2 fuzzy systems in intelligent control, which includes the application of particle swarm intelligence and ant colony optimization algorithms for obtaining optimal type-2 fuzzy controllers.

New Concepts and Applications in Soft Computing

Author : Valentina Emilia Balas
Publisher : Springer
ISBN 13 : 3642289592
Total Pages : 222 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis New Concepts and Applications in Soft Computing by : Valentina Emilia Balas

Download or read book New Concepts and Applications in Soft Computing written by Valentina Emilia Balas and published by Springer. This book was released on 2012-07-20 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides a sample of research on the innovative theory and applications of soft computing paradigms. The idea of Soft Computing was initiated in 1981 when Professor Zadeh published his first paper on soft data analysis and constantly evolved ever since. Professor Zadeh defined Soft Computing as the fusion of the fields of fuzzy logic (FL), neural network theory (NN) and probabilistic reasoning (PR), with the latter subsuming belief networks, evolutionary computing including DNA computing, chaos theory and parts of learning theory into one multidisciplinary system. As Zadeh said the essence of soft computing is that unlike the traditional, hard computing, soft computing is aimed at an accommodation with the pervasive imprecision of the real world. Thus, the guiding principle of soft computing is to exploit the tolerance for imprecision, uncertainty and partial truth to achieve tractability, robustness, low solution cost and better rapport with reality. In the final analysis, the role model for soft computing is the human mind. We hope that the reader will share our excitement and find our volume both useful and inspiring.